Event: Expo West 2026

Capture the attention of attendees in a new, artsy way with a sponsored chalk drawing between the main entrance of the ACC and the Grand Plaza! SALES DEADLINE: 01/23/2026

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• 10’L x 10’W space for Chalk Artist to draw custom Sponsor-inspired artwork.
  • Artist to do live drawing in a prominent campus location on Wednesday and Thursday and art to be displayed through the end of the show.
  • Sponsor logo included in final drawing.
• Time lapse video of Chalk Art creation process, sent to Sponsor post-show.
  • Check out 2024’s Chalk Art time lapse video here!
• Natural Products Expo social media recognition during the chalk drawing process.

Details:

• Sponsor able to have creative input and define the overall theme of the picture. All artwork is subject to approval by New Hope Standards.
• Show Management to contract artist and time lapse videographer.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, January 23, 2026.
• Exclusive sponsorship opportunity.

Click here to see the 2024 time lapse video!

Make a big splash and welcome attendees to the show with your eye catching column wraps in the main lobby of the Anaheim Convention Center! The location and size of these graphics are a great way to grab attendee’s attention, promote your brand and remind them of your booth location. Create and send us your artwork files, and we will take care of the rest. SALES DEADLINE: 01/09/2026

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
  • See distinction in “Details” below.
• Anaheim Convention Center Main Lobbies:
  • 2 Sponsor-branded 12’ 7” circumference x 35.5’ high column wraps in the ACC main entrance lobby between Halls B & C.
    • Opportunity to design separate graphics for each column.
  • 3 Sponsor-branded 9’ 2” circumference x 24’ high column wraps in Hall D Lobby; the entrance to the Supplements Pavilion.
    • Opportunity to design separate graphics for each column.

Details:

• Level: Gold
• Anaheim Convention Center Lobby B & C Column Wraps – $40,000 
• Anaheim Convention Center Lobby D Column Wraps – $36,000
• Sponsor to provide artwork. Show Management to produce and install graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, January 16, 2026.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, January 9, 2026.
• Non-exclusive sponsorship opportunity.

What better way to get your message out there than by featuring your company on the inside of the Anaheim Convention Center doors! These door graphics are attention-grabbing and can be a great way to direct attendees to your booth! If you're interested, contact your account manager to learn more! SALES DEADLINE: 01/09/2026

Sponsorship Opportunity Inclusions:

• Recognition as a Gold or Silver Sponsor.
  • See distinction in “Details” below.
• Anaheim Convention Center lobby:
  • 30 Sponsor-branded 24″W x 36″H door graphics in the location selected.
    • 15 sets of doors, with option to design up to 2 alternating graphics.
    • All door graphics placed facing inwards, towards the lobby.
• North Hall lobby:
  • 28 Sponsor-branded 24″W x 36″H door graphics.
    • 14 sets of doors, with option to design up to 2 alternating graphics.
    • All door graphics placed facing inwards, towards the lobby.

Details:

• North Hall Door Graphics – $35,000 (Gold Sponsorship): 
• Anaheim Convention Center A-D Hall Door Graphics – $34,000 (Silver Sponsorship)
  • ACC Hall A/B lobby doors: 
  • ACC Hall B/C lobby doors: 
  • ACC Hall C/D lobby doors: 
  • Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, January 23, 2026.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, January 9, 2026.
• Non-exclusive sponsorship opportunity.

Escalator graphics provide maximum brand exposure in the main lobby of the convention center. Create and send us your artwork files, and we will take care of the rest. SALES DEADLINE: 01/16/2026

Sponsorship Opportunity Inclusions:

