Event: Newtopia Now 2027

Become the exclusive sponsor of the 1:1 Meetings Lounge, where our personalized 1:1 networking meetings take place. Your logo will be featured all over the space to make sure your brand is front and center in the place where connections are made.

• Gold Level Opportunity
• Limit of 1
• Booth inclusion: 10’ x 20’
• Furniture package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Dedicated table with tabletop sign in the Lounge 
• Logo placement on 1:1 Meeting table number signs and wall panels in the Lounge
• Logo placement on website landing page dedicated to the program 

Elevate your brand to the spotlight! Your logo will shine pre-show and onsite to the entire Newtopia Now audience. Enjoy prime exposure with your logo featured on every registration confirmation email sent before and during the show and every printed badge. Don’t miss out on the ultimate opportunity to ensure all eyes are on your logo throughout the Newtopia Now!

• Platinum Level Opportunity
• Limit of 1
• Booth inclusion: 10’ x 20’
• Furniture package
  • Option to decline furniture package for complete customization
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Full-color logo featured on the front and back of every Newtopia Now badge
• Full-color logo included on registration confirmation emails
• Badges distributed at onsite registration and badge pick-up locations throughout Newtopia Now campus

An opportunity to connect, indulge, and exchange ideas with leading industry innovators shaping the future of CPG, this event will engage food, beverage and nutrition companies; buyers; and industry innovators at one of Chicago's top restaurants.

Join the New Hope Network by co-hosting an evening of engaging conversation and cuisine by sponsoring a Newtopia Now Dine-Around! Express your thought leadership and extend your professional network by connecting with Newtopia attendees at a curated Chicago restaurant.

• Platinum Level Opportunity
• Limit of 3, 1 per neighborhood
  • Thrive
  • Glow
  • Regenerate
• Booth Inclusion: 10’ x 20’
• Furniture Package
  • Option to decline furniture package for complete customization
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Exclusive Sponsorship of the evening, with brand prominently featured across all correspondence and signage
• Restaurant will be bought-out and used solely for the co-hosted Newtopia event.
• Date and locations will be coordinated by show management.
• Total Attendance: 40 people
  • Attendees will consist of Newtopia Now registrants who add-on the Dine-Around .experience
  • Up to (10) Sponsor tickets included to use as needed for staff or personal invites (must be Newtopia Now attendees).

Get your brand in the palm of their hands! With this exclusive Event App Sponsorship you'll be at the fingertips of exhibitors and attendees.

• Gold Level Opportunity
• Limit of 1
• Booth inclusion: 10’x20’
• Furniture Package
  • Option to decline furniture package for complete customization
• (1) Products in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Recognition as the Newtopia Now Event App Sponsor.
• Sponsor’s logo will appear in all promotions related to the Event App, including (but not limited to) on-site signage, the Newtopia Now website, emails, and advertisements*.
• Sponsor-created banner ad will be displayed on the desktop homepage of the Event App, and featured as an interstitial ad on the mobile app.
• Sponsor will be showcased at the top of the Exhibitor List in the Event App.
• Post-event analytics will be provided, highlighting the Sponsor’s reach and engagement.
• Lead data will be provided for attendees who click the Sponsor’s banner call-to-action.

Put your brand in the spotlight with a banner ad on our Event App! Seen across both desktop and mobile. Your ad will appear at the top of one of our most viewed pages, giving you high-impact visibility exactly where attendees are most engaged. Better yet, every click generates lead data you can use to follow up, convert, and grow.

• Banner Ad Opportunity
  • Desktop Dimensions: 2520 x 180 pixels (.PNG or .JPG)
  • Mobile Dimensions: 720 x 180 pixels (.PNG or .JPG)
• Advertise on our highest viewed pages:
  • Agenda, Attendees,
    • Total views from these pages: 39,380

Details:

• Pages Available:
  • Agenda
  • Attendees
• Lead data provided from attendees who click banner ad.
  • Ads link to company profile in Event App.
• Companies to provide artwork. All artwork is subject to approval by New Hope Standards.
• Artwork deadline: Friday, July 9, 2027

Enhance your booth and reach your event audience with accuracy! No more wasting budget in search of your ideal customer. Event extension maximizes the visibility and impact of an event sponsorship by amplifying a client’s marketing message to highly targeted audiences across the web.

Capitalize on your event investment and stay top of mind with an online advertising program that reaches your event audience by activating Informa’s proprietary audience database. 

As your data marketing partner, we’ll capture the attention of your event audience with your engaging display ads across brand-safe sites and social media. 

