Event: Wednesday

Prime real estate on the highly visited Natural Products Expo event floorplan. It is a great way to engage a very targeted group of decision makers, build brand and product awareness, and drive quality, targeted web traffic.

Why you want it:

• Your ad will be seen by all exhibitors visiting our live event floorplan featured year-round and leading up to the event.
• Three (3) ad units (205×60) serve at the bottom of the floorplan.
• Expo East Floorplan

Cost: $5,500 Expo East 2023: (11-month package from Nov 2022 – Sep 2023) (3 SOV per month – 33% of total Audience)
Cost: $7,000 Expo East 2024: (14-month package from Aug 2023 – Sep 2024) (3 SOV per month – 33% of total Audience)

Prime real estate on the highly visited Natural Products Expo event floorplan. It is a great way to engage a very targeted group of decision makers, build brand and product awareness, and drive quality, targeted web traffic.

Why you want it:

• Your ad will be seen by all exhibitors visiting our live event floorplan featured year-round and leading up to the event.
• Three (3) ad units (205×60) serve at the bottom of the floorplan.
• See the Expo West Floorplan

Expo West 2023 Floorplan (5-month package from Nov – Mar 2023) (3 SOV per month – 33% of total Audience)
Cost: $12,000 Expo West 2024: (14-month package from Jan 2023 – Feb 2024) (3 SOV per month – 33% of total Audience)

Are you sitting on the next big idea to activate buzz around your products? We have the place for you to bring your idea to life - use an Activation Zone to promote your brand via experiential marketing. Let us help you think of new and creative ideas - time to think outside the box!

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• 5’W x 8’L x 8’H space allocated for Sponsor‘s custom, interactive activation.
  • Space for up to 2 people in the area to promote Sponsoring brand.
• Dry storage, labor for product delivery and electricity are included.
  • Refer/frozen storage and material handling/drayage fees are not included.

Details:

• All Activation Zones are intended to be custom, unique and engaging, therefore Sponsor activation must be approved by Show Management.
  • No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
  • Inflatables are permitted within your contracted sponsorship space.
  • 10’x10′ Pop up tents are not permitted.
• Refrigerated/frozen storage and material handling fees/drayage are not included.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, February 2, 2024.
• Non-exclusive sponsorship opportunity.

Image Gallery

Drive traffic to your booth by displaying custom artwork including your company name, logo and booth number on aisle signs throughout the show floor. Visibility outside your booth doesn’t get any better than that!

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Sponsor-branded 48″W x 24″H shingles attached to the bottom of every aisle sign in the location selected.
  • Option to design up to 2 alternating graphics.

Details:

• Locations available:
  • Natural & Specialty Pavilion: SOLD
  • Organic Pavilion:
  • Lifestyle Pavilion: SOLD
  • Supplements Pavilion: SOLD
  • North Hall Hot Products, Level 100: SOLD
  • North Hall Hot Products, Level 200:
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, February 7, 2024.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, February 2, 2024.
• Non-exclusive sponsorship opportunity.

Image Gallery

Everyone with a badge will see your company name with this premium placement. Your logo will be highlighted on the front of the badge next to the show logo.

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• Full-color logo featured on the front and back of every Natural Products Expo West attendee badge.
• Full-color logo included on registration confirmation emails.
  • Average of 60k impressions
• Quantity of badges is based off attendance.
• Badges distributed at onsite registration and badge pick-up locations through NPEW campus.

Details:

• Price: $35,000
• Sponsorship Level: Gold
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, January 19, 2024.
• Exclusive sponsorship opportunity.

Did you know you're supposed to sing happy birthday twice while washing your hands? This NEW opportunity is a great way to get in front of every attendee for at least that long!

Marketing Opportunity Inclusions:

• Company-branded 10″x 10″ graphics placed on the restroom mirrors in the location selected.
  • Option to design up to 2 alternating graphics.
  • Option to design simple die cut graphics. Examples include: stars, clouds, hexagons, circles.

Details:

• Anaheim Convention Center Inside Halls A-E: $11,000.
• Anaheim Convention Center Lobby or North Hall Lobbies: $16,500.
• Locations available:
  • Hall A: SOLD
  • Hall B: SOLD
  • Hall C: SOLD
  • Hall D:
  • Hall E:
  • Anaheim Convention Center, Level 100 Lobby: SOLD
  • North Hall Lobbies (includes Level 100, Plaza and Level 200): SOLD
• Company to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, February 7, 2024.
  • Die cut shapes subject to approval.
• Last date to contract: Friday, February 2, 2024.
• Non-exclusive marketing opportunity.

Own the throne! Promote your products and drive attendees to your booth while advertising to a captive audience.

Marketing Opportunity Inclusions:

• Company-branded 12″x 12″ graphics placed on the stall doors and above urinals of the restrooms in the location selected.
  • Option to design up to 2 alternating graphics.
  • Option to design simple die cut graphics. Examples include: stars, clouds, hexagons, circles.

Details:

• Anaheim Convention Center Inside Halls A-E: $11,000.
• Anaheim Convention Center Lobby or North Hall Lobbies: $16,500.
• Locations available:
  • Hall A: SOLD
  • Hall B: SOLD
  • Hall C: SOLD
  • Hall D: SOLD
  • Hall E: SOLD
  • Anaheim Convention Center, Level 100 Lobby: SOLD
  • North Hall Lobbies (includes Level 100, Plaza and Level 200): SOLD
• Company to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, February 2, 2024.
  • Die cut shapes subject to approval.
• Last date to contract: Friday, January 26, 2024.
• Non-exclusive marketing opportunity.

Own the throne! Promote your products and drive attendees to your booth while advertising to a captive audience.

Marketing Opportunity Inclusions:

• Company-branded 12″x 12″ graphics placed on the stall doors and above urinals of the restrooms in the location selected.
  • Option to design up to 2 alternating graphics.
  • Option to design simple die cut graphics. Examples include: stars, clouds, hexagons, circles.

Details:

• Anaheim Convention Center Inside Halls A-E: $11,000.
• Anaheim Convention Center Lobby or North Hall Lobbies: $16,500.
• Locations available:
  • Hall A: SOLD
  • Hall B: SOLD
  • Hall C: SOLD
  • Hall D: SOLD
  • Hall E: SOLD
  • Anaheim Convention Center, Level 100 Lobby: SOLD
  • North Hall Lobbies (includes Level 100, Plaza and Level 200): SOLD
• Company to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, February 2, 2024.
  • Die cut shapes subject to approval.
• Last date to contract: Friday, January 26, 2024.
• Non-exclusive marketing opportunity.

Are you looking for a Bathroom Takeover? Look no further with our new Sponsorship Opportunity that let's you brand all stalls and mirrors in a full bathroom location of your choice!

Sponsorship Opportunity Inclusions:

• Company-branded 10″x 10″ graphics placed on the mirrors above each sink in the restrooms in the location selected.
  • Option to design up to 2 alternating graphics.
  • Option to design simple die cut graphics. Examples include: stars, clouds, hexagons, circles.
• Company-branded 12″x 12″ graphics placed on the stall doors and above urinals of the restrooms in the location selected.
  • Option to design up to 2 alternating graphics.
  • Option to design simple die cut graphics. Examples include: stars, clouds, hexagons, circles.

Details:

• Anaheim Convention Center Inside Halls A-E:
• Anaheim Convention Center Lobby or North Hall Lobbies:
• Locations available:
  • Hall A:
  • Hall B:
  • Hall C:
  • Hall D:
  • Hall E:
  • Anaheim Convention Center, Level 100 Lobby:
  • North Hall Lobbies (includes Level 100, Plaza and Level 200):
• Company to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, February 2, 2025.
  • Die cut shapes subject to approval.
• Last date to contract: Friday, January 24, 2025.
• Non-exclusive marketing opportunity.

Be the sponsor that provides a service that everyone doesn't know they need until it's too late - a charge for their phone. These charging stations work double duty by providing power without using power. The pedal power of these bikes increases the fun of charging your phone while decreasing the use of electricity, extension cords, and batteries. This sponsorship instantly gets attendees moving, breathing, and active in the most visible, highly trafficked areas of the convention center providing maximum exposure!

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• 5 Sponsor-branded charging bike stations positioned strategically in front of each of the hall entrances to the show floor.
• 5’x 5′ footprint allocated for each charging station.
• Charging stations’ wheel and tabletop branded with sponsor artwork and logo.
• Custom signage incorporated into each charging station featuring sponsor artwork and messaging outlining the use of green energy.

Details:

• Charging bike stations available Wednesday, March 3, 2021 – Saturday, March 6, 2021 in the Anaheim Convention Center main lobby.
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, February 4, 2022.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, January 28, 2022.
• Exclusive sponsorship opportunity.

Looking for a great way to profile your brand? Do you own a branded vehicle you want to profile at Expo West 2022? The Arena Plaza Branded Vehicle sponsorship is a way for attendees to see your brand as they go between the Main building and the North Hall whether they are walking through the plaza or in the Level 2 sky-walk!

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• 10’W x 30’L space in the Arena Plaza to park Sponsor-branded vehicle.
  • Located directly outside the North Hall for visual activation.

Details:

• No sampling or in-person outreach available for this sponsorship.
• No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, February 4, 2022.
• Non-exclusive sponsorship opportunity.

Sponsor Level Inclusions:

• Highlighted as a Silver Sponsor, listed in all marketing pieces including: Onsite Signage, Digital Attendee Brochure*, Website, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo West website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 31,000 digital) March issue.*
• The right to use Natural Products Expo West Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 2 Product Showcases to display products.
• 2 Priority points added.
• Virtual Inclusions:
  • Highlighted as a Silver Sponsor, listed on the Natural Products Expo West Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo West Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted
**Non-exhibiting sponsors will not receive digital sponsorship inclusions

Enhance your on-site exposure at Natural Products Expo West by sponsoring the Coffee and Tea Service! Opportunity to highlight your brand and feature your own product to be served in addition to the coffee and tea. Attendees will also be able to bring home a disposable cup featuring your logo! Coffee and tea service will be featured in the Anaheim Convention Center Main Building on level 3, Anaheim Marriott and the Hilton Anaheim.

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Three Locations Included:
  • ACC Main Building, Level 3
  • Anaheim Marriott
  • Hilton Anaheim
• 2 Coffee and tea service stations included at each location.
• Coffee and tea service stations to include sponsor branding that include:
  • 5,000 sponsor-branded disposable cups featuring 1 color Sponsor logo. Cups will be distributed at the (2) coffee and tea service stations at each location on a first come, first serve basis.
  • 2 sponsor-branded tablecloths featuring 1 color Sponsor logo plus NPEW logo at each coffee and tea service location.
  • 2 sponsor-branded signs placed next to each coffee and tea service location marketing complimentary coffee and tea served daily.
    • Signs could also include information of sponsor incorporated product if applicable.
  • Opportunity to incorporate Sponsor product in addition to the coffee and tea that will be served by the Anaheim Convention Center.

 Details:

• Coffee Service Locations/Times Available:
  • ACC Main Building, Level 3: Thursday, March 10 – Saturday, March 12, from 9:30 – 10:30am.
  • Anaheim Marriott: Thursday, March 10 – Friday, March 11, from 9:00 – 10:00am
  • Hilton Anaheim: Thursday, March 10 – Friday, March 11, from 9:00 – 10:00am
    • Exact time of day and location subject to change for each.
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, February 4, 2022
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, January 28, 2022.
• Exclusive sponsorship opportunity.

Get the digital audience's attention whether you are in your booth at the Anaheim Convention Center or manning your virtual booth from home with this recurring advertising opportunity.

• 60-second video or animated ad featured during each of the coffee breaks to be played before and after all education tracks leading up to Expo West in the month of February as well as before and after all live-streamed education during Natural Products Expo West Week.
  • Full screen video advertisement played throughout the 4-days of programing.
• Video, multi-image GIF or animated advertisement features audio capabilities.

Details:

• Last date to contract: Friday, January 20, 2023.
• Company to provide artwork. Show management will determine order of videos. All artwork is subject to approval by New Hope Standards.
  • Artwork Deadline: Friday, January 27, 2023.
• Non-exclusive marketing opportunity.

Do not miss out on this unique opportunity to showcase your product and have it sampled by members of the VIP Press. The Press Room is an interactive space for the Press to sample products from the "Market" shelves throughout the week. You will also receive resources on how to connect with the Press. Spaces are limited, so be sure to contact your Account Manager today!

Marketing Opportunity Inclusions:

• Opportunity to sample your product to 400 members of the Press in the Natural Products Expo West Press Room Market as well as to those attending virtually.
  • 400 Prepackaged, sample-size products for press to enjoy from “The Market” inside the Press Room.
    • Product description and company logo featured on market display board next to product samples.
      • Option to create unique 8.5″ x 11″ Market Board 
    • Press Room Market promoted to all in-person press badge holders.
  • 100 of the same prepackaged, sample-sized product shipped to members of the press to enjoy from their own homes.
• Access to pre-show tools to connect with the NPEW Press
  • 3 Press Releases
  • 1 Infographic sent exclusively to exhibiting company pre-show featuring ways to connect with the Press.
    • Infographic created by New Hope Network in partnership with NPEW VIP Press.

Details:

• In-person market samples:
  • Product must be submitted for approval by New Hope Network Show Management due to size and product constraints.
    • Opportunity limited to 1 product line and up to 3 flavors.
    • Product must be sample-sized, typically 3 oz or less and/or smaller than 4in x 4in.
    • Product must be grab-and-go; products that require preparation including cutting, cooking or pouring will not be approved.
      • Product can be refrigerated or frozen.
  • New Hope Network to manage Market set-up, display, and product replenishment.
  • Exhibitor has the option to provide unique Market Board artwork
    • Artwork due: Friday, February 2, 2024
• Shipped samples:
  • 120 total items will be required to fulfill the virtual sampling portion of this opportunity.
    • A 20% product overage is required by distribution partner.
  • Products must arrive to fulfillment warehouse in Illinois between February 5 – February 9, 2024 to be eligible for these sampling programs.
  • Custom boxes or multiple product packs will not be accepted by distribution partner.
• Recognition begins once contract is received.
  • Last date to contract: Friday, February 2, 2024.
• Non-exclusive marketing opportunity.

Image Gallery

Our expert video team will transform your company’s story into a beautiful, engaging, documentary-style short film that reinforces company mission, vision, and values.

Video is one of the most effective tools to engage your target audience. Video content will be featured on newhope.com and promoted to a targeted New Hope Network audience. Videos may also be used as evergreen content in perpetuity within your social media platforms, website, and other channels.

Inclusions:

• 2-touch email campaign to target audience
• 2 posts on New Hope Network’s LinkedIn & 1 LinkedIn Ad
• 2 posts on New Hope Network’s Twitter
• newhope.com display advertising for 1 month
• newhope.com landing page promoting the video
• Promoted in relevant newsletters

Sell by date: 12 weeks before Go Live

See example:

Provide an interactive experience to potential clients with our in-article videos. Utilize this high-impact placement to generate brand awareness within an editorial article of 500 words or more.

Newhope.com is the premiere digital marketplace that connects the natural, organic and healthy lifestyle from supply to shelf. The site receives over 350,000 monthly page views with over 275,000 unique, most influential retail and trade visitors. Your in-article video will be strategically placed into the top half of an article and audio starts on mouse rollover.

Inclusions:

• Premium environment for short 30 second videos inside article content for more focused viewer engagement
• Plays when visible on user’s screen, pauses when user clicks off-screen; resumes when in view again
• Audio starts on-click and can be paused by the user
• Interactive visibility on both desktop and mobile devices
• Resolution: Max 1920×180; Min 640×360; Length: 15-60 seconds is optimal; Max File Size: 20MB
• Video Format: All video Formats: FLV, MP4, MOV, VAST, VPAID*, YouTube video key
• Guaranteed 25,000 impressions
• Average Click Through Rate: 0.44%

*Brand-specific specifications may apply. Please contact your Account Rep for detailed specifications and delivery instructions.

See example:

NEW to 2024! Align your company with the natural products industry’s trends and innovation podcast, The Natural List. The Natural List podcast is featured on newhope.com and in Retail and Business Today eNewsletters. It is available on Apple Podcasts, Spotify and everywhere else you get your podcast content.

A New Hope Network podcast covering hot products, emerging trends and expert insights driving the future of CPG. New Hope Network’s trend spotters and industry analysts taste and try thousands of products before they hit store shelves, plus meet the founders, and hear the stories behind the world’s most disruptive food, beauty, and supplement companies. During this podcast, join New Hope hosts, Jessica Rubino and Adrienne Smith as they interview industry guests sharing the most compelling and (sometimes off the wall) innovations that are primed to transform the CPG industry and support a global shift toward healthier, more sustainable living.

