Opportunity: Workshop: The Shift from Sugar to Natural Sweeteners: Co-branded with Food ingredients North America

According to the 2018 IFIC Health & Wellness survey, 77 percent of Americans say they are taking steps to limit or avoid sugars in their diet, and 59 percent view sugars negatively. In addition, the mandatory compliance date for labeling “added sugars” on the Nutrition Facts label on food and beverages takes effect Jan. 1, 2020. Fortunately, brands have been busy formulating and reformulating products with natural sweetener ingredients that don’t skimp on taste or function. This session will review: • Current consumer preferences toward sugar reduction and sweeteners • Novel natural sweeteners available to product developers • Formulation challenges and solutions for reducing or replacing sugar • Supply chain and cost considerations for natural sweeteners

Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter logo and hyperlink to company website to appear on Workshop page of SupplySide West website
• Underwriter recognition in show agenda, included on SupplySide West website, Expo Preview, Attendee Guidebook, Show Guide and Mobile App
• Underwriter recognition featured on Workshop ad within Expo Preview

On-Site

• Workshop will take place on: Saturday, October 19 8:30-11:30am
  • ***This date is subject to change.  Any changes will not negate the agreement.
• Underwriter logo and contact information printed in workbook distributed to visitors—underwriter to provide complete contact information to be included. Deadline: September 3, 2019 (Company contact information that is currently on file will be used unless new information is provided by the deadline listed above)
• Underwriter recognition to appear on signage promoting Workshop in SupplySide West registration area October 17 & 18
• Underwriter logo to appear on signage in Workshop room
• Underwriter can provide literature or promotional items to be distributed to visitors at Workshop in the back of the room; underwriter is responsible for bringing literature/promotional items to Workshop and the set-up/tear-down of items
• Verbal recognition of underwriters at beginning of session
• Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post-show email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc.) to be included in post-show email that is in conjunction with speaker appreciation email. Deadline: September 3, 2019
• Underwriter to receive complete contact information for Workshop visitors, excluding those who have opted out of Informa’s privacy policy