Event: Licensing Expo – NA 2024

Want all visitors wearing your brand throughout Licensing Expo? This exclusive high-exposure sponsorship is a great way for your brand to be seen by all attendees from the moment they arrive until the end of the event. Your brand will be displayed on thousands of lanyards across all 3 days of the Expo.

During Show:

• Lanyards are handed out to all visitors on arrival each day of Licensing Expo
• Resources to distribute the lanyards and lanyard trees to place them on is provided 
• Included in official show photography during the event 
• Production of lanyards is included in the sponsorship. Lanyards will be full-color print and will be produced on bamboo or durable paper material (tested by our team) so they are environmentally friendly
• Sponsor must provide designs by deadline set by show organizers 

Interested in an atypical sponsorship that will surely capture attendees’ attention? Consider our bathroom decal sponsorship! Branded sponsor decals will be placed on bathroom mirrors and stalls throughout the convention center and will remain throughout the duration of the show, reaching over 12,000 attendees and exhibitors.

During Show:

• (5) locations/(10) bathrooms (both men & ladies)
• Sponsor must produce and provide stickers/posters according to the specifications provided. Labor to install into bathrooms included

Extend your valuable booth space out into the aisle with a customized floor sticker! Get creative and stop visitors in their tracks as they walk the busy show floor.

During Show:

• Your custom artwork on an 8’ W x 4’ H full-color floor sticker that extends into the aisle right in front of your booth
• Sponsor is responsible for providing artwork (300-DPS EPI)
• Package price includes print and installation of graphic

Capture the attention of attendees at one of the primary and busiest destinations on the show floor. Celebrating an anniversary and want to make a splash? Extend your brand beyond the booth by taking over one of our cafes or bars, and be promoted as a must see feature or experience on the show floor. These cafes and bars are accessible to all Licensing Expo's attendees throughout the show and will offer food and drink service. Elevate your brand to an experience at the show.. why not have a themed drink? Or create some disruption with a flash mob? Or have models displaying apparel. Alternatively host a happy hour open to all or invite only...

Pre-Show:

• Logo and destination name to be included on all feature-related communications throughout the event marketing campaign
• Promoted as a ‘must see’ in our top things to do at the show promotions
• Highlighted in the floorplan and included in the show daily magazine

During Show:

• Basic build and installation included. Sponsor will be able to design all walls to specifications and must supply by set deadline. All print, installation, and build are included in sponsorship fee. Graphics must include ‘Café or ‘Bar’ into the designs so attendees can visibly see the location includes food and beverage services
• Napkins with sponsor logo are provided
• Opportunity for sponsor to provide a leaflet/tent card / flyer / magazine to be distributed in the cafe or bar
• Opportunity to display branded products, e.g. furniture, homewares, mannequins, gift bags, etc.​
• Opportunity to have reserved table in the area for sponsor only
• Option to have music at an additional cost

Licensing Expo retains the right to secure additional sponsorships in this area

Locations Available:

Brands & Agents Zone: Café

Character & Entertainment Zone: Bar

Welcome attendees to the show with your eye catching graphics located in the main lobby of Licensing Expo.

Digital artwork provided by sponsor; Licensing Expo will produce column wraps and install them in contracted location

During Show:

Your custom artwork displayed in Bayside Foyer, all column signs are 54′ h x 234″ h:

Imagine your brand showcased in all its glory on our magnificent & exclusive entrance archway. This carefully crafted structure will serve as the grand gateway to the Expo, drawing in crowds and setting the tone for what lies ahead. By securing this prominent sponsorship, you will have the chance to captivate and engage with thousands of industry professionals, decision-makers, and potential partners. This high visibility will elevate your brand recognition and leave a memorable impact on the minds of those who attend.

• The sponsor can design the graphics for the entrance units
• Graphics must include one Licensing Expo logo to required sizing at the top of the banner. Design template to be provided
• Price includes production, installation and removal

Locations:

• Entrance to Hall B – SOLD
• Entrance to Hall C – SOLD
• Entrance to Hall D – SOLD

Guide attendees to your stand and grab their attention through the use of floor stickers. These custom designed floor tiles can help create a trail to your stand bettering your visibility.