Marketing Includes:

• Weekly social media camapign featured on New Hope Network LinkedIn and Instagram
• Promoted in relevant e-newsletters

Sponsorship Options:

• Quarterly Advertising Package
  • Acknowledgement of your company on every bi- weekly episode and incorporation of a 60 second overview of your company that you’ll provide, in a dynamic and fun way.
  • An exclusive 10-minute sponsored episode with a leader of your organization, discussing an industry trends or opportunity of your choice.
  • Episodes will show up in the Natural List feed along with episodes featured in Natural Retail Today, Natural Business Today and on the homepage of newhope.com.
  • Logo included on social media marketing campaigns
• A La Carte Sponsored Episode
  • An exclusive 10-minute Sponsored Episode with a leader at your organization, discussing an industry trend or opportunity of your choice.
  • Episode will show up in the Natural List feed along with episodes featured in Natural Retail Today, Natural Business Today, on the home page of newhope.com and New Hope Network LinkedIn and Instagram channels.

Pricing: Quarterly Advertising Package $6,000 | A La Carte Sponsored Episode $2,500

See examples:

Every company has a story. What’s yours? New Hope Network’s Soapbox Series is your chance to share your story – from corporate social responsibility initiatives to innovations in sustainability.

In this 5-7 minute video, you’ll get the chance to reach your audience base through New Hope Network’s social media channels to share your brand story and any important initiatives your brand is focusing on. With a focus on New Hope Network’s “Three I’s” (Innovation, Integrity, and Inspiration), this series lends a digital platform to share, connect and inspire (and have some fun!).

Participation is easy! Our highly skilled video team and host will guide you seamlessly through process; providing topics, tips & ideas prior to filming and then record your segment onsite at Expo West.

Inclusions:

• New Hope Network’s content team will host a recorded 5-7 minute video conversation with your brand, exploring a relevant topic of your choice.
• Upload to New Hope Network’s YouTube account on a dedicated playlist.
• Article featuring an overview of the discussion with video embedded on newhope.com.
• Full video will be shared on Natural Product Expo LinkedIn Showcase page, tagging brand and host.
• Full video will be “boosted” for $1,000 for 2 weeks.
• Host is encouraged to re-share video on their own social media platforms.

See example:

Sponsored interactive articles are an effective way to communicate top-of-mind information to New Hope Network’s trade audience.

Each piece will incorporate interactive elements to build engagement and reinforce key messaging. Content not gated, but will receive designated marketing efforts.

Inclusions:

• Incorporated into the newhope.com content streams
• 1-touch email campaign to target retail audience

Sell by date: 10 weeks before Go Live

See example:

Interactive infographics are highly sharable visual representations of educational content meant to attract and engage a target audience.

New Hope Network’s expert content and design teams will create a custom interactive infographic, which will present information using animations, unique visuals and interactive elements that will keep readers both engaged and informed.

Inclusions:

• 2-touch email campaign to target retail audience
• 1 boosted post on New Hope Network’s LinkedIn
• 1 post on New Hope Network’s Twitter
• Promoted in relevant newsletters

Sell by date: 10 weeks before Go Live

See example:

Inside Organic is designed to unite companies with USDA certified organic products and ingredients to develop a collective, clear communication and education program that supports organic. The organic industry reached new heights in 2022, reporting $67.6 billion in sales according to the Organic Trade Association, with the food category crossing the $60 billion mark for the first time. Still, the industry continues to face challenges, with a lack of consumer awareness and confusion over what USDA-certified organic really means continuing to be cited as one of the industry’s largest barriers to growth.

Now in its third year, in 2024, Inside Organic will continue to use a range of content platforms to proactively help suppliers, distributors, brands and companies across the supply chain identify and address the challenges that inhibit organic awareness and growth. Inside Organic also will help companies across the supply chain identify organic communication strategies that are working, the messages that could be further elevated and where new messaging opportunities lie. Inside Organic provides an opportunity to grow organic as an industry and a lifestyle.

Let’s elevate, education and communicate organic, together.

Sales Deadline: March 15, 2024

Partner Inclusions:

• Kickoff Event, March 2024: This event will unite our partner companies and associa- tions with the New Hope Network and Natural Products Insider and Food & Beverage Insider teams for brain- storming and idea sharing to develop our Inside Organic communication roadmap.
• Organic Summit (3 hours), June 2024: This interactive virtual event will be sponsored by our Inside Organic partners and attended by brands, suppli- ers, retailers and other relevant members in the natural products community. We’ll unite industry leaders to take a deep dive into research, and top issues around organic messaging and communication today. This is a lead-generating event.
• Interactive Article, Dates TBD: Inside Organic partners will each receive a co-branded interactive article. This piece will promote an organic related topic of the sponsors’s choosing, whether focusing on sustainability initiatives, sourcing and product development or a brand’s business as a whole. The article will run on New Hope Network, Natural Products Insider, and Food & Beverage Insider, be promoted on social media and through email marketing and relevant newsletters.
• Custom Video, Will create videos prior to Inside Organic Summit and promote them throughout the year: Create a short video for each sponsor that focuses on their “why organic”, key areas of focus and differentiation within organic. This video will be informative and easy to digest and suitable for social media. It will be played at the Inside Organic Summit. The video can incorporate stock imagery from the sponsor. Option for partners to use this video as a template and to create more videos for a fee based on this template.
• Mini Eguide, September 2024: This downloadable piece will focus on the role organic plays within sustainability conversations. It will look at organic farmers and communities from which brands are sourcing, what consumers are seeking from organic and the scientific research that has elevated organic in climate change and ESG conversations. This piece will be downloadable on all participating websites and leads will be available to sponsors.
• Monthly Social Campaign – 6 shared social campaigns, Dates TBD: Working hand in hand with the communication action plan, this monthly social campaign will align partners around a key consumer takeaway or industry talking point.
• eNewsletter – 6 newsletters, Dates TBD: The strong performing Inside Organic eNewsletter will highlight news, trends and updates in organic, including an- nouncements from our Inside Organic partners and the latest Inside Organic content. Six issues will go out in 2024 to New Hope Network audiences. Each partner’s interactive article will be included in an issue of the eNewsletter.
• Roundtable, December 2024: This event brings thought leaders from across the indus- try together to discuss messaging, what’s working and what’s not, challenges and opportunities. Inside Organic sponsors are the only brands to join thought leaders in this conversation. Meeting takes place on Zoom.

Inside Organic is designed to unite companies with USDA certified organic products and ingredients to develop a collective, clear communication and education program that supports organic. The organic industry reached new heights in 2022, reporting $67.6 billion in sales according to the Organic Trade Association, with the food category crossing the $60 billion mark for the first time. Still, the industry continues to face challenges, with a lack of consumer awareness and confusion over what USDA-certified organic really means continuing to be cited as one of the industry’s largest barriers to growth.

Now in its third year, in 2024, Inside Organic will continue to use a range of content platforms to proactively help suppliers, distributors, brands and companies across the supply chain identify and address the challenges that inhibit organic awareness and growth. Inside Organic also will help companies across the supply chain identify organic communication strategies that are working, the messages that could be further elevated and where new messaging opportunities lie. Inside Organic provides an opportunity to grow organic as an industry and a lifestyle.

Let’s elevate, education and communicate organic, together.

Sales Deadline: March 15, 2024

Partner Inclusions:

• Kickoff Event, March 2024: This event will unite our partner companies and associa- tions with the New Hope Network and Natural Products Insider and Food & Beverage Insider teams for brain- storming and idea sharing to develop our Inside Organic communication roadmap.
• Organic Summit (3 hours), June 2024: This interactive virtual event will be sponsored by our Inside Organic partners and attended by brands, suppli- ers, retailers and other relevant members in the natural products community. We’ll unite industry leaders to take a deep dive into research, and top issues around organic messaging and communication today. This is a lead-generating event.
• Interactive Article, Dates TBD: Inside Organic partners will each receive a co-branded interactive article. This piece will promote an organic related topic of the sponsors’s choosing, whether focusing on sustainability initiatives, sourcing and product development or a brand’s business as a whole. The article will run on New Hope Network, Natural Products Insider, and Food & Beverage Insider, be promoted on social media and through email marketing and relevant newsletters.
• Custom Video, Will create videos prior to Inside Organic Summit and promote them throughout the year: Create a short video for each sponsor that focuses on their “why organic”, key areas of focus and differentiation within organic. This video will be informative and easy to digest and suitable for social media. It will be played at the Inside Organic Summit. The video can incorporate stock imagery from the sponsor. Option for partners to use this video as a template and to create more videos for a fee based on this template.
• Mini Eguide, September 2024: This downloadable piece will focus on the role organic plays within sustainability conversations. It will look at organic farmers and communities from which brands are sourcing, what consumers are seeking from organic and the scientific research that has elevated organic in climate change and ESG conversations. This piece will be downloadable on all participating websites and leads will be available to sponsors.
• Monthly Social Campaign – 6 shared social campaigns, Dates TBD: Working hand in hand with the communication action plan, this monthly social campaign will align partners around a key consumer takeaway or industry talking point.
• eNewsletter – 6 newsletters, Dates TBD: The strong performing Inside Organic eNewsletter will highlight news, trends and updates in organic, including an- nouncements from our Inside Organic partners and the latest Inside Organic content. Six issues will go out in 2024 to New Hope Network audiences. Each partner’s interactive article will be included in an issue of the eNewsletter.
• Roundtable, December 2024: This event brings thought leaders from across the indus- try together to discuss messaging, what’s working and what’s not, challenges and opportunities. Inside Organic sponsors are the only brands to join thought leaders in this conversation. Meeting takes place on Zoom.

Communication strategies for the quality dietary supplement market. Inside the Bottle unites companies from across the supply chain to advocate for a transparent supplement industry and help consumers take control of their health with dietary supplements. In 2024, this award-winning initiative will explore issues related to building consumer trust and knowledge through B2B and media education. Topics will include defining and understanding clinical science, highlighting traditional botanical wisdom, illuminating research about consumer needs and gaps and elevating supplement industry leadership.

Now in its ninth year, Inside the Bottle is a unifying force for communicating the supplement industry’s collective industry vision; providing a forum for identifying challenges; elevating best practices; and promoting diversity, access and inclusivity within the dietary supplement industry.

Sales Deadline: February 15, 2024

Partner Inclusions:

• Kickoff Leadership Gathering: The virtual event invites partners and other industry experts and stakeholders to come together to develop a roadmap for this year’s program. We discuss supplement industry priorities, challenges and opportunities. This year’s focus will be on science and building consumer trust. This discussion builds program unity, influencing key messaging priorities for Inside the Bottle 2024.
• Monthly eNewsletter: Our highly engaged B2B eNewsletter highlights the latest news and updates in the world of supplements, including announcements from our Inside the Bottle partners and the latest Inside the Bottle content, plus key industry reporting in the news. Twelve issues will go out in 2024 to New Hope Network and Natural Products Insider audiences.
• Leadership Voices: Profiles in Industry Expertise – custom videos: CEOs and senior leaders from our partner companies take center-stage to talk challenges and solutions in these dynamic short videos. By exploring industry themes and opportunities, these thought leadership videos elevate your team, company leadership and your mission in alignment with ITB core messages. One custom video per partner published and direct custom email marketing campaign via NHN, NPI; PR campaign, directing to custom ITB URL.
• Inside the Bottle PR campaign:
• For the first time, ITB will create a professional PR campaign to amplify program messaging and industry leadership voices. This campaign will target B2B and consumer broadcast, print, online media and podcasts, increasing awareness around key dietary supplement themes by leveraging ITB content and partner leadership voices. In support of the PR campaign, ITB is developing a custom campaign landing page that will serve as a destination for core program messages and content. This campaign will focus both on full ITB program awareness (related to industry quality, science and integrity) and partner brand awareness.
• Inside the Bottle Virtual Community Summit: Continuing to elevate the messages and practices defining supplement industry integrity, 2024 will overview the health of the industry. Including Nutrition Business Journal industry data and consumer insights, we’ll then dive into key B2B and B2C communications messaging and tactics to support industry quality awareness, focusing on scientific rigor, clinical evidence and quality testing. 90-minute lead-generating webinar.
• Bi-montly Trend Spotlight: Industry Category Analysis: This bi-monthly trend spotlight highlights key category trends– powered by sales data and featuring NBJ analysis. The Trend Spotlight is designed to keep the industry on top of category demand, providing timely quick takes on what’s needed to plan for product priorities and promotions. Spotlights include email marketing with ITB program partners awareness and will also be featured within the ITB newsletter.
• Supplement Industry Special Report: A guide to communicating supplement science: The supplement industry stands behind science—and science drives quality. Our award-winning ITB reports dig deep, and in 2024, we’re expanding our focus on communication strategies related to supplement science. Topics include supply chain traceability and verification, quality testing and understanding clinical science and controlled clinical studies. We aim to deliver best practice solutions for communicating this information in a digestible way for brands and consumers. Published and marketing via New Hope and Natural Products Insider.
• Quarterly thought leaders call and program check in: Join New Hope Network, Natural Products Insider and fellow Inside the Bottle partners for a quarterly high-energy discussion of top-of-mind issues in the dietary supplement industry. A singular topic for discussion to be provided in advance of meetings. Key program needs and performance shared.
• Program Marketing, Overview: All custom content inclusions will receive performance marketing campaigns which include email marketing, social media posts, email newsletter mentions. A comprehensive performance marketing report will be included at full program conclusion. Certain interim program metrics may be reported within the year. Performance metrics will include pertinent performance and audience metrics, including email performance, lead delivery, page views and other pertinent data.

Communication strategies for the quality dietary supplement market. Inside the Bottle unites companies from across the supply chain to advocate for a transparent supplement industry and help consumers take control of their health with dietary supplements. In 2024, this award-winning initiative will explore issues related to building consumer trust and knowledge through B2B and media education. Topics will include defining and understanding clinical science, highlighting traditional botanical wisdom, illuminating research about consumer needs and gaps and elevating supplement industry leadership.

Now in its ninth year, Inside the Bottle is a unifying force for communicating the supplement industry’s collective industry vision; providing a forum for identifying challenges; elevating best practices; and promoting diversity, access and inclusivity within the dietary supplement industry.

Sales Deadline: February 15, 2024

Partner Inclusions:

• Kickoff Leadership Gathering: The virtual event invites partners and other industry experts and stakeholders to come together to develop a roadmap for this year’s program. We discuss supplement industry priorities, challenges and opportunities. This year’s focus will be on science and building consumer trust. This discussion builds program unity, influencing key messaging priorities for Inside the Bottle 2024.
• Monthly eNewsletter: Our highly engaged B2B eNewsletter highlights the latest news and updates in the world of supplements, including announcements from our Inside the Bottle partners and the latest Inside the Bottle content, plus key industry reporting in the news. Twelve issues will go out in 2024 to New Hope Network and Natural Products Insider audiences.
• Leadership Voices: Profiles in Industry Expertise – custom videos: CEOs and senior leaders from our partner companies take center-stage to talk challenges and solutions in these dynamic short videos. By exploring industry themes and opportunities, these thought leadership videos elevate your team, company leadership and your mission in alignment with ITB core messages. One custom video per partner published and direct custom email marketing campaign via NHN, NPI; PR campaign, directing to custom ITB URL.
• Inside the Bottle PR campaign:
• For the first time, ITB will create a professional PR campaign to amplify program messaging and industry leadership voices. This campaign will target B2B and consumer broadcast, print, online media and podcasts, increasing awareness around key dietary supplement themes by leveraging ITB content and partner leadership voices. In support of the PR campaign, ITB is developing a custom campaign landing page that will serve as a destination for core program messages and content. This campaign will focus both on full ITB program awareness (related to industry quality, science and integrity) and partner brand awareness.
• Inside the Bottle Virtual Community Summit: Continuing to elevate the messages and practices defining supplement industry integrity, 2024 will overview the health of the industry. Including Nutrition Business Journal industry data and consumer insights, we’ll then dive into key B2B and B2C communications messaging and tactics to support industry quality awareness, focusing on scientific rigor, clinical evidence and quality testing. 90-minute lead-generating webinar.
• Bi-montly Trend Spotlight: Industry Category Analysis: This bi-monthly trend spotlight highlights key category trends– powered by sales data and featuring NBJ analysis. The Trend Spotlight is designed to keep the industry on top of category demand, providing timely quick takes on what’s needed to plan for product priorities and promotions. Spotlights include email marketing with ITB program partners awareness and will also be featured within the ITB newsletter.
• Supplement Industry Special Report: A guide to communicating supplement science: The supplement industry stands behind science—and science drives quality. Our award-winning ITB reports dig deep, and in 2024, we’re expanding our focus on communication strategies related to supplement science. Topics include supply chain traceability and verification, quality testing and understanding clinical science and controlled clinical studies. We aim to deliver best practice solutions for communicating this information in a digestible way for brands and consumers. Published and marketing via New Hope and Natural Products Insider.
• Quarterly thought leaders call and program check in: Join New Hope Network, Natural Products Insider and fellow Inside the Bottle partners for a quarterly high-energy discussion of top-of-mind issues in the dietary supplement industry. A singular topic for discussion to be provided in advance of meetings. Key program needs and performance shared.
• Program Marketing, Overview: All custom content inclusions will receive performance marketing campaigns which include email marketing, social media posts, email newsletter mentions. A comprehensive performance marketing report will be included at full program conclusion. Certain interim program metrics may be reported within the year. Performance metrics will include pertinent performance and audience metrics, including email performance, lead delivery, page views and other pertinent data.