Your Set Package, using a pre-defined audience segment Food & Beverage, Beauty, or Supplements, is designed for turnkey activation. Programs can run monthly at time of event and/or your choice of months throughout the year. 

• Package Enhancement Opportunity
• Limit of 3
  • Choose (1) pre-defined audience segment: Food & Beverage, Beauty, or Supplements to reach your target event audience.
• Activate first-party data by utilizing Informa’s exclusive database to target engaged prospects. 
• Increase  engagement and visibility with the right key decision makers within your audience segment.

Maximize reach by advertising across a broad range of websites. 

• We execute client-supplied display banner advertising across the web. 
• Pre-Selected Audiences are determined from Natural Products Expo.
• Sites produce 100,000 or more web impressions per month. 

Pricing: $4,240 per month. Content due at least two weeks before launch.

Be the first brand or service provider these emerging exhibitors meet—and the one they remember. Sponsor the First Timers Breakfast and position your company as a trusted partner to the industry's newest innovators as they take their first steps at Newtopia Now.

• Silver Level Opportunity
• Limit of 1
• Booth Inclusion: 10’ x 10’
• Furniture Package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Logo inclusion:
  • Pre-show: Your logo prominently featured on all pre-event promotional materials promoting the inaugural First Timers Breakfast, including but not limited to email marketing campaigns, the show website, and the show agenda.
  • Onsite: Sponsor’s logo will be prominently displayed on onsite signage for the First Timers Breakfast.
• Opportunity for product incorporation with Show Management approval.
• Opportunity to have a 6′ table for Sponsor to distribute samples or marketing materials.
• Sponsor to receive lead generation information from event attendance.

Sample at the Glow Activation and allow all attendees to engage with your product in a restful and relaxing environment. Attendees can explore the shelves with your product and sample while waiting for their appointment in the salon or taking a needed break in the lounge. Whether it be a lip mask, a natural deodorant, or anything in between, this passive sampling opportunity is a great way to spread awareness of your product and company!

• Emerging Level Opportunity 
• Limit of 10
• Booth Inclusion: 5’ x 10’ 
  • Glow Neighborhood Recommended 
• Furniture Package 
• (1) Product in the Newtopia Market 
• Meeting Platform Eligibility 

Details: 

• Passive Sampling Opportunity – no need to provide any additional staff!  
  • Quantity requested: 200 prepackaged samples.  
  • Opportunity limited to one product line. 
  • Beauty samples must be grab-n-go. 
  • Opportunity to submit product one-pager to be placed next to samples, allowing attendees to learn more about your product and company.  

Looking for a way to have attendees engage directly with your new beauty or wellness product? The Glow Activation is an engaging experience aimed toward early beauty brands! Have hand lotion, nail polish, or hair product? Use your 6x10 turn-key booth in the Glow Activation to provide a hands on and personalized use and explanation of your product while giving attendees a break from the busy show floor.

• Emerging Level Opportunity  
• Limit of 4 
• Booth Inclusion: 6’ x 10’ in Glow Activation
• Furniture Package 
• (1) Product in the Newtopia Market 
• Meeting Platform Eligibility 

Details: 

• Logo inclusion:
  • Pre-show: Your logo prominently featured on all pre-event promotional materials promoting the Glow Activation, including but not limited to email marketing campaigns, and the show website.
  • Onsite: Sponsor’s logo will be prominently displayed within the Glow Activation. 
• Glow Activation Sponsor’s booth included is 6×10 space in the Glow Activation area.
• Additional booth space can be purchased a la carte in Glow Neighborhood. 
• Furniture Package can be slightly modified depending on intended use in booth (i.e. hair stylist needs vs. nail technician needs). 
  • Includes counter with locking storage, 3 shelves for product display, sink if applicable, two chairs or stools which can be customized, countertop mirror, and electrical upon request. 
  • Option to provide additional furniture within event space with approval by Show Management. 

In today’s digital age, professional headshots have become a cornerstone of personal branding and networking. Have your brand credited to this valuable opportunity for attendees to update their headshot while they takeaway a lasting impression of your brand.

• Gold Level Opportunity
• Limit of 1
• Booth inclusion: 10’x10’
• Furniture Package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Logo inclusion:
  • Pre-show: Your logo prominently featured on all pre-event promotional materials promoting the Headshot Activation, including but not limited to email marketing campaigns and the show website.
  • Onsite: Sponsor’s logo will be prominently displayed on onsite signage for the Headshot Activation.
• Sponsor recognition, including logo and link to company website, on all emails sent to Headshot Activation attendees containing the headshot photos they took. 
• Landing page with headshot photos to include sponsor logo and image underneath photos.
• Headshot Activation attendee lead data provided to sponsor post-show.

