Maximize your impact: Extend reach, engagement and ROI with strategic extension programs.

Target specific audience segments identified through demographic, firmographic, geographic and behavioral data matching.

Extension programs

• Amplify your message
  Build awareness for your brand and support new product launches by displaying banner ads across the web.
• Demand attention
  Deliver your marketing message to a specific audience of your choosing and drive traffic to your website.
• Target key segments
  Target audience segments matched based on demographic, firmographic, geographic and behavioral data.

Audience extension

Audience extension campaigns target the business decision-makers in our database who match your target criteria. Your ads will be strategically placed across the web, ensuring they appear on brand-safe websites and social media platforms. Our mission is to increase your brand’s reach and visibility within your target market.

Program details:

• Target audience segments matched based on demographic, firmographic, geographic and behavioral data.
• Audience profiles developed based on Informa first-party data.
• Ads served across the web on brand-safe websites and social media.
• Increase reach and visibility with the right decision-maker.

Event extension

Event extension maximizes the visibility and impact of an event sponsorship by amplifying your marketing message to highly-targeted audiences across the web.

Strategically target your desired audience by leveraging event and attendee data, ensuring that your message reaches the right eyes. With a one-month duration, we promise 100,000 guaranteed display impressions across the web, ensuring maximum exposure for your brand.

Program details:

• Target a predetermined audience based on event and attendee data.
• Display banner ads across the web, powered by Informa first-party data.
• Turnkey event package targeting your top prospects.
• Predetermined audience segments based on event and attendee first-party data.

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Align your brand message with our newsletter.

The SupplySide Journal newsletters deliver weekly updates to health and nutrition professionals at every point within the supply chain, serving as a resource for the latest on ingredients, formulation, product development techniques, market trends and imperative regulatory issues affecting product innovation.

Build awareness for your brand, support new product launches and promote your content assets with our newsletters. Deliver your marketing message to our highly engaged audience of manufacturers, formulators and other professionals in the health and nutrition industry.

Newsletters

• Self selection
  Subscribers choose the newsletters they receive and engage with.
• Industry insights
  Newsletters feature the latest industry trends and essential news updates.
• Responsive design
  Templates that adjust for all devices, ensuring your ad displays as intended.

Food & Beverage Journal

The SupplySide Food & Beverage Journal e-newsletter is a great way to reach an engaged audience hungry for the latest information supporting the development of clean-label, natural and healthy food and beverage products. Whether you’re aiming to educate readers about your brand or highlight the significance of your ingredients within the industry, this weekly email serves as the ideal platform to achieve your marketing objectives.

E-newsletter leaderboard (670×90)

• One position available each Wednesday.
• Sent weekly on Wednesday to subscriber base of approximately 23K.
• Ad runs immediately below the first article headline and hyperlinks to preferred URL.

E-newsletter rectangles (180×150)

• Two positions available each Wednesday.
• Sent weekly on Wednesday to subscriber base of approximately 23K.
• Ad runs in the middle of content scroll and hyperlinks to preferred URL.

Supplement Journal

The SupplySide Supplement Journal e-newsletter is a great way to reach an engaged audience hungry for new information on supplements, raw ingredients and cutting-edge products and services. Whether your goal is to educate subscribers about your brand or to position your ingredients as being pivotal within the industry, e-newsletters provide the perfect platform to reach your marketing goals.

E-newsletter leaderboard (670×90)

• One position available per newsletter.
• Sent weekly on Tuesdays and Thursdays to subscriber base of approximately 29K.
• Ad runs immediately below the first article headline and hyperlinks to preferred URL.

E-newsletter rectangles (180×150)

• Two positions available per newsletter.
• Sent weekly on Tuesdays and Thursdays to subscriber base of approximately 29K.
• Ad runs in the middle of content scroll and hyperlinks to preferred URL.

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Sustain year-round engagement with our partner email service. Tailor your message to our database of health and nutrition audiences. Utilize our industry expertise to deliver exclusive branded HTML emails directly to their inboxes.

Partner emails

• Target your message
  Deep demographic data that delivers on target personas.
• Fill your sales pipeline
  Activate audiences from SupplySide’s proprietary database of decision-makers.
• Credibility and trust
  Don’t settle for underperforming lists with poor data hygiene.

Custom email

Every brand, regardless of its growth stage, requires a versatile marketing strategy to reach buyers and the wider health and nutrition industry. Our tailored solutions are designed to elevate your brand and achieve your specific objectives effectively.

Provide your customized email, and we’ll handle the deployment to your specified audience. Expand your reach by tapping into SupplySide’s extensive audience network and monitor your campaign’s performance with comprehensive reporting.