• Recognition as Silver Sponsor.
• Hall A Lobby:
  • Sponsor-branded graphics on escalators leading from the ACC lobby level 1 to level 2 meeting rooms, sales office, New Hope Lounge and the sky-walk to North Hall.
  • Opportunity to fully design 2 side glass panels and 1 runner.
    • 1 glass panel on both ascending and descending escalators.
    • Runner is located down the middle of the ascending and descending escalators.
• Hall B Lobby:
  • Sponsor-branded graphics on escalators leading from the ACC lobby level 1 to level 2 meeting rooms, sales office, New Hope Lounge and more.
  • Opportunity to fully design 2 side glass panels and 1 runner.
    • 1 glass panel on both ascending and descending escalators.
    • Runner is located down the middle of the ascending and descending escalators.
• North Hall Lobby: 
  • Sponsor-branded graphics on escalators leading from the North Hall lobby Plaza level to level 200 show floor entrance, sustainability kiosk, meeting Nooks and more.
  • Opportunity to fully design 2 side glass panels and 2 runners. 
    • 1 glass panel on both ascending escalators, mirroring each other in the North Hall.
    • Runners are located down the middle of ascending and descending escalators that mirror each other in the North Hall.
• Hall D Lobby:
  • Sponsor-branded graphics on escalators leading from the ACC lobby level 1 to Hall E lower level lobby.
  • Opportunity to fully design 2 side glass panels and 1 runner.
    • 1 glass panel on both ascending and descending escalators.
    • Runner is located down the middle of the ascending and descending escalators.
  • Hall D lobby escalator graphics are required to include safety warnings, per the City of Anaheim. Show Management to expand upon requirements.

Details:

• Hall A, B and North Hall lobby escalators: $34,500 – Silver Level Sponsorship
  • Hall A:
  • Hall B:
  • North Hall:
• Hall D Lobby: $27,000 – Silver Level Sponsorship
  • Hall D: 
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, January 16, 2026.
• Sponsorship recognition begins once contract is received.
  • Last date to contract:  Friday, January 9, 2026.
• Exclusive sponsorship opportunity per lobby/escalator.

Is your company filled with a wealth of knowledge and a thought leader in the industry? If yes, then an Exhibitor Presented Seminar (EPS) is the perfect place for your company to share exciting new information and in-depth analysis on the topic of your choice in a 60 or 90-minute seminar. Help the Natural Products community learn more and grow with this opportunity! SALES DEADLINE: 1/23/2026

Marketing Opportunity Inclusions:

• • Pre-Show**
    • Exhibitor Presented Seminar title, description, speaker information, and Company logo listed on the Natural Products Expo West online schedule.
    • Exhibitor Presented Seminar title and Company logo printed in the Show Directory Map* and in Natural Food Merchandiser (March edition.)*
    • Seminar to be marketed as free to attend to all NPEW badge holders.
  • On-Site**
    • Room rental and standard room set provided.
      • Theater style seating.
      • Stage with 1 podium and up to 5 chairs for speakers.
    • Standard A/V set provided.
      • 1 Podium microphone and up to 5 handheld or 5 lavaliere microphones available.
      • LCD projector and projection screen.
    • 6’ outreach table to feature Company’s products or literature during the seminar. Extra product may be placed beneath table and restocked by company representatives.
    • Company logo, seminar time and title featured on signage at room entrance.
    • Lead retrieval scanner and operator provided at room entrance to capture attendee data.

Post Show**

Seminar attendee scan data provided to Company for post-show lead follow up.

Video recording of seminar provided to company.

Virtual Inclusions**

• • Company logo featured in EPS video package.
  • Exhibitor Presented Seminar title, description, speaker information and Company logo listed on the Natural Products Expo West Virtual agenda.

Details:

• 60-minute Exhibitor Presented Seminar: $20,000
• 90-minute Exhibitor Presented Seminar: $23,000
• Exhibitor Presented Seminars location: Anaheim Marriott
• Seminar to be comprised entirely of exhibitor content.
  • Exhibitor is responsible for securing speakers and speaker deliverables.
  • All claims and content are subject to approval by New Hope Standards.
• Disclaimer included with promotion of seminar indicating that the content is provided by the exhibitor and may not reflect the views of New Hope Network.
• Online recognition begins once contract is received and online agenda is launched.
  • Last date to contract: January 23, 2026.
  • Sales Deadline in order to be printed in the Show Directory: January 5, 2026.
• Non-exclusive marketing opportunity.