Get your samples in front of Retailers in a more exclusive environment by utilizing this Hosted Buyers Lounge Sampling opportunity. This is a chance to leave samples in the Hosted Buyer Lounge and allow this elite group of attendees to sample at their leisure, while reading more about your brand and planning their trip to your booth!

No need to worry about being placed next to your competitor – this opportunity is category exclusive!

• Emerging Level Opportunity
• Limit of 7 shelf-stable and 7 refrigerated
• Booth Inclusion: 5’ x 10’
• Furniture package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Category Exclusivity
• Pre-show
  • Email sent to the Hosted Buyer audience pre-show will include the participating brands logos and booth numbers.
• Onsite
  • Quantity requested: 200 prepackaged samples.
    • Opportunity limited to one product line and up to three flavors to be displayed on one shelf.
    • Samples must be ready to consume without cooking or preparation.
    • Product can be ambient, frozen or refrigerated.
    • Opportunity to submit product one-pager to be placed next to samples, allowing Retailers to learn more about your product and company. 
    • Passive Sampling Opportunity – no need to provide any additional staff! 

*Hosted Buyer Lounge Sampling brands are not permitted to have staff in the Hosted Buyers Lounge 

As a sponsor of this exclusive space, you’ll enjoy unparalleled exposure and numerous benefits that will set your brand apart from the crowd. Your logo will be prominently featured throughout the lounge on multiple branded elements and your samples will get premium placement within the lounge, where Hosted Buyers will be able to sample at their leisure, while reading more about your brand and planning their trip to your booth!

• Silver Level Opportunity
• Limit of 1
• Booth Inclusion: 10’ x 10’
• Furniture package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Pre-show
  • Email sent to the Hosted Buyer audience pre-show will prominently feature sponsor logo.
  • Logo Inclusion: Your logo prominently featured anywhere we promote the Hosted Buyer Lounge to Hosted Buyers of Newtopia Now.
• Onsite
  • Logo Inclusion: Branded elements include but are not limited to table clings, onsite signage, napkins.
  • Samples are category exclusive
    • Quantity requested: 200 prepackaged samples.
    • Opportunity limited to one product line and up to three flavors, to be displayed on one shelf among the Hosted Buyer Lounge Sampling Sponsors.
    • Samples must be ready to consume without cooking or preparation.
    • Product can be ambient, frozen or refrigerated.
  • Opportunity to submit product one-pager to be placed next to samples, allowing Retailers to learn more about your product and company. 
  • Passive Sampling Opportunity – no need to provide any additional staff!*

*Sponsor of the Hosted Buyer lounge will not be permitted to have staff in the Hosted Buyer Lounge 

Newtopia Now is the place the industry gathers to hear the biggest news and latest trends. This happens at our daily keynotes. Have your brand front and center at the most popular and highly attended sessions of the entire show. This opportunity includes a keynote highlight reel that your company can use after the show and logo inclusion in the pre-show video teaser.

• Gold Level Opportunity
• Limit of 3, 1 Exclusive Sponsorship per Keynote
• Booth inclusion: 10’ x 20’
• Furniture package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Onstage recognition and brief speaking opportunity to introduce the Keynote session.
  • Opportunity limited to (1) 3-minute speaking opportunity per Keynote session selected.
• Sponsor to provide a seat drop on every chair prior to the session with Show Management approval.
• Sponsor to receive leads following the event.
• Logo inclusion:
  • Pre-show: Your logo prominently featured on all pre-event promotional materials promoting the keynote, including but not limited to email marketing campaigns, the show website, and the show agenda.
  • Onsite: Sponsor’s logo will be prominently displayed on onsite signage for the keynote session.

Your logo featured around everyone’s neck – what a better way to get eyes on your brand! This opportunity provides you with logo recognition all week long on an item that is essential at the show.

All you need to do is supply your logo and we’ll do the rest!

• Platinum Level Opportunity
• Limit of 1
• Booth inclusion: 10’ x 20’
• Furniture package
  • Option to decline furniture package for complete customization
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Full-color logo imprint on both sides of the lanyard
• Lanyards to be distributed at all registration locations throughout Newtopia Now campus
• Lanyard made of sustainable material

Elevate your brand's presence and promote wellness by sponsoring Yoga at Newtopia Now! Join us in supporting this morning event that brings together Newtopia Now yoga enthusiasts of all levels for a rejuvenating and energizing experience.

Health and wellness extends past the show floor, so affiliate your brand with this unique experience. This is the perfect opportunity to sample your health and wellness, functional beverage or beauty products! 

