Opportunity: Education Session: Sports nutrition quits the gym and goes mainstream

Sports nutrition is one of the strongest supplement categories today. The sports and performance field carried a markedly different trajectory through the pandemic than all other supplement sectors—flat in 2020, while supplements as a whole boomed a historic 15% year over year growth with immunity of course rising multiples higher. Yet by 2022, sports recovered and experienced one of its highest growth years in decades—as the rest of the supplement world began correcting. Notably, the rise of sports is a mass market play more than it ever has been, moving out of many specialty retail outlets.

In this dynamic sector, we will explore how:

• Creatine is booming because it is branching into the mainstream in new health states and demographics.
• E-sport athletes are legitimizing computer gaming—with the aid of next-gen nootropics.
• Which pre-workout nutraceuticals are doubling in sales this past year—and why.

Sponsorship Deliverables:

• Education Session will take place on October 25 from 9am-12pm located in the North Convention Center 
  • This date/time is subject to change. Any changes will not negate the agreement
• Underwriter logo recognition on signage promoting the Education Sessions
• Underwriter logo recognition on signage in the Education Session room
• Underwriter has the opportunity to provide literature or promotional items to be distributed in the Education Session room
  • Underwriter is responsible for bringing literature/promotional items to Education Session and the set-up/tear-down of items
  • SupplySide encourages underwriters to distribute literature digitally, both as means of sustainability efforts and reducing health and safety risks
• Verbal recognition of underwriters at beginning of session
• Underwriter receives two (2) complimentary passes for company representatives to attend the Education Session 
• Underwriter to receive list of session participants post-show with complete contact information
  • Sponsorship program must be paid in full before lead delivery begins

Pre-Show & On-Site Marketing Inclusions:

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites
• Underwriter logo recognition within the schedule included on the show website
• Education promotion with underwriter logo recognition in the Show Directory
• Underwriter logo recognition in email promotions to pre-registered and potential visitors including other relevant show information
• Underwriter logo recognition in daily schedule emails during the show including other relevant show information
• Underwriter logo recognition in a pre-show social media post on SupplySide social channels 
• Underwriter logo recognition within the schedule included in the mobile app

Post-Show Marketing Inclusions:

• Education sessions will be available on-demand post-show  
• Underwriter recognition will be included in post-show promotion of on-demand sessions  
• Underwriter to receive leads and metrics of on-demand views post-show, excluding those who have opted out of Informa’s privacy policy