Event: Media & Advertising 2025

NEW to 2024! Align your company with the natural products industry’s trends and innovation podcast, The Natural List. The Natural List podcast is featured on newhope.com and in Retail and Business Today eNewsletters. It is available on Apple Podcasts, Spotify and everywhere else you get your podcast content.

A New Hope Network podcast covering hot products, emerging trends and expert insights driving the future of CPG. New Hope Network’s trend spotters and industry analysts taste and try thousands of products before they hit store shelves, plus meet the founders, and hear the stories behind the world’s most disruptive food, beauty, and supplement companies. During this podcast, join New Hope hosts, Jessica Rubino and Adrienne Smith as they interview industry guests sharing the most compelling and (sometimes off the wall) innovations that are primed to transform the CPG industry and support a global shift toward healthier, more sustainable living.

Marketing Includes:

• Weekly social media campaign featured on New Hope Network social channels
• Promoted in relevant e-newsletters

Sponsorship Options:

• Quarterly Advertising Package
  • Acknowledgement of your company on every bi- weekly episode and incorporation of a 60 second overview of your company that you’ll provide, in a dynamic and fun way.
  • An exclusive 10-minute sponsored episode with a leader of your organization, discussing an industry trends or opportunity of your choice.
  • Episodes will show up in the Natural List feed along with episodes featured in Natural Retail Today, Natural Business Today and on the homepage of newhope.com.
  • Logo included on social media marketing campaigns
• A La Carte Sponsored Episode
  • An exclusive 10-minute Sponsored Episode with a leader at your organization, discussing an industry trend or opportunity of your choice.
  • Episode will show up in the Natural List feed along with episodes featured in Natural Retail Today, Natural Business Today, on the home page of newhope.com and New Hope Network LinkedIn and Instagram channels.

Pricing: Quarterly Advertising Package $6,000 | A La Carte Sponsored Episode $2,500

See examples:

Engage your audience and boost brand awareness with our professional video packages, perfect for social media or email campaigns.

Easy-to-digest 30-second to 1-min in length video clips / reels, that are product or message focused. Ideal for brands to promote through social media channels, on company websites or Amazon. ​

The first video is a template, making it easier (and cheaper) to produce subsequent videos.

Inclusions:

• 1 post on New Hope Network’s Linkedin (with boost)​
• 1 post on Instagram social feed per video ​
• 1 Instagram story per video, posted for 24 hours on the New Hope Network feed​
• Newhope.com landing page promoting videos ​
• 1-touch marketing email promoting 3 videos  ​

 

Sponsored interactive articles are an effective way to communicate top-of-mind information to New Hope Network’s audience.

Each piece will incorporate interactive elements to build engagement and reinforce key messaging. Content not gated, but will receive designated marketing efforts.​

Inclusion:

• Incorporated into the newhope.com content streams
• 1-touch email campaign to target retail audience

Sell by date: 10 weeks before Go Live

See examples:

 

Interactive infographics are highly sharable visual representations of educational content meant to attract and engage a target audience.

New Hope Network’s expert content and design teams will create a custom interactive infographic, which will present information using animations, unique visuals and interactive elements that will keep readers both engaged and informed.

Inclusions:

• 2-touch email campaign to target retail audience
• 1 post on New Hope Network social channel
• Promoted in relevant newsletters

Sell by date: 10 weeks before Go Live

See example:

 

Inside Organic is designed to collaborate with brands across the supply chain to elevate messaging about the importance of choosing organic. As the $69.7 billion organic marketplace continues to grow, so do the number of consumers purchasing organic. Younger consumers are now more focused on sustainability than ever before, providing an opportunity for the industry to elevate education and build greater consumer awareness around what it truly means to be USDA-certified organic.

Now in its fourth year, in 2025, Inside Organic will focus on using digital content and its annual Virtual Summit to proactively help brands and companies across the supply chain elevate industry messaging. The aim is to keep the spotlight on the benefits of organic ingredients and to ensure organic brands stay on the radar of retailers and today’s consumers.

Let’s elevate, education and communicate organic, together.