Program articles from 2023:

Are you launching a new product? Use the power of social media to augment your exciting innovation!

Use our suite of communication tactics to augment your exciting innovation!  The New Product Launch Package features a client-supplied press release and 30-second Instagram reel on @NatProdExpo Instagram account highlighting the top three benefits of your product.

Inclusions:

• 30-second Instagram reel on Natural Products Expo’s Instagram account
• Press release on newhope.com

*Due to limited inventory if we do not receive materials by the designated due date, you will forfeit your press release slot and you will be charged regardless, unless arrangements are made ahead of the deployment date to move programming to a different month.

Sell by date: 6 weeks before Go Live

See examples:

NEW to 2024! Natural Foods Merchandiser is introducing the Natural Products Retail Education Series— industry training webinars developed for store owners, category managers, clerks and more. By sponsoring or underwriting one of more of these episodes, you're putting your brand in a position to be discovered by a diverse group of natural products industry professionals!

Our team of editorial retail and CPG experts will provide actionable business insights, paired with industry data, to help you understand evolving retail models, onboard new team members and get up to speed on natural products industry issues. This is a digital, bi-monthly education series making a total of 6 sponsors or underwriters opportunities are available.

Sponsors/Underwriters Inclusions:

• Branding associated with all webinar promotions (two-touch email campaign, social campaign, display advertising).
• 5-10-minute Q&A (5 minutes for non-exclusive sponsors, 10 minutes for an exclusive sponsor) with your education expert during the webinar.
• Leads from the webinar and follow-up thank you email from NFM and your brand.
• Co-branded video developed from the webinar Q&A, hosted on newhope.com and promoted in Natural Retail Today.

Webinar Calendar:

• February 15, 2024 – Dietary supplements 101
  • From the latest science and retail applications of DSHEA to trending categories and hot ingredients, this can’t miss event will train your staff to support the dietary supplement category. Plus: New picks to stock from our experts.  
• April 11, 2024 – Packaging
  • Learn about the latest in packaging innovations, questions to ask your vendors and what consumers need to know about the products they’re buying. Plus, insights on becoming a zero-waste store. 
• May 9, 2024 — Updating your store standards and navigating industry innovations. 
  • Leveraging the Market Integrity team’s expertise, this webinar will walk through how to evolve store standards based on shifting—and challenging—industry issues. 
• June 13, 2024 ­– Regenerative agriculture: how to educate customers and sell the concept 
  • You’re likely taking in more brands aligned with regenerative practices. But have your customers bought in? We’ll break down the topic and outline education efforts to communicate the value.  
• September 19, 2024 – Growing your multi-cultural product offerings  
  • Learn about the various organizations and initiatives that can help you connect with and elevate diverse founders and their innovative brands.
• October 17, 2024 – Planning for 2025  
  • From high-growth categories to emerging trends and opportunities, we’ll break down how to plan for success in 2025 (and beyond).

Sell by date: 6 weeks before Go Live

Pricing: $6,000 non-exclusive sponsorship (up to three per) | $12,000 exclusive sponsorship

New Hope Network’s Premier Content Partnership creates a year-round platform to tell your story through Natural Products Expo and newhope.com.

The PCP features a co-hosted in-person or virtual education session during Natural Products Expo and your choice of digital content marketing tools rolled out throughout the year. The PCP includes a robust marketing effort that drives engagement with content and attendance of the hosted event.

Inclusions:

• Pre-Event
  • New Hope Network content team to design a custom multi-touch digital content program and a Natural Products Expo West hosted education session.
  • Custom content programs include digital and/or print assets. Ask your Account Manager for the list of content packages that support your brand objectives.
  • 60 or 90-minute hosted education session to be co-branded and created collaboratively. Your company and New Hope Network to choose presenters, design programming, and create content collaboratively; on-site Presenters must be approved by New Hope Network content team to preserve the integrity of the session marketed as free-to-attend to all NPE on-site badge holders and smart event participants.
  • Hosted education session title, description, speaker information, and Sponsor logo listed on the Natural Products Expo online schedule.
  • *Hosted education Session title and Sponsor logo printed in the Show Directory Map
• Expo Event Week
  • On-site 60 or 90-minute in-person hosted education session hosted education session to be moderated by New Hope Network; panel curated collaboratively with your company and may include New Hope Network content and data experts.
    • In-Person Delivery:
      • Room rental and standard room set provided.
      • Theater style seating.
      • Stage with 1 podium and up to 5 chairs for speakers.
      • Standard A/V set provided.
      • 1 podium microphone and up to 5 handheld or 5 lavaliere microphones available.
      • LCD projector and projection screen.
      • 6’ outreach table to feature branded products or literature during the session.
      • Products must be approved by New Hope Network Standards prior to event.
      • Logo, session time and title featured on session slides and 1M sign at room entrance.
      • Lead retrieval scanner and operator provided at room entrance to capture attendee data.
• Post-Event
  • Hosted education session attendee lead data provided to Sponsor for post-show lead follow up.
    • To include onsite and virtual attendees.
  • New Hope Network content team to design a custom digital content program that could include post-show assets such as interactive infographics, videos and email marketing campaigns.
    • Specific assets are determined in collaboration with your company.
  • Custom Digital Content Program to be determined pre-contracting.
    • Exact time of day and location subject to change.
    • Exclusive sponsorship opportunity.

*Based on date contracted

**Non-exhibiting sponsors will not receive digital sponsorship inclusions.

Clearly and effectively educate New Hope Network’s buyer and distributor audience through a two-pronged content marketing program that will position you as a leading expert in your category.

This package includes two content pieces. The Retail Quick-fire Webinar is a concise, 30-minute, pre-recorded on-demand webinar will allow for video-format education. The Category Captain Snapshot is a 2-page downloadable PDF that reinforces key takeaways.

Inclusions:

• Email campaign to target retail audience
  • One 2-touch email to promote the webinar
  • One 1-touch email for Category Captain Content piece
  • One 1-touch “Thank You” email to webinar attendees that also promotes the Category Captain Content
• 2 posts on New Hope Network’s LinkedIn
• 2 posts on New Hope Network’s Twitter
• newhope.com display advertising for 1 month
• newhope.com landing page promoting the webinar

Sell by date: 10 weeks before Go Live

See example:

Sponsored interactive articles are an effective way to communicate top-of-mind information to New Hope Network’s trade audience. Each piece will incorporate interactive elements to build engagement and reinforce key messaging.

Content option to be gated for lead generation and will receive designated marketing efforts.

Inclusion:

• Incorporated into the newhope.com content streams
• Incorporated into relevant newsletters
• 1-touch email campaign to target retail audience

Sell by date: 10 weeks before Go Live

See examples:

Do you want to take a thought leadership role around a topic relevant to the future of the natural products industry? eGuides are in-depth content pieces that leverage New Hope Network’s content marketing and design teams to explore hot topics and categories.

A multiple page digital piece leveraging New Hope Network’s expert editorial and design teams and dive deeper into special topics. Featured on newhope.com, guides are promoted to targeted audiences through email and social media campaigns and incorporate your brand’s logo and expert content. All downloads are gated, and partners are delivered generated leads post program along with native content files for evergreen use. All leads are delivered in a password protected document adhering to GDPR guidelines directly to the partner.

Option to be printed as a Special Edition Magazine as either an insert within Natural Foods Merchandiser (NFM) magazine or as a standalone. See additional pricing below.

Inclusions:

• 2-touch email campaign to target retail audience
• Two posts on New Hope Network’s LinkedIn
• Two posts on New Hope Network’s Twitter
• newhope.com display advertising to run for 1 month
• newhope.com landing page promoting the eGuide

Sell by date: 10 weeks before Go Live

Pricing:

• eGuide creation pricing starting at $16,500
• Add-on:
  • eGuide printed and inserted in NFM magazine
  • 2-part article series used to further promote eGuide content
  • Mini eGuides (4-6 pages)

See examples:

These highly shareable visual representations of content bring to life category information, brand values or thematic storytelling to inform and inspire your target audience.

Infographics may be gated or ungated and provide a meaningful content snapshot that can be leveraged across website and social media platforms.

Inclusions:

• 2-touch email campaign to target retail audience
• 1 post on New Hope Network’s LinkedIn
• 1 post on New Hope Network’s Twitter
• Promoted in relevant newsletters
• Lead delivery

Custom infographic sell by date: 10 weeks before Go Live

Client provided infographic: 4 weeks before Go Live

See examples:

Have a new product launch? Personnel change? Exciting new initiative? This is an easy, cost-effective way to communicate your company news to a network of more than 80,000 industry professionals.

Press releases will be posted on newhope.com and incorporated into relevant newsletters.

Inclusions:

• Hosted on newhope.com
• All Press Releases are due within 10 business days of signed contract and subject to New Hope Standards review

*Due to limited inventory if we do not receive materials by the designated due date, you will forfeit your press release slot and you will be charged regardless, unless arrangements are made ahead of the deployment date to move programming to a different month.

Sell by date: 4 weeks before Go Live

See examples:

Great lead generation & education! A great way to promote and stay top of mind in the industry. Whitepapers are deployed via two custom email campaigns.

The paper is housed on newhope.com for one year where it will continue to generate leads, as other papers continue to drive traffic to the site. The leads come in the form of name, title, company, email address and phone number. Whitepapers are a great tool to garner quality leads.  All leads are delivered post-campaign in a password protected document directly to the participating company adhering to GDPR guidelines.

Inclusions:

• Company logo on landing page
• One 2-touch email campaign to curated audience
• 1 post of New Hope Network’s LinkedIn
• 1 post of New Hope Network’s Twitter
• Lead Delivery
• A performance marketing report will be provided post program

Sell by date: 5 weeks before Go Live

Highlight your expertise and engage your target audience through meaningful content and education. Webinars are a cost-effective way to generate leads and align your company with industry experts. These pre-recorded webinars will be supported via robust marketing campaigns and are provided to your company for evergreen use and audience education.

Your best prospects are individuals who are actively looking for solutions and insights – the key principle that makes webinars so successful. Our 30-minute Quick-fire, all-encompassing webinars are a cost-effective way to generate many leads and align your company with industry experts. Includes post event reporting, downloaded materials and MP4 file of pre-recorded webinar.

Inclusions:

• 2-touch email campaign to target retail audience
• 2 posts on New Hope Network’s LinkedIn
• 1 post on New Hope Network’s Twitter
• Promoted in relevant newsletters
• Lead delivery

Sell by date: 8 weeks before Go Live

See example:

Highlight your expertise and engage your target audience through meaningful content and education. Webinars are a cost-effective way to generate leads and align your company with industry experts.

These webinars will be supported via robust marketing campaigns and are provided to your company for evergreen use and Audience education. Your best prospects are individuals who are actively looking for solutions and insights – the key principle that makes webinars so successful. Our 60 and 30-minute Quick-fire, all-encompassing webinars are a cost-effective way to generate many leads and align your company with industry experts. Includes post event reporting, downloaded materials and MP3 file of the webinar.

Inclusions:

• 2-touch email campaign to target retail audience
• 2 posts on New Hope Network’s LinkedIn, 1 boosted
• 1 post on New Hope Network’s Twitter
• Promoted in relevant newsletters.
• Lead delivery

Sell by date: 8 weeks before Go Live

See example:

Accelerate content creation & ROI with seamless automation! Drive more audience engagement and higher quality leads without increasing workload capacity.

Content Multiplier amplifies marketing ROI by creating video and content assets that help brands stay top of mind with little to no effort. AI functionality does the heavy lifting by converting 1 video asset into over 10 powerful content assets that can be used across marketing channels. Save time and increase output with Content Multiplier!

Inclusions:

• Dashboard and co-branded landing page experience, highlighting key moments 
• 5 – 10 engaging video moments to focus on the most valuable key points 
• 60 – 90 second video trailer, compilation of key moments 
• Videos and transcripts can be used for social media, email, and website content 
• Unlimited usage rights to distribute co-branded New Hope Network videos 
• Language translation subtitle capabilities 

Sell by date: 4 weeks before Go Live

See example:

Is your company committed to providing the natural products industry with meaningful education and compelling food for thought, while engaging the community in a live, interactive format? Take a look at hosting a Lunch & Learn!

These live sessions will position your team as leading experts around key industry themes, allowing you to engage and educate the natural & organic industry. Lunch & Learns occur during the following months and are exclusive: January, February, April, May, June, July, August, October and November.

Inclusions:

• New Hope Network to facilitate video webinar and Q&A discussion
• Option for food delivery service gift cards provided to attendees
• Work with New Hope Network to curate target audience and develop content
• Branded 2-touch email campaign driving attendance
• Social media posts on Natural Products Expo’s Instagram and LinkedIn accounts, tagging brand and using brand logo in image
• Summary: content multiplier included
• Lead delivery

Sell by date: 8 weeks before Go Live

See example:

Drive more audience engagement and higher quality leads without increasing workload capacity. Content Multiplier amplifies marketing ROI by creating video and content assets that help your brand stay at top of mind.

Preview in new tab

Content Multiplier amplifies marketing ROI by creating video and content assets that help your brand stay at top of mind with little to no effort. AI functionality does the heavy lifting by converting 2 video asset into over 10 powerful content assets that can be used across marketing channels. Save time and increase output with Content Multiplier.

Inclusions:

• Co-branded landing page experience, highlighting key moments
• 5-10 engaging video moments to focus on the most valuable key points
• 60-90 second video trailer, compilation of key moments
• Videos and transcripts can be used for social media, email and website content
• Unlimited usage rights to distribute co-branded New Hope Network videos
• Language translation subtitle capabilities

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This new opportunity links research and content, presenting unique insights to the marketplace and positioning our partners as leading topical experts.

How it works:

Content marketing and data/insights teams collaborate with partner companies to build out a research/content model that would: identify relevant industry topic, conduct proprietary New Hope research and position the findings to New Hope’s trade and/or consumer audiences through co-branded content. This initiative would allow our partners to use content and data and insights as brand building-values and thought leadership tools, aligning themselves with some of the highest quality research and content in the natural products industry.

Deliverables include: 1.) research findings 2.) gated and designed recap contextualizing the findings, promoted to New Hope’s trade and/or consumer audiences.

Don’t miss this opportunity to stand out from the crowd as a key industry influencer!

Pricing: Contact your Account Manager for pricing information

Do you have a custom sponsorship idea that you are not seeing available here? Tell us about it!

Does your company have a sponsorship idea that doesn’t fit into one of the opportunities currently available? Tell us about it here!

We will review your request and your account manager will reach out to you in response.

Video is one of the most effective tools to engage your target audience. Our expert video team will transform your company’s story into a beautiful, engaging, documentary-style short film that reinforces company mission, vision and values.

Video content will be featured on newhope.com and promoted to a targeted New Hope Network audience. Videos may also be used as evergreen content in perpetuity within your social media platforms, website, and other channels.

Inclusions:

• 2-touch email campaign to target audience
• 2 posts on New Hope Network’s LinkedIn
• 2 posts on New Hope Network’s Twitter
• Newhope.com display advertising for 1 month
• Audience extension display advertising
• Newhope.com landing page promoting the video
• Promoted in relevant newsletters

Explore some of our recent custom videos:

Grocery retailers rely on Natural Foods Merchandiser (NFM) magazine to provide the latest information needed to succeed in the nearly $300 billion natural products industry. Through this engaging content, NFM creates the perfect place for you to talk to buyers about your brand and products. NFM is the most trusted and widely distributed trade publication serving 65k (15k print subscribers and 50k digital edition subscribers) subscribing retail decision makers: category managers, buyers, store owners, managers, wholesalers, distributors, and more.

NFM is a daily resource and the ideal tool to create brand advocates with interested Retailers. Announce entry into the market, build brand awareness, highlight new items, differentiate from competition, and communicate specific trade deals & incentives. NFM is instrumental in driving top-of-mind attendee awareness and booth traffic during Expo. Additionally, bonus copies are distributed to Key Buyers onsite at Expo West and Newtopia Now.

92% read NFM to learn about new products and trends, 82% read NFM once a week or more, 78% interact with NFM content in multiple places and 28% view NFM content to their mobile device.

There are 3 opportunities to have your ad featured in a 2024 NFM magazine. See below for a quick overview and get even more details by visiting the NFM 2024 Editorial Calendar, Pricing and Specs!

