Event: Licensing Expo – NA 2024

Want all visitors wearing your brand throughout Licensing Expo? This exclusive high-exposure sponsorship is a great way for your brand to be seen by all attendees from the moment they arrive until the end of the event. Your brand will be displayed on thousands of lanyards across all 3 days of the Expo.

During Show:

• Lanyards are handed out to all visitors on arrival each day of Licensing Expo
• Resources to distribute the lanyards and lanyard trees to place them on is provided 
• Included in official show photography during the event 
• Production of lanyards is included in the sponsorship. Lanyards will be full-color print and will be produced on bamboo or durable paper material (tested by our team) so they are environmentally friendly
• Sponsor must provide designs by deadline set by show organizers 

Welcome attendees to the show with your eye catching graphics located in the main lobby of Licensing Expo.

During Show:

Your custom artwork displayed in Bayside Foyer

All column signs are 54′ h x 234″ h, horizontal banners vary in size

Digital artwork provided by sponsor; Licensing Expo will produce column wraps and banners and install them in contracted location

Interested in an atypical sponsorship that will surely capture attendees’ attention? Consider our bathroom decal sponsorship! Branded sponsor decals will be placed on bathroom mirrors and stalls throughout the convention center and will remain throughout the duration of the show, reaching over 12,000 attendees and exhibitors.

During Show:

• Sponsored graphics placed in bathrooms in the Bayside Foyer lobby and bathrooms on the show floor. Total of 10 bathrooms (men’s and ladies)
• Sponsor must produce and provide stickers/posters according to the specifications provided. Labor to install into bathrooms included

Extend your valuable booth space out into the aisle with a customized floor sticker! Get creative and stop visitors in their tracks as they walk the busy show floor.

During Show:

• Your custom artwork on an 8’ W x 4’ H full-color floor sticker that extends into the aisle right in front of your booth
• Sponsor is responsible for providing artwork (300-DPS EPI)
• Package price includes print and installation of graphic

Capture the attention of attendees at one of the primary and busiest destinations on the show floor. Celebrating an anniversary and want to make a splash? Extend your brand beyond the booth by taking over one of our cafes or bars, and be promoted as a must see feature or experience on the show floor. These cafes and bars are accessible to all Licensing Expo's attendees throughout the show and will offer food and drink service. Elevate your brand to an experience at the show.. why not have a themed drink? Or create some disruption with a flash mob? Or have models displaying apparel. Alternatively host a happy hour open to all or invite only...

Pre-Show:

• Logo and destination name to be included on all feature-related communications throughout the event marketing campaign
• Promoted as a ‘must see’ in our top things to do at the show promotions
• Highlighted in the floorplan and included in the show daily magazine

During Show:

• Basic build and installation included. Sponsor will be able to design all walls to specifications and must supply by set deadline. All print, installation, and build are included in sponsorship fee. Graphics must include ‘Café or ‘Bar’ into the designs so attendees can visibly see the location includes food and beverage services
• Napkins with sponsor logo are provided
• Opportunity for sponsor to provide a leaflet/tent card / flyer / magazine to be distributed in the cafe or bar
• Opportunity to display branded products, e.g. furniture, homewares, mannequins, gift bags, etc.​
• Opportunity to have reserved table in the area for sponsor only
• Option to have music at an additional cost

Licensing Expo retains the right to secure additional sponsorships in this area

Locations Available:

Brands & Agents Zone: Café SOLD

Character & Entertainment Zone: Bar

Reach registered attendees with a dedicated message ahead of the event! From a promotion of your booth to a dedicated meeting invitation, make sure your brand is front of mind as they come through the show doors.

Deliverables:

• Your choice of a one-time scheduled Licensing Expo email sent to all pre-registered general attendees, excluding retailers, to promote your company. ​

Details:​

• Sponsor must provide HTML file OR all imagery, text and URLs for inclusion at least 2 weeks before the send ​
• Email will be upload to the email sender tool and shared for approval; only 1 set of edits authorized ​
• Sponsor can work with the marketing team to reach specific registrant list​
• Email metrics will be provided one week post email send ​

Standard send: 4+ weeks before the show: $4,500 ​ 

Premium slot: Less that 4 weeks before the show: $5,500 ​ 

Post-show follow-up email: $4,200 ​ 

Max of 1 email per week; 6 emails total can be sold 

Reach our most in-demand audience – retailers - with a dedicated message ahead of the event! From a promotion of your booth to a dedicated meeting invitation, make sure your brand is front of mind as they come through the show doors.