Partner Inclusions:

• Virtual kickoff leadership gathering. 
• Custom short video
  • For each partner, we will create an informative and easy-to-digest customized video suitable for social media and showcasing the unique value proposition of our program partners. The focus will elevate the role organic plays across thought leadership, ingredient and product initiatives. These videos will be played at the Inside Organic Summit, be promoted through performance marketing campaigns and be included in the Inside Organic newsletter.
• Custom article
• Two key organic topic co-branded articles
• Inside Organic virtual community summit
• Bi-monthly e-newsletter
• Hosted roundtable with New Hope and SupplySide partners

Sell by: February 15, 2025

Communication strategies for the quality dietary supplement market. Inside the Bottle unites companies from across the supply chain to advocate for a transparent supplement industry and help consumers take control of their health with dietary supplements. In 2025, this award-winning initiative will explore issues related to building consumer trust and knowledge through B2B and media education. Topics will include defining and understanding clinical science, highlighting traditional botanical wisdom, illuminating research about consumer needs and gaps and elevating supplement industry leadership.

Now in its tenth year, Inside the Bottle remains a unifying force for communicating the supplement industry’s collective vision; providing a forum for identifying challenges and elevating best practices; and promoting diversity, access and inclusivity within the dietary supplement industry and for the consumers it serves.

Partner Inclusions:

• Virtual kickoff leadership gathering. 
• Monthly e-newsletter.
• Leaders-in: A custom narrative video.
  • One custom film will be published on New Hope Network and SupplySide Supplement Journal media sites and include a direct custom performance email marketing campaign and social media promotion video per partner marketed campaign. 
• NEW! Co-sponsored Inside the Bottle mindshare workshop at NBJ Summit 2025.
• Expo West wall of content.
• Inside the Bottle virtual community summit. 
• NEW! Partner leadership profiles custom co-branded articles.
• SupplySide Global stage 60-minute session
• Quarterly program marketing overview.
• Program marketing final review – Jan. 2026. 

Sales Deadline: February 10, 2025

Sponsored static articles are an effective way to communicate top-of-mind information to New Hope Network’s trade audience.

Content option to be gated for lead generation and will receive designated marketing efforts.

Inclusion:

• Incorporated into the newhope.com content streams
• Incorporated into relevant newsletters
• 1-touch email campaign to target retail audience

Sell by date: 10 weeks before Go Live

See examples:

 

This 2-page downloadable content piece will position your brand as a leading expert in your category or around relevant industry themes and trends.

New Hope Network will work with your brand to incorporate brand takeaways into a piece that incorporates category and consumer data, answers top staff and customer questions and provides actionable advice for supporting education and thought leadership around key categories. First page will provide a category overview; second page will offer answers to frequently asked consumer and staff questions in an easy to digest format that will incorporate category and brand specifics.

Inclusions:

• 2-touch email campaign to target retail audience
• 1 post on New Hope Network social channels
• Promoted in relevant newsletters
• Lead delivery

Sell by date: 10 weeks before Go Live

See example:

These highly shareable visual representations of content bring to life category information, brand values or thematic storytelling to inform and inspire your target audience.

Infographics may be gated or ungated and provide a meaningful content snapshot that can be leveraged across website and social media platforms.

Inclusions:

• 2-touch email campaign to target retail audience
• 1 posts on New Hope Network social channel
• Promoted in relevant newsletters
• Lead delivery

Custom infographic sell by date: 10 weeks before Go Live

Client provided infographic: 4 weeks before Go Live

See examples:

 

Do you want to take a thought leadership role around a topic relevant to the future of the natural products industry? eGuides are in-depth content pieces that leverage New Hope Network’s content marketing and design teams to explore hot topics and categories.

A multiple page digital piece leveraging New Hope Network’s expert editorial and design teams and dive deeper into special topics. Featured on newhope.com, guides are promoted to targeted audiences through email and social media campaigns and incorporate your brand’s logo and expert content. All downloads are gated, and partners are delivered generated leads post program along with native content files for evergreen use. All leads are delivered in a password protected document adhering to GDPR guidelines directly to the partner.

Inclusions:

• 2-touch email campaign to target retail audience​
• 1 post on New Hope Network social channel​
• newhope.com display advertising to run for 1 month​
• newhope.com landing page promoting the Mini Guide
• ​Mini eguide is 4-6 pages long
• Option to be gated for Lead Generation

Sell by date: 10 weeks before Go Live

See examples:

Have a new product launch? Personnel change? Exciting new initiative? This is an easy, cost-effective way to communicate your company news to a network of more than 80,000 industry professionals.

​Press releases will be posted on newhope.com and incorporated into relevant newsletters.

Inclusions:

• Hosted on newhope.com
• All Press Releases are due within 10 business days of signed contract and subject to New Hope Standards review

*Due to limited inventory if we do not receive materials by the designated due date, you will forfeit your press release slot and you will be charged regardless, unless arrangements are made ahead of the deployment date to move programming to a different month.

