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Education Session UnderwritingWorkshop
Consumers are increasingly aware of the microbiome and probiotics, but behind the scenes there is an important need to stay up-to-date on the market trends, scientific considerations and regulatory shifts that will impact your business. In this year’s Probiotics Workshop, you’ll get insight into the sales and consumer trends in the U.S. market, hear about how taxonomic and genus changes have affected the probiotics space in the past, and get the latest guidance on upcoming naming protocols that will affect ingredient buying, testing and product labeling. • U.S. market trends overview – market data • Historical perspective on taxonomy/genus changes – what has happened in the past with a case study or two from suppliers that were affected • Overview of the proposed changes on Lactobacillus and Bifidobacterium including timeline • Expected impact on finished product companies – how does this affect how you buy (knowing what you get and what it’s now called); how you test (what will lab and guidance documents look like); and how you label (what will the regulatory considerations and timeline for new labels be)

Sponsorship Deliverables:


  • Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
  • Underwriter logo and hyperlink to company website to appear on Workshop page of SupplySide West website
  • Underwriter recognition in show agenda, included on SupplySide West website, Expo Preview, Attendee Guidebook, Show Guide and Mobile App
  • Underwriter recognition featured on Workshop ad within Expo Preview


  • Workshop will take place on: Saturday, October 19 8:30-11:30am
    • ***This date is subject to change.  Any changes will not negate the agreement.
  • Underwriter logo and contact information printed in workbook distributed to attendees –underwriter to provide complete contact information to be included. Deadline: September 3, 2019 (Company contact information that is currently on file will be used unless new information is provided by the deadline listed above)
  • Underwriter recognition to appear on signage promoting Workshop in SupplySide West registration area October 17 & 18
  • Underwriter logo to appear on signage in Workshop room
  • Underwriter can provide literature or promotional items to be distributed to attendees at Workshop in the back of the room; underwriter is responsible for bringing literature/promotional items to Workshop and the set-up/tear-down of items
  • Verbal recognition of underwriters at beginning of session
  • Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop


  • Post-show email distributed to all Workshop participants
  • Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc.) to be included in post-show email that is in conjunction with speaker appreciation email. Deadline: September 3, 2019
  • Underwriter to receive complete contact information for Workshop attendees, excluding those who have opted out of Informa’s privacy policy