• Spring 2024 | Expo West Show Issue
  • This Expo West show issue will cover the show as well as the latest trends emerging across retail categories at Expo West.
  • Retail deep dive section will examine dietary supplements 101, taking a look at the latest science and retail applications of DSHEA to trending categories and hot ingredients. This will be a companion article to the February NFM webinar!
  • Additional features: Expo Trends and Show Guide | NEXTY Finalists | Delicious Living Best Bite Awards
  • Ad reservation date is January 23, 2024 | Materials due February 1, 2024
• Summer 2024 | Industry Overview / Newtopia Now Issue
  • This exciting, information packed issue will feature data & analysis about some of the top retail categories, best practices, and stats to help retailers plan for the year ahead. Discovery and connection will be focal points, as we share what to expect from Newtopia Now.
  • Retail deep dive section will lean into regenerative agriculture, how to educate consumers and sell the concept. This will be a companion article to the June NFM Webinar!
  • Additional features: Important category data and Newtopia Now trends and show guide – your complete guide to Newtopia Now!
  • Ad reservation is June 17, 2024 | Materials due June 26, 2024
• Winter 2024 | Best of Natural Products Retail Issue
  • This issue will showcase standout retail innovations from the year. Content might include Profiles of exemplary retailers, inventive retail models, inspiring partnerships and more.
  • Retail deep dive section will cover the evolution of brick and mortar, how stores building hybrid models, including strong ecommerce, social and experiential shopping. How are they doing it and what are the benefits and challenges?
  • Ad reservation is October 4, 2024 | Materials due October 14, 2024

Include your product in the New Product Spotlight section of the Natural Foods Merchandiser Magazine which is sent directly to 65k qualified subscribers. In addition, New Product Spotlight's dedicated email is sent to an additional 15k subscribers and seen by thousands in the New Product Spotlight gallery on newhope.com.

Build brand awareness in every issue of Natural Foods Merchandiser by advertising in the New Product Spotlight section. All you need to supply is one product image and 50-60 words of text and we will do the rest!

Inclusions:

• Product image and info in gallery on newhope.com
• Product featured in print magazine in the New Product Spotlight section
• Gallery featured in a dedicated e-newsletter
• URL linking back to your product page or company website

See below for examples of New Product Spotlight in NFM Print Magazine, New Product Spotlight e-newsletter and the New Product Spotlight gallery on newhope.com! To learn more about NFM Advertising options and to see the 2024 schedule, click here.

Activate Informa’s proprietary audience database and drive actionable results by connecting your brand with our influential B2B decision makers and buyers.

With extensive targeting capabilities available, we’ll help reach the right people, at the right companies, at the right time.

Inclusions:

• Uses first-party data to reach your known audience wherever they’re consuming digital media.
• Maximizes your reach by advertising across a broad range of websites.
  • Select audience based on demographic and behavioral data.
  • Match target audience to Informa’s robust database.
  • Showcase your value and message to a targeted audience through various channels: display, native, in-stream video, or LinkedIn.
  • Increase engagement and visibility with key decision makers.

Pricing:

• Display: $25 CPM
• Native: $30 CPM
• In-Stream Video: $35 CPM
• LinkedIn: $45 CPM
• Facebook: $50 CPM

Exclusive, custom messages sent to a targeted segment of New Hope Network’s online community. These e-mails are a great way to introduce new products, new ingredients, cutting-edge research, events, and industry news to a highly receptive audience.

New Hope Network’s sponsored third-party e-mail program offers full assistance with list selection, creative assembly, and reporting through New Hope Network’s Smart Reach program.

Inclusions:

• Choose Single or Muti-Touch Campaigns
• Select audience criteria: industry, category, job function, speciality
• 17.28% average open rate

Pricing:

• $500 CPM for single dedicated email
  • Single touch email – $2,500 (minimum 5,000 recipients)
  • Multi-touch email – email #1 ($500 CPM), email #2 ($300 CPM), email #3 ($200 CPM)

*Consider adding Audience Extension to your email campaigns to reinforce your messaging and stay top of mind (ask your Account Manager for more details).

See example:

Showcase your brand or product on newhope.com, connecting you to the healthy lifestyle products industry and providing the ideal platform for your brand to communicate its message. Reach retailers, pioneering and emerging brands, distributors, health practitioners, business service providers, and more!

newhope.com is at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message. The site provides exclusive coverage of Natural Products Expos, product galleries, retail insights, sponsored content, native and industry updates. Your billboard ad on newhope.com will appear at the top of the website, a prime real estate area.

Inclusions:

• Large ad size is attention grabbing
• High visibility in desktop environments
• Ad rotates throughout the entire site with advertisers having a rotating ad presence
• Average click through rate: 0.08%
• Expect 25,000 impressions per month

Pricing: $1,950 per Share of Voice (5 SOV per month – 20% of total audience)

With over 350,000 monthly page views including over 275,000 unique views, newhope.com is the perfect place to purchase ad space to showcase your brand, product or service.

Newhope.com is the premiere digital marketplace that connects the healthy lifestyle industry from supply to shelf. We connect you to your next customer, and provide you with the sourcing, market research, standards, and legislative information you need to develop a trusted consumer product. With over 350,000 monthly page views including over 275,000 unique views, this is the perfect place to purchase ad space to showcase your brand, product or service.

Inclusions:

• Full rich media ad unit interactivity on newhope.com. Fixed, adhesion ad unit that stays at the bottom of the browser, remaining view, even as the page is scrolled.
• Begins collapsed; may be expanded on user-initiated click, showing a larger canvas that can support video and custom content integrations; 1200×90 (collapsed), 1200×410 (optional, expanded size)
• See placement here.
• Frequency capped at 1 impression every 15 minutes delivered to each unique visitor. Ensures your ad is seen by visitors to our site in a very prominent manner.
• Guaranteed 25,000 impressions
• Average Click Through Rate: 0.19%

Pricing: $3,025 per Share of Voice (4 SOV per month – 25% of total Audience

Advertise your brand, products or services through this unique ad space! newhope.com provides exclusive coverage of Natural Products Expo, Newtopia Now, product galleries, retail insights, sponsored content, native and industry updates.

Newhope.com connects you to your next customer, and provides you with the sourcing, market research, standards, and legislative information you need to develop a trusted consumer product. The Site Skin Ad offers advertisers the opportunity to brand around the website by leveraging traditionally unused portions of the page.

Inclusions:

• Covers the left and right rails on a page; rails must be “clickable”; (1920×1080) Note:  Site Skin visibility requires User’s Windows Standard Default Setting of 1920×1080
• Guaranteed 25,000 impressions
• Average Click Through Rate: 0.93%

Pricing: $3,000 per Share of Voice (4 SOV per month – 25% of total Audience)

Create several digital ad touch points throughout newhope.com to maximize your impact on the 350k monthly page viewers. Be seen by retailers, pioneering and emerging CPG brands, distributors, manufacturers, health practitioners and more!

Newhope.com is at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message. The Standard Share of Voice (SOV) option is a trusted format that provides a superior user experience through multiple digital ad units. It’s widely used across all devices and can also serve as a rich media unit.

Inclusions:

• A standard Banner Share of Voice includes the following ad units as part of this monthly program:
  • (2) 300×250 and 320×50 mobile adhesion.
  • Ads rotate throughout the entire site with advertiser’s having a rotating ad presence with all ad units.
• Mobile Adhesion attributes:
  • Remains visible when scrolling
  • Persistent, above the fold ad placements
  • Available in standard banner sizes
  • Clickable hot spots are available
• Click Through Rate: 0.08%
• Expect 25,000 impressions per month

Pricing: $1,250 per Share of Voice (5 SOV per month – 20% of total Audience)

NewHope.com is at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message. This unique digital ad banner gives you full exposure to every single visitor to this website.

Newhope.com is where the natural products industry goes to find exclusive content and information on Natural Products Expo, Newtopia Now, research analytics, press releases and more. The welcome ad greets all unique visitors to newhope.com with your 640×480 ad before being able to access content on the regular site. This ensures your ad will be seen by visitors to our site in a very prominent manner.

Inclusions:

• Displays an ad to the user on their first visit and for a specified length of time
• “Sponsored Introduction” is displayed with a countdown
• A “continue” link is included to ensure optimal user experience
• See placement here
• Guaranteed 25,000 impressions
• Average Click Through Rate: 1.02%

Pricing: $3,000 per Share of Voice (4 SOV per month – 25% of total Audience)

Get your ad in front of the natural products industry through the Natural Business Today enewsletter. This influential update goes out to 34k retail and trade professionals 2 times a week!

This enewsletter hits the inboxes of natural & organic industry retailers, distributors, manufacturers and more, 2 times a week – Monday and Wednesday. Our 34k subscribers can explore breaking news, product and category trends and general industry information within each newsletter.

Audience Breakout:

Take advantage of this ad space and get in front of the natural products industry 2 times a week to more than 34k subscribers!

Inclusions:

• One 728×90 Leaderboard Banner
• One 300×250 Banner
• One Hosted Product Feature or Article

See example:

Be seen by the natural products industry through advertisements in the Natural Retail Today enewsletter. This influential update goes out to 36k retail and trade professionals 3 times a week!

This weekly newsletter is deployed to retail, trade professionals, and industry enthusiasts that subscribe 3x per week – Tuesday, Thursday and Friday. Our 36k subscribers can explore information relevant to the day-to-day operations of retailers, macro-forces impacting the industry, and product and category trends.

Audience Breakout

Take advantage of this ad space and get in front of the natural products industry 3 times a week to more than 36k subscribers!

Inclusions:

• One 728×90 Leaderboard Banner
• One 300×250 Banner
• One Hosted Product Feature or Article

See example:

Native advertising allows your brand to reach a highly engaged audience without being overbearing. Display your messaging in-line with the highly valued content that natural product & ingredient professionals are looking for.

Native advertising allows your brand to reach a highly engaged audience without being overbearing. Display your messaging in-line with the highly valued content that natural product & ingredient professionals are looking for. This is the perfect opportunity for brands with high-value content that want more digital exposure, lead generation or brands with pre-existing New Hope whitepaper programs.

Here’s how it’ll work:

The client provides the video that New Hope will host on newhope.com in story/article format. Article ads will be featured on the home page in a very prominent manner. In addition to content, the client will supply an image or logo and teaser paragraph. All content will be reviewed and vetted by the New Hope editorial team for compliance.

Ad specifications:

• Image Thumbnail Set: 300×225, 200×300, 300×150
• See placement here
• Sidebar Native ads do not run images. All other placements require an image.
• Acceptable Formats: JPEG, GIF or PNG
• Third party impression or third party click trackers are allowed to run with Native Ads
• Max Initial File Load Size: 200KB
• Title (Required) Up to 15 words.
• Brief Summary Up to 40 Words

*Why send multiple images? If you plan to deliver this ad creative to more than one native ad placement that may vary in aspect ratio for thumbnail, then upload additional images. The Media Voice system will determine the most appropriate image to render.

Inclusions:

• All offerings from Basic Native Advertising Package
• 2 dedicated emails to New Hope Network’s audience of natural product trade professionals
• Plus lead generation

Pricing: $4,290 per Share of Voice (5 SOV per month – 20% of total Audience)

Native advertising allows your brand to reach a highly engaged audience without being overbearing. Display your messaging in-line with the highly-valued content that natural product & ingredient professionals are looking for.

As a trusted content provider, decision makers turn to New Hope daily to guide and inform day to day business.  Native advertising runs like an ad but looks like an article and can be used for brand-building and thought leadership positioning.  Client provides the video that New Hope will host on www.newhope.com in story/article format. Promotion via prominent content running alongside/between New Hope Network brand related articles. In addition to content, the client will supply an image or logo and teaser paragraph. All content will be reviewed and vetted by the New Hope editorial team for compliance.

The Basic Native Advertising package is perfect for brand storytelling, videos, press release, clients with their own content and show tie-ins.

Ad specifications:

• Image Thumbnail Set: 300×225, 200×300, 300×150
• Sidebar Native ads do not run images. All other placements require an image.
• Acceptable Formats: JPEG, GIF or PNG
• Third party impression or third party click trackers are allowed to run with Native Ads
• Max Initial File Load Size: 200KB
• Title (Required) Up to 15 words.
• Brief Summary Up to 40 Words

*Why send multiple images? If you plan to deliver this ad creative to more than one native ad placement that may vary in aspect ratio for thumbnail, then upload additional images. The Media Voice system will determine the most appropriate image to render.

Inclusions:

• One native content piece
• (2) Native In feed Ad placements
• Native Featured Categories on Homepage
• Native on Editorial Category Pages
• 25,000 impressions on newhope.com

Pricing: $1,950 per Share of Voice (5 SOV per month – 20% of total audience)

Do you want to increase booth traffic and distinguish your branding from your competitors? Digital Advertisements will do just that by being the first thing the attendees see when entering the Show floor.

Marketing Opportunity Inclusions:

• Company-branded custom artwork on a digital advertising screen, located in a high-traffic lobby near an entrance to trade show floor.

• Opportunity to provide up to 3 alternating graphics or one video.
  • Supported file formats: PNG, JPG, MP4, MOV.
    • Audio not supported, videos must be 60 seconds or less.
      • Electricity included.
      • 55″ Screen Size – Image Resolution 2160 width x 3480 height (4K 9:16)

Details:

• Display locations:
  • Hall A right side – SOLD
  • Hall A left side
  • Hall B right side
  • Hall B left side
  • Hall C right side
  • Hall C left side – SOLD
• Company to provide artwork. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, February 9, 2024.
• Recognition begins once contract is received.
  • Last date to contract: Friday, February 9, 2024.
• Non-exclusive marketing opportunity.

This sponsorship is all about direct contact with attendees! Hand out samples as attendees head onto the main show floor of Natural Products Expo West. A chance for a one-on-one moment in the main lobbies!

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• 3’x3′ Sampling area inside the bustling Anaheim Convention Center lobby or North Hall lobby.
  • Space denoted by a 3′ x 3′ floor graphic featuring Sponsor logo and booth number.
  • Distribution area is exclusive to lobby outside selected hall entrance.
  • Opportunity to begin sampling 1 hour before the trade show floor opens and throughout the day.
• Space for 2 representatives to sample in designated distribution area.
  • All samples must be stored in a wearable fashion. Examples include backpack, apron or tray.
  • Storage and restocking labor not included.

Details:

• Price: $18,500
• Sponsorship Level: Silver
• Distribution areas available:
  • Hall A: SOLD
  • Hall B:
  • Hall C:
  • Hall D: SOLD
  • North Hall, Level 100:
  • North Hall, Level 200:
• ACC lobby sampling hours:
  • Thursday, March 14 from 9:00am – 6:00pm.
  • Friday, March 15, from 9:00am – 6:00pm.
  • Saturday March 16 from 9:00am – 4:00pm.
• North Hall lobby sampling hours:
  • Wednesday, March 13  from 12:00 – 6:00pm.
  • Thursday, March 14 from 9:00am – 6:00pm.
  • Friday, March 15 from 9:00am – 6:00pm
• Sampling is intended for small, low weight products.
  • Must be under 3 oz. and cannot be refrigerated or frozen.
  • Product or storage container cannot be placed on ground.
• No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, February 2, 2024.
• Non-exclusive sponsorship opportunity.

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Is the nutrition industry recession proof? Supplements proved to be through The Great Recession, but functional food and beverage slowed significantly—and there are several other factors at play as we enter an uncertain 2023.

The U.S. supplement business is now more than two-and-a-half times the size it was in 2007, with more consumers accepting supplements as necessities—and more at stake. Functional food and beverage has had rebounding and strong growth over the same period but tend to be luxury and convenience items, often the first to be cut in a grocery budget. In this three-part video series produced by New Hope Network, we’ll discuss the most significant commercial implications with industry leaders, financial experts and our own data analysts unveiling the latest in our consumer and industry research about the attitudes, concerns and strategies employed at the close of an economically turbulent year.

Inclusions:

• Sponsor will co-host three-part economic climate webinar/newscast series, allowing them to demonstrate thought leadership and category expertise through a prominent presenting presence during each of the three events.
• Sponsor and New Hope will collaborate to determine other industry experts to invite to participate in the series. 
• Lead generation opportunity. Series will be promoted to the entire industry. Content will be gated, requiring participants to register to attend. All leads will be provided to the sponsor.
• Leading into each event, New Hope will run a robust marketing campaign consisting of email marketing, banner advertisement and editorial promotion. Sponsor will have prominent brand presence on all promotional platforms.
• Sponsor will be highlighted using B-roll at the beginning and the end of each webinar.

Join industry leaders in taking meaningful action in reversing climate change as the Food and Beverage Sponsor of Climate Day! This full day event is jam packed with inspirational keynotes, breakout sessions, networking, and a rockin’ reception! Open to all Natural Products Expo West badge holders and truly kicks off the week to promote a climate-positive future!

Inclusions with this Opportunity:

• Recognition as a Silver Sponsor.
• Sponsor logo will appear with all promotions of Climate Day, a full day education session with F&B and networking components open to all NPEW badge holders, created in partnership with Climate Collaborative.
  • Marketing pieces include: on-site signage, Natural Products Expo West website, and advertisements*.
• Opportunity to feature up to 3 products at the Climate Day Breakfast and highlight another product of your choice into the reception menu or bar.
  • New Hope Network to coordinate catering fulfillment of sponsor’s recipes. Product selection must be approved by show management and catering in terms of feasibility.
  • Estimated Climate Day Attendance: 500.
• Onstage company recognition during Climate Day.
• Sponsor to receive scan data post-show for all attendees of Climate Day.