Deliverables:

• Your choice of a one-time scheduled Licensing Expo email sent to all pre-registered retailers to promote your company ​

Details:​

• Sponsor must provide HTML file OR all imagery, text and URLs for inclusion at least 2 weeks before the send ​
• Email will be uploaded to the email sender tool and shared for approval; only 1 set of edits authorized ​
• Sponsor can work with the marketing team to reach entire registrant list​
• Email metrics will be provided one week post email send ​

Standard send: 4+ weeks before the show: $5,930 

Premium slot: Less that 4 weeks before the show: $6,930 

Post-show follow-up email: $5,600  

Max of 1 email per week; 3 emails total can be sold. ​ 

Imagine your brand showcased in all its glory on our magnificent & exclusive entrance archway. This carefully crafted structure will serve as the grand gateway to the Expo, drawing in crowds and setting the tone for what lies ahead. By securing this prominent sponsorship, you will have the chance to captivate and engage with thousands of industry professionals, decision-makers, and potential partners. This high visibility will elevate your brand recognition and leave a memorable impact on the minds of those who attend.

• The sponsor can design the graphics for the entrance units
• Graphics must include one Licensing Expo logo to required sizing at the top of the banner. Design template to be provided
• Price includes production, installation and removal

Locations:

• Entrance to Hall B – SOLD
• Entrance to Hall C – SOLD
• Entrance to Hall D – SOLD

Guide attendees to your stand and grab their attention through the use of floor stickers. These custom designed floor tiles can help create a trail to your stand bettering your visibility.

During Show:

• Digital artwork provided by sponsor; Licensing Expo will produce stickers and place them in an agreed location
• Decals are 36″W x 36″H

Secure an exclusive spot for your brand to stand out on our event floorplans for unbeatable brand visibility, ensuring your logo is seen by every visitor and exhibitor before, during, and after the event. This is a can't-miss opportunity to make a lasting impression that sets you apart from the competition!

Pre-Show:

• A banner advertisement included on the online version of the floorplan. Visible on website, online meeting platform, and all pre-show communications. Each advertisement can be designed to 1456px x 180px. The graphic is responsive and can link to an exhibitor booth on the floorplan. All banners can only link to one location on the floorplan

During Show:

• Sponsor to provide design for graphic panel included at the top of three (3) ‘You Are Here’ boards. One placed on each entrance into the hall used by attendees to locate and direct themselves around the expo hall.
• Full graphics on all sides of the base of all eight (8) Aisle Posts signs, distributed across the expo hall in main aisles used for attendees to locate and direct themselves. Sponsor to provide graphics for section required.
• Logo included on the License Global Show Daily Magazine Floorplan given out to all visitors and exhibitors
• Production and installation included.

License Global magazine has been delivering trusted news, insight and industry resources for nearly 30 years. Meet your brand awareness goals and reach the widest global audience of qualified brand owners, product manufacturers, licensing agents, service providers and retailers with impactful advertising. 

Choose from a variety of ad sizes:

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Incorporate your brand into the highly anticipated Opening Night Party! With previous acts including Cee-Lo Green, The Sugarhill Gang & Ja Rule, this party is the must-attend event of the week with up to 1,400 industry peers. Your brand will be featured pre-event in all party-related promos and in-person throughout the party venue.

Pre-Show:

• Sponsor logo to be included on all emails sent to visitors and exhibitors which relate to the Opening Night Party under ‘Gold Sponsor’. Approximately up to 3 emails are sent to a database of 40,000+ contacts, depending on the time of contracting
• Logo on all graphics posted on social
• Logo on the website as an Event Sponsor

During Show:

• 10 complimentary party tickets (a cost savings of $75/ticket) (guest list must be provided in advance to show management)
• VIP Cabana in premium location. Includes 4 bottles of champagne, plus complimentary party beer, wine and light food
• VIP fast-track queuing into the party
• 30-second video advert playing continuously on loop on main stage, cabana screens and on bar screens
• Logo included on digital signage in Licensing Expo show halls to promote the party on day one of the event. Production and design included

Incorporate your brand into the highly anticipated Opening Night Party! With previous acts including Cee-Lo Green, The Sugarhill Gang & Ja Rule, this party is the must-attend event of the week with up to 1,400 industry peers. Your brand will be featured pre-event in all party-related promos and in-person throughout the party venue.

Pre-Show:

• Sponsor to be included in party name i.e. Licensing Expo’s Opening Night Party bought to you by..
• Sponsor included on up to 3x emails (depending on time of contracting) promoting the party. The email sent to database of 40,000+ contacts
• Sponsor to be included on party invitation sent out via email to all 12,000 Licensing Expo attendees and exhibitors
• Inclusion in the press release about the party talent announcement
• Logo on all graphics posted on social
• Logo on the website as an Event Sponsor

During Show:

• 20 complimentary party tickets (a cost savings of $75/ticket) (guest list must be provided in advance to show management)
• VIP Cabana in premium location. Includes 10 bottles of champagne, plus complimentary party beer, wine, and light food
• VIP fast-track queuing into the party
• 30-second video advert playing continuously on loop on the main stage, cabana screens, and on bar screens
• Opportunity for sponsor to have opening speech for the party
• Opportunity for sponsor to provide merchandise to be distributed to all attendees on arrival at the venue
• Logo included on digital signage in Licensing Expo show halls to promote the party on day one of the event. Production and design included

Incorporate your brand into the highly anticipated Opening Night Party! With previous acts including Cee-Lo Green, The Sugarhill Gang & Ja Rule, this party is the must-attend event of the week with up to 1,400 industry peers. Your brand will be featured pre-event in all party-related promos and in-person throughout the party venue.

Pre-Show:

• Sponsor logo to be included on all emails sent to visitors and exhibitors which relate to the Opening Night Party under ‘Silver Sponsor’. Approximately up to 3 emails are sent to a database of 40,000+ contacts, depending on the time of contracting
• Logo on all graphics posted on social
• Logo on the website as an Event Sponsor

During Show:

• 5 complimentary party tickets (a cost savings of $75/ticket) (guest list must be provided in advance to show management)
• VIP reserved poolside couch seating in a premium location for up to 8 people
• VIP fast-track queuing into the party
• 15-second video advert playing continuously on loop on the main stage, cabana screens, and on bar screens

Elevate your brand with a captivating live performance! Picture this: a dynamic live performance that not only entertains but leaves a lasting brand impression on Licensing Expo attendees. Sponsor must provide talent.

Pre-Show:

• Performance timetable included in overall event schedule on the website, show daily magazine and seminar calendar
• Dedicated Event lead from Licensing Expo team to work with you on fulfilment and delivery of the performance

During Show:

• Location and timings will be according to the specification of the performance

Create a "wow" moment for all attendees before they reach the Licensing Expo entrance and ensure you have more touchpoints beyond your booth. Display a unique installation or product display that will make you the talk of the show, create a memorable 'selfie' moment or experiential opportunity to excite customers about your brand(s).

During Show:

• Product or installation location provided in high-traffic footfall area within the lobby. The lobby areas are the main access point to the show floors used by all exhibitors and visitors through Licensing Expo
• Sponsor must provide the display, shipping, and dismantling

Get you brand in front of every attendee and exhibitor each day of show! With this sponsorship, you’ll be able to highlight your company on our information/ask me persons via branded apparel.

Details:

• We will have a team of people wearing branded t-shirts distributing the Show Daily and License Global magazine, across the three main entrances into the expo halls
• T-shirts must be supplied by sponsor with a range of sizes for staff to wear

With over 8,500 confirmed meetings via our Online Event Platform and over 450 in-person meetings in the lounge in 2025, you won't want to miss this exclusive opportunity to showcase your brand on the Matchmaking Lounge. The online meeting platform is our #1 most used tool used by attendees to search through all the brands available at the show, book in meetings, to view the floorplan and agenda. The Matchmaking Lounge is the go to place for pre-booked meetings or matchmaking enquiries.

Pre-Show:

• Logo included on all emails that relate to the online meeting platform sent to 12000+ visitors and exhibitors
• Logo included on online meeting platform login page, stacked below Licensing Expo. Seen by all visitors and exhibitors when logging in
• Dashboard Carousel Advert on the Event Planner includes: banner image, logo, title text (50 characters), description text (120 characters) and a call-to-action button with internal portal link capability 

During Show:

• Sponsor to be included in graphics (walls & check-in desk) within Matchmaking Lounge. Licensing Expo team to design graphics with sponsor’s approval.
• Production and installation also included

Email:

Capture the attention of every attendee with a commanding digital media wall positioned just past Border Grill on the main walkway to registration. This strategic high-traffic location ensures maximum visibility as visitors make their final approach to the Expo floor.

Digital artwork provided by sponsor; Licensing Expo will produce banners and install them in contracted location

During Show:

Your custom artwork displayed in Bayside Foyer.

