Opportunity: Themed Premier Content Partnership

New Hope’s premier content partnerships create a platform for brands to position themselves as thought leaders. For companies that are interested in positioning themselves as thought leaders but who aren’t quite ready to take the leap into a full premier content partnership, here’s an opportunity for brands to partner with likeminded companies to focus on a theme together. This opportunity is ideal for 3 companies willing to work together on a single topic. New Hope will help participants craft a 60- to 90-minute HES session and then create a mini eguide based on the topic of that session with quotes from the brands involved. In addition, each brand will receive an interactive article.

• Recognition as a Silver Sponsor.

• Natural Products Expo East 60 or 90-minute hosted education session to be co-branded and created collaboratively by Sponsors and New Hope Network content team.
  • Sponsors and New Hope Network to choose presenters, design programming, and create content collaboratively for on-site at Natural Products Expo East.
  • Presenters must be approved by New Hope Network content team to preserve the integrity of the session.
  • Session to be marketed as free-to-attend to all NPEE badge holders.
  • Hosted education session title, description, speaker information, and Sponsor logo listed on the Natural Products Expo East online schedule.
  • Hosted education Session title and Sponsor logos printed in the Show Directory Map* and in Natural Food Merchandiser (show edition).
• Expo East Event Week
  • On-site 90-minute hosted education session to be moderated by New Hope Network; panel curated collaboratively and may include New Hope Network content and data experts.
  • Room rental and standard room set provided.
    • Theater style seating.
    • Stage with 1 podium and up to 5 chairs for speakers.
  • Standard A/V set provided.
    • Podium microphone and up to 5 handheld or 5 lavaliere microphones available.
    • LCD projector and projection screen.
    • Confidence Monitor
  • 6‘ outreach table to feature Sponsors’ products or literature during the session. Extra product may be placed beneath table and restocked by sponsor representatives. Sponsors of a themed session will share a table.
  • Sponsors’ logos, session time and title featured on session slides and signage at room entrance.
  • Lead retrieval scanner and operator provided at room entrance to capture attendee data.
• Post Event
  • Hosted education session attendee lead data provided to Sponsor for post-show lead follow up.
  • Recording of Sponsor’s hosted education session provided to Sponsor.
  • New Hope Network content team to design a custom digital content program that could include post-show assets such as interactive infographics, videos and email marketing campaigns.
  • Specific assets are determined in collaboration with partner.

Details:

• Custom Digital Content Program (see below) to be determined pre-contracting.
• Hosted education session hybrid delivery location: Pennsylvania Convention Center.
  • Exact time of day and location subject to change.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, August 4, 2022.
• Non-exclusive sponsorship opportunity.

Topic Themes:

Sustainable Stewardship: What’s Your Sustainability Story

A new study on sustainability claims conducted by NielsenIQ and McKinsey & Company, found that brands with legitimate ESG-related claims are performing better in sales than those without, and products supported by multiple claims perform at least twice as well as those with only one. These findings support the fact that consumers are looking for brands with a sustainability story. They look for certifications, as well as farming, production and even packaging practices as qualifiers for a company’s sustainability efforts. Think USDA Organic, Regenerative Organic Certified, B Corp or Certified Humane. These, along with many more ESG related attributes and certifications, are topping the list of what consumers seek in a product.

Future-Forward Innovation

Food technologies, upcycling, climate and sustainability solutions, nutrition science and inventive business models are appearing across the supply chain and are providing a new landscape of future-forward solutions for manufacturers, brands and retailers. These innovations are here to help steward food toward a healthier, more regenerative and equitable future for people and planet.

Celebrating Plants

Today, the focus on a plant-based diet has evolved from vegetarian and vegan, even “Meatless Mondays,” to hold mainstream status. According to Nutrition Business Journal and New Hope Network’s Next research, organic meat alternatives and veggie burgers have experienced double-digit sales growth since 2017, while simultaneously, the natural and organic dairy alternative market reported 22.1% growth in 2020. What’s next? More—more innovation, more offerings and more diversity of customers. Think plant-based seafood, eggs and enough alternative cheese and meat offerings for a backyard BBQ or to serve up an authentic-tasting charcuterie board at your next gathering.