Opportunity: Education Session: Not just a buzzword: The keys to making sustainability an actualized business practice

Sustainability is a topic that underlies the future of the supply of dietary ingredients for the supplement industry. The issue presents challenges such as a definitional one: What is meant, exactly, by “sustainability?” But it also encompasses a significant opportunity for companies that get this right, by allowing them to grow a more loyal and motivated consumer base, as well as being able to “do well by doing good.”

Session attendees can expect to learn:

• How best to communicate these ideals to consumers.
• Which aspects of sustainability are most important to consumers.
• Practical ways for companies to implement and measure sustainability programs.

Sponsorship Deliverables:

• Education Session will take place on October 27 from 9am-12pm located in the North Convention Center 
  • This date/time is subject to change. Any changes will not negate the agreement
• Underwriter logo recognition on signage promoting the Education Sessions
• Underwriter logo recognition on signage in the Education Session room
• Underwriter has the opportunity to provide literature or promotional items to be distributed in the Education Session room
  • Underwriter is responsible for bringing literature/promotional items to Education Session and the set-up/tear-down of items
  • SupplySide encourages underwriters to distribute literature digitally, both as means of sustainability efforts and reducing health and safety risks
• Verbal recognition of underwriters at beginning of session
• Underwriter receives two (2) complimentary passes for company representatives to attend the Education Session 
• Underwriter to receive list of session participants post-show with complete contact information 
  • Sponsorship program must be paid in full before lead delivery begins

Pre-Show & On-Site Marketing Inclusions:

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites
• Underwriter logo recognition within the schedule included on the show website
• Education promotion with underwriter logo recognition in the Show Directory
• Underwriter logo recognition in email promotions to pre-registered and potential visitors including other relevant show information
• Underwriter logo recognition in daily schedule emails during the show including other relevant show information
• Underwriter logo recognition in a pre-show social media post on SupplySide social channels 
• Underwriter logo recognition within the schedule included in the mobile app

Post-Show Marketing Inclusions:

• Education sessions will be available on-demand post-show  
• Underwriter recognition will be included in post-show promotion of on-demand sessions  
• Underwriter to receive leads and metrics of on-demand views post-show, excluding those who have opted out of Informa’s privacy policy