Opportunity: FiNA Theater: How to build a great-tasting functional beverage

Underwriting a FiNA Theater session at SupplySide West & Food ingredients North America will align your brand with high-demand content focusing on topics like upcycling, food/packaging trends, and functional beverages, just to name a few. Our sessions will take place at the FiNA Theater on the show floor and will be livestreamed during the show!

That’s too gritty. This is too bitter. Oh my, what an aftertaste! Those are only a few of the common complaints about beverage formulations. A functional beverage may have the best health benefits in the world, but if it doesn’t taste good, no one wants it. During this energetic half hour, bright and talented product developers will share groundbreaking ingredients for your functional beverage formulations. Also, we’ll discuss how to follow nutritional supplement trends right into beverage development—and how to make them taste good. 

Sponsorship Deliverables:

• FiNA Theater session will take place on Thursday, October 26 from 2:15-2:45pm located in the Expo Hall 
  • This date/time is subject to change. Any changes will not negate the agreement 
• Underwriter logo recognition on signage promoting the FiNA Theater sessions 
• Underwriter logo recognition on signage at the FiNA Theater 
• Underwriter may provide literature or promotional item to be distributed at the back of the FiNA Theater during the session 
  • Underwriter is responsible for bringing literature/promotional items to the FiNA Theater and the set-up/tear-down of items
  • Item must be pre-approved by SupplySide Show Management 
• Verbal recognition of underwriters at beginning of session 
• Underwriter to receive list of session participants post-show with comp
  • Sponsorship program must be paid in full before lead delivery begins 

Pre-Show & On-Site Marketing Inclusions:

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites  
• Underwriter logo recognition within the schedule on the show website  
• FiNA Theater promotion with underwriter logo recognition in the Show Directory 
• Underwriter logo recognition in email promotions sent to pre-registered & potential visitors including other relevant show information 
• Underwriter logo recognition in daily schedule emails during the show including other relevant show information 
• Underwriter logo recognition in a pre-show social media post on SupplySide social channels  
• Underwriter logo recognition within the schedule included in the mobile app

Post-Show Marketing Inclusions:

• FiNA Theater sessions will be available on-demand post-show
• Underwriter recognition will be included in post-show promotion of on-demand sessions