During Show:

• Digital artwork provided by sponsor; Licensing Expo will produce stickers and place them in an agreed location
• Decals are 36″W x 36″H

Welcome attendees to the show with your eye catching graphics located in the main lobby of Licensing Expo.

Digital artwork provided by sponsor; Licensing Expo will produce banners and install them in contracted location

During Show:

Your custom artwork displayed in Bayside Foyer:

The Opening Night Party is a prime opportunity to make a lasting impression among industry leaders, influencers, and potential partners. By sponsoring the Daylight bar columns, you'll gain prominent brand visibility, generate buzz, and demonstrate your commitment to providing exceptional experiences.

During Show:

• Prime location – columns on either side of the bar where attendees will place drink orders and mingle all night
• Production and installation included

Incorporate your brand into the highly anticipated Opening Night Party! With previous acts including Cee-Lo Green, The Sugarhill Gang & Ja Rule, this party is the must-attend event of the week with up to 1,400 industry peers. Your brand will be featured pre-event in all party-related promos and in-person throughout the party venue.

Pre-Show:

• Sponsor logo to be included on all emails sent to visitors and exhibitors which relate to the Opening Night Party under ‘Gold Sponsor’. Approximately up to 3 emails are sent to a database of 40,000+ contacts, depending on the time of contracting
• Logo on all graphics posted on social
• Logo on the website as an Event Sponsor

During Show:

• 10 complimentary party tickets (a cost savings of $75/ticket) (guest list must be provided in advance to show management)
• VIP Cabana in premium location. Includes 4 bottles of champagne, plus complimentary party beer, wine and light food
• VIP fast-track queuing into the party
• 30-second video advert playing continuously on loop on main stage, cabana screens and on bar screens
• Logo included on digital signage in Licensing Expo show halls to promote the party on day one of the event. Production and design included

Incorporate your brand into the highly anticipated Opening Night Party! With previous acts including Cee-Lo Green, The Sugarhill Gang & Ja Rule, this party is the must-attend event of the week with up to 1,400 industry peers. Your brand will be featured pre-event in all party-related promos and in-person throughout the party venue.

Pre-Show:

• Sponsor to be included in party name i.e. Licensing Expo’s Opening Night Party bought to you by..
• Sponsor included on up to 3x emails (depending on time of contracting) promoting the party. The email sent to database of 40,000+ contacts
• Sponsor to be included on party invitation sent out via email to all 12,000 Licensing Expo attendees and exhibitors
• Inclusion in the press release about the party talent announcement
• Logo on all graphics posted on social
• Logo on the website as an Event Sponsor

During Show:

• 20 complimentary party tickets (a cost savings of $75/ticket) (guest list must be provided in advance to show management)
• VIP Cabana in premium location. Includes 10 bottles of champagne, plus complimentary party beer, wine, and light food
• VIP fast-track queuing into the party
• 30-second video advert playing continuously on loop on the main stage, cabana screens, and on bar screens
• Opportunity for sponsor to have opening speech for the party
• Opportunity for sponsor to provide merchandise to be distributed to all attendees on arrival at the venue
• Logo included on digital signage in Licensing Expo show halls to promote the party on day one of the event. Production and design included

Incorporate your brand into the highly anticipated Opening Night Party! With previous acts including Cee-Lo Green, The Sugarhill Gang & Ja Rule, this party is the must-attend event of the week with up to 1,400 industry peers. Your brand will be featured pre-event in all party-related promos and in-person throughout the party venue.

Pre-Show:

• Sponsor logo to be included on all emails sent to visitors and exhibitors which relate to the Opening Night Party under ‘Silver Sponsor’. Approximately up to 3 emails are sent to a database of 40,000+ contacts, depending on the time of contracting
• Logo on all graphics posted on social
• Logo on the website as an Event Sponsor

During Show:

• 5 complimentary party tickets (a cost savings of $75/ticket) (guest list must be provided in advance to show management)
• VIP reserved poolside couch seating in a premium location for up to 8 people
• VIP fast-track queuing into the party
• 15-second video advert playing continuously on loop on the main stage, cabana screens, and on bar screens

Elevate your brand with a captivating live performance! Picture this: a dynamic live performance that not only entertains but leaves a lasting brand impression on Licensing Expo attendees. Sponsor must provide talent.

Pre-Show:

• Performance timetable included in overall event schedule on the website, show daily magazine and seminar calendar
• Dedicated Event lead from Licensing Expo team to work with you on fulfilment and delivery of the performance

During Show:

• Location and timings will be according to the specification of the performance

Create a "wow" moment for all attendees before they reach the Licensing Expo entrance and ensure you have more touchpoints beyond your booth. Display a unique installation or product display that will make you the talk of the show, create a memorable 'selfie' moment or experiential opportunity to excite customers about your brand(s).

During Show:

• Product or installation location provided in high-traffic footfall area within the lobby. The lobby areas are the main access point to the show floors used by all exhibitors and visitors through Licensing Expo
• Sponsor must provide the display, shipping, and dismantling

Locations:

With over 8,000 confirmed meetings via our Online Event Platform and over 450 in-person meetings in the lounge in 2024, you won't want to miss this exclusive opportunity to showcase your brand on the Matchmaking Lounge. The online meeting platform is our #1 most used tool used by attendees to search through all the brands available at the show, book in meetings, to view the floorplan and agenda. The Matchmaking Lounge is the go to place for pre-booked meetings or matchmaking enquiries.

Pre-Show:

• Logo included on all emails that relate to the online meeting platform sent to 12000+ visitors and exhibitors
• Logo included on online meeting platform login page, stacked below Licensing Expo. Seen by all visitors and exhibitors when logging in
• Dashboard Carousel Advert on the Event Planner includes: banner image, logo, title text (50 characters), description text (120 characters) and a call-to-action button with internal portal link capability 

During Show:

• Sponsor to be included in graphics (walls & check-in desk) within Matchmaking Lounge. Licensing Expo team to design graphics with sponsor’s approval.
• Production and installation also included

With over 8,000 confirmed meeting via our Online Meeting Platform in 2024 deliver your message and display your brand in a high-impact format with an In-Search Ad. These ads appear when users search and filter through the online matchmaking directory, a high traffic location. When a visitor clicks on your ad, they will be directed to your exhibitor profile, encouraging them to schedule a meeting and providing your brand exposure. Search categories include: • Characters / Animation • TV / Film / Video / Streaming • Video Games / eSports / Mobile Apps • Corporate Brands • Fashion Brands / Private Label • Collegiate / Universities • Food & Beverage / FMCG • Heritage / Charity / Non-profit • Sports • Automotive • Celebrity / Influencer • Publishing • Music • Art, Design & Images • Travel & Leisure • Toys / Games / Board Games • Service Provider

Pre-Show:

• Sponsor to provide graphic to specification
• Specs: 700px x 352px; Responsive image
• All adverts will be visible across the “Find People”, “Brand Directory” and Exhibitor List” pages

Post-Show:

• Data report provided with impressions and clicks of all compliant data

With over 8,000 confirmed meeting via our Online Meeting Platform in 2024, you won't want to miss this opportunity. Showcase your brand to thousands of attendees and exhibitors from around the globe by purchasing this exclusive interactive static banner ad with a link to your company’s home page. The static banner ad will leave an immediate impression as the first thing seen upon logging in on the home dashboard.

Pre-Show:

• Includes banner image, logo, title text, description text and a call-to-action button with internal portal link capability. Sponsor to provide graphics to specification
• Banner will always appear below dashboard tasks and recommendations.
• Specs – desktop
  • 1200px x 150px
• Specs – mobile
  • 377px x 260px

Post-Show:

• Data report provided with impressions and clicks of all compliant data

With over 6,800 confirmed meeting via our Online Meeting Platform in 2023, you won't want to miss this opportunity. Showcase your brand to thousands of attendees and exhibitors from around the globe by purchasing an interactive Carousel Image Dashboard with a link to your company’s home page. The static banner ad will leave an immediate impression as it rotates across up to 5 sponsored brands on the home page.

Pre-Show:

• Includes banner image, logo, title text (50 characters), description text (120 characters) and a call-to-action button with internal portal link capability. Sponsor to provide graphic to specification

• Specs: 790px (Max.) x 440px (Max.)

Post-Show:

• Data report provided with impressions and clicks of all compliant data

Before the show starts, be the exclusive brand aligned with Licensing Expo on the online registration form and email confirmation which goes out to ALL visitors.

Pre-Show:

• Logo included on registration platform page under ‘Registration platform sponsored by XXX’ accessed by over 21,800 unique visitors. Specification: 450px
• Logo included on ‘registration officially sponsored by XXX’ image on registration platform page accessed by over 21,800 unique visitors. Specification: 750px
• Logo included on every registration confirmation email sent to visitors for Licensing Expo
• Logo on the website as an official event sponsor

Amplify your brand visibility from the very first point of attendee's journey with Licensing Expo through to the in-person show. Before the show starts, be the exclusive brand aligned with Licensing Expo on the online registration form and email confirmation which goes out to ALL visitors. At the show, extend your brand and take over the full graphics of the Licensing Expo registration desks, reaching all attendees and exhibitors as they walk past your brand each day!

Pre Show:

• Logo included on registration platform used by every visitor to Licensing Expo. Click through link on logo to sponsors website included.
• Logo included on every registration confirmation email sent to visitors for Licensing Expo
• Logo on the website as an official event sponsor

During Show:

• Full graphics over backwall and kickback counters of the registration desk. Cost includes production, sponsor must provide graphics
• Logo graphic included on all visitor and exhibitor badges which are worn throughout the show by 12,000+ attendees. Badges can be branded on both the front & the back. Cost includes production, sponsor must provide graphics

Make sure your brand is the first one visitors' see as part of their Licensing Expo experience. This high-impact, exclusive sponsorship guarantees visibility in front of every single attendee as we welcome them to the event each day!

During Show:

• Full graphics over back wall and kickback counters of the registration desk. Cost includes production, sponsor must provide graphics
• Optional – sponsor to provide t-shirts for the registration team to wear
• Optional – sponsor to provide a small item of merchandise distributed to visitors and exhibitors on arrival. Must be approved by event team and consider sustainability

Want to be seen by Retailers? Last year Licensing Expo recorded the highest quality attendance to date, with 60% of visitors being C-suite or Director level executives alongside a record-high retail attendance. Over 1,150 retailers attended including buyers from Walmart, Forever21, PacSun, Tilly’s, Toys ‘R’ Us, Ross, Rue 21, Hot Topic, Inditex, Dollar General, Bershka, Burger King, Hallmark, Macy’s, Amazon, Kohl’s, Target, Fanatics, TJX Companies Inc., Home Depot, Lush, Coach, Primark, and Pottery Barn. The Retail Lounge is an exclusive retail only space for them to host meetings, take breaks, catch up on work and get info on the show. Get in front of retailers looking for new partners to bring their brands into consumer product ranges in a way which will extend and enhance brand loyalty.

Pre-Show:

• Included in naming of the lounge i.e. The Retail Lounge, powered by..