Add-ons:

• Content Multiplier
  • Content Multiplier amplifies marketing ROI by creating video and content assets that help your brand stay at top of mind with little to no effort.

*Based on date contracted. 

**Exhibitor Presented Seminars are currently scheduled to take place at Natural Products Expo West. In the event of a show cancellation, EPS’ will still be deployed digitally to the Natural Products audience in an equally impactful way.

What better way to generate brand awareness at Expo West then having your company-branded food truck in the Arena Plaza serving up tasty treats! Food trucks serve not only a great advertising tool, but they also offer a more personalized and unique way to create a lasting connection with attendees and your brand. SALES DEADLINE: 01/30/2026

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• 10’W x 30’L space to park a branded vehicle and distribute product samples in the Arena Plaza.
• Opportunity to sample Sponsor’s product on the following dates:
  • Tuesday, March 3, 2026 from 12:00pm – 6:00pm
  • Wednesday, March 4, 2026 from 8:00am – 6:00pm
  • Thursday, March 5, 2026 from 8:00am – 6:00pm
  • Friday, March 6, 2026 from 8:00am – 2:00pm
• Electricity for vehicle provided.
  • Storage, labor, material handling fees/drayage are not included.

Details:

• Pop-up tents are not permitted.
• This opportunity does not come with extra staff badges.
• Sponsorship will activate rain or shine.
• No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, January 30, 2026.
• Non-exclusive sponsorship opportunity.

What better way to generate brand awareness on the bustling Grand Plaza then having your company-branded food truck outside of the convention center serving up tasty treats! Food trucks serve not only a great advertising tool, but they also offer a more personalized and unique way to create a lasting connection with attendees and your brand. SALES DEADLINE: 01/30/2026

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• 10’W x 30’L space to park a branded vehicle and distribute product samples on the Grand Plaza.
•  Opportunity to sample Sponsor’s product on the following dates:
  • Tuesday, March 3, 2026 from 8:00am – 6:00pm
  • Wednesday, March 4, 2026 from 8:00am – 6:00pm
  • Thursday, March 5, 2026 from 8:00am – 6:00pm
  • Friday, March 6, 2026 from 8:00am – 2:00pm
• Electricity for vehicle provided.
  • Storage, labor, material handling fees/drayage are not included.

Details:

• Pop-up tents are not permitted.
• This opportunity does not come with extra staff badges.
• Sponsorship will activate rain or shine.
• No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
  • Last date to contract: Friday, January 30, 2026.
• Non-exclusive sponsorship opportunity.

Looking for an eye catching way to get attendees attention at Expo West 2026? The new Hall E Stair Graphics sponsorship will turn heads as attendees go from Hall E to plaza level in the ACC. SALES DEADLINE: 01/09/2026

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Hall E lobby stairs leading from the Plaza Level to Hall E.
• Sponsor-branded graphics displayed on each set of the stairs’ vertical faces.
  • Top section is 4 sections with 21 steps with each step being 6½” high x 65” wide.
  • Lower section is 4 sections with 7 steps with each step being 6½” high x 65” wide.
  • Full image is 28 steps total, 182” high x 260” wide.

Details:

• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, January 16, 2026.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, January 9, 2026.
• Exclusive sponsorship opportunity.

Get your brand in the palm of their hands! With this exclusive Mobile App Sponsorship you'll be at the fingertips of exhibitors and attendees. SALES DEADLINE: 01/16/2026

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• Recognition as the Natural Products Expo West (NPEW) Mobile App Sponsor.
• Sponsor logo will appear with all promotions of the mobile app including, but not limited to on-site signage, Natural Products Expo West website, email, Show Directory Map* and advertisements*.
  • Sponsor created banner ad featured on the home page of the NPEW virtual platform and mobile app. (Swapcard)
  • Sponsor logo featured onsite at NPEW highlighting the mobile app to navigate onsite.
  • Sponsor showcased at the top of the Exhibitor List within the virtual platform, and mobile app.
  • Two dedicated mobile app push notifications sent during the week of the show.
  • Site analytics provided post-show.
    • Detailed report showcasing Sponsor’s reach and engagement provided post show.
    • Lead data provided from attendees who click sponsor banner’s call to action.