Supplement and nutraceutical audience

• Target audience segments matched based on demographic, firmographic, geographic and behavioral data.
• Audience profiles developed based on Informa first-party data.
• Single, one-time email send to your key segment.
• A performance report generated within 48 hours of the send date.
• Exclusive to one company per date/send.
• Audience size: 5,000.

Supplement and nutraceutical audience

• Target audience segments matched based on demographic, firmographic, geographic and behavioral data.
• Audience profiles developed based on Informa first-party data.
• Single, one-time email send to your key segment.
• A performance report generated within 48 hours of the send date.
• Exclusive to one company per date/send.
• Audience size: 2,000.

Food and beverage manufacturers

• Target audience segments matched based on demographic, firmographic, geographic and behavioral data.
• Audience profiles developed based on Informa first-party data.
• Single, one-time email send to your key segment.
• A performance report generated within 48 hours of the send date.
• Exclusive to one company per date/send.
• Audience size: 5,000.

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Showcase your industry expertise to an interested, engaged audience!

Elevate your video’s exposure over 12 months. Quarterly promotion via email, e-newsletter features, and social media integration ensure continuous engagement with the high-quality SupplySide Supplement Journal or SupplySide Food & Beverage Journal audience.

Hosted video

• Build brand awareness
  In this digital era, video is one of the most effective ways to get your message in front of your targeted audience.
• Promote your product or services
  Leverage video format to showcase your product or services.
• Showcase your expertise
  Demonstrate your industry knowledge by sharing insightful, expert content that resonates.

Program details:

This 12-month program allows you to showcase your industry expertise to an interested, engaged audience.

• Client provides completed video to use.
• Length: 2-3 minutes, 5 minutes maximum. Anything 5 minutes and over will not be accepted.
• MP4 or MOV widescreen format (1920 x 1080 or 1280 x 720 preferred aspect ratio).
• Headline: 10-words or less.
• Short video summary: 25-words or less.
• Logo: vector based AI, EPS, PDF, or SVG file to appear on video landing page.
• Still/feature image: 1540 x 800 pixel JPG – image only, no text or logo.
• Video will be housed under “Supplier Videos” program page.
• Quarterly email promoting the hosted video program with sponsor(s) logo recognition.
• Email newsletter promotion linking to the video program page.
• Social media post linking to the video landing page (Facebook and X [Twitter]).

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Boost your brand and receive quality leads.

We expertly review and refine your infographics for compliance and engagement, ensuring high-quality, impactful content.

Infographics offer a visually appealing and memorable summary for your customers. You create the infographic, and we will create engagement for you with our audience.

Client-provided infographic

• Lead generation
  We provide exceptional value through our commitment to data privacy and effective lead generation.
• Multi-channel approach
  Our offering includes a comprehensive marketing package with a multifaceted approach.
• Regulatory compliance
  Our program ensures that all client-provided infographics undergo a thorough review by our standards team to ensure regulatory compliance before publishing.

Program details:

• Client company logo on landing page.
• One dedicated email to relevant audience members.
• One rectangle ad on the SupplySide Supplement Journal of SupplySide Food & Beverage Journal site.
• One social post on LinkedIn and X (Twitter).
• One mention in the SupplySide Supplement Journal of SupplySide Food & Beverage Journal newsletter (link under “Paid content” section).
• All leads that have given consent for third-party share per Informa data privacy policies over the 60-day program provided weekly as they become available.
• A performance marketing report provided at the end of the program

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Share your press-worthy news with the health and nutrition industry.

Publish your press release on the  SupplySide Supplement Journal or SupplySide Food & Beverage Journal website and receive extra industry attention and awareness.

Press release

• Enhance visibility
  Enhance your brand’s exposure by distributing your press releases through our platforms.
• Reach your desired audience
  Make a strong impression in the industry by sharing your press releases with a wider audience.
• Engage with your audience
  Keep your audience informed about your latest products, services and initiatives, fostering engagement and interest.

Program details:

• Title: up to 20 words.
• Summary copy: 100 to 150 words or less.
• Press release length: up to 1000 words.
• Press release will be hosted in the content stream under “Latest News” and under “Paid Content” on the home page. (Post will move down in content stream as new content is published.)
• One (text only) mention in the SupplySide Supplements Journal newsletter or SupplySide Food and Beverage Journal newsletter.
• All press releases will be tagged to the “Press releases” category under “Media assets” on the SupplySide Supplement Journal or SupplySide Food & Beverage Journal websites.
• All press releases will be reviewed internally by our team; if there is any questionable information, we will complete a compliance review with our standards team. If compliance review is necessary, this will push the launch date by at least seven business days.*
• *When written, printed or graphic material might reasonably be construed as product advertising or accompanying labeling used to market an ingredient or finished product, then it may be subject to review to ensure it complies with our standards. Specifically, advertising must be truthful and not misleading and labeling (any material used to promote ingredients or products) may not assert, explicitly or implicitly, that the ingredient or product may be used to diagnose, treat, cure or prevent any disease unless approved by FDA to do so.

