Opportunity: Workshop: Prebiotics Market Development

With the U.S. supplement market for prebiotics and synbiotics expected to double each year over the next several years, and more prebiotics being introduced into functional foods like bars, beverages and powders, the market opportunity is as vast as the category. Consumer awareness is on the rise, and new microbiome science is helping us better understand mechanisms of action in the gut and elsewhere as research increasingly validates effectiveness. The conversation is evolving from fiber-based interactions and benefits to strain-specific modulation and specific health benefits, creating opportunities for new collaborations and premium market positioning. • Understand the evolving science including strain-specific modulation and mechanism of action of prebiotic products to achieve health benefit • Discover what stakeholders such as dietitians, practitioners and the media think of the category and what this means for consumer awareness and understanding • Gain insight into messaging for maximum impact, the optimum strategies for long-term category success and the target health conditions with the most potential • Examine new products, claims and positioning across supplement, food and beverage categories

Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter logo and hyperlink to company website to appear on Workshop page of SupplySide West website
• Underwriter recognition in show agenda, included on SupplySide West website, Expo Preview, Attendee Guidebook, Show Guide and Mobile App
• Underwriter recognition featured on Workshop ad within Expo Preview

On-Site

• Workshop will take place on: Friday, October 18 2-4pm
  • ***This date is subject to change.  Any changes will not negate the agreement.
• Underwriter logo and contact information printed in workbook distributed to visitors—underwriter to provide complete contact information to be included. Deadline: September 3, 2019 (Company contact information that is currently on file will be used unless new information is provided by the deadline listed above)
• Underwriter recognition to appear on signage promoting Workshop in SupplySide West registration area October 17 & 18
• Underwriter logo to appear on signage in Workshop room
• Underwriter can provide literature or promotional items to be distributed to visitors at Workshop in the back of the room; underwriter is responsible for bringing literature/promotional items to Workshop and the set-up/tear-down of items
• Verbal recognition of underwriters at beginning of session
• Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post-show email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc.) to be included in post-show email that is in conjunction with speaker appreciation email. Deadline: September 3, 2019
• Underwriter to receive complete contact information for Workshop visitors, excluding those who have opted out of Informa’s privacy policy