Details:

• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, January 30, 2026.
  • Last date to contract: Friday, January 16, 2026.
• Exclusive sponsorship opportunity.

Being the sponsor of this event at Natural Products Expo West is a great way to create targeted contacts with the most innovative young and growing brands in the Natural Products Industry. You will also have the perfect opportunity to establish your company as a strategic partner for brands who are looking for your services! SALES DEADLINE: 1/23/26

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Recognized as a Natural Products Pitch Slam Sponsor at Natural Products Expo West.
• Prominent Sponsor exposure through all promotions of Natural Products Pitch Slam.
  • Marketing pieces include: Pre-show marketing, on-site materials/event signage, Natural Products Expo West website, Attendee Brochure*, Show Directory Map*, and advertisements.
• Onstage recognition and brief speaking opportunity within the Pitch Slam program at Natural Products Expo West.
  • Opportunity limited to 1 speaking opportunity for up to 3 minutes. The timing for this speaking opportunity within the program will be based on a first come, first served basis.
• Increased exposure throughout the Natural Products Pitch Slams by way of:
  • A dedicated table for viewing the Pitch Slam Competition.
  • Logo included on additional branding pieces, including but not limited to napkins and bar signage at the Pitch Slam Celebration.
  • Opportunity to name a custom cocktail or mocktail option for the Celebration at the conclusion of the Pitch Slam Competition.
• Event attendee scan data sent for lead lists and follow up.

Details:

• Location and Timing: TBD.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, January 23, 2026.
• Non-exclusive sponsorship opportunity.

*Based on date contracted. 

Having an event at your booth? We want to be there! Leverage the natural products community in a way that only Natural Products Expo can! Your sponsored post on the @NatProdExpo Instagram account will drive booth traffic and spotlight on your brand when it matters most. SALES DEADLINE: 2/14/2026

Marketing Opportunity Inclusions:

• 1 Instagram reel posted on the @NatProdExpo Instagram feed featuring company’s booth and branding.
  • Reel will be filmed on-site at company’s booth.
    • Scheduled time will be pre-determined by company and New Hope Marketing Manager.
  • Company’s Instagram handle and booth number included in post..
    • EW24 average plays 11649.
    • EW24 average engagement 244.

Details:

• Limited to one per company, three slots per day.
  • Wednesday, March 4th
  • Thursday, March 5th
• Social post will be made live during Natural Products Expo West, March 4 – 5, 2026.
  • ACC North Halls: March 4 – 5, 2026
  • ACC Halls A-E & Arena: March 4 – 5, 2026
• Based on timing constraints, brand will not have the opportunity to provide or proof content.
  • Maximum reel length: 30 seconds.
• Non-exclusive marketing opportunity.
• Last date to contract: Friday, February 13, 2026.

Leverage the natural products community in a way that only Natural Products Expos can! Your sponsored post on the @NatProdExpo Instagram account will build brand awareness, drive booth traffic and share your unique story with our community. Amplify your message to our captive audience of decision makers, investors and influencers that make up the healthy lifestyle community of Expo. Available during the two weeks leading up to, and week after Expo West, you’ll receive one post before the show, one story during the show, and one post after the show. SALES DEADLINE: 1/31/2026

Standard Expo West Campaign: $2,700

• 1 static post during the three weeks leading up to Expo West 2026, with up to 3 images or video on the @NatProdExpo Instagram feed.
  • Opportunity to include copy with hashtags and brand handles.
• 2 Instagram Stories; posted for 24 hours each on the @NatProdExpo Stories feed.
  • Images or video posted with redirection link for 24 hours on the @NatProdExpo Stories feed.

