Opportunity: Paid Social Media Campaign on @NatProdExpo

Leverage the natural products community in a way that only Natural Products Expos can! Your sponsored post on the @NatProdExpo Instagram account will build brand awareness, drive booth traffic and share your unique story with our community. Amplify your message to our captive audience of decision makers, investors and influencers that make up the healthy lifestyle community of Expo.

Marketing Opportunity Inclusions:

Standard Expo East Campaign: $2,000

• 1 static post on the @NatProdExpo Instagram feed, with up to 3 images.
  • Opportunity to include copy with hashtags and brand handles.
• 2 Instagram Stories; posted for 24 hours each on the @NatProdExpo Stories feed.
  • Images or video posted with a redirection for 24 hours on the @NatProdExpo Stories feed.

Upgraded Expo East Campaign: $3,500

• 1 static post on the @NatProdExpo Instagram feed during the two weeks leading up to Expo East, with up to 3 images or videos and copy with hashtags & brand handles.
• 1 Instagram Story, posted during the week of Expo East 2022 (September 18-23).
  • Images or video posted with a redirection for 24 hours on the @NatProdExpo Stories feed.
• 1 static post during the week following Expo East, with up to 3 images or videos and copy with hashtags & brand handles.

Details:

• Standard Expo East Campaign:
  • Posts go live: August 1-31 – SOLD
  • Posts go Live: September 1 – 16
• Upgraded Expo East Campaign:
  • Posts go live: September 17 – 30
• Company to provide artwork and copy. Show management will determine scheduling of posts within contracted timeframe. All artwork is subject to approval by New Hope Standards.
  • August Standard Artwork due: Friday, July 14, 2023
  • September Standard artwork due: Friday, August 18, 2023
  • September Upgraded artwork due: Friday, September 1, 2023
• Companies purchasing consecutive months of Paid Social Media will need to have campaigns approved by Marketing Manager.
• Companies may not purchase more than one Paid Social Media Campaign per month.
• Non-exclusive marketing opportunity.

Interested in more paid social media? Find year-round details here.