Details:

• Sponsor Level: Silver
• Climate Day is scheduled to occur Tuesday, March 12, 2024 in the Anaheim Marriott.
  • Exact time of day and location subject to change.
• Conference Manager and Climate Collaborative creates all content and chooses all presenter(s).
• All graphics, samples, claims and content are subject to approval by New Hope Network Standards.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, February 9, 2024.
• Exclusive sponsorship opportunity.

Become an underwriter and take meaningful action in reversing climate change. Join industry leaders at Climate Day for inspirational keynotes, breakout sessions, networking, and a rockin’ reception! This full day event is open to all Natural Products Expo West badge holders and truly kicks off the week to promote a climate-positive future!

Underwriting Opportunity Inclusions:

• Recognition as a Climate Day Underwriter.
• Pre-Show
  • Underwriter logo will appear with all New Hope promotions of Climate Day; a full day education session with food, beverage and networking components for Natural Products Expo West badge holders.
    • Marketing pieces include: on-site signage, Natural Products Expo West website, Attendee Brochure*, Show Directory Map* and advertisements*.
• On-Site
  • Underwriter logo included on all on-site signage* and welcome slides for Climate Day.
  • Onstage company recognition during Climate Day.
  • 1 table, 2 chairs, reserved for underwriting company.
  • Lead retrieval scanner and operator provided at room entrance to capture attendee data.
• Post-Show
  • Underwriter to receive scan data post-show for all Climate Day session attendees.

Details:

• Climate Day is scheduled to occur Tuesday, March 12, 2024 from 8:00am – 5:30pm in the Anaheim Marriott.
  • Exact time of day and location subject to change.
• Conference Manager and Climate Collaborative creates all content and chooses all presenter(s).
  • Session will read “Climate Day Underwritten by” followed by company logo.
• Underwriter recognition begins once contract is received.
  • Last date to contract: Friday, February 9, 2024.
• Non-exclusive opportunity. Limited to 6 underwriting companies.

*Based on date contracted.

Escalator graphics provide maximum brand exposure in the main lobby of the convention center. Create and send us your artwork files, and we will take care of the rest.

Sponsorship Opportunity Inclusions:

• Recognition as Gold or Silver Sponsor.
• Hall A Lobby:
  • Sponsor-branded graphics on escalators leading from the ACC lobby level 1 to level 2 meeting rooms, sales office, New Hope Lounge and the sky-walk to North Hall.
  • Opportunity to fully design 2 side glass panels and 1 runner.
    • 1 glass panel on both ascending and descending escalators.
    • Runner is located down the middle of the ascending and descending escalators.
• Hall B Lobby:
  • Sponsor-branded graphics on escalators leading from the ACC lobby level 1 to level 2 meeting rooms, sales office, New Hope Lounge and more.
  • Opportunity to fully design 2 side glass panels and 1 runner.
    • 1 glass panel on both ascending and descending escalators.
    • Runner is located down the middle of the ascending and descending escalators.
• North Hall Lobby: 
  • Sponsor-branded graphics on escalators leading from the North Hall lobby Plaza level to level 200 show floor entrance, sustainability kiosk, meeting Nooks and more.
  • Opportunity to fully design 2 side glass panels and 2 runners. 
    • 1 glass panel on both ascending escalators, mirroring each other in the North Hall.
    • Runners are located down the middle of ascending and descending escalators that mirror each other in the North Hall.
• Hall D Lobby:
  • Sponsor-branded graphics on escalators leading from the ACC lobby level 1 to Hall E lower level lobby.
  • Opportunity to fully design 2 side glass panels and 1 runner.
    • 1 glass panel on both ascending and descending escalators.
    • Runner is located down the middle of the ascending and descending escalators.
  • Hall D lobby escalator graphics are required to include safety warnings, per the City of Anaheim. Show Management to expand upon requirements.

Details:

• Hall A, B and North Hall lobby escalators: $29,000 – Gold Level Sponsorship
  • Hall A: SOLD
  • Hall B: SOLD
  • North Hall: SOLD
• Hall D Lobby: $22,000 – Silver Level Sponsorship
  • Hall D: SOLD
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, January 19, 2024.
• Sponsorship recognition begins once contract is received.
  • Last date to contract:  Friday, January 12, 2024.
• Exclusive sponsorship opportunity per lobby/escalator.

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What better way to celebrate a successful day on the trade show floor than by being the exclusive sponsor of this great networking event on the Grand Plaza Friday Night. It's here that you'll find friends, colleagues, new faces and industry veterans, all enjoying the live music thanks to your brand!

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• Sponsor logo will appear with all promotions of Friday Evening on the Plaza.
  • Marketing pieces include: on-site signage, Natural Products Expo West website, Attendee Brochure*, Show Directory Map* and advertisements*.
• New Hope Network to provide live entertainment, passed appetizers, bars featuring beer and wine and cocktail rounds.
  • Opportunity to incorporate Sponsor product into menu, bar or specialty cocktail.
    • Sponsor logo and menu or bar incorporation included on bar signs and drink tickets.
      • Drink tickets good for 1 free beverage at the bar during Friday Evening on the Plaza.
      • 500 drink tickets allocated for the Sponsor to distribute from their booth and campus throughout the show. Additional tickets distributed to attendees via VIP Show Management to drive traffic.
  • Sponsor logo and booth number featured on 1-color imprint cocktail napkins.
  • Sponsor-branded graphics featured on scrim banners.
    • 1 banner displayed on either side of the stage during Friday Evening on the Plaza.
• Opportunity to build out attendee experience during Friday Evening on the Plaza. Examples include:
  • Sponsor product sampling and/or branded promotional items.
  • Pop-up tents, centerpieces or retractable banners.
  • Interactive displays,  mascots or photo booths.
  • Option for Show Management to provide:
    • 6′ table for literature and promotional products.
    • Electricity, labor for product delivery and dry storage.

Details:

• Friday Evening on the Plaza is scheduled to occur on the Grand Plaza on Friday, March 15, 2024 from 6:00 – 8:00pm.
  • Exact time of day and location subject to change.
• Sponsor sampling and branding plan subject to New Hope Network Show Management approval.
  • No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, February 2, 2024.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, January 26, 2024.
• Exclusive sponsorship opportunity.

*Based on date contracted

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Kick off the trade show by being the exclusive sponsor of this great networking event on the Grand Plaza Thursday Night. It's here that you'll find friends, colleagues, new faces and industry veterans, all enjoying the live music thanks to your brand!

• Recognition as a Gold Sponsor.
• Sponsor logo will appear with all promotions of Thursday Evening on the Plaza.
  • Marketing pieces include: on-site signage, Natural Products Expo West website, Attendee Brochure*, Show Directory Map* and advertisements*.
• New Hope Network to provide live entertainment, passed appetizers, bars featuring beer and wine and cocktail rounds.
  • Opportunity to incorporate Sponsor product into menu, bar or specialty cocktail.
    • Sponsor logo and menu or bar incorporation included on bar signs and drink tickets.
      • Drink tickets good for 1 free beverage at the bar during Thursday Evening on the Plaza.
      • 500 drink tickets allocated for the Sponsor to distribute from their booth and campus throughout the show. Additional tickets distributed to attendees via VIP Show Management to drive traffic.
  • Sponsor logo and booth number featured on 1-color imprint cocktail napkins.
  • Sponsor-branded graphics featured on scrim banners.
    • 1 banner displayed on either side of the stage during Thursday Evening on the Plaza.
• Opportunity to build out attendee experience during Thursday Evening on the Plaza. Examples include:
  • Sponsor product sampling and/or branded promotional items.
  • Pop-up tents, centerpieces or retractable banners.
  • Interactive displays, mascots or photo booths.
  • Option for Show Management to provide:
    • 6′ table for literature and promotional products.
    • Electricity, labor for product delivery and dry storage.

Details:

• Price: $31,000
• Sponsor Level: Gold
• Thursday Evening on the Plaza is scheduled to occur on the Grand Plaza on Thursday, March 14, 2024 from 6:00 – 8:00pm.
  • Exact time of day and location subject to change.
• Sponsor sampling and branding plan subject to New Hope Network Show Management approval.
  • No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, February 2, 2024.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, January 26, 2024.
• Exclusive sponsorship opportunity.

*Based on date contracted

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Are you a non-alcoholic brand looking for extra exposure? Join us at our Mindful Drinking Celebration! It's at this iconic Expo West event that we will be celebrating this exciting new trend while enjoying live music and networking with our peers.

Marketing Opportunity Inclusions:

• Show Management to provide a sampling space for up to 6 non-alcoholic brands in the Evening on Plaza event space.
  • Brand logo included on drink tickets, used as advertising pieces.
    • Drink tickets good for 1 free beverage at the bar during Wednesday Evening on the Plaza.
    • Drink tickets distributed around campus throughout the show to VIP attendees to drive traffic to the event.
  • Brand logo included on napkins used at Wednesday Evening on the Plaza event.
  • Brand logo included in graphics featured on scrim banners.
    • 1 banner displayed on either side of the stage during Friday Evening on the Plaza.
• New Hope Network to provide all elements of concert, including live entertainment, passed appetizers and cocktail rounds.

Details:

• Wednesday Evening on the Plaza is scheduled to occur on the Grand Plaza on Wednesday, March 13, 2024 from 6:00 – 8:00pm.
  • Exact time of day and location subject to change.
• Sampling and branding plan subject to New Hope Network Show Management approval.
  • No distributing of bags or lanyards is permitted within your contracted space. For more information, please reference the Code of Conduct.
• Last date to contract: Friday, February 2, 2024
• Non-exclusive sponsorship opportunity.

*Based on date contracted

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Reach your event audience with accuracy! No more wasting budget in search of your ideal customer. Event extension maximizes the visibility and impact of an event sponsorship by amplifying a client’s marketing message to highly targeted audiences across the web.

Capitalize on your event investment and stay top of mind with an online advertising program that reaches your event audience by activating Informa’s proprietary audience database.

As your data marketing partner, we’ll capture the attention of your event audience with your engaging display ads across brand-safe sites and social media.

Your Set Package, using a pre-defined audience segment Food & Beverage, Beauty, or Supplements, is designed for turnkey activation. Programs can run monthly at time of event and/or your choice of months throughout the year.

Inclusions:

• Select Audience Segment by choosing a pre-defined segment: Food & Beverage, Beauty, or Supplements to reach your event audience.
• Activate first-party data by utilizing Informa’s exclusive database to target engaged prospects.
• Reach your target audience by increasing engagement and visibility with the right key decision makers.
• Maximizes your reach by advertising across a broad range of websites.
  • We execute client supplied display banner advertising across the web.
  • Pre-Selected (Natural Products Expo) Audience
  • 100,000 or more web impressions per month

Pricing: $3,600 per month (1 month minimum)

expowest.com is visited by 400k+ CPG brands, retailers, buyers, health practitioners, manufacturers, investors, press and more every year. The floor plan ad is a great solution for spotlighting content, building product awareness with persistent visibility.

All Expo attendees and exhibitors visit expowest.com leading into, during and following the show to get show information. The floor ad opportunity is great way to engage a very targeted group of decision makers, build brand and product awareness, and drive booth traffic and quality, targeted web traffic.

The ad begins collapsed, and then on user-initiated click, the ad spans a larger canvas that can support social, video and custom content integrations. Great for spotlighting content, product awareness and persistent visibility.

Inclusions:

• Average Click Through Rate: 0.52%
• See placement here

Pricing:

• Expo West Cost: $6,000 (4-month package from Jan-Apr) (Exhibitor ONLY opportunity)
• A La Carte $1,500 per month (2 SOV per month – 50% of total Audience)

The natural products industry visits expowest.com to get general information about the show, agenda and important dates coming up. This provides a perfect spot to engage a very targeted group of decision makers, build brand and product awareness, and drive booth traffic and quality, targeted web traffic. 

The Expo website houses all information related to Expo West. All Expo attendees and exhibitors visit expowest.com leading into, during and following the show to get show information.  It is a great way to engage a very targeted group of decision makers, build brand and product awareness, and drive booth traffic and quality, targeted web traffic. 

Expo West advertising is sold in 5% Share of Voice (SOV) increments, meaning the advertiser will equally share all ad impressions delivered from January-April with 19 other advertisers. Expect between 300-400K+ impressions. Package includes Event Extension retargeting from expowest.com website during the months leading up to and during the show.

Inclusions:

• Ads rotate throughout the entire site with advertisers having a rotating ad presence with all ad units; 300×250 (3) 728×90 (2), and 320×50 (mobile).
• Average Click Through Rate: 0.06%

Pricing:

• Expo West Cost: $6,500 (4-month Share of Voice package from January-April)
• A La Carte $1,500 per month (20 SOV per month – 5% of total Audience)

expowest.com is visited by 400k+ CPG brands, retailers, buyers, health practitioners, manufacturers, investors, press and more every year. Purchasing ad space on this site is an excellent way to engage a targeted group of decision makers, build brand and product awareness and drive booth traffic, and quality targeted web traffic.

The Expo website houses all information related to Expo West. All Expo attendees and exhibitors visit expowest.com leading into, during and following the show to get show information. The welcome ad greets all unique visitors to newhope.com with your 640×480 ad before being able to access content on the regular site. This ensures your ad will be seen by visitors to our site in a very prominent manner.

Inclusions:

• Displays an ad to the user on their first visit and for a specified length of time
• “Sponsored Introduction” is displayed with a countdown
• A “continue” link is included to ensure optimal user experience
• Guaranteed 25,000 impressions
• Average Click Through Rate: 1.02%

Pricing:

• Expo West Cost: $12,000 per Share of Voice (4-month Share of Voice package from January-April)
• A La Carte: $4,000 per month (4 SOV per month – 25% of total Audience)

Every year Expo West has thousands of brands showcasing their best, newest, most innovative products in hopes to catching the attention of the buying community! With this NEW opportunity, New Hope is providing a seamless and accessible way for buyers, investors, distributors and more to connect directly with you onsite.

The Must-See Brands at Expo West landing page provides an easy way for your target audience to find and schedule meetings with you onsite at Expo West 2024. We just need a logo, summary of your brand (50-60 characters), URL and a contact email. Hurry – the sales deadline for this opportunity is Monday, January 29!

Inclusions:

• 2-touch email campaign to entire expo audience (approx. 70k)
• Promoted on NPE LinkedIn pre-show, tagging brand (don’t forget to reshare to further the reach!)
• Promoted in our Expo West newsletters: Show Daily and Show Scoop
• Promoted in our house ad in NFM’s Expo West edition with QR code to full landing page
• Post-show metrics will be provided post-show

Sell by date: Monday, January 29, 2024 | Materials due January 31, 2024

Pricing: $2,500

*Existing NFM customer? Reach out for a special offer!

See example:

Strut your stuff on the Jumbotron of Expo West! Be part of the Natural Products Expo West Wall of Content. Your video will be displayed on a massive digital screen throughout the show via an engaging experience at the hub of education, press, VIP attendees and so much more! This is a rare opportunity to get your brand, your message and your story in front of a captive audience of attendees.

Your video will be displayed on a massive digital screen throughout the show via an engaging experience at the hub of education, press, VIP attendees and so much more! This is a rare opportunity to get your brand, your message, and your story in front of a captive audience of attendees.

Details:

• Company provides video/artwork
• Show management will produce Wall of Content programming
• All artwork/content must be approved by New Hope Network’s Standards department
• Non-exclusive marketing opportunity

Sell by date: Friday, February 2, 2024

Artwork due: Friday, January 26, 2024

Types of Packages:

(1) Video or Multi-Image Package

• Onsite advertising via a 45-second video, multi-image GIF or animated ad on the Natural Products Expo West Wall of Content, a 30′ x 10′ digital screen located in the Marriott Platinum Lobby
• (1) 45-second video to be orchestrated into 4 days of content shown on the Wall of Content
  • Full Screen Video Ad: 1920 x 1080
  • In-Stream Video Ad: 1920 x 1080
• Approximately 195 minutes of onsite air time per company
• Video, multi-image GIF or animated ad features audio capabilities

Pricing: $5,500

(2) Static Advertising Package

• Onsite advertising on the Natural Products Expo West Wall of Content, a 30′ x 10′ digital screen located in the Marriott Platinum Lobby
• (3) ad sizes to be orchestrated into 4 days of content shown on the Wall of Content
  • Full Screen Ad: 1920 x 1080
  • Third Page Ad: 1050 x 1080
  • Ribbon Ad: 1296 x 290
• Approximately 1,560 impressions / 260 minutes of onsite air time per company

Pricing: $4,000

Leverage the natural products community in a way that only Natural Products Expo can! By purchasing a paid social media campaign, you're able to share new product launches/lines, any specials you have going on at the show and more. Get your brand front and center for the 77.5k+ followers on @natprodexpo Instagram account!