Upgraded Expo West Campaign Package: $5,200

• 1 static post on the @NatProdExpo Instagram feed during the week leading up to Expo West 2025, with up to 3 images or videos and copy with hashtags & brand handles.
• 1 Instagram Story, posted during the week of Expo West 2026 (March 3-6).
  • Images or video posted with “Swipe Up” redirection for 24 hours on the @NatProdExpo Stories feed.
• 1 static post during the week following Expo West 2026, with up to 3 images or videos and copy with hashtags & brand handles.

Details:

• Standard Expo West Campaign:
  • February artwork due: Friday, January 23, 2026
• Upgraded Expo West Campaign:
  • Upgraded artwork due Friday, February 6, 2026
• Company to provide artwork and copy. Show management will determine scheduling of posts within contracted timeframe. All artwork is subject to approval by New Hope Standards.
• Non-exclusive marketing opportunity.

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Pre-Event
  • New Hope Network content team to design a custom multi-touch digital content program and a Natural Products Expo West hosted education session.
    • Digital content programs include digital and/or print assets such as co-branded eGuides, interactive infographics, webinars, custom websites, videos, email marketing campaigns, and printed inserts in Natural Foods Merchandiser.
      • Specific assets are determined in collaboration with partner.
    • 90-minute hosted education session to be co-branded and created collaboratively by Sponsor and New Hope Network content team.
      • Sponsor and New Hope Network to choose presenters, design programming, and create content collaboratively either in hybrid format on-site at Natural Products Expo West**.
        • Presenters must be approved by New Hope Network content team to preserve the integrity of the session.
      • Session to be marketed as free-to-attend to all NPEW badge holders.
      • Hosted education session title, description, speaker information, and Sponsor logo listed on the Natural Products Expo West online schedule.
      • Hosted education Session title and Sponsor logo printed in the Show Directory Map* and in Natural Food Merchandiser (March edition.)*

• Expo West Event Week
  • On-site 90-minute hosted education session to be moderated by New Hope Network; panel curated collaboratively and may include New Hope Network content and data experts.
    • Room rental and standard room set provided.
      • Theater style seating.
      • Stage with 1 podium and up to 5 chairs for speakers.
    • Standard A/V set provided.
      • 1 podium microphone and up to 5 handheld or 5 lavaliere microphones available.
      • LCD projector and projection screen.
    • 6’ outreach table to feature Sponsor’s products or literature during the session. Extra product may be placed beneath table and restocked by sponsor representatives.
      • Products must be approved by New Hope Network Standards prior to event.
    • Sponsor logo, session time and title featured on session slides and signage at room entrance.
    • Lead retrieval scanner and operator provided at room entrance to capture attendee data.
• Post Event
  • Hosted education session attendee lead data provided to Sponsor for post-show lead follow up.
  • New Hope Network content team to design a custom digital content program that could include post-show assets such as interactive infographics, videos and email marketing campaigns.
    • Specific assets are determined in collaboration with partner.

Details:

• Custom Digital Content Program to be determined pre-contracting.
• Hosted education session delivery location: Anaheim Marriott.
  • Exact time of day and location subject to change.
  • Please note in the event that Natural Products Expo West moves to a fully virtual event the hosted education session will move to the Natural Products Expo West virtual platform**.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Thursday, January 1, 2026.
• Exclusive sponsorship opportunity.

**Natural Products Expo West is currently a smart event encompassing both in-person and virtual elements. If NPEW must move to a fully virtual event, hosted education sessions will still be deployed digitally to the Natural Products audience in an equally impactful way.

Amplify your presence and showcase your latest developments by listing up to three press releases on our Natural Products Expo West Event App! SALES DEADLINE: 2/27/2026

Marketing Opportunity Inclusions:

• Feature up to 3 Press Releases on the Press Releases page of the Natural Products Expo West Event App.

Details:

• Press release header image.
• 2000 character limit.
• Link to official press release or website.
• Upload images and documents.
• All graphics, claims and content are subject to approval by New Hope Network Standards.
• Non-exclusive marketing opportunity.

