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What better way to generate brand awareness then having your company-branded food truck outside of the convention center serving up tasty treats! Food trucks serve not only as a great advertising tool, but they also offer a more personalized and unique way to create a lasting connection with attendees to your brand.

Sponsorship Opportunity Inclusions:

  • Recognition as a Gold Sponsor.
  • 10’L x 30’W x 12’H space in “Food Truck Alley” on the tradeshow floor provided to park branded food truck or company vehicle.
    • Food Truck Alley is located directly next to the Hot Products Pavilion as well as the main rear aisle from Supplements and Lifestyle.
  • Product sample distribution encouraged from this space.
  • Electricity for truck, if required, included.


  • Storage and restocking labor is not included.
  • No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
  • Sponsorship recognition begins once contract is received. For maximum exposure, contract 11 months from the event.
    • Last date to contract: Friday, August 14, 2020.
  • Non-exclusive sponsorship opportunity.

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