Your sponsored posts on the @natprodexpo Instagram account will build brand awareness, drive booth traffic, and share your unique story with our community. Amplify your message to our captive audience of decision makers, investors and influencers that make up the healthy lifestyle community.

Just like working with an influencer, we want your message to really resonate with our audience. Inspired by the NEXTY Awards, paid social media campaigns will represent what we call “The 3 I’s“:  Innovation – Integrity– Inspiration

Inclusions for Standard Campaign:

• 1 static post on the @natprodexpo Instagram feed, with up to 3 images OR 1 Reel Video
  • Opportunity to include copy with hashtags and brand handles.
• 2 Instagram Stories; posted for 24 hours each on the @natprodexpo Stories feed
  • Images or video posted with a redirection for 24 hours on the @natprodexpo Stories feed.
• @natprodexpo will invite you to be a collaborator on the social post so that your static post shows up on both feeds.

Interested in Expo West Standard and Upgraded* opportunities? Click here!

*Company provides creative for posts and stories, must be approved by New Hope Network’s Standards department. New Hope Network team will determine scheduling of posts/stories within contracted timeframe. Non-exclusive opportunity available only to exhibitors of Natural Products Expo.

*Companies purchasing more than one consecutive month of Paid Social Media will need to have artwork approved by Marketing Manager.

*Companies may not purchase more than one Paid Social Media Campaign per Month.

Showcase your latest products and get in front of Expo West buyers pre-show with an exhibitor trend spotlight that drives to your virtual and on-site booths.

Companies will be included in an email roundup of top products in three key trend areas: mission matters, optimal health, and clean ingredients. Plus, you will be featured in a newhope.com sponsored product gallery that will showcase your new product launch and link to your virtual booth.

Inclusions:

• Company feature in a pre-show email highlighting products and brands within three key trends
  • Email will feature trend overview and your new product information 
  • Email will include short product description, product image and link to your virtual as well as list your in-person Expo West booth number
  • Email will be deployed to all Expo West buyers, encouraging them to set up meetings with you in advance of the show
• Product feature in newhope.com trend gallery that will highlight your new product and drive traffic to your virtual booth
  • Gallery will be included in the Show Scoop eNewsletter (pre-show)
  • Gallery will be included in the Natural Retail Today eNewsletter (pre-show)
  • Gallery will be included in NFM‘s March New Product Spotlight eNewsletter (post-show)
• Sponsored social post on New Hope Network and Natural Products Expo’s LinkedIn and Instagram accounts

Trend Categories:

• Being Clean:
  • While there is no set standard of what it means to be a “clean” product, consumer interest in personal health and wellness, energy and vitality, is leading them to look for ingredient panels with short and decipherable ingredient lists that are free from allergens, toxins, preservatives, dyes or additives. From sports nutrition to personal care, crackers to functional beverages, even organic dairy is considered clean for its nutrient-density and simple ingredient panel. Consumers seek nutrient-dense products, identifiable ingredients and products that can play a much-needed supporting role in their quest to live a healthy lifestyle.
• Sustainable Stewardship: What’s Your Sustainability Story?
  • Studies have shown that brands with a sustainability story, including legitimate ESG-related claims are performing better than those without. Certifications speak to consumers, who are looking to invest in brands stewarding sustainability. From farming and animal welfare practices to production and packaging, consumers are evaluating and rewarding brands with sustainability initiatives in play. Think USDA Organic, Regenerative Organic Certified, B Corp, Fair Trade or Certified Humane. These, along with many more ESG related attributes and certifications, are topping the list of what consumers seek in a product.
• Future-Forward Innovation
  • Food technologies, packaging solutions, upcycling, nutrition science and inventive business models are appearing across the supply chain, providing a new landscape of future-forward solutions for manufacturers, brands and retailers. These innovations are here to help combat the current challenges of climate change, food scarcity or fossil fuel reliance and to steward CPG products toward a healthier, more sustainable and equitable future for people and planet.

Sell by date: January 23, 2024

Start the buzz and build brand awareness pre-show with the Expo West Show Scoop enewsletter! This weekly email is sent out to ALL Expo attendees and exhibitors. Designed to be a pre-show news source, the industry can find trends, innovations and macro forces impacting the industry that will be front and center at the show.

Expo West Show Scoop provides approximately 53k attendees and exhibitors what to look out for onsite in Anaheim. Get your brand, product or service front and center pre-show to start building brand awareness, drive traffic to your booth and overall buzz!

Average open rate: 33% | Average click through rate: 6.8% | Average clicks to open: 48k

Inclusions:

• Banner ad sizes – 720X90 or 180X150
• Ads run weekly in February & March (excluding the week of the show March 12-16, 2024)

*Expo West 2024 Exhibitor ONLY opportunity

This is a daily newsletter deployed to exhibitors and attendee subscribers the morning of each show day throughout Expo! Content contains daily show news, exhibitor information, and product and category trends along with general industry information.

The Show Daily newsletter is ideal for communicating with the show audience, creating brand and product awareness highlighting new items/key initiatives and driving booth traffic while onsite at the show! Approximately 67k attendees and exhibitors start their mornings onsite by reading the Expo West Show Daily enewsletter, don’t miss the chance to get front and center!

Average open rate: 20% | Average Click Through Rate: 4.4% | Average Clicks to Open:  31k

Inclusions:

• Banner ad sizes – 728X90 or 180X150
• Ad runs during the week of Expo West, March 12-16, 2024 (5 deployments total)

*Expo West 2024 Exhibitor ONLY opportunity

Daily newsletter deployed to all attendees and exhibitors during the show. The newsletter will feature Expo show coverage, insight, and analysis, along with our regular industry coverage.

The Show Daily newsletter is ideal for communicating with the show audience, creating brand and product awareness highlighting new items/key initiatives and driving booth traffic. 

Why you want it:

• List size is approximately 23,000
• Average open rate: 24% – Average Click Through Rate: 5.7% – Average Clicks to Open:  5,059
• Banner ad sizes – 728X90 or 180X150
• Runs four (4) days during Expo East 2023 (Wednesday, September 20^th through Saturday, September 23^rd

Weekly coverage leading into Expo East highlighting trends, innovations and macro forces impacting the industry that will be front and center at the show. Great for a company debuting a new product/line to begin building awareness, buzz and help drive traffic.

This weekly newsletter starts first week of February and is distributed to Expo attendees and exhibitors. It’s designed to be a pre-show news source in the weeks leading into the show.

Why you want it:

• List size is approximately 20,000
• Average open rate: 15% – Average Click Through Rate: 7.3% – Average Clicks to Open:  3,728
• Banner ad sizes – 728X90 or 180X150
• Runs weekly in August & September (excluding the week of the show)

This is a daily newsletter deployed to exhibitors and attendee subscribers the morning of each show day throughout Expo! Content contains daily show news, exhibitor information, and product and category trends along with general industry information.

The Show Daily newsletter is ideal for communicating with the show audience, creating brand and product awareness highlighting new items/key initiatives and driving booth traffic. *This opportunity is for exhibiting companies only.

Why you want it:

• List size is approximately 67,000
• Average open rate: 20% – Average Click Through Rate: 4.4% – Average Clicks to Open:  31k
• Banner ad sizes – 728X90 or 180X150

Runs during the week of Expo West – March 12, 2024 – March 16, 2024 (5 deployments in total)

*Expo West 2024 Exhibitor ONLY opportunity

Weekly e-newsletter coverage leading into Expo West highlighting trends, innovations and macro forces impacting the industry that will be front and center at the show. Great for a company debuting a new product/line to begin building awareness, buzz and help drive traffic.

This weekly newsletter starts first week of February and is distributed to Expo attendees and exhibitors. It’s designed to be a pre-show news source in the weeks leading into the show.

Why you want it:

• List size is approximately 53,000
• Average open rate: 33% – Average Click Through Rate: 6.8% – Average Clicks to Open:  48,230
• Banner ad sizes – 720X90 or 180X150

Runs weekly in February & March (excluding the week of the show March 12- 16, 2024

*Expo West 2024 Exhibitor ONLY opportunity

The Expo West audience relies on this website leading into, during and following the event to get valuable show information. Advertising on the site provides a great way to engage a targeted group of retailers, build brand and product awareness and drive booth traffic as well as quality web traffic.

Reach your target audience before, during, or after Natural Products Expo West by enhancing your exhibitor listing on the show website. Attendees use the exhibitor list to find companies they want to meet with while at the show.

Marketing Opportunity Inclusions:

• Special designation as a featured company on Natural Products Expo West digital exhibitor list pre, during, and post Natural Products Expo West.
• In addition to a complimentary digital listing, featured listing receives:
  • Additional 1,000 character count in Exhibitor’s company profile.
  • Ability to upload company logo.
  • 3 Press releases.
  • “Featured” icon on the ExpoWest.com digital exhibitor list.
  • “Featured” icon on the ExpoWest.com digital floorplan.

Details:

• Featured Digital Listing – $500.
• Featured Digital Bundle (featured digital listing + featured digital product) – $900.
• All graphics, claims and content are subject to approval by New Hope Network Standards.
• Recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, February 25, 2022.
• Non-exclusive marketing opportunity.

Get your products noticed before, during and after the show! Attendees will use this tool to find all of the new products they want to check out on the show floor at Natural Products Expo West.

Marketing Opportunity Inclusions:

Marketing Opportunity Inclusions:

• Online recognition pre, during and post show within the Featured Digital Products page on www.ExpoWest.com.
• Online recognition pre, during and post show on the Featured Products page of the Natural Products Expo West virtual platform.
• Featured Product Page displays:
  • Product name and image
  • Product description
  • Product category type
  • Company name
  • Booth number
  • Web address
  • Suggested Retail Price
  • Direct link back to company’s virtual booth
• Traffic will be driven to the Natural Products Expo West Featured Digital Products via the following vehicles:
  • Promoted in pre-show email
  • Promoted on Natural Products Expo social accounts leading up to the show
  • Promoted in post-show email to registered attendees

Details:

• Featured Digital Product – $500.
• Featured Digital Bundle (featured digital product + 3 press releases) – $900.
• Featured Digital Products must be approved by New Hope Network Standards.
• Promotions will advertise all Featured Digital Products and will directly link to the Featured Products page on the Natural Products Expo West website.

Does your company or product/service align with the topic of sustainability? Become the exclusive underwriter of The Art of Sustaining film which explores the beauty and craft of how to endure in a broader, more artful sense. Leverage the education information and connect with an audience that shares similar values. The film has been selected for the following festivals: Cannes and Berlin Short Film Festivals, Majorca Film Festival and it's in consideration for a dozen more!

Marketing Opportunity Inclusions:

• Pre-Show
  • Company logo included on all promotions of the film screening of The Art of Sustaining including, but not limited to the online education schedule, Attendee Brochure* and the official Show Directory Map*.
  • Pre-show co-branded email promoting the Wednesday evening film screening.
• On-Site
  • Company logo included on on-site signage* and welcome slides of the Wednesday evening film screening.
  • Onstage company recognition before the start of the film.
  • (1) 6’ outreach table to feature company’s products or literature during the session. Extra product may be placed beneath table and restocked by company representatives.
    • Opportunity for 2 company representatives to promote brand at outreach table.
  • Lead retrieval scanner and operator provided at room entrance to capture attendee data.
• Post-Show
  • Company to receive scan data post-show for all attendees of the film screening of The Art of Sustaining

 Details:

• The Wednesday evening film screening of The Art of Sustaining is scheduled to occur on Wednesday, March 8, 2023 from 6:00 – 7:00pm.
• All graphics, samples, claims and content are subject to approval by New Hope Network Standards.
• Storage and restocking labor is not included.
• Last date to contract: Friday, February 3, 2023.
• Exclusive underwriting opportunity.

*Based on date contracted.

Check out the film trailer here!

The Expo website houses all information related to Expo East. All Expo attendees and exhibitors visit www.expoeast.com leading into, during and following the show to get show information. It is a great way to engage a very targeted group of decision makers, build brand and product awareness, and drive booth traffic and quality, targeted web traffic.

Full rich media ad unit interactivity on the event website that houses all information related to Expo East. All Expo attendees and exhibitors visit www.expoeast.com leading into, during and following the show to get show information.  It is a great way to engage a very targeted group of decision makers, build brand and product awareness, and drive booth traffic and quality, targeted web traffic.

Why you want it:

• Begins collapsed, on user-initiated click, the ad spans a larger canvas that can support social, video, and custom content integrations. It is great for spotlighting content, product awareness and persistent visibility.
• Average Click Through Rate: 0.09%
• Advertiser receives 100% of all ad impressions delivered from July-October

Would you like a booth driver as soon as attendees enter the trade show floor? Like a trail of breadcrumbs, eye-catching floor graphics guide attendees to your booth from the entrance of your hall.

Opportunity Inclusions:

• Company-branded floor graphics in the location selected:
  • Option to select (100) 12″ x 12″ floor graphics or (50) 24″x 24″ floor graphics.
  • Option to design up to 2 alternating graphics.
  • Option for simple die cut graphics. Examples include: circles or arrows.
• Opportunity to approve a custom route inside exclusive location to direct attendees to your booth.
  • Floor graphics placed in aisles at 10′ intervals leading to your booth:
    • 100 graphics will cover a total distance of 1,000′.
    • 50 graphics will cover a total distance of 500′.
  • Show Management to recommend route based on historical traffic patterns.

Details:

• Full Pavilion: $27,000 (Silver Sponsorship.)
• Half Pavilion: $15,000 (Marketing opportunity.)
• Locations available throughout Halls A-E, Arena, North Hall 100 & 200.
• Company to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, February 7, 2024.
• Recognition begins once contract is received.
  • Last date to contract: Friday, February 2, 2024.
• Non-exclusive sponsorship/marketing opportunity.

Distinguish your organic company and products at the very popular Fresh Ideas Organic Marketplace at Natural Products Expo West. Be the first company that attendees see as they enter with the prime tabletop location with sampling and branding throughout the event!

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Your Sponsor logo will appear with all promotions of Fresh Ideas Organic Marketplace.
  • Marketing pieces include: On-site signage, Natural Products Expo West website and Fresh Ideas Organic Marketplace page, Show Directory Map*, and advertisements.
• Prime 10’x10′ tabletop location directly outside of the Fresh Ideas Organic Marketplace tent to promote Sponsor’s brand and distribute samples to attendees.
  • Tabletop location includes:
    • Electricity, (1) 6′ table, 1 stool, and 1 wastebasket provided.
    • Labor for product delivery and dry storage included.
    • Sponsor may provide branded tablecloth for 6’ table.
    • Sponsor will need to provide pop-up tent/other branded materials if desired.
• 1 large tent banner produced featuring Sponsor logo and the Fresh Ideas Organic Marketplace logo placed on the Fresh Ideas Organic Marketplace tent.
• 1 welcome sign featuring Sponsor logo and full Fresh Ideas exhibitor listing placed at the entrance of the Fresh Ideas Organic Marketplace tent.

Details:

• Fresh Ideas Organic Marketplace is scheduled to occur on Wednesday, March 13, 2024 from 11:00am – 4:00pm.
  • Location: Big White Tent located in the Marriott parking lot.
  • Exact time of day and location subject to change.
• Sponsor sampling and branding plan subject to New Hope Network Show Management approval.
  • No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Refrigerated/frozen storage and material handling fees/drayage are not included.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, January 26, 2024.
• Exclusive sponsorship opportunity.

*Based on date contracted.

Fresh Ideas Organic Marketplace is a table top exhibit event focusing on companies with certified organic products. This is one of the most festive, high-energy and targeted shopping experiences at Expo West and a great way to kick off the show on Wednesday!

Inclusions with this promotional opportunity:

• Tabletop space provided to exhibit your products during the Fresh Ideas Organic Marketplace, co-located at Natural Products Expo West.
• Participation in Fresh Ideas Organic Marketplace listed on website and on-site event signage.
• Standard furniture provided: (1) 6′ counter height top table, stool and wastebasket.
• (1) company ID header provided at tabletop.

Opportunity details:

• All products displayed at Fresh Ideas event must be certified organic.
• Fresh Ideas Organic Marketplace is from 11:00am – 5:00pm Wednesday, March 9, 2022, location to be determined.
• Fresh Ideas duration: 5 hours. Set-up time provided for Fresh Ideas exhibitors prior to event.
• Electricity is not included; display area is limited to the tabletop only.
• Non-exclusive opportunity.
• $1,795 for Natural Products Expo West 2022 exhibitors and non-profit organizations.
• $1,995 for non-exhibiting companies (includes 2 exhibit hall passes– one of the two allotted passes can be upgraded to a Super Pass to Natural Products Expo West).
• $2,595 for Premium Outdoor Space Upgrades

Do you have the latest and greatest hand sanitizer product on the market? Boost your exposure and show off your wonderful product to every Natural Products Expo West attendee by catching them throughout the Anaheim Convention Center lobbies when they're in need!