Get your products and company noticed using these highly visible showcases! Show off new branding, the latest line of products or interesting marketing where attendees are sure to see it. Showcases are located in the main ACC lobby and North Hall lobby and are available in a wide variety of categories, sure to fit your brand! SALES DEADLINE: 03/06/2026

Marketing Opportunity Inclusions:

• Showcase display in a prominent area of the Anaheim Convention Center.
  • Product Showcase display can be used for promotion of company, product line(s), marketing information, etc.
  • 1 Product Showcase allows for 1/2 shelf of real estate within the chosen category’s Product Showcase shelving unit.
    • Product Showcase label displays, Exhibiting As Name, Booth Number, Beacon Profile QR Code
      • Get started on Beacon Discovery here!

Details:

• Product Showcase Categories and Dimensions:
  • Bulk & Food Service
    • 30″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Business Solutions
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Frozen/Refrigerated
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Grocery
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Herbs/Medicinal
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Hot Products
    • 18″H X 18″W X 11″D
    • Location: North Hall Lobby
  • Kosher
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Lifestyle
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Organic (certified)
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Specialty Diet
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Vitamin/Supplements
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
• Non-exclusive marketing opportunity.

Image Gallery

Unlock an exclusive opportunity with our Early Access Box to showcase your products before the Expo. Let retailers experience your offerings firsthand, right from the comfort of their homes! Seize this chance to make a stellar first impression and elevate your business to new heights! SALES DEADLINE: 01/17/2026

Marketing Opportunity Inclusions:

• Opportunity to have your product sent to and sampled by 100 Natural Products Expo West retailers.
  • Retailers are hand selected by the Natural Products Expo Team.
  • Retailers select their product categories of interest, ensuring your product is going to the most effective recipients.
  • Product categories include:
    • Shelf-stable Food and Beverage
    • Shelf-stable Supplements, Health & Beauty, Lifestyle
• In order to guide the retailers through the sampling experience, retailers will receive the following branded aids:
  • Product guide created by New Hope Network that will include your company name, company logo, product name, product description and contact information.
  • Opportunity for company to provide a digital sell sheet, max size of 8.5″x11″ one page, double-sided, for show management to include in the box.
    • Sell sheet will be displayed in the Hosted Buyers Lounge at Natural Products Expo West.
• Product will be featured in an unboxing video posted to @NatProdExpo
• Brand will receive a list of the retail companies that received the Retailer’s Early Access Box.
  • Contact information of recipients is not provided.

Survey Coming Soon!

Details:

• This opportunity is priced for one item/sku.
• 120 total items will be required to fulfill this program.
• Products must arrive to fulfillment warehouse in Illinois between February 2 – February 6, 2026 to be eligible for these sampling programs.
• Custom boxes or multiple product packs will not be accepted by distribution partner.
  • Last date to contract: January 16, 2026.
• Non-exclusive marketing opportunity.

Enhance your exhibiting experience by cross-promoting your products or services in a satellite location. Whether your clients are mingling in the lobby or just passing through, they will enjoy this additional opportunity to sample your products. SALES DEADLINE: 01/23/2026

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• 10’W x 10’D x 12’H space in the Anaheim Convention Center Lobby to promote Sponsor’s brand and distribute samples to attendees.
  • Opportunity to use a branded pop-up tent.
  • Space for up to 5 brand representatives.
  • Includes (1) 6′ table, 2 chairs, 1 wastebasket.
• Electricity, labor for product delivery and dry storage included.
  • Refrigerated/frozen storage and material handling fees/drayage are not included.

Details:

• Brand presence must be in place during all sampling station hours:
  • Tuesday, March 3, 2026 from 8:00am – 6:00pm
  • Wednesday, March 4, 2026 from 8:00am – 5:00pm
  • Thursday, March 5, 2026 from 8:00am – 5:00pm
  • Friday, March 6, 2026 from 8:00am – 2:00pm
• All Hall E sampling stations using cookware must get approval before contracting. 
• No distributing of bags or lanyards are permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Custom built sampling stations must be approved by show management for set up and weight restrictions.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, January 23, 2026.
• Non-exclusive sponsorship opportunity.