Specifications:

B23 – 216” W x 126” H

With over 8500 confirmed meetings via our Online Meeting Platform in 2025, this is an unmissable opportunity. These search ads appear when users search and filter through the online matchmaking directory. When a visitor comes across your advert they will be taken to your profile and encouraged to book a meeting with you, giving you that extra brand exposure ahead of the show.

Pre-Show:

• Sponsor to provide graphic to specification
• Specs: 700px x 352px; Responsive image
• All adverts will be visible across the “Find People”, “Brand Directory” and Exhibitor List” pages

Post-Show:

• Data report provided with impressions and clicks of all compliant data

With over 8500 confirmed meetings via our Online Event Planner in 2025, this is an unmissable opportunity. Using a banner on the platform showcases your brand to thousands of attendees and exhibitors, who return to the site multiple times to organize their Licensing Expo calendars.

Pre-Show:

• Includes banner image, logo, title text, description text and a call-to-action button with internal portal link capability. Sponsor to provide graphics to specification
• Banner will always appear below dashboard tasks and recommendations.
• Specs – desktop
  • 1200px x 150px
• Specs – mobile
  • 377px x 260px

Post-Show:

• Data report provided with impressions and clicks of all compliant data

Before the show starts, be the exclusive brand aligned with Licensing Expo on the online registration form and email confirmation which goes out to ALL visitors.

Pre-Show:

• Logo included on registration platform page under ‘Registration platform sponsored by’ accessed by over 21,800 unique visitors. Specification: 450px
• Logo included on ‘registration officially sponsored by’ image on registration platform page accessed by over 21,800 unique visitors. Specification: 750px
• Logo included on every registration confirmation email sent to visitors for Licensing Expo
• Logo on the website as an official event sponsor

Gain unparalleled access to top-tier media professionals and elevate your brand visibility at the Licensing Expo by becoming a Press Room Sponsor. This exclusive package offers high-impact branding and direct engagement opportunities with key members of the press, ensuring your company is front and center in the space where media activity thrives throughout the event.

• Exclusive Branding of the Press Room: Company logo on all entry points, banners and signage in the press room
• Media Kit Display: Prime placement for brochures and press releases
• Pre-Event and Post-Event Promotion: Inclusion of the sponsor’s logo in pre-show media briefings, newsletters and post-event coverage
• Press Room Access for Product Demos: The opportunity to host scheduled product demos or interviews with key executives, (also product displays) in the press room
• The Press Lounge will be included on all feature communications, media welcomes to press, listed in the show dailies and in official show photography

Transform the attendee registration experience while maximizing your brand visibility as the first touchpoint of Licensing Expo with exclusive branding of the Registration Badge Printing Kiosks

During Show:

• Complete Kiosk Branding: Full seamless graphics covering all sides of the registration unit walls
• Registration Assistance Counter Branding: Extended visibility with your branding on all assistance counters
• Digital Recognition: Your logo prominently displayed on screen graphics with “Registration sponsored by [Your Company]”
• Production Included: Cost includes all production expenses (sponsor to provide graphic files)
• Optional – sponsor to provide t-shirts for the registration team to wear
• Optional – sponsor to provide a small item of merchandise distributed to visitors and exhibitors on arrival. Must be approved by event team and consider sustainability

Amplify your brand visibility from the very first point of attendee's journey with Licensing Expo through to the in-person show. Before the show starts, be the exclusive brand aligned with Licensing Expo on the online registration form and email confirmation which goes out to ALL visitors. At the show, extend your brand and take over the full graphics of the Licensing Expo registration badge printing kiosks, reaching all attendees and exhibitors as they walk past your brand each day!

Pre Show:

• Logo included on registration platform used by every visitor to Licensing Expo. Click through link on logo to sponsors website included.
• Logo included on every registration confirmation email sent to visitors for Licensing Expo
• Logo on the website as an official event sponsor

During Show:

• Complete Kiosk Branding: Full seamless graphics covering all sides of the registration unit walls
• Registration Assistance Counter Branding: Extended visibility with your branding on all assistance counters
• Digital Recognition: Your logo prominently displayed on screen graphics with “Registration sponsored by [Your Company]”
• Production Included: Cost includes all production expenses (sponsor to provide graphic files)
• Optional – sponsor to provide t-shirts for the registration team to wear
• Optional – sponsor to provide a small item of merchandise distributed to visitors and exhibitors on arrival. Must be approved by event team and consider sustainability

Our visitors love to take licensed goodies home, and our show bags are the first to go! Make sure your brand is on the arm of every attendee at this year's show. This sponsorship also offers long lasting brand awareness after the event with continued use of the bag.