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Recognition as the Official Natural Hand Sanitizer of Natural Products Expo West.
  • Promoted as such by Show Management via on-site signage, Natural Products Expo West website, Attendee Brochure*, Show Directory Map* and advertisements*.
  • The right to use “Official Natural Hand Sanitizer of Natural Products Expo West” in promotional and/or marketing materials.
• (18) 1’x1’ locations provided throughout the Anaheim Convention Center lobbies for sponsor to display Sponsor-branded dispensers with sponsor hand sanitizer product.
  • Prime Anaheim Convention Center lobby locations reserved for Sponsor-branded dispensers to promote the use of “Official Natural Hand Sanitizer of NPEW”.
  • Due to the heightened need for the events industry to provide rigorous health and safety measures, Show Management, the Anaheim Convention Center and our partners reserve the right to use labeled conventional hand sanitizers throughout the Natural Products Expo West Campus at their discretion.
    • Quantities and types are subject to change at any time in accordance with corporate and local requirements at the time of the show.
    • The Sponsor-branded natural dispensers will be in addition to the required conventional amount stipulated.
• New Hope Network to provide and install 1’x1’ mats required by the Anaheim Convention Center to protect floors.

Details:

• Sponsor to provide physical dispensers and hand sanitizer product for attendee use. Sponsor responsible for product replenishment throughout the 4 day trade show.
  • Dispenser branding subject to New Hope Network Standards approval.
• No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, February 3, 2024.
• Exclusive sponsorship opportunity.

Image Gallery

Capture the attention of attendees as they make their way up to the Hot Products level of the Expo West tradeshow, as they head back to their hotel rooms or even as they enjoy the lounge and entertainment in the main Hilton Anaheim lobby. This sponsorship is a triple threat!

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• 2 Sponsor-branded escalator graphics in the main lobby of the Hilton Anaheim between level 1 and level 2.
• Sponsor-branded “GOBO” projection featuring Sponsor logo in main lobby of the Hilton Anaheim.
• Opportunity to incorporate product into bar with specialty cocktail*.
• Opportunity to create custom sponsor-branded digital signs featured at main lobby bar.
• 1 color imprint Sponsor logo and booth number printed on cocktail napkins placed at the lobby bar each night.
• Sponsor logo included on drink tickets valid for one free beer/wine/soda option.
  • Sponsor to receive allotted amount of drink tickets to distribute from their booth and campus throughout the show.

Details:

• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, January 26, 2024.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, January 19, 2024.
• Exclusive sponsorship opportunity.

*Cocktail recipe must be approved by Show Management. 

Image Gallery

Take your digital content to the next level with this engaging, interactive storytelling platform.

Content will be hosted and promoted via newhope.com and may be embedded on your website or exist on a separate URL.

Recent Examples:

Get your company's logo on one promo item that everyone will be given; the official badge lanyard! Be remembered well after the show ends by sponsoring this incredibly in-demand item.

Sponsorship Opportunity Inclusions:

• Recognition as a Platinum Sponsor.
• Full-color logo imprint on both sides of the lanyard.
• Lanyards are distributed at all registration locations throughout Natural Products Expo West campus.
• Lanyard made of sustainable material.
  • Sponsor’s logo on NPEW Sustainability webpage and the onsite sustainability kiosk for supporting sustainable material procurement program.

Details:

• Price: $65,000
• Sponsorship Level: Platinum 
• Sponsor to provide 1 logo. Show management logos will also be included on final lanyard. Show management to produce and distribute lanyards.
  • Artwork deadline: Friday, October 27, 2023
  • Last date to contract: Friday, October 27, 2023.
• Exclusive sponsorship opportunity.

Do you want to increase booth traffic and distinguish your branding from your competitors? Lightboxes will do just that by being the first thing the attendees see when entering the Show floor.

Marketing Opportunity Inclusions:

• Company-branded custom artwork on a backlit lightbox.
  • Single-sided advertising panel.
  • Electricity included.
• Lightbox located in high-traffic lobby near entrance to trade show floor.

Details:

• Lightbox sizes vary based on location.
• Lightbox locations:
  • Hall D right side: 120″ x 96″: SOLD
  • Hall D left side: 120″ x 96″:
  • North Hall Level 200: 120″ x 96″: SOLD
• Company to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, January 12, 2024.
• Recognition begins once contract is received.
  • Last date to contract: Friday, January 12, 2024.
• Non-exclusive marketing opportunity.

Looking for an eye catching new way to get attendees attention at Expo West 2024? The live graffiti art will transform any brand's logo into a work of art that turns heads throughout the entire show.

Sponsorship Opportunity Inclusions: 

• Recognition as a Silver Sponsor.
• Custom graffiti art piece with Sponsor’s logo and custom Sponsor-inspired artwork.
  • Artist to create piece onsite in a prominent campus location on Thursday with art to be displayed through the end of the show.
• Natural Products Expo social media recognition during the live art process.
• 1 Sign with Sponsor’s logo to recognize sponsorship of Live Graffiti Art.

Details:

• Show Management will cover artist fees, lodging and per diem.
• Sponsor able to have creative input and define the overall theme of the piece. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, January 26, 2024.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, January 19, 2024.
• Exclusive sponsorship opportunity.

This is the perfect opportunity to get your brand noticed while attendees are looking for a quiet place to meet off the show floor. With great branding opportunities along with the unique look of these event pods, people are sure to be stopping by to see what these mobile meeting spaces are all about!

Sponsorship Opportunity Inclusions

• Recognition as a Silver Sponsor.
  • Option to sponsor meeting pods in one of the following locations.
• 3 Anaheim Convention Center Lobby Meeting Pods:
  • (3) 2-person Sponsor-branded public meeting pods located in the ACC Hall B Lobby.
    • Public Pods available for use:
      • Thursday 9:00am – 6:00pm
      • Friday 9:00am – 6:00pm
      • Saturday 9:00am – 4:00pm
    • Opportunity to fully customize 2 outward facing pod walls.
      • Artwork Specs: 35.5″W x 61”H.
      • Option to design different artwork for each panel.
    • Opportunity to fully customize back, interior wall of all 3 pods.
      • Artwork Specs: 78”W x 37”H.
      • Option to design different artwork for each interior wall.
• 4 North Hall Meeting Pods:
  • (4) 2-person Sponsor-branded public meeting pods located on Level 200 North Hall Lobby.
    • Public Pods available for use:
      • Wednesday 12:00 – 6:00pm
      • Thursday 9:00am – 6:00pm
      • Friday 9:00am – 6:00pm
    • Opportunity to fully customize 2 outward facing pod walls.
      • Artwork Specs: 35.5″W x 61”H.
      • Option to design different artwork for each panel.
    • Opportunity to fully customize back, interior wall of all 4 pods.
      • Artwork Specs: 78”W x 37”H.
      • Option to design different artwork for each interior wall.

Details:

• 3 ACC Hall B Lobby Meeting Pods – $25,000 (Silver Sponsorship) – SOLD
• 4 North Hall Meeting Pods – $25,000 (Silver Sponsorship)
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, January 31, 2020.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract:  Friday, January 24, 2020.
• Exclusive sponsorship opportunity per lobby.

Make sure your company name, booth number and information is at the fingertips of all attendees through dynamic and measurable ads on the Natural Products Expo West Mobile App. Because the app is free and easy to download, you are able to connect with a large audience of users, whether they are on an iPhone, iPad, Android, Android Tablet, or on other mobile devices.

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• Recognition as the Natural Products Expo West Mobile App Sponsor.
  • Sponsor logo will appear with all promotions of the virtual platform & mobile app including, but not limited to on-site signage, Natural Products Expo West (NPEW) website, email, Show Directory Map* and advertisements*.
• Sponsor logo featured on the home page of the NPEW virtual platform and mobile app.
• Sponsor branding on the NPEW virtual platform and mobile app.
• Sponsor showcased at the top of the Exhibitor List within the virtual platform in virtual platform.
• 1 Dedicated social media post on @NatProdExpo created by Show Management with Sponsor’s approval.
• Verbal recognition from various program emcees.
• Post Show: Site analytics provided post event.
  • Detailed report showcasing Sponsor’s reach and engagement provided post show.

Details:

• Sponsor Level: Gold
• Opportunity exclusive Natural Products Expo West 2024 Mobile App. Date of launch subject to show management.
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, January 19, 2024.
• Sponsorship recognition begins once contract is received.
• Last date to contract: Friday, January 5, 2024
• Exclusive sponsorship.

Image Gallery

Full Page: $6,500

Junior Page: $5,000

½ Page: $4,000

1/3 Page: $3,000

Contact your sales rep for premium position pricing and custom rates!

Find out more here!

Step into the future of product sampling at our Virtual Market! Picture yourself strolling through a vibrant marketplace in augmented reality. Elevate your brand by showcasing and sampling products in cutting-edge XR, where attendees can not just observe but actively engage with your brand in an entirely new dimension. It's more than a market—it's a sensory journey into the future of natural products.

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Natural Products Virtual Market will be located inside the Hall E Lobby.
  • Sponsor logo included on large graphic on the side of Hall E stairs promoting Virtual Market.
• Mixed Reality Market Stand to promote Sponsor’s brand and passively distribute samples to attendees.
• Opportunity to provide digital assets and brand story telling elements.
• Opportunity to select an XR environment that represents Sponsor’s brand.

Details:

• Company to provide artwork. All Artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, February 2, 2024.
• Sponsorship recognition begins once contract is received.
  • Last date to contract : Friday, January 12, 2024.
• Prepared food can not be sampled.
• Non-exclusive Sponsorship Opportunity.

The latest natural product innovations delivered to retailers’ in-boxes each month! NFM Digital subscribers will be the first to know about exciting launches with this monthly newsletter featuring products across food and beverage, personal care, and supplement categories. Spotlighted brands will be included in the monthly newsletter and sponsored gallery on newhope.com with company web URL linking back out to their specific brand or company landing page.

15k subscribers | 28% average open rate | 5.1% average click through rate

Inclusions:

• Product image and info in gallery on newhope.com
• Gallery featured in monthly email newsletter
• URL linking back to your product page or company website

See below for an example of the New Product Spotlight email & newhope.com gallery

Located in the main thoroughfares of the Anaheim Convention Center's A-D and North Hall lobbies. Attendees can stop before they shop the show floor and see your products and custom artwork. This opportunity features an entire showcase unit!

Marketing Opportunity Inclusions:

• Entire, free standing showcase unit located in a prominent area of the Anaheim Convention Center A-D Lobby or North Hall Lobby.
  • Showcase display unit can be used for the promotion of company brand, product line(s), marketing information, etc.
• 3 shelves to hold products, decoration or other promotional items representing Exhibitor.
• Unit features 3 pieces of fully custom exhibitor-branded artwork; the header, back and side panels of the showcase.

Details:

• Anaheim Convention Center North Hall Lobby – $11,550.
• Anaheim Convention Center A-D Hall Lobby – $11,550.
• Special access hours for set-up and adjustments.
• Exhibitor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, January 19, 2024.
• Recognition begins once contract is received.
  • Last date to contract: Friday, January 12, 2024.
• Non-exclusive marketing opportunity.

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NewHope.com is at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message. The site provides exclusive coverage of Natural Products Expos, product galleries, retail insights, sponsored content, and industry updates.

NewHope.com is at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message. The site provides exclusive coverage of Natural Products Expos, product galleries, retail insights, sponsored content, and industry updates.

• Ad Sizes: 970×250, 640×480, 468×60, 320×50, 300×250

• Welcome Ad: $2750 per Share of Voice (4 SOV/month)

• Standard Banner Ad: $1750 per Share of Voice (5 SOV/month)

• Floor Ad: $2750 per Share of Voice (4 SOV/month)

View opportunity details.

Enhance your on-site exposure at Natural Products Expo West by sponsoring the Nursing Lounges! Unique opportunity to get in front of a targeted audience and highlight your brand. Have some fun building out the space to accommodate mothers and children and even have them try some of your product. Nursing lounges are located in the Anaheim Convention Center Main Building Room 109 and the Hilton Anaheim, Catalina 4.

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Sponsor logo will appear with all promotions of the Nursing Lounges.
  • Marketing pieces include: on-site signage, Natural Products Expo West website, mobile app, Show Directory Map* and advertisements*.
• New Hope Network to provide 2 Nursing Lounges; 1 in the Anaheim Convention Center and 1 in the Hilton Anaheim.
  • Includes:
    • Sponsor-branded signage and directionals
    • Private rooms for nursing mothers
    • Furniture
    • Mini refrigerators
    • Waste baskets
    • Light snacks and beverages that includes water, snacks, and fresh fruit
• Opportunity to incorporate product with the food and beverages provided.
• Opportunity to enhance Nursing Lounge Spaces. Examples include:
  • Additional décor pieces for room (pillows, rugs, etc.)
  • Toys or game area setup for children accompanying mothers
  • Supplies that could include nursing materials, diapers, wipes, etc.

Details:

• Nursing Lounges Schedule/Locations:​
  • ACC, Level 1, Room 109
    • Tuesday, March 8 – Friday, March 11 from 8:00am – 6:00pm
    • Saturday, March 12 from 8:00am – 4:00pm
  • Hilton, Lower Level, Catalina 4
    • Tuesday, March 8 – Friday, March 11 from 8:00am – 6:00pm
    • Saturday, March 12 from 8:00am – 4:00pm
  • Exact time of day and location subject to change.
• Sponsor sampling and branding plan subject to New Hope Network Show Management approval.
  • No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, February 4, 2022.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, January 28, 2022.
• Exclusive sponsorship opportunity.

*Based on date contracted.

This opportunity allows you to promote your brand far outside of the Expo West campus. Capture people's attention as they're getting off the plane, waiting at the bus stop, hailing a rideshare or even as they're driving into Anaheim. Be the brand that's top of mind as people commute to the Convention Center!

Locations and mediums listed below offer multiple different advertising opportunities:

• John Wayne Airport – opportunities starting at $6,765
• LAX Airport – opportunities starting at $35,065
• Billboards – opportunities starting at $4,900
• Street Furniture – opportunities starting at $4,875
• Wrapped Rideshare – opportunities starting at $65,440
• Rideshare Car Projections – opportunities starting at $20,700

For more information, contact your account representative to determine which advertising mediums will serve your company best!

All inventory is subject to availability. All artwork is subject to approval by New Hope Standards.

Having an event at your booth? We want to be there! Leverage the natural products community in a way that only Natural Products Expo can! Your sponsored post on the @NatProdExpo Instagram account will drive booth traffic and spotlight on your brand when it matters most.

• 1 Instagram reel posted on the @NatProdExpo Instagram feed featuring company’s booth and branding.
  • Reel will be filmed on-site at booth’s brand.
    • Scheduled time will be pre-determined by brand and New Hope Marketing Manager.
  • Brand’s social media handle included in post.
  • Brand’s booth number included in post.

Details:

• Limited to one per company.
• Social post will be made live during Natural Products Expo West, March 8-11, 2023.
  • ACC North Halls: March 8-10, 2023
  • ACC Halls A-E & Arena: March 9-11, 2023
• Based on timing constraints, brand will not have the opportunity to provide or proof content.
  • Maximum reel length: 30 seconds.
• Non-exclusive marketing opportunity.

Having an event at your booth? We want to be there! Leverage the natural products community in a way that only Natural Products Expo can! Your sponsored post on the @NatProdExpo Instagram account will drive booth traffic and spotlight on your brand when it matters most.

Marketing Opportunity Inclusions:

• 1 Instagram reel posted on the @NatProdExpo Instagram feed featuring company’s booth and branding.
  • Reel will be filmed on-site at company’s booth.
    • Scheduled time will be pre-determined by company and New Hope Marketing Manager.
  • Company’s Instagram handle and booth number included in post.
  • Company to receive one push notification via the Mobile App promoting booth.
    • EW23 Booth Spotlights average performance:
      • Number of plays: 19,000
      • Engagement: 900

Details:

• Limited to one per company, two slots per day.
  • Wednesday, March 13th – (1) Available
  • Thursday, March 14th – SOLD
  • Friday, March 15th – (1) Available
• Social post will be made live during Natural Products Expo West, March 13-15, 2024.
  • Fresh Ideas: March 13, 2024
  • ACC North Halls: March 13-15, 2024
  • ACC Halls A-E & Arena: March 14-15, 2024
• Based on timing constraints, brand will not have the opportunity to provide or proof content.
  • Maximum reel length: 30 seconds.
• Non-exclusive marketing opportunity.
• Last date to contract: Friday, February 23, 2024.

Leverage the natural products community in a way that only Natural Products Expos can! Your sponsored post on the @NatProdExpo Instagram account will build brand awareness, drive booth traffic and share your unique story with our community. Amplify your message to our captive audience of decision makers, investors and influencers that make up the healthy lifestyle community of Expo. Available during the two weeks leading up to, and week after Expo West, you’ll receive one post before the show, one story during the show, and one post after the show.