Sell by date: 4 weeks before Go Live

See examples:

 

Highlight your expertise and engage your target audience through meaningful content and education. Webinars are a cost-effective way to generate leads and align your company with industry experts. These pre-recorded webinars will be supported via robust marketing campaigns and are provided to your company for evergreen use and audience education.

Your best prospects are individuals who are actively looking for solutions and insights – the key principle that makes webinars so successful. Our 30-minute Quick-fire, all-encompassing webinars are a cost-effective way to generate many leads and align your company with industry experts. Includes post event reporting, downloaded materials and MP4 file of pre-recorded webinar.

Inclusions:

• 2-touch email campaign to target retail audience
• 1 post on New Hope Network social channel
• Promoted in relevant newsletters
• Lead delivery

Sell by date: 8 weeks before Go Live

See example:

Highlight your expertise and engage your target audience through meaningful content and education. Webinars are a cost-effective way to generate leads and align your company with industry experts.

These webinars will be supported via robust marketing campaigns and are provided to your company for evergreen use and Audience education. Your best prospects are individuals who are actively looking for solutions and insights – the key principle that makes webinars so successful. Our 60 and 30-minute Quick-fire, all-encompassing webinars are a cost-effective way to generate many leads and align your company with industry experts. Includes post event reporting, downloaded materials and MP3 file of the webinar.

Inclusions:

• 2-touch email campaign to target audience
• 1 posts on New Hope Network social channel
• Promoted in relevant newsletters.
• Lead delivery

Sell by date: 8 weeks before Go Live

See example:

Accelerate content creation & ROI with seamless automation! Drive more audience engagement and higher quality leads without increasing workload capacity.

Content Multiplier amplifies marketing ROI by creating video and content assets that help brands stay top of mind with little to no effort. AI functionality does the heavy lifting by converting 1 video asset into over 10 powerful content assets that can be used across marketing channels. Save time and increase output with Content Multiplier!

Inclusions:

• Dashboard and co-branded landing page experience, highlighting key moments 
• 5 – 10 engaging video moments to focus on the most valuable key points 
• 60 – 90 second video trailer, compilation of key moments 
• Videos and transcripts can be used for social media, email, and website content 
• Unlimited usage rights to distribute co-branded New Hope Network videos 
• Language translation subtitle capabilities 

Sell by date: 4 weeks before Go Live

See example:

Grocery retailers rely on Natural Foods Merchandiser (NFM) magazine to provide the latest information needed to succeed in the nearly $300 billion natural products industry. Through this engaging content, NFM creates the perfect place for you to talk to buyers about your brand and products. NFM is the most trusted and widely distributed trade publication serving 65k (15k print subscribers and 50k digital edition subscribers) subscribing retail decision makers: category managers, buyers, store owners, managers, wholesalers, distributors, and more.

NFM is a daily resource and the ideal tool to create brand advocates with interested Retailers. Announce entry into the market, build brand awareness, highlight new items, differentiate from competition, and communicate specific trade deals & incentives. NFM is instrumental in driving top-of-mind attendee awareness and booth traffic during Expo. Additionally, bonus copies are distributed to Key Buyers onsite at Expo West and Newtopia Now.

92% read NFM to learn about new products and trends, 82% read NFM once a week or more, 78% interact with NFM content in multiple places and 28% view NFM content to their mobile device.

There are 3 opportunities to have your ad featured in a 2024 NFM magazine. See below for a quick overview and get even more details by visiting the NFM 2024 Editorial Calendar, Pricing and Specs!

• Summer 2024 | Industry Overview / Newtopia Now Issue
  • This exciting, information packed issue will feature data & analysis about some of the top retail categories, best practices, and stats to help retailers plan for the year ahead. Discovery and connection will be focal points, as we share what to expect from Newtopia Now.
  • Retail deep dive section will lean into regenerative agriculture, how to educate consumers and sell the concept. This will be a companion article to the June NFM Webinar!
  • Additional features: Important category data and Newtopia Now trends and show guide – your complete guide to Newtopia Now!
  • Ad reservation is June 24, 2024 | Materials due July 3, 2024
• Winter 2024 | Best of Natural Products Retail Issue
  • This issue will showcase standout retail innovations from the year. Content might include Profiles of exemplary retailers, inventive retail models, inspiring partnerships and more.
  • Retail deep dive section will cover the evolution of brick and mortar, how stores building hybrid models, including strong ecommerce, social and experiential shopping. How are they doing it and what are the benefits and challenges?
  • Ad reservation is October 4, 2024 | Materials due October 14, 2024

Include your product in the New Product Spotlight section of the Natural Foods Merchandiser Magazine which is sent directly to 65k qualified subscribers. In addition, New Product Spotlight's dedicated email is sent to an additional 15k subscribers and seen by thousands in the New Product Spotlight gallery on newhope.com.