• Growing Level Opportunity
• Limit of 1
• Booth Inclusion: 10’ x 10’
• Furniture Package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Exclusive Sponsorship
• Yoga is open to all Newtopia Now badge holders.  
• Logo inclusion:
  • Pre-show: Sponsor’s logos prominently featured on all pre-event promotional materials promoting Yoga, including but not limited to email marketing campaigns, the show website, and the show agenda.
  • Onsite: Sponsor’s logo will be prominently displayed on onsite signage for Yoga.
• 6′ Table in the breakfast area to sample from provided by Show Management.
  • Product can be ambient, frozen or refrigerated.
• Brand-sampled opportunity: have your staff speaking directly to attendees!
• Sponsor has the option to provide both branded yoga mats and yoga instructor

Are you looking for a way to get your product directly into the hands of children or new mothers? Sponsoring the Mother’s Room ensures your product ends up in the right hands during a time of rest and relaxation off the show floor. This sponsorship provides ample sampling and brand awareness without having to lift a finger onsite!

• Growing Level Opportunity
• Limit of 1
• Booth Inclusion: 10’ x 10’
• Furniture package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Inclusions:

• Sponsor logo to be featured on all Mother’s Room promotion or directional materials.
• Sponsor has the opportunity to provide up to 100 promotional items (such as baby blankets, stuffed animals, etc) using the sponsors logo that will be placed in the Mother’s Room.
• Sponsor has the opportunity to provide samples and literature to be displayed and sampled in the space. Show Management responsible for restocking.

Kickstart the Newtopia Now tradeshow with a bang! Sponsoring the Neighborhood Networking Night not only sets the tone for the entire week but also provides an unmatched opportunity to mingle and forge meaningful connections within the industry.

• Growing Level Opportunity
• Limit of 10
• Booth Inclusion: 10’ x 10’
• Furniture package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details: 

• 6′ Table in Neighborhood Networking Night area provided by Show Management.
  • Opportunity to distribute items from Table; product can be prepackaged or cooked at Sponsor’s Table.
• Have your staff speaking directly to attendees!
• Pre-show:
  • Logo Inclusion: Your logo prominently featured on all pre-event promotional materials promoting the Neighborhood Networking Night, including email marketing campaigns, social media announcements, and the show agenda.
• Onsite Branding:
  • Sponsor logo will be prominently displayed at the Neighborhood Networking Night, ensuring maximum visibility among attendees.
• Neighborhood Networking Night date and time* to be announced.

*Date, times and location are subject to change.

Own your neighborhood! This sponsorship comes with company mention and/or logo inclusion anywhere we talk about your neighborhood, on the main stage in your neighborhood and at the entrance to your neighborhood. Your logo will also be included on the show management neighborhood hanging signs and this opportunity allows you exclusive rights to hang your own sign in your neighborhood (location based on rigging points.) Let everyone know that you are the leader in this space and a cornerstone of the industry.

• Diamond Level Opportunity
• Limit of 3, 1 per Neighborhood
  • Thrive:
  • Regenerate:
  • Glow:
• Booth inclusion: 10’ x 20’
• Furniture package
  • Option to decline furniture package for complete customization
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Align your brand with meaningful environmental action by becoming the exclusive sponsor powering Newtopia Now's carbon and water neutrality—demonstrating leadership that resonates with conscious consumers, retailers, and industry partners.

• Silver Level Opportunity
• Limit of 1
• Booth Inclusion: 10’ x 10’ 
  • Regenerate Neighborhood recommended
• Furniture Package 
• (1) Product in the Newtopia Market 
• Meeting Platform Eligibility 

Details: 

• New Hope Network, with support of Exclusive Sponsor, to offset the total carbon and water usage at the Colorado Convention Center during Newtopia Now.  
  • New Hope Network to be responsible for procurement of renewable energy credits through Natural Capital Partners and water restoration certificates through BEF. 
• New Hope Network to feature Sponsor on all promotions of the Newtopia Now Sustainability program and all Newtopia Now sustainability platforms; including but not limited to, online, email marketing, and social media. 
• Recognition on rotating Digital Display Boards throughout the venue.
• Logo included on signage at key 3 bin waste stations throughout the venue.
• Logo included on signage for r.cup reusable cups and collection bins that are featured and used throughout the event at various locations and happenings.
• Company to work with New Hope Marketing Team to create dedicated social post highlighting company’s sustainably mission.
• Company to create 4×2 Booth Extender Graphic highlighting their sustainability sponsorship at the entrance to their 10×10.
• Access to exclusive post-event sustainability reporting (Available approx. 90 days post-event).