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Enhance your brand’s visibility and engage the audience with a visual slideshow

Enhance your brand’s visibility and engage the audience with a visual slideshow.

Engage the industry audience through a visual slideshow that helps clarify, reinforce or highlight your ingredients, services or technology solutions. We host your slideshow for 60 days on either SupplySide Supplement Journal or SupplySide Food & Beverage Journal and include a dedicated email, a native ad on the respective site, an e-newsletter mention and social media posts.

Slideshow

• Promote your product or services
  Informa will promote your slideshow via emails, ads and social media.
• Showcase your expertise
  Demonstrate your industry knowledge by sharing insightful, expert content that resonates with your audience.
• Share of voice
  Assist your target audience in making informed buying choices by providing timely and relevant educational content in the right places.

Program details:

• Client provides content a minimum of two weeks prior to launch date.
• Slideshow can be any length up to 20 slides maximum.
• Informa to host for 60 days on supplysidesj.com or supplysidefbj.com.
• One dedicated email to relevant audience members.
• One Informa-created ad on SupplySide Supplement Journal or SupplySide Food & Beverage Journal website promoting the content and linking to the slideshow.
• Social media promotion via X (Twitter) and LinkedIn.
• One mention in SupplySide Supplement Journal or SupplySide Food & Beverage Journal newsletter (link under “Paid content” section).

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Take advantage of the engaged audience by showcasing your data and insights with a white paper

Do you have new findings, research or reporting that you want the industry to see? Don’t miss a chance to have your white paper promoted across various web and social platforms.

White paper

• Establish authority and expertise
  Establish yourself as a trusted authority, enhancing your credibility and reputation among potential customers.
• Fill your sales pipeline
  Attract and engage potential leads with valuable insights and information related to your industry or offering.
• Spread awareness
  Ensure your new findings are seen and promoted in channels otherwise not accessible.

Program details:

Content is reviewed by H&N Standards for regulatory compliance pre-publishing. Content may require client editing for compliance. Content marketing reserves the right to edit published landing page copy to assure editorial quality for optimum engagement and editorial style, and assurance that compliance standards are met.

• Client provided white paper.
• Company logo on landing page.
• One dedicated email to relevant audience members.
• Promotional ad placed on SupplySide Food & Beverage Journal or SupplySide Supplement Journal website.
• Social media promotion via X (Twitter) and LinkedIn.
• One mention in SupplySide Food & Beverage Journal or SupplySide Supplement Journal newsletter (link under “Paid content” section).
• All leads that have given consent for 3rd party share per Informa data privacy policies over the 60-day program provided weekly as they become available.
• A performance marketing report provided at the end of the program.

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Highlight your brand’s story and company leadership with co-branded articles.

Partner with our editorial experts to create an engaging custom article that resonates with readers. Created for and marketed to a targeted audience, use this opportunity to showcase your company story, formulation and product design support or company thought leadership. Educate our audience about your company, market solutions and industry impact.

Co-branded article

• Tell your story, highlight subject matter experts
  Craft an engaging message about your brand’s expertise in a Q&A style with SupplySide.
• Engage your audience
  Animated graphics are included to drive key points and enhance audience engagement.
• Develop brand reputation
  Align your brand with a trusted media outlet of the health and nutrition industry while featuring your company’s thought leaders.

Program details:

• Client company logo on page.
• Header image designed by Informa featuring experts’ headshot(s) and “Ask the Expert(s).”
• Inclusion in the website content stream.
• The article includes interactive design elements to provide a highly engaging user experience.
• One dedicated email to relevant audience members.
• Social media promotion of article via X (Twitter) and LinkedIn (one post per platform).
• A performance marketing report provided at the end of the program.
• Custom program approval process:
  • Content marketing team works with client on the topic and content of the article.
  • Final content draft is reviewed once by client; finalized within two weeks from review send date and then submitted for production.
  • Once in production, the formatted article in published preview form is sent to the client for review and final approval.
    • To avoid project delays, requested changes and corrections to copy by all approving parties should be submitted when returning the final content draft. Continual changes will inhibit us from meeting approved deadlines.
  • Each project includes three rounds of edits only and is subject to additional fees for additional rounds.
• A link to the final article is supplied and can be used by the client for their own social media sharing.

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Leverage your existing content to create captivating assets to support your direct marketing efforts.

This turnkey program amplifies marketing ROI (return on investment) and improves lead quality by creating video and content assets that help suppliers and service providers stay top of mind. Converting existing video into a captivating content experience, this low-risk, high-reward solution makes it easy to highlight company thought leadership with a seamless extension of existent content.