Build brand awareness in every issue of Natural Foods Merchandiser by advertising in the New Product Spotlight section. All you need to supply is one product image and 50-60 words of text and we will do the rest!

Inclusions:

• Product image and info in gallery on newhope.com
• Product featured in print magazine in the New Product Spotlight section
• Gallery featured in a dedicated e-newsletter
• URL linking back to your product page or company website

See below for examples of New Product Spotlight in NFM Print Magazine, New Product Spotlight e-newsletter and the New Product Spotlight gallery on newhope.com! To learn more about NFM Advertising options and to see the 2024 schedule, click here.

Activate Informa’s proprietary audience database and drive actionable results by connecting your brand with our influential B2B decision makers and buyers.

With extensive targeting capabilities available, we’ll help reach the right people, at the right companies, at the right time.

Inclusions:

• Uses first-party data to reach your known audience wherever they’re consuming digital media.
• Maximizes your reach by advertising across a broad range of websites.
  • Select audience based on demographic and behavioral data.
  • Match target audience to Informa’s robust database.
  • Showcase your value and message to a targeted audience through various channels: display, native, in-stream video, or LinkedIn.
  • Increase engagement and visibility with key decision makers.

Pricing:

• Display: $25 CPM
• Native: $30 CPM
• In-Stream Video: $35 CPM
• LinkedIn: $45 CPM
• Facebook: $50 CPM

NewHope.com is at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message. The new "Big Sky Ad Format" is a game-changer in digital advertising that offers groundbreaking ad formats to captivate their audience.

With our half page options, your brand dominates the user’s attention, ensuring maximum visibility. The Big Sky appears across various desktop and mobile devices, ensuring a broad reach.

Inclusions:

• Displays an ad to the user on their first visit.
• An “X” button is included to ensure optimal user experience.
• Expect 25,000 impressions.
• Average Click Through Rate: 0.70% – 1.10%
• See an example here!

Pricing: $3,000 per Share of Voice (4 SOV per month – 25% of total Audience)

Showcase your brand or product on newhope.com, connecting you to the healthy lifestyle products industry and providing the ideal platform for your brand to communicate its message. Reach retailers, pioneering and emerging brands, distributors, health practitioners, business service providers, and more!

Newhope.com is at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message. The site provides exclusive coverage of Natural Products Expos, product galleries, retail insights, sponsored content, native and industry updates. Your billboard ad on newhope.com will appear at the top of the website, a prime real estate area.

Inclusions:

• Large ad size is attention grabbing
• High visibility in desktop environments
• Ad rotates throughout the entire site with advertisers having a rotating ad presence
• Average click through rate: 0.08%
• Expect 25,000 impressions per month

Pricing: $2000 per Share of Voice (5 SOV per month – 20% of total audience)

Advertise your brand, products or services through this unique ad space! newhope.com provides exclusive coverage of Natural Products Expo, Newtopia Now, product galleries, retail insights, sponsored content, native and industry updates.

Newhope.com connects you to your next customer, and provides you with the sourcing, market research, standards, and legislative information you need to develop a trusted consumer product. The Site Skin Ad offers advertisers the opportunity to brand around the website by leveraging traditionally unused portions of the page.

Inclusions:

• Covers the left and right rails on a page; rails must be “clickable”; (1920×1080) Note:  Site Skin visibility requires User’s Windows Standard Default Setting of 1920×1080
• Guaranteed 25,000 impressions
• Average Click Through Rate: 0.93%

Pricing: $3,000 per Share of Voice (4 SOV per month – 25% of total Audience)

Create several digital ad touch points throughout newhope.com to maximize your impact on the 350k monthly page viewers. Be seen by retailers, pioneering and emerging CPG brands, distributors, manufacturers, health practitioners and more!

Newhope.com is at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message. The Standard Share of Voice (SOV) option is a trusted format that provides a superior user experience through multiple digital ad units. It’s widely used across all devices and can also serve as a rich media unit.