Create a memorable and fun experience for attendees to exercise and socialize playing Pickleball at Newtopia Now! As a sponsor, your company will have high visibility branding on the court, barriers, and paddles, as well as an opportunity for attendees to enjoy your product after playing. This sponsorship will deliver both short-term exposure and long-lasting brand recognition as attendees remember this exciting and engaging experience.

• Growing Level Sponsorship 
• Limit of 4
• Booth Inclusion: 10′ x 10’ 
• Furniture Package 
• (1) Product in the Newtopia Market 
• Meeting Platform Eligibility 

Details: 

• Pickleball will take place on Wednesday, August 19th – Thursday, August 20th at the Colorado Convention Center.   
  • Date and location subject to change. 
• Option for Passive Sampling Opportunity – no need to provide any additional staff! 
  • Quantity requested: 200 prepackaged samples. 
  • Opportunity limited to one product line and up to three flavors. 
  • Samples must be ready to consume without cooking nor preparation. 
  • Product can be ambient, frozen or refrigerated. 
  • Opportunity to submit product one-pager to be placed next to samples, allowing attendees to learn more about your product and company.  
• Sponsor to create custom 162″ x 31″ court barrier graphics.
• Logo inclusion: 
  • Pre-show: Your logo prominently featured on all pre-event promotional materials promoting Pickleball, including but not limited to email marketing campaigns, the show website, and the show agenda. 
  • Onsite: Sponsor’s logo will be prominently displayed on onsite signage for Pickleball. Each sponsor will receive entrance signage and branding on one quarter of the court and barriers. Branded Pickleball paddles provided.  
  • Option to provide other onsite marketing items (ie. Towels, sweat bands) within event space with approval by Show Management. 
• Artwork Deadline: July 9, 2027
  • Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.

It’s hard to stand out to members of the press amid the busy show floor. Get your samples in front of members of the press in a more exclusive environment by utilizing our Press Preview opportunity. This is a chance to leave samples in the press room and allow members of the press to sample at their leisure, while reading more about your brand and planning their trip to your booth!

• Emerging Level Opportunity
• Limit of 7 shelf-stable, 7 refrigerated
• Booth Inclusion: 5’ x 10’
• Furniture Package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Quantity requested: 200 prepackaged samples.
• Opportunity limited to one product line and up to three flavors, to be displayed on one shelf.
• Samples must be ready to consume without cooking or preparation.
  • Product can be ambient, frozen or refrigerated.
• Opportunity to submit product one-pager to be placed next to samples, allowing Press to learn more about your product and company. 
• Passive Sampling Opportunity – no need to provide any additional staff! 

As an early stage brand, the most important thing you can do is get your message out to as many people as possible. The best way to do that is with a Press Release! Create a press release on our virtual platform and get your message out the Newtopia Now audience.

• Early Stage Level Opportunity
• Booth Inclusion: Tabletop
• Furniture Package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Showcase your latest developments by listing up to three press releases on our Newtopia Now Event App!

Opportunity Inclusions:

• Feature up to 3 Press Releases on the Press Releases page of the Newtopia Now Event App.

Details:

• Press release header image.
• 2000 character limit.
• Link to official press release or website.
• Upload images and documents.
• All graphics, claims and content are subject to approval by New Hope Network Standards.
• Non-exclusive marketing opportunity.

Looking to get in front of the Press? This is the perfect chance to have your brand positioned right where they are spending their time. The press room is exclusively for members of the press to relax, recharge, interview and conduct business. This opportunity allows you exclusive rights to branding elements inside the press room so your company is unmissable to this important group of attendees, along with a sampling spot within the Press Preview.

• Gold Level Opportunity
• Limit of 1
• Booth inclusion: 10’ x 10’
• Furniture package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Pre-show
  • Email sent to the press audience pre-show will prominently feature sponsor logo.
  • Logo Inclusion: Your logo prominently featured anywhere we promote the Press Room to registered press of Newtopia Now.
• Onsite
  • Logo Inclusion: Branded elements include but are not limited to table clings, onsite signage, napkins
  • Sponsor to provide artwork for table clings. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
    • Artwork deadline: July 9, 2027
  • Samples:
    • Quantity requested: 200 prepackaged samples.
    • Opportunity limited to one product line and up to three flavors, to be displayed on one shelf among the Press Preview sampling sponsor items.
    • Samples must be ready to consume without cooking or preparation.
    • Product can be ambient, frozen or refrigerated.
  • Opportunity to submit product one-pager to be placed next to samples, allowing press to learn more about your product and company. 
  • Passive Sampling Opportunity – no need to provide any additional staff!*

*Sponsor of the Press Room will not be permitted to have staff in the Press Room 

Position your newest product in front of a captive, highly qualified audience of retailers, distributors, and industry decision-makers—right before education sessions at Newtopia Now.