Content multiplier

• Amplify marketing ROI
  Enhance your return on investment by creating video and content assets to remain top of mind.
• Improve lead quality
  Convert existing videos into captivating content experiences that attract high-quality leads.
• Highlight thought leadership
  Easily showcase your company’s expertise with this low-risk, high-reward solution that seamlessly extends existing content.

Program details:

Program objective:

• Asset creation of content.
• Amplification of content.
• Engagement extends life of webinar/event.

Requirements to create asset:

• Company logo.
• Company website, destination URL.
• 100-word abstract based on original source video (e.g., webinar or event).
• MP4 file of original video.
• Presenter information of video participants: name, title, headshot, bio.
• Optional: presenter bio.
• Optional: up to three sponsor-supplied. assets (e.g., white paper, research, video, etc.).
• Optional: accompanying PowerPoint presentation, if applicable.
• Production turnaround: with existing webinar – four weeks.

Program deliverables:

• Interactive co-branded landing page.
• Portal web page with full suite of assets and export/share functionality.
• 60-90 second video trailer, compilation of key moments.
• 5-10 key moment videos (quantity dependent on length and topic).
• 5-10 key moment text transcripts (quantity dependent on key moment videos).
• Full video text transcript.
• Full video with enhanced audio.
• GIF of each video.
• Program duration: 30 days.

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Reach your target audience to help them along their specific decision-making process

Underwrite a thematic digital magazine and reach your target audience in a more engaging way. Digital magazines deliver feature-style analysis, columns and in-depth stories in an always on, always accessible format.

Digital magazine

• Generate brand awareness
  Strengthen your brand connection to important industry topics.
• Cultivate your audience
  Be identified as an industry leader by contributing to the education and growth of its members.
• Lead generation
  You will receive the list of users who have downloaded the digital magazine.

Program details:

• All underwriter logos included on landing page.
• Full page digital ad inside issue with hyperlink to your preferred website.
• Performance marketing:
  • Two-touch email campaign to relevant audience members.
  • Promotional ad placed on the SupplySide Supplement Journal or SupplySide Food & Beverage Journal website.
  • Social media promotion via X (Twitter) and LinkedIn.
• All leads that have given consent for third-party share per Informa data privacy policies over the 60-day program provided weekly as they become available.
• Full payment required for leads to be released.
• A performance marketing report will be provided at the end of the program.

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Establish your company as a market leader!

Craft a compelling narrative about your company or topic, highlighting your leadership position within the nutrition and dietary supplement industry or the food and beverage industry. This opportunity is tailored to showcase your leadership as an ingredient, technology or service provider, either independently or as part of a comprehensive strategic content marketing program.

E-guide

Program details:

• Client company logo on landing page.
• Performance marketing:
  • Two-touch email campaign to relevant audience members.
  • Promotional ad placed on the SupplySide Supplement Journal or SupplySide Food & Beverage Journal website.
  • Social media promotion via X (Twitter) and LinkedIn.
• All leads that have given consent for third-party share per Informa data privacy policies over the 60-day program provided weekly as they become available.
  • Full payment is required for leads to be released.
• A performance marketing report will be provided at the end of the program.
• Final digital asset provided to client for own use – social media, website collateral, show distribution, etc.
• Custom program approval process:
  • Content marketing team works with client on the topic and content of their asset.
  • Final content draft reviewed by client and then finalized within two weeks from review send date and then submitted to begin production.
  • Once in production, the formatted PDF — with images and text placed — sent to the client for review.
    • To avoid project delays, requested changes and corrections to copy and artwork by all approving parties should be submitted when returning the initial proof. Continual changes to approved artwork will inhibit us from meeting approved deadlines.
  • Each project includes three rounds of edits only and is subject to additional fees for additional rounds.

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Ensure your brand is top of mind for product formulators.

Co-branded monthly content geared toward a formulator audience, featuring a quick category overview, and a sponsor Q&A and advertising section. These cover trending industry topics related to relevant conditions, ingredients and sourcing practices.

Product development guide

• Market to formulators
  Out of our gated content options, formulators most frequently download these monthly product development guides.
• Cash in on market trends
  Great opportunity for brands to align themselves with trending topics.
• Lead generation
  Receive the list of users who download the guide.

Program details:

• All sponsor logos included on landing page.
• Full page Q&A — we provide uniform questions to all participating companies. 
• Full-page digital ad inside issue with hyperlink to your preferred website. 
• Timely submission of ad materials and Q&As is required.
• Two-touch email campaign to relevant audience members.
• Promotional ad placed on the SupplySide Supplement Journal or SupplySide Food & Beverage Journal website.
• Social media promotion via X (Twitter) and LinkedIn.
• All leads that have given consent for third-party share per Informa data privacy policies over the 60-day program provided weekly as they become available.
• A performance marketing report provided at the end of the program.

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