Opportunity: Education Session: Modern challenges in clinical trials: Strategies to help brands and ingredient suppliers narrow the proof gap

Supplement makers are required to support the health claims of their products with scientific evidence, but a related value lies in crafting top-shelf clinical trials; supplement trials benefit both brands and consumers by revealing insights into a product’s real-world performance. Since brands use trial results to market their products with science-backed claims—and consumers increasingly trust brands more when their product research includes verified, published clinical trials—it’s important to examine the challenges and common roadblocks found in today’s clinical trial environment. The best strategies run the gamut, ranging pre-clinical analysis, study startup and design, efficient participant recruitment, smooth data capture and analysis, and more.

This session will cover:

• How to best leverage clinical trials during research and development to drive innovation and launch with claims that pass regulatory muster.
• Making sure your brand is properly protected during this era of stringent claims guidelines, especially by focusing on product labeling and quality of evidence returned in trials.
• Inherent challenges with the current clinical trial framework, in which women are not equally represented in terms of trial participation or study design and interpretation.

Sponsorship Deliverables:

• Education Session will take place on October 24 from 1-4pm located in the North Convention Center 
  • This date/time is subject to change. Any changes will not negate the agreement
• Underwriter logo recognition on signage promoting the Education Sessions
• Underwriter logo recognition on signage in the Education Session room
• Underwriter has the opportunity to provide literature or promotional items to be distributed in the Education Session room
  • Underwriter is responsible for bringing literature/promotional items to Education Session and the set-up/tear-down of items
  • SupplySide encourages underwriters to distribute literature digitally, both as means of sustainability efforts and reducing health and safety risks
• Verbal recognition of underwriters at beginning of session
• Underwriter receives two (2) complimentary passes for company representatives to attend the Education Session 
• Underwriter to receive list of session participants post-show with complete contact information
  • Sponsorship program must be paid in full before lead delivery begins

Pre-Show & On-Site Marketing Inclusions:

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites
• Underwriter logo recognition within the schedule included on the show website
• Education promotion with underwriter logo recognition in the Show Directory
• Underwriter logo recognition in email promotions to pre-registered and potential visitors including other relevant show information
• Underwriter logo recognition in daily schedule emails during the show including other relevant show information
• Underwriter logo recognition in a pre-show social media post on SupplySide social channels 
• Underwriter logo recognition within the schedule included in the mobile app

Post-Show Marketing Inclusions:

• Education sessions will be available on-demand post-show  
• Underwriter recognition will be included in post-show promotion of on-demand sessions
• Underwriter to receive leads and metrics of on-demand views post-show, excluding those who have opted out of Informa’s privacy policy