Inclusions:

• A standard Banner Share of Voice includes the following ad units as part of this monthly program:
  • (3) 300×250, 728×90 and 320×50 mobile adhesion.
  • Ads rotate throughout the entire site with advertiser’s having a rotating ad presence with all ad units.
• Mobile Adhesion attributes:
  • Remains visible when scrolling
  • Persistent, above the fold ad placements
  • Available in standard banner sizes
  • Clickable hot spots are available
• Click Through Rate: 0.08%
• Expect 25,000 impressions per month

Pricing: $1,500 per Share of Voice (5 SOV per month – 20% of total Audience)

Target a custom buyer audience in the following categories: Food & Beverage, Lifestyle, Organic, Supplements, All Categories​

Custom Partner Email

• Single, one-time email send of client’s creative to key audience segment  ​
  • Materials due 5 business days prior to send date ​
• Exclusive to one company per date/send  ​
• Audience Segment Options, Choose ONE: Food & Beverage, Lifestyle, Organic, Supplements, All Categories​
  • Audience size, Choose ONE: 5,000 or 10,000 ​
• A performance report will be generated within 48 hours of send date 

Pricing:

• 5,000 Recipients $3500​
• 10,000 Recipients $7000

Be seen by the natural products industry through advertisements in the Natural Retail Today enewsletter. This influential update goes out to 36k retail and trade professionals 3 times a week!

Senior Retail Reporter Douglas Brown has worked as a journalist for more than 30 years, covering everything from the White House and Capitol Hill to technology, crime, healthcare, business, and food and agriculture. He writes about all aspects of the natural and organic products industry for New Hope Network.​

Get your ad in front of the natural products industry through our brand new Navigating Natural enewsletter. This influential update goes out to our full community of opt-in subscribers. ​

​This e-newsletter hits the inboxes of natural & organic industry retailers, distributors, manufacturers and more, on Friday. Our full community of subscribers can explore breaking news, product and category trends and general industry information within each newsletter.​

This is an exclusive, no-competition, Takeover format spotlighting your company within our engaging, must-see industry content!

Inclusions:

• One 728×90 Leaderboard Banner
• One 300×250 Banner
• One Hosted Product Feature or Article

Get your ad in front of the natural products industry through the Navigating Natural newsletter. This all-new influential update will go out to our full community and feature trends and insights in conscious CPG and retail, helping industry professionals do better business and stay up to date on what’s new and next in this industry.​

This highly engaging and relevant enewsletter hits the inboxes of natural and organic industry retailers, distributors, manufacturers, investors, health practitioners and more on Tuesdays and Thursdays, featuring news, product and category trends, operations advice and industry data and insights to guide business decision making. Also enjoy the special Friday edition, which takes a deep dive into some of the most relevant topics affecting the market today.​

Inclusions:

• One 728×90 Leaderboard Banner
• One 300×250 Banner
• One Hosted Product Feature or Article

Native advertising allows your brand to reach a highly engaged audience without being overbearing. Display your messaging in-line with the highly valued content that natural product & ingredient professionals are looking for.

Native advertising allows your brand to reach a highly engaged audience without being overbearing. Display your messaging in-line with the highly valued content that natural product & ingredient professionals are looking for. This is the perfect opportunity for brands with high-value content that want more digital exposure, lead generation or brands with pre-existing New Hope whitepaper programs.

Here’s how it’ll work:

The client provides the video that New Hope will host on newhope.com in story/article format. Article ads will be featured on the home page in a very prominent manner. In addition to content, the client will supply an image or logo and teaser paragraph. All content will be reviewed and vetted by the New Hope editorial team for compliance.

Ad specifications:

• Image Thumbnail Set: 300×225, 200×300, 300×150
• See placement here
• Sidebar Native ads do not run images. All other placements require an image.
• Acceptable Formats: JPEG, GIF or PNG
• Third party impression or third party click trackers are allowed to run with Native Ads
• Max Initial File Load Size: 200KB
• Title (Required) Up to 15 words.
• Brief Summary Up to 40 Words

*Why send multiple images? If you plan to deliver this ad creative to more than one native ad placement that may vary in aspect ratio for thumbnail, then upload additional images. The Media Voice system will determine the most appropriate image to render.

Inclusions:

• All offerings from Basic Native Advertising Package
• 2 dedicated emails to New Hope Network’s audience of natural product trade professionals
• Plus lead generation

Pricing: $4,290 per Share of Voice (5 SOV per month – 20% of total Audience)