Standard Expo West Campaign: $2,500

• 1 static post on the @NatProdExpo Instagram feed, with up to 3 images or video.
  • Opportunity to include copy with hashtags and brand handles.
• 2 Instagram Stories; posted for 24 hours each on the @NatProdExpo Stories feed.
  • Images or video posted with redirection link for 24 hours on the @NatProdExpo Stories feed.

Upgraded Expo West Campaign Package: $5,000

• 1 static post on the @NatProdExpo Instagram feed during the two weeks leading up to Expo West 2024, with up to 3 images or videos and copy with hashtags & brand handles.
• 1 Instagram Story, posted during the week of Expo West 2024 (March 13-16).
  • Images or video posted with “Swipe Up” redirection for 24 hours on the @NatProdExpo Stories feed.
• 1 static post during the week following Expo West 2024, with up to 3 images or videos and copy with hashtags & brand handles.

Details:

• Standard Expo West Campaign:
  • February artwork due: Friday, January 19, 2024
• Upgraded Expo West Campaign:
  • Upgraded artwork due Friday, February 9, 2024
• Company to provide artwork and copy. Show management will determine scheduling of posts within contracted timeframe. All artwork is subject to approval by New Hope Standards.
• Companies purchasing consecutive months of Paid Social Media will need to have campaigns approved by New Hope Marketing Manager.
• Companies may not purchase more than one Paid Social Media Campaign per month.
• Non-exclusive marketing opportunity.

Interested in more paid social media? Find year-round details here.

Leverage the natural products community in a way that only Natural Products Expos can! Your sponsored post on the @NatProdExpo Instagram account will build brand awareness, drive booth traffic and share your unique story with our community. Amplify your message to our captive audience of decision makers, investors and influencers that make up the healthy lifestyle community of Expo. Available during the two weeks leading up to, and week after Expo West, you’ll receive one post before the show, one story during the show, and one post after the show.

Standard Expo West Campaign: $2,500

• 1 static post during the two weeks following Expo West 2024, with up to 3 images or video on the @NatProdExpo Instagram feed.
  • Opportunity to include copy with hashtags and brand handles.
• 2 Instagram Stories; posted for 24 hours each on the @NatProdExpo Stories feed.
  • Images or video posted with redirection link for 24 hours on the @NatProdExpo Stories feed.

Upgraded Expo West Campaign Package: $5,000

• 1 static post on the @NatProdExpo Instagram feed during the week leading up to Expo West 2024, with up to 3 images or videos and copy with hashtags & brand handles.
• 1 Instagram Story, posted during the week of Expo West 2024 (March 13-16).
  • Images or video posted with “Swipe Up” redirection for 24 hours on the @NatProdExpo Stories feed.
• 1 static post during the week following Expo West 2024, with up to 3 images or videos and copy with hashtags & brand handles.

Details:

• Standard Expo West Campaign:
  • February artwork due: Friday, February 23, 2024
• Upgraded Expo West Campaign:
  • Upgraded artwork due Friday, February 16, 2024
• Company to provide artwork and copy. Show management will determine scheduling of posts within contracted timeframe. All artwork is subject to approval by New Hope Standards.
• Companies purchasing consecutive months of Paid Social Media will need to have campaigns approved by New Hope Marketing Manager.
• Companies may not purchase more than one Paid Social Media Campaign per month.
• Non-exclusive marketing opportunity.

Interested in more paid social media? Find year-round details here.

Company provides creative for posts and stories, must be approved by New Hope Network’s Standards department. New Hope Network team will determine scheduling of posts/stories within contracted timeframe. Non-exclusive opportunity available only to exhibitors of Natural Products Expo.

Amplify your presence and showcase your latest developments by listing up to three press releases on our Natural Products Expo West Hub.

Marketing Opportunity Inclusions:

• Feature up to 3 Press Releases on the Press Releases page of the Natural Products Expo West Hub.

Details:

• 3 Press Releases- $500.
• Press release header image.
• 2000 character limit.
• Link to official press release or website.
• All graphics, claims and content are subject to approval by New Hope Network Standards.
• Non-exclusive marketing opportunity.

Experience one-on-one contact with media organizations as the official Press Room sponsor. While Press explore The Market, you will have the amazing opportunity to interact with the press with your Press Room Outreach Space. Don't miss out on this unique and exciting opportunity with the Natural Products Expo West VIP audience right off the show floor on level 2 of the Anaheim Convention Center!

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Sponsor logo will appear with all promotions of the Press Room.
• Promotion of Sponsor in Press Room:
  • (1) 10′ x 10′ outreach space provided inside Press Room.
  • (1) 6′ table top provided for literature and/or product.
• 1 Connect to Press opportunity.
• Press Room Charging Station tabletops branded with full color sponsor artwork.
• Sponsor logo and booth number printed on cocktail napkins for Press Room Daily coffee service -1 color imprint.

Details:

• Press Room is located in the ACC, Level 2, Room 203A
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, February 7, 2024.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, February 2, 2024.
• Exclusive sponsorship opportunity.

A great resource to hold private meetings or create a lounge for your clients.

Marketing Opportunity Inclusions:

• Room provided for meeting space.
• Promotion of Company at the entrance to the room.
  • (1) 22″ x 28″ sign with company name provided by show.
• Standard furniture included. Standard tables, chairs, and waste basket.
• Opportunity to add-on food and beverage.

Details:

• Room cannot be used for exhibit space, functions or seminars.
• Location of private meeting room is based on availability throughout the Natural Products Expo West show campus.

Get your products and company noticed using these highly visible showcases! Show off new branding, the latest line of products or interesting marketing where attendees are sure to see it. Showcases are located in the main ACC lobby and North Hall lobby and are available in a wide variety of categories, sure to fit your brand!

Marketing Opportunity Inclusions:

• Showcase display in a prominent area of the Anaheim Convention Center.
  • Product Showcase display can be used for promotion of company, product line(s), marketing information, etc.
  • 1 Product Showcase allows for 1/2 shelf of real estate within the chosen category’s Product Showcase shelving unit.

Details:

• Product Showcase Categories and Dimensions:
  • Bulk & Food Service
    • 30″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Business Solutions
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Frozen/Refrigerated
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Grocery
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Herbs/Medicinal
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Hot Products
    • 18″H X 18″W X 11″D
    • Location: North Hall Lobby
  • Kosher
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Lifestyle
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Organic (certified)
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Specialty Diet
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Vitamin/Supplements
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
• Non-exclusive marketing opportunity.

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Get your products and company noticed using these highly visible showcases! Show off new branding, the latest line of products or interesting marketing where attendees are sure to see it. Showcases are located in the main ACC lobby and North Hall lobby and are available in a wide variety of categories, sure to fit your brand!

Marketing Opportunity Inclusions:

• Showcase display in a prominent area of the Anaheim Convention Center.
  • Product Showcase display can be used for promotion of company, product line(s), marketing information, etc.
  • 1 Product Showcase allows for 1/2 shelf of real estate within the chosen category’s Product Showcase shelving unit.

Details:

• Product Showcase Categories and Dimensions:
  • Bulk & Food Service
    • 30″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Business Solutions
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Frozen/Refrigerated
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Grocery
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Herbs/Medicinal
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Hot Products
    • 18″H X 18″W X 11″D
    • Location: North Hall Lobby
  • Kosher
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Lifestyle
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Organic (certified)
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Specialty Diet
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
  • Vitamin/Supplements
    • 18″H X 18″W X 11″D
    • Location: ACC Main Lobby
• Non-exclusive marketing opportunity.

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Our new research-enhanced content marketing opportunities link research and content, presenting unique insights to the marketplace and positioning you as an industry leading topical expert.

Opportunities:

(1) Surveys to Enhance Any Program

In today’s highly competitive content marketing space, proprietary data is a key differentiator. Your target audience deserves high-value content that is objective and visually appealing. By incorporating custom survey data, we’ll take your content marketing strategy to the next level. Gaining a better understanding of your audience, we’ll deliver unique educational content that effectively targets their needs, boosting engagement and driving customer action.

Inclusions:

• 10-15 page summary research report
• Full respondent data tables
• Full access to data and content

Pricing:

• Consumer: $7,900
• B2B: $13,900

(2) Industry Analyst: Research Enhanced Webinar & Lead Gen

Be seen as the go-to expert on key industry topics through this research and content campaign. Collaborate with the New Hope Network’s data and content teams to analyze and present survey results in a dynamic webinar and co-branded presentation.

Inclusions:

• Polished 15-20 minute presentation deck
• Full respondent data tables
• Dedicated landing page featuring content piece to generate leads
• Two-touch email campaign to target audience
• Sponsored posts on LinkedIn and Twitter
• Pre-recorded webinar with New Hope Network
• Full access to data and content

Pricing:

• Consumer $26,000
• B2B $32,000

(3) Industry Informant: Survey & Lead Gen

Learn valuable insights that will help guide your business, while providing the industry with unique insights around top-of-mind topics and themes that will drive meaningful customer action. This program is built on consumer or industry surveying and results will be delivered via a co-branded, lead-generating content piece that captures relevant takeaways.

Inclusions:

• 10-15 page summary research report
• Full respondent data tables
• 2-4 page content piece summarizing results, takeaways, and additional context valuable to your target audience
• Dedicated landing page featuring content piece to generate leads
• Two-touch email campaign to target audience
• Sponsored posts on LinkedIn and Twitter
• Full access to data and content

Pricing:

• Consumer $13,900
• B2B $19,900

(4) Thought Leadership Programs

Partner with New Hope Network on a robust content marketing campaign fueled by proprietary research. Together, we’ll explore key industry topics and develop a comprehensive communication strategy to engage and inform your target audience.

Inclusions:

• Presentation deck
• Presentation during event
• Participation in event

Pricing:

• Custom pricing, contact your sales rep for more information

Innovation doesn’t wait for category reviews—and neither do buyers. With Natural Products Expo’s Retail Discovery Session, connection and discovery happens throughout the year and beyond the tradeshow floor.

Extend your Expo experience or dip your toe in the trade show water: The Retail Discovery Pass is an accessible option for early-stage CPG brands to get in front of top retail buyers. This unique opportunity provides exposure to and eligibility for meetings with leading retail buyers who are seeking connections with the latest natural products innovators.

Your Retail Discovery Pass makes you eligible for targeted matchmaking with a range of buyers from up to 20 retail outlets and their buying teams, plus provides access to premium retail insights, including buying criteria, top retail trends and advice for standing out among the competition.

Inclusions:

• Eligibility for matchmaking with buying teams from 20 retail outlets during one Retail Discovery Session in July, 2023.
• Inclusion in Retail Discovery Session marketing materials, including participating company directory in Natural Foods Merchandiser and at newhope.com.
• Access to Retail Discovery Session content, including retail insights and buying criteria.

See all confirmed retailers here!

Have your product shipped directly to retailers! This is a great opportunity to get your product into the hands of your target audience where they can enjoy from the comfort and safety of their own home. After loving your product, they will be encouraged to reach out to you directly by visiting your virtual or in person booth and take your business to the next level!

Marketing Opportunity Inclusions:

• Opportunity to have your product sent to and sampled by 100 Natural Products Expo West retailers.
  • Retailers are hand selected by the Natural Products Expo Team.
  • Retailers select their product categories of interest, ensuring your product is going to the most effective recipients.
  • Product categories include:
    • Shelf-stable food and beverage
    • Healthy & Beauty, Lifestyle, Supplements
• In order to guide the retailers through the sampling experience, retailers will receive the following branded aids:
  • Product guide created by New Hope Network that will include your company name, company logo, product name, product description and contact information.
  • Opportunity for company to provide a digital sell sheet, max size of 8.5″x11″ one page, double-sided, for show management to print and include in the box.
• Product will be featured in the Natural Food Merchandiser (NFM) New Product Spotlight, March edition.
  • NFM magazine is sent to 15,000 print retail subscribers and 50,000 digital edition subscribers!
• Product will be featured in the NFM New Product Spotlight Newsletter:
  • NFM New Product Spotlight Newsletter is sent to 13,500 Opt-in Subscribers and has an average open rate of 26%!
• Product will be featured in an unboxing video posted to @NatProdExpo
• Brand will receive a list of the retail companies that received the Retailer’s Early Access Box.

Details:

• This opportunity is priced for one item/sku.
• 120 total items will be required to fulfill this program.
  • A 20% product overage is required by distribution partner.
• Products must arrive to fulfillment warehouse in Illinois between February 5 – February 9, 2024 to be eligible for these sampling programs.
• Custom boxes or multiple product packs will not be accepted by distribution partner.
• Contact Information of recipients is not provided.
• Recognition begins once contract is received.
  • Last date to contract: January 19, 2024.
• Non-exclusive marketing opportunity.

Complete this Survey to Participate!

Is your company trying to get in front of exhibitors of Natural Products Expo West? Well this is the perfect opportunity! Have your company's branding featured in the sales office. This is a unique opportunity to get exhibitors' attention off the show floor; the perfect time for them to learn more about the services your company can provide!

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• Sponsor logo will appear on all promotions of the Natural Products Expo West Sales Office.*
• Sponsor created graphics prominently featured on digital signage in Sales Office.
• Sponsor to provide one piece of literature (brochure, invitation or flyer) that will be placed on the reception tables in the Sales Office.
• Sponsor Logo included in email footer of the Exhibitor News Campaign.*
  • EW22 emails sent to approximately 57,000 registrants with an open rate of 141% and a CTR of 14.89%.
• Sponsor Logo included in footer of on-site re-sign appointment emails.*
  • On-site re-sign appointment emails sent to approximately 1800 exhibitors.

Details:

• Sponsorship Level: Gold
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, February 2, 2024.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, January 26, 2024.
• Sponsor representatives cannot have a physical presence in the sales office.
• Exclusive sponsorship opportunity.

*Based on date contracted.

Enhance your exhibiting experience by cross-promoting your products or services in a satellite location. Whether your clients are mingling in the lobby or just passing through, they will enjoy this additional opportunity to sample your products.

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• 10’W x 10’D x 12’H space in the Anaheim Convention Center Lobby to promote Sponsor’s brand and distribute samples to attendees.
  • Opportunity to use a branded pop-up tent.
  • Space for up to 5 brand representatives.
  • Includes (1) 6′ table, 2 chairs, 1 wastebasket.
• Electricity, labor for product delivery and dry storage included.
  • Refrigerated/frozen storage and material handling fees/drayage are not included.

Details:

• Brand presence must be in place during all sampling station hours:
  • Wednesday, March 13, 2024 from 8:00am – 6:00pm
  • Thursday, March 14, 2024 from 8:00am – 6:00pm
  • Friday, March 15, 2024 from 8:00am – 6:00pm
  • Saturday, March 16, 2024 from 8:00am – 4:00pm
    • North Hall locations closed Saturday.
• All Hall E sampling stations using cookware must get approval before contracting. 
• No distributing of bags or lanyards are permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Custom built sampling stations must be approved by show management for set up and weight restrictions.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, February 2, 2024.
• Non-exclusive sponsorship opportunity.

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Enhance your exhibiting experience by cross-promoting your products or services in a satellite location. Whether your clients are mingling in the lobby or just passing through, they will enjoy this additional opportunity to sample your products.

Sponsorship Opportunity Inclusions:

• Recognition as a Gold sponsor.
• 10’W x 10’D x 12’H Grand Plaza or Arena space to promote Sponsor’s brand and distribute samples to attendees.
  • Opportunity to use a branded pop-up tent.
  • Space for up to 5 brand representatives.
  • Includes (1) 6′ table, 2 chairs, 1 wastebasket.
• Electricity, labor for product delivery and dry storage included.
  • Refrigerated/frozen storage and material handling fees/drayage are not included.

Details:

• Brand presence must be in place during all sampling station hours:
  • Wednesday, March 13, 2024 from 8:00 – 6:00pm
  • Thursday March 14, 2024 from 8:00 – 6:00pm
  • Friday, March 15, 2024 from 8:00 – 6:00pm
  • Saturday, March 16, 2024 from 8:00 – 4:00pm
• No distributing of bags or lanyards are permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Custom build sampling stations must be approved by show management for set up and weight restrictions.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, February 2, 2024.
• Non-exclusive sponsorship opportunity.

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Reserve your spot and be a part of 'The Park' at Natural Products Expo West! Food trucks serve not only a great advertising tool, but they also offer a more personalized and unique way to create a lasting connection with attendees and your brand.

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• 10’W x 30’L space to park your company’s custom branded vehicle and sample from space.
  • Opportunity to sample on the following dates and times:
    • Wednesday, March 4, 2020 from 8:00am – 6:00pm
    • Thursday, March 5, 2020 from 8:00am – 6:00pm
    • Friday, March 6, 2020 from 8:00am – 6:00pm
    • Saturday, March 7, 2020 from 8:00am – 4:00pm
• Electricity for Food Truck provided.
  • Storage, labor, material handling fees/drayage are not included.

Details:

• No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, February 7, 2020.
• Non-exclusive sponsorship opportunity.