• Emerging Level Opportunity
• Limit of 12, 4 per Neighborhood Stage
• Booth Inclusion: 5’ x 10’
• Furniture Package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Emcee to announce the Product Spotlights prior to each education session on contracted Neighborhood Stage.
• Show Management to create Product Spotlight slide using information provided by brand.
• No brand presence required!

Looking to elevate your brand’s visibility while spreading joy and fostering heartwarming moments? The Puppy Playground at Newtopia Now is the perfect opportunity! As a sponsor, your company will have exclusive branding rights to the area where attendees can interact with adorable puppies in an unforgettable environment. This high-traffic attraction will create a lasting impression and generate positive, emotional connections with your brand.

• Gold Level Opportunity 
• Limit of 1 
• Booth Inclusion: 10’ x 20’ 
• Furniture Package 
• (1) Product in the Newtopia Market 
• Meeting Platform Eligibility 

Details: 

• The Puppy Playground will take place on both days of the show floor.
• Logo inclusion: 
  • Pre-show: Your logo prominently featured on all pre-event promotional materials promoting the Puppy Playground, including but not limited to email marketing campaigns, the show website, and the show agenda. 
  • Onsite: Sponsor’s logo will be prominently displayed on onsite signage for the Puppy Playground.
  • Branded bandanas provided by Show Management. 

Have a member of your team sample your product at a targeted hot spot on the show floor. Direct them right to your booth and be the first brand on their mind as they start their journey.

All samples must be stored in a wearable fashion, so small, lightweight, ambient samples are ideal for this sponsorship opportunity!

• Silver Level Opportunity
• Limit of 3
• Booth Inclusion: 10’ x 10’
• Furniture Package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• 3′ x 3′ Sampling Area in a designated high traffic area
  • Space denoted by a 3′ x 3′ floor graphic featuring sponsor logo and booth number
  • Opportunity to begin sampling 1 hour before the trade show floor opens and throughout the day
• Space for 2 representatives to sample in designated distribution area
  • All samples must be stored in a wearable fashion. Examples include backpack, apron, or tray
  • Samples must be under 3 oz. and cannot be refrigerated or frozen
  • Product or storage container cannot be placed on ground

Position your services in front of the brands, retailers, and innovators shaping the future of natural products—without the commitment of a full booth presence.

• Emerging Opportunity
• Limit of 20
• Recognition in The Market
• Matchmaking Eligibility

Details:

• Service Provider to receive (2) attendee badges
• Half Page Ad included in the Natural Food Merchandiser (NFM) Summer 2027 | Industry Overview / Newtopia Now Issue
  • Service Provider to provide artwork. Show management to facilitate.

The exclusive Newtopia Now show bags make a lasting impression while providing a convenient service to attendees. These bags are produced with sustainability in mind and are sure to be impactful in the hands of every attendee!

• Gold Level Opportunity
• Limit of 1
• Booth Inclusion: 10’ x 20’
• Furniture Package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Sponsor to provide artwork. Show Management to produce Show Bags. All artwork is subject to approval by New Hope Standards.
• Sponsor-branded artwork on both sides of the official Newtopia Now show bag and mini bag.
• 5,000 Show Bags distributed at Newtopia Now.
• Show bags are sustainably produced using rPET.
• New Hope Network to feature Sponsor on all promotions of the Newtopia Now Sustainability program and all Newtopia Now sustainability platforms; including but not limited to online, email marketing, and social media.
• Artwork deadline: Friday, May 20th, 2026.

Amplify your stage takeover with added marketing support to boost session attendance. Enjoy 30 minutes of uninterrupted stage time for you and up to 3 colleagues to engage the Newtopia Now audience. This package includes a content multiplier—professionally created assets from your session for post-event promotion—plus digital and physical branding: a 2' x 4' floor decal in front of your booth to expand your presence into the aisle and promote your takeover, and a dedicated Instagram Story post linking directly to your session in the mobile app.

• Gold Level Opportunity
• Limit of 1 per neighborhood
• Hosted on Chosen Neighborhood Stage
  • Thrive: 
  • Regenerate: 
  • Glow: 
• Booth Inclusion: 10’ x 20’
• Furniture Package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Max 4 Presenters
• Logo inclusion:
  • Pre-show: Your logo prominently featured on all pre-event promotional materials promoting your Stage Takeover, including but not limited to the show agenda.
• New Hope Network to host a pre-show webinar for all participants, sharing best practices, tips and answering FAQs.
• Brands will be allowed to use PowerPoint to assist in their presentation.
  • All slides must be sent to Show Management no later than Tuesday, August 11th.
• Brand to supply creative for their 2’ x 4’ floor decal no later than Friday, July 10th. Graphic design specs to be provided by New Hope Network, with creative subject to show management approval.  
• Show management to create Instagram Story featuring the name of the session & link to the session in the mobile app, allowing followers to easily add the session to their personal agenda.  

We’ll roll out the red carpet for you! Participate in a dynamic, talk-show style conversation on the show floor with one of our superstar guest hosts and professional video team. Get in front of an engaged buyer, brand or influencer audience on site and digitally—an edited version of the video will be promoted on social media and newhope.com throughout the year to extend visibility in the natural products community. This opportunity includes video assets that your company can walk away from the show with to use again!

• Emerging Level Opportunity
• Limit of 35
• Booth Inclusion: 5’ x 10’
• Furniture Package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Looking for an additional sampling opportunity but don’t have the additional staff to dedicate? Join our tasting bar! Drop your samples off and we will serve them up for the duration of the show at our beautiful and eye-catching tasting bar activation. Get even more sampling done without any extra effort!

• Emerging Level Opportunity
• Limit of 10
• Booth Inclusion: 5’ x 10’
• Furniture Package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Samples must be ready to consume without cooking nor preparation.
  • Product can be ambient, frozen or refrigerated.
• Passive Sampling Opportunity – no need to provide any additional staff! 

After a full day of walking the show floor, attendees deserve a chance to unwind with a cocktail or mocktail while making essential connections. The Block Party is where all neighborhoods come together as one community, creating the perfect environment to get your product directly into the hands of engaged attendees. This is an opportunity you won't want to miss!

• Growing Level Opportunity
• Limit of 18
• Booth Inclusion: 5’ x 10’
• Furniture Package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details: 

• 4′ Table in The Block Party area provided by Show Management.
  • Opportunity to distribute items from Table; product can be prepackaged or cooked at Sponsor’s Table.
  • Opportunity intended for CPG brands.
• Have your staff speaking directly to attendees!
• Pre-show:
  • Logo Inclusion: Your logo prominently featured on all pre-event promotional materials promoting the The Block Party, including email marketing campaigns, social media announcements, and the show agenda.
• Onsite Branding:
  • Sponsor logo will be prominently displayed at the The Block Party, ensuring maximum visibility among attendees.
• The Block Party date and time to be announced.*

*Date, times and location are subject to change.

Are you ready to make a splash at one of Newtopia Now’s can’t miss events? Elevate your brand to the next level as the exclusive sponsor of The Block Party. Take advantage of this prime networking opportunity to forge meaningful connections, cultivate relationships, and expand your business opportunities.

• Gold Level Opportunity
• Limit of 1
• Booth Inclusion: 10’ x 20’
• Furniture package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Product Incorporation:
  • Opportunity to have your product incorporated into a specialty cocktail.
• Pre-show:
  • Logo Inclusion: Your logo prominently featured on all pre-event promotional materials promoting The Block Party, including email marketing campaigns and social media announcements.
  • (1) Dedicated social media post on the Newtopia Now Instagram and LinkedIn Accounts, created by the Sponsor to promote brand awareness.
• Onsite Branding:
  • Sponsor logo will be prominently displayed at The Block Party, ensuring maximum visibility among attendees.
  • Sponsor logo and booth number will be featured on cocktail napkins.
  • Sponsor to have a 10×10 activation space to engage with attendees. Show management to provide 6′ table for Sponsor to distribute samples which can be prepackaged or cooked at the table.
• The Block Party date and time to be announced.*

*Dates and times are subject to change

Showcase multiple products with ease through The Market's premium End Cap display. Featuring four generous shelves, this strategic placement allows you to demonstrate precisely how your product line will appear on retail shelves—creating an authentic, compelling visual narrative for buyers. Simply arrange your display during Move-In, and let this high-impact merchandising solution work for you throughout show hours, capturing retailer attention and driving meaningful conversations about shelf presence and product performance.

• Package Enhancement Opportunity
• Limit of 4

Details:

• Brand will receive a dedicated End Cap in The Market, offering prominent visibility and strategic positioning to display up to 8 SKUs.
• Brand will configure their End Cap during the designated move-in period, ensuring displays are fully prepared and polished by show opening.
• Brand logo to be featured on the structure above their End Cap.
• Show Management will provide precise shelf dimensions for all four display levels to facilitate optimal product arrangement and visual merchandising.
• Brand is responsible for providing all product samples and marketing materials to create a compelling, branded display that resonates with retail buyers.

Be one of the first samples in everyone’s bag! The Market is positioned right at the entrance to the show floor allowing attendees to shop and sample after they’ve picked up their badge and bag. This is a perfect opportunity to get your product in front of guests right as they arrive.

• Emerging Level Opportunity
• Limit of 18
• Booth Inclusion: 5’ x 10’
• Furniture Package
• (1) Product in the Newtopia Market
• Meeting Platform Eligibility 

Details:

• Quantity requested: 1,000 prepackaged samples.
• Opportunity limited to one product line and up to three flavors.
• Samples must be ready to consume without cooking or preparation.
  • Product can be ambient, frozen or refrigerated.
• Passive Sampling Opportunity – no need to provide any additional staff! 

Add an additional SKU in the Newtopia Now Market alongside your flagship item included with your Sponsorship Package. Drop off your product during move-in and show management will take care of the rest!

• Package Enhancement
• Limit of 20

Details:

• Feature a second product in The Market alongside your included product to highlight an additional product.
• Brand to provide additional product during move-in.

Demonstrate the seamless integration of your retail shippers into store environments by showcasing their aisle-ready design and merchandising potential. Simply provide your premium shipper display along with empty product units, and our team will handle the strategic setup—allowing you to focus on connecting with buyers and securing valuable retail partnerships.

• Package Enhancement Opportunity
• Limit of 5

Details:

• Brand will provide a retail shipper along with empty product units. Show Management is available to assist with securing product to the shipper for optimal presentation.
• Show Management will determine prime positioning within The Market to ensure maximum visibility and foot traffic exposure for your display.
• This opportunity is designed as a visual merchandising showcase rather than a sampling activation. Should restocking become necessary during show hours, the brand will be responsible for replenishment.

Nourish Newtopia’s community while your brand gains lasting visibility! Your product in the Thrive Café will be served by our inviting café staff or featured on our convenient self-serve bar. Let's make your product a symbol of vitality and wellness that everyone reaches for!

• Emerging Level Opportunity
• Limit of 10
• 5 x 10 booth
• (1) product in the Newtopia Now Market
• Meeting Platform Eligibility 
• Samples needed: 500  

Details:

• Product Incorporation:
  • Opportunity to have your product incorporated into the café
  • Samples must be ready to consume without cooking nor preparation
    • Product can be ambient, frozen or refrigerated
• Pre-show:
  • Logo Inclusion: Your logo featured on all pre-event promotional materials promoting The Thrive Café including email marketing campaigns, social media announcements, and the show agenda
• Onsite Branding:
  • Sponsor logo will be displayed in The Thrive Cafe ensuring maximum visibility among attendees
• The Thrive Café will be located in the Thrive Neighborhood and will be open throughout the duration of show floor hours*

*Date, times and location are subject to change.

Envision your brand becoming the go-to refreshment choice invigorating the vibrant community at Newtopia Now. Stand out as the exclusive sponsor of the Thrive Café and let your product shine!

• Diamond Level Opportunity
• Limit of 1
• Opportunity to provide (1) product for use in the café, to be the default product served by café staff
• 10 x 20 booth
  • (1) product in the Newtopia Now Market
• Option for 10 x 10 space within Thrive Café for custom activation
  • Option to distribute samples or cook within custom space
• Matchmaking eligibility
• Samples needed: 1,000  

Details:

• Category Exclusivity & Product Incorporation:
  • Opportunity to have your product incorporated into the café and category exclusivity around that product.
  • Samples must be ready to consume without cooking or preparation.
    • Product can be ambient, frozen or refrigerated.
• Pre-show:
  • Logo Inclusion: Your logo prominently featured on all pre-event promotional materials promoting “The Thrive Café” including email marketing campaigns, social media announcements, and the show agenda.
  • 1 Dedicated social media post on the Newtopia Now Instagram and LinkedIn Accounts, created by Sponsor to promote brand awareness.
• Onsite Branding:
  • Sponsor logo prominently featured in the show’s event app and on directional signage, promoting “The Thrive Café” as a destination of interest.
  • Event Area Sponsor’s logo will be prominently displayed in “The Thrive Cafe” ensuring maximum visibility among attendees.
  • Sponsor logo will be on coffee cups and beverage sleeves.
• The Thrive Café will be located in the Thrive Neighborhood and will be open for the duration of the show floor hours.*

*Date, times and location are subject to change.