Enhance your exhibiting experience by cross-promoting your products or services in a satellite location. Whether your clients are mingling in the lobby or just passing through, they will enjoy this additional opportunity to sample your products. SALES DEADLINE: 01/23/2026

Sponsorship Opportunity Inclusions:

• Recognition as a Gold sponsor.
• 10’W x 10’D x 12’H Grand Plaza or Arena space to promote Sponsor’s brand and distribute samples to attendees.
  • Opportunity to use a branded pop-up tent.
  • Space for up to 5 brand representatives.
  • Includes (1) 6′ table, 2 chairs, 1 wastebasket.
• Electricity, labor for product delivery and dry storage included.
  • Refrigerated/frozen storage and material handling fees/drayage are not included.

Details:

• Brand presence must be in place during all sampling station hours:
  • Tuesday, March 3, 2026 from 8:00am – 6:00pm
  • Wednesday, March 4, 2026 from 8:00 – 5:00pm
  • Thursday March 5, 2026 from 8:00 – 5:00pm
  • Friday, March 6, 2026 from 8:00 – 2:00pm
• No distributing of bags or lanyards are permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Custom build sampling stations must be approved by show management for set up and weight restrictions.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, January 23, 2026.
• Non-exclusive sponsorship opportunity.

Ever wake up at Natural Products Expo and wonder what you missed? Or curious about the daily highlights? What's Up Expo has got your back with a series of six episodes that answer these exact questions and get you excited about what's to come. Take advantage of this exclusive high profile opportunity to get your brand associated with this iconic part of NPEW. SALES DEADLINE: 1/24/2026

Sponsorship Opportunity Inclusions

• Recognition as a Silver Sponsor.
• Sponsor Logo included in all pre-show and onsite episodes of What’s Up Expo during intro.
  • Episodes are 60 seconds or less.
  • At least 6 total videos to be produced by New Hope Network featuring Sponsor logo.
    • At least two episodes are Pre-Show and run one week leading up to Expo West.
    • At least four episodes will be filmed On-Site at Expo West.
    • Opportunity to have sponsor representative featured in an episode of What’s Up Expo.
• On-site episodes will be sent via email to all attendees and posted each day of Expo West on all official NPE social media accounts (Instagram, LinkedIn, Facebook)
  • Sponsor tagged in all social media captions.
    • EW24 What’s Up Expo episodes received over 155k video views, 93k impressions and 4k engagement
  • Sponsor Logo included in email footer.
    • EW24 emails sent to approximately 51,000 audience members.
• Video series hosted on expowest.com home page.

Details:

• Sponsorship Level: Silver
• Last date to contract: Wednesday, January 23, 2026.
• Exclusive sponsorship opportunity.
• Sponsor will not have the opportunity provide or proof content.

Help attendees begin their day centered, by leading morning yoga classes or the early morning workout. An intimate sponsorship that allows you to provide your own yoga/workout instructor and create a spiritual space for participants! SALES DEADLINE: 1/09/2026

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Sponsor logo will appear with all promotions of Friday Morning Yoga.
  • Marketing pieces include: On-site signage, Natural Products Expo West website, Digital Attendee Brochure*, Show Directory Map* and advertisements*.
• Space provided on the Grand Plaza to hold up to a 90-minute yoga or workout session.
• Option to use a pop up tent or other onsite marketing/display items within event space with approval by Show Management.
• (1) 6′ table provided for literature and product sampling inside event space.
• (2) scrim banners, 1 on either side of the stage, featuring Sponsor-branded graphics to promote your brand’s sponsorship of the event.
• Show Management to provide coffee, tea, water and fresh fruit for participants.
  • Sponsor option to decline these provisions.