• Logo to be included on any marketing emails related to The Retail lounge

• The Retail Lounge will be included on all feature communications, retail press releases, listed in the show dailies and in official show photography

During Show:

• Logo included in graphics (walls and check-in desk) of the lounge which accommodates retail attendees and selected VIPs. All design and production provided
• Opportunity to provide a leaflet/tent card / flyer / magazine to be distributed in the lounge
• Opportunity to display branded products, e.g. furniture, homewares, mannequins, gift bags, etc.​
• Opportunity to provide a giveaway that we can hand out to retailers on arrival

An all new ‘Service Provider Zone’ at Licensing Expo, designed specifically for companies who offer expert consultancy, advice, services or data insights to brand licensing professionals*.​ ​ Grouped together in one fixed location, it's the perfect solution for service providers wanting all the benefits of exhibiting, without needing to build a booth.​ ​ This is only available to companies who have not exhibited before.​ *Typically, in the fields of: Legal/Financial/HR; Technology & Software; Creative & Branding Agencies; Marketing/PR/Events; Market Research, Intelligence & Data; Other Services

Pre-Show:

• Listed and promoted as an official exhibitor of Licensing Expo​
  Listed in all specific ‘Service Provider Zone’ event promotions​
• Unrestricted access to Online Meetings Platform pre and during the show including personalized concierge service​
• Unrestricted access to lead retrieval software ​

During Show:

• One (1) table and four (4) chairs to host meetings​
• One (1) double-sided meter board signage 38″ x 84“. Artwork to be designed and submitted to Licensing Expo team by the exhibitor​
• One (1) standard power outlet​
• Grey carpet​
• Host a 30-minute session in the License Global Theater
  • Session will be promoted as part of official Licensing Expo programming​
  • Content & speakers to be provided by exhibitor, and session must be approved by Licensing Expo team
• ​Session filmed, edited, and promoted post-show​
  • Broadcast within 6 weeks of the show​
  • Video hosted on licenseglobal.com and sent to exhibitor directly​
  • Video promoted through:​
    • 500-word advertorial written by License Global editors and hosted on licenseglobal.com​
    • Link to advertorial in daily newsletter for one week​
    • Native advertisement on licenseglobal.com​
    • 1 social post on License Global accounts​
    • 1 x promo email to relevant License Global and Licensing Expo database (html or plain text copy to be supplied by exhibitor. Dates to be confirmed with organizers)

Our visitors love to take licensed goodies home, and our show bags are the first to go! Make sure your brand is on the arm of every attendee at this year's show. This sponsorship also offers long lasting brand awareness after the event with continued use of the bag.

During Show:

• Bags handed out to all visitors and exhibitors on arrival each day of Licensing Expo. Resource to distribute the bags and bag trees to place them on are provided
• Included in official show photography during the event
• Bags must be produced and provided by sponsor. Sponsor must consider Informa’s sustainability criteria during production
• Optional – the bags can include leaflets/flyers/merchandise in the bags. Note these must be pre-filled before arrival

Position yourself and your brand as a thought leader to our License Global Theater, the main stage and home to all keynote and sessions throughout the show. Open to all attendees with seating for up to 500 people, the Theater delivers inspirational sessions across all three days, covering a variety of topics.

Pre-Show:

• Select a 30-minute time slot, depending on remaining availability
• The session title, description, and speakers will be included in the main stage agenda. The agenda is promoted on our event website, online meetings platform, and across our marketing campaigns throughout the run-up to the show
• An event lead as your main point of contact to help with any pre-event questions, gather promotional assets and session details

During Show:

• 15-minute set-up time directly before a technical run-through
• Fully equipped AV team and all necessary speaking equipment are provided for the main stage. However, if you require any specialist equipment for the presentation this must be purchased directly with the AV team
• Seat drops of promotional items are acceptable during the specific session only. These need to be pre-approved by the Event team and must consider sustainability

NOTE – Licensing Expo cannot guarantee any total audience numbers for the session.

Display your brand in one of the most high-traffic locations of the show! Placed in the hallway windows leading from the Mandalay Bay Hotel to the Convention Center, these clings stand out in the light shining in from the pool and will be seen by every attendee, exhibitor, and passerby as they walk to and from the Expo, restaurants and hotel.

During Show:

• Digital artwork provided by sponsor; Licensing Expo will produce graphics
• (5) windows included per bank

Availability: