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What better way to generate brand awareness then having your company-branded food truck inside of the convention center in the Food Truck Park serving up tasty treats! Food trucks serve not only as a great advertising tool, but they also offer a more personalized and unique way to create a lasting connection with attendees to your brand.

Sponsorship Opportunity Inclusions:

  • Recognition as a Gold Sponsor.
  • 10’L x 30’W x 12’H space in “Food Truck Alley” on the tradeshow floor provided to park branded food truck or company vehicle.
    • Food Truck Alley is located directly next to the Hot Products Pavilion as well as the main rear aisle from Supplements and Lifestyle.
  • Product sample distribution encouraged from this space.
  • Electricity for truck, if required, included.


  • Storage and restocking labor is not included.
  • No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
  • Sponsorship recognition begins once contract is received. For maximum exposure, contract 11 months from the event.
    • Last date to contract: Friday, September 10, 2021.
  • Non-exclusive sponsorship opportunity.

Sponsor Level Inclusions: 

  • Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*.
    • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
    • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
  • The right to use Natural Products Expo East Sponsor in your promotional materials.
  • Featured Digital Listing and 1 Featured Digital Product.**
  • 4 Product Showcases to display products.
  • 4 Priority points
  • NEW 2021 Virtual Inclusions:
    • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
    • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
    • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
    • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted 

**Non-exhibiting sponsors will not receivedigitalsponsorship inclusions 

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