During Show:

• Bags handed out to all visitors and exhibitors on arrival each day of Licensing Expo. Resource to distribute the bags and bag trees to place them on are provided
• Included in official show photography during the event
• Bags must be produced and provided by sponsor. Sponsor must consider Informa’s sustainability criteria during production
• Optional – the bags can include leaflets/flyers/merchandise in the bags. Note these must be pre-filled before arrival

License Global's Show Dailies and Event Directory provide attendees and exhibitors at Licensing Expo and Brand Licensing Europe with live coverage of the news and happenings from the show floor. Distributed at all main entrances to all event-goers, this must-have publication gets your brand directly in front of attendees each and every day of show. 

Choose from a variety of ad sizes:

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Looking to reach the brand licensing community in a fun and engaging way? Leverage the show’s official social channels to do just that! Your sponsored post on the @licensingexpo Instagram and Linkedin account will help spotlight your brand before, during and after the show for maximum exposure.

Deliverables:

• (1) post in the 3 weeks leading up to the show, with up to 3 images or video on the @LicensingExpo Instagram and Linkedin feeds (included in 1 post). Opportunity to include copy with hashtags and brand handles
• (1) post during the event dates on the @LicensingExpo Instagram and Linkedin feeds. Opportunity to include copy with hashtags and brand handles
• (1) post in the three weeks after the event on the @LicensingExpo Instagram and Linkedin feeds. Opportunity to include copy with hashtags and brand handles

Details:

• All artwork and copy due due 2 weeks before the campaign due to start – all must be supplied together
• Exact post dates to be agreed between show management team and sponsor
• Company to provide artwork and copy. Show management will determine scheduling of posts within contracted timeframe
• All artwork is subject to approval by Licensing Expo standards
• Limited to 1 per company
• Non-exclusive marketing opportunity

Hosting an event on your booth? New product launch you’d like to amplify on the official Licensing Expo channels? Let us know! Reach the brand licensing community in a way only Licensing Expo can! Your sponsored post on the @licensingexpo Instagram and Linkedin account will help spotlight your brand when it matters most.

Deliverables:

• (1) reel posted on @LicensingExpo Instagram and Linkedin feed featuring your company’s booth and branding
• Reel filmed on-site at company’s booth
• Scheduled time will be pre-determined by company and Licensing Expo Marketing Manager
• Company’s social handle and booth number included in post

Details:

• Limited to one per company, two slots per day
• Social post will be made live during Licensing Expo May 20-22, 2025
• Based on timing constraints, brand will not have the opportunity to provide or proof content
• Maximum reel length: 30 seconds
• Non-exclusive marketing opportunity
• Last date to contract: Two weeks before the event

Upgrade opportunity (+$250): pre-show teaser post to promote moment at the event. Sponsor to provide graphic, social post copy and handle (max 50 words).

Position your brand as a thought leader by delivering live content on one of our dynamic Licensing Expo stages. With two versatile platforms, the License Global Main Stage and the Networking Hub, we offer tailored content opportunities designed to meet your brand's unique objectives. Whether you aim to pitch a new product, educate the audience on a key topic, or highlight the latest developments for your brand, our engaged audience is eager to hear from you. Content slots are customized based on the type of content you wish to showcase. Our experienced event and live content team will collaborate with you to identify the most suitable stage and format, ensuring maximum audience engagement and a strong return on investment. For more information or to schedule an introductory call with our content team, please contact your account manager.

Pre-Show:

• A dedicated time slot on a pre-determined stage will be assigned to the sponsor based on remaining availability 
• The session title, description, and speakers will be included in the stage agenda. The agendas are promoted on our event website, online Event Planner platform, and across our marketing campaigns throughout the run-up to the show 
• A dedicated event lead as your main point of contact to help with any pre-event questions, gather promotional assets and session details  

During Show:

• 15-minute set-up time directly before a technical run-through  
• Suitable audiovisual equipment, including screens, microphones, and a raised stage, will be provided at both stages to support your presentation. For any specialized equipment needs, please reach out to the AV team directly 
• Seat drops of promotional items are acceptable during the specific session only. These need to be pre-approved by the Event team and must consider sustainability 

NOTE – Licensing Expo cannot guarantee any total audience numbers for the session.

Display your brand in one of the most high-traffic locations of the show! Placed in the hallway windows leading from the Mandalay Bay Hotel to the Convention Center, these clings stand out in the light shining in from the pool and will be seen by every attendee, exhibitor, and passerby as they walk to and from the Expo, restaurants and hotel.

During Show:

• Digital artwork provided by sponsor; Licensing Expo will produce graphics
• (5) windows included per bank