Details:

• Friday Morning Yoga is scheduled to occur on the Grand Plaza on Friday, March 6, 2026 from 7:30 – 9:00am.
  • Outreach exclusive to the date, location and times noted above.
  • Exact time of day and location subject to change.
  • In the event of inclement weather, Show Management will provide and promote alternate inside location.
• Sponsor to provide instructor, mats and any other required equipment for event.
• Scrim Banners: Sponsor to provide artwork. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, January 9, 2026.
• Refrigerated/frozen storage and material handling fees/drayage are not included.
• Sponsor sampling and branding plan subject to New Hope Network Show Management approval.
  • No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Last date to contract: Friday, January 16, 2026.
• Exclusive sponsorship opportunity on Friday morning.

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Help attendees begin their day centered, by leading morning yoga classes or the early morning workout. An intimate sponsorship that allows you to provide your own yoga/workout instructor and create a spiritual space for participants! SALES DEADLINE: 1/09/2026

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Sponsor logo will appear with all promotions of Thursday Morning Yoga.
  • Marketing pieces include: On-site signage, Natural Products Expo West website, Attendee Brochure*, Show Directory Map* and advertisements*.
• Space provided on the Grand Plaza to hold up to a 90-minute yoga or workout session.
• Option to use a pop up tent or other onsite marketing/display items within event space with approval by Show Management.
• (1) 6′ table provided for literature and product sampling inside event space.
• (2) scrim banners, 1 on either side of the stage, featuring Sponsor-branded graphics to promote your brand’s sponsorship of the event.
• Show Management to provide coffee, tea, water and fresh fruit for participants.
  • Sponsor option to decline these provisions.

Details:

• Thursday Morning Yoga is scheduled to occur on the Grand Plaza on Thursday, March 5, 2026 from 7:30 – 9:00am.
  • Outreach exclusive to the date, location and times noted above.
  • Exact time of day and location subject to change.
  • In the event of inclement weather, Show Management will provide and promote alternate inside location.
• • Sponsor to provide instructor, mats and any other required equipment for event.
  • Scrim Banners: Sponsor to provide artwork. All artwork is subject to approval by New Hope Standards.
    • Artwork deadline: Friday, January 9, 2026.
  • Refrigerated/frozen storage and material handling fees/drayage are not included.
  • Sponsor sampling and branding plan subject to New Hope Network Show Management approval.
    • No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
  • Last date to contract: Friday, January 16, 2026.
  • Exclusive sponsorship opportunity on Thursday morning.

Help attendees begin their day centered, by leading morning yoga classes or early morning workout. An intimate sponsorship that allows you to provide your own yoga/workout instructor and create a spiritual space for participants. SALES DEADLINE: 1/09/2026

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Sponsor logo will appear with all promotions of Wednesday Morning Yoga.
  • Marketing pieces include: on-site signage, Natural Products Expo West website, Digital Attendee Brochure*, Show Directory Map* and advertisements*.
• Space provided on the Grand Plaza to hold up to a 90-minute yoga or workout session.
• Option to use a pop up tent or other onsite marketing items within event space with approval by Show Management.
• (1) 6′ table provided for literature and product sampling inside event space.
• (2) scrim banners, 1 on either side of the stage, featuring Sponsor-branded graphics to promote your brand’s sponsorship of the event.
• Show Management to provide coffee, tea, water and fresh fruit for participants.
  • Sponsor option to decline these provisions.

Details:

• Wednesday Morning Yoga is scheduled to occur on the Grand Plaza on Wednesday, March 4, 2026 from 7:30 – 9:00am.
  • Outreach exclusive to the date, location and times noted above.
  • Exact time of day and location subject to change.
  • In the event of inclement weather, Show Management will provide and promote alternate inside location.
• Sponsor to provide instructor, mats and any other required equipment for event.
• Scrim Banners: Sponsor to provide artwork. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, January 9, 2026.
• Refrigerated/frozen storage and material handling fees/drayage are not included.
• Sponsor sampling and branding plan subject to New Hope Network Show Management approval.
  • No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Last date to contract: Friday, January 16, 2026.
• Exclusive sponsorship opportunity on Wednesday morning.