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Print Advertising
Be the official sponsor of the Show Directory Map. Attendees use the Show Directory Map to navigate the busy Expo show floors and find the products, companies, and services they're looking for.

Sponsorship Opportunity Inclusions:

  • Recognition as Gold Sponsor.
  • Sponsor featured in full page color ad placed within front cover: 5.5″w x 11.75″h.
  • Sponsor logo featured on information desk campus maps as the “Official Sponsor of the Show Directory.”
  • Sponsor logo featured inside every Show Directory as the “Official Sponsor of the Show Directory.”
  • Natural Products Expo East Show Directory are distributed at registration, information kiosks, and other show service centers.


  • Quantity of Show Directories is approximately 12,000.
  • Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
    • Artwork deadline: Friday, August 6, 2021.
  • Last date to contract: Friday, July 30, 2021.
  • Exclusive sponsorship opportunity.

Sponsor Level Inclusions: 

  • Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory*, and Advertisements*.
    • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
    • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
  • The right to use Natural Products Expo East Sponsor in your promotional materials.
  • Featured Digital Listing and 1 Featured Digital Product.**
  • 4 Product Showcases to display products.
  • 4 Priority points
  • NEW 2021 Virtual Inclusions:
    • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
    • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
    • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
    • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted 

**Non-exhibiting sponsors will not receivedigitalsponsorship inclusions 

Image Gallery

Supporting Documents:

EE21- Show Directory Specs Sheet

Sale Deadline: