Tell your story with the help of our License Global content experts. Develop content assets that resonate with your target audience – giving you a specialized product that offers long-term marketing value.

Inclusions:

• Work closely with our expert content team to create custom content designed to bring your brand’s story to life
• Promoted across License Global social media & newsletters
• Highlighted on LicenseGlobal.com
• **Optional** Add on a native ad to make an impact across License Global

Fulfillment Details:

The client will collaborate closely with our fulfillment team and provide the following:

• All relative logos, graphics, brand guidelines, and any requested content inclusions
• Participation in all content intake forms, client discovery calls, and any other requested collaborations
• Timely review of content drafts and any feedback

Before the show starts, be the exclusive brand aligned with Licensing Expo on the online registration form and email confirmation which goes out to ALL visitors. At the show, extend your brand recognition onto every visitor show badge. Your brand(s) will be promoted while every attendee wears your sponsored badge throughout the show floor. Badges can be branded on both the front & the back.

Pre-Show:

• Logo included on registration platform used by every visitor to Licensing Expo.
• Logo included on every registration confirmation email sent to visitors for Licensing Expo. Option to brand the entire registration confirmation email (HTML to be provided by the sponsor)
• Logo on the website as an official event sponsor

During Show:

• Logo graphic included on all badges which are worn throughout the show by 12,000+ attendees. Badges can be branded on both the front & the back. Cost includes production, sponsor must provide graphics. Design approved by Licensing Expo team and must also include Licensing Expo logo.

Expand your brand awareness and be the exclusive brand aligned with the Brand Licensing Europe registration form and email confirmation which goes out to ALL attendees. Following that, your brand will be visible on every attendee show badge. This is a high visibility and creative sponsorship, allowing your brand the opportunity to get creative with how you want to be seen.

Pre-Show:

• Logo included on registration platform used by every visitor to Brand Licensing Europe
• Logo included on every registration confirmation email sent to visitors for Brand Licensing Europe
• Option to brand the entire registration confirmation email (HTML to be provided by the sponsor)
• Logo on the website as an official event sponsor
• Cost includes production, and sponsor to provide graphics

During Show:

• Logo graphic included on all badges which are worn throughout the show by 12,000+ attendees
• Badges can be branded on both the front & the back
• Cost includes production, sponsor must provide graphics

Want all visitors wearing your brand throughout Licensing Expo? This exclusive high-exposure sponsorship is a great way for your brand to be seen by all attendees from the moment they arrive until the end of the event. Your brand will be displayed on thousands of lanyards across all 3 days of the Expo.

During Show:

• Lanyards are handed out to all visitors on arrival each day of Licensing Expo. Resources to distribute the lanyards and lanyard trees to place them on is provided
• Included in official show photography during the event
• Production of lanyards is included in the sponsorship. Lanyards will be full-color print and will be produced on bamboo or durable paper material (tested by our team) so they are environmentally friendly. Sponsor must provide designs by deadline set by show organizers

Want to see all visitors wearing your brand across the three days of Brand Licensing Europe? Lanyards are the perfect high exposure sponsorship and also an exclusive opportunity. Your brand will be displayed on thousands of people, from the moment they arrive to the moment they leave the event.

During Show:

• Lanyards are handed out to all visitors on arrival each day of Brand Licensing Europe
• Resources to distribute the lanyards and lanyard trees to place them on is provided
• Included in official show photography during the event
• Production of lanyards is included in the sponsorship. Lanyards will be full-color print and will be produced on bamboo or durable paper material (tested by our team) so they are environmentally friendly
• Sponsor must provide designs by deadline set by show organizers

Audience extension leverages License Global’s audience to extend the reach of advertisements beyond License Global. Maximize the impact of your advertising campaign by reaching your target audience in diverse online spaces. Increase your brand visibility and engagement with the License Global audience through various formats, such as display ads, videos, social, or native to increase the likelihood of user engagement. Don’t miss this opportunity to build brand awareness with a qualified audience in the brand licensing space.

Inclusions:

• This advertising program is tailored to the client based on the types of ads they want to run. Some of our most popular ads include:
  • Medium Rectangle: 300×250
  • Leaderboard: 728×90
  • Wide Skyscraper: 160×600
  • Large Rectangle: 300×600
• The client can also choose which media channel to display their ads on. Choose from one or multiple of the following:
  • Display: served across the greater web
  • Native: served across the greater web
  • Video: served across the greater web
  • Social Media: including LinkedIn, Facebook and/or Instagram

Targeting Audience Examples:

• By industry including:
  • Manufacturers
  • Licensors
  • Retailers
• By geography including:
  • North America
  • UK
  • EU & UK

Fulfillment Details:

The client will collaborate closely with our fulfillment team and provide the following:

• All creative materials for the campaign including logo, graphics, and brand guidelines
• Third-party logins (if they exist) for tracking impression discrepancies
• Information of any third-party monitoring tools being used
• Destination URL

Interested in an atypical sponsorship that will surely capture attendees’ attention? Consider our bathroom decal sponsorship! Branded sponsor decals will be placed on bathroom mirrors and stalls throughout the convention center and will remain throughout the duration of the show, reaching over 12,000 attendees and exhibitors.

During Show:

• (5) locations/(10) bathrooms (both men & ladies)
• Sponsor must produce and provide stickers/posters according to the specifications provided. Labor to install into bathrooms included

Extend your valuable booth space out into the aisle with a customized floor sticker! Get creative and stop visitors in their tracks as they walk the busy show floor.

During Show:

• Your custom artwork on an 8’ W x 4’ H full-color floor sticker that extends into the aisle right in front of your booth
• Sponsor is responsible for providing artwork (300-DPS EPI)
• Package price includes print and installation of graphic

This distinctive space will feature four top-tier exhibitors representing the brand and lifestyle section of BLE’s show floor. The bar will highlight the diverse range of licensing categories within this sector of the expo hall. The bar will be a hotspot for networking, meetings and socialising throughout the show. Hosting our annual Opening Night Party, open to all visitors to attend and celebrate our community.

Pre-Show:

• Logo and/or company name to be included in all feature-related communications throughout the event marketing campaign
• Promoted as a ‘must see’ in our top things to do at the show
• Highlighted on the floorplan and included in the show daily magazines

During Show:

• Build and installation included. The sponsor will be able to design all walls to specifications and must supply by a set deadline
• Sponsor to supply products to display in shelving section of the display unit
• Display located in high traffic area. Location is also used for BLE’s Opening Night Party on Tuesday from 5-7pm.
• Included in official show photography

Capture the attention of attendees at one of the primary and busiest destinations on the show floor. Celebrating an anniversary and want to make a splash? Extend your brand beyond the booth by taking over one of our cafes or bars, and be promoted as a must see feature or experience on the show floor. These cafes and bars are accessible to all Licensing Expo's attendees throughout the show and will offer food and drink service. Elevate your brand to an experience at the show.. why not have a themed drink? Or create some disruption with a flash mob? Or have models displaying apparel. Alternatively host a happy hour open to all or invite only...

Pre-Show:

• Naming rights of the cafe or bar
• Logo and destination name to be included on all feature-related communications throughout the event marketing campaign
• Promoted as a ‘must see’ in our top things to do at the show promotions
• Highlighted in the floorplan and included in the show daily magazine

During Show:

• Basic build and installation included. Sponsor will be able to design all walls to specifications and must supply by set deadline. All print, installation, and build are included in sponsorship fee. Graphics must include ‘Café or ‘Bar’ into the designs so attendees can visibly see the location includes food and beverage services
• Napkins with sponsor logo are provided
• Opportunity for sponsor to provide a leaflet/tent card / flyer / magazine to be distributed in the cafe or bar
• Opportunity to display branded products, e.g. furniture, homewares, mannequins, gift bags, etc.​
• Opportunity to have reserved table in the area for sponsor only

Locations Available:

Brands & Agents Zone: Café

Character & Entertainment Zone: Bar

Extend your brand beyond your stand and sponsor our Character and Entertainment Bar. This is a unique opportunity that allows you to get creative with how you want to showcase your brand and shape what the bar looks like. Think outside of the box and work with our event team on how you could make the bar an interactive experience, a place to get people excited about your brand and make them leave wanting more. This bar is accessible to all on the showfloor and will become a central feature that attendees and exhibitors use daily.

Pre-Show:

• Naming rights to the Cafe/Bar
• Logo and destination name to be included in all feature-related communications throughout the event marketing campaign
• Promoted as a ‘must see’ in our top things to do at the show
• Highlighted on the floorplan and included in the show daily magazines
• A decided contact within the event team to help with the overall design of the bar

During Show:

• Basic build and installation included. The sponsor will be able to design all walls to specifications and must supply by a set deadline
• All print, installation, and build are included in the sponsorship fee
• Included in official show photography
• Optional – play theme/persona/ IP music throughout the show
• Optional – sponsor to provide a leaflet/tent card/flyer/magazine to be distributed in the cafe or bar
• Optional – to display branded products, e.g. furniture, homewares, mannequins, gift bags, etc.​

Welcome attendees to the show with your eye catching graphics located in the main lobby of Licensing Expo.

Digital artwork provided by sponsor; Licensing Expo will produce column wraps and install them in contracted location

During Show:

• Your custom artwork displayed in Bayside Foyer, all column signs are 54′ h x 234″ h:
  • C3 A
  • C3 C
  • C4 A
  • C4 C
  • C5 A
  • C5 B
  • C5 C
  • C6 A
  • C6 C
  • C7 A
  • C7 C
  • C8 A
  • C8 C
  • C9 A
  • C9 B
  • C10 A
  • C10 C
  • C11 A
  • C11 C
  • C12 A
  • C12 C
  • C14 A
  • C14 B
  • C14 C
  • C14 D
  • C15 A
  • C15 C
  • C16 C
  • C18 A
  • C19 A
  • C19 B
  • C19 C
  • C19 D
  • C20 A
  • C20 C
  • C20 D
  • C22 A
  • C22 C

Our License Global theatre is a hub for all things trend spotting, information sharing and creative idea development. Is your brand working on something new and exciting, have a new product launching or want to spark a conversation about something important to you? Then sponsoring a session in the theatre is the perfect way to get your message heard by attendees. With access to great AV there are multiple ways to elevate your session, creating a real wow moment.

Pre-Show:

• Work with the event team to select a 30-minute slot
• The session title, speaker names, and descriptions will be included in the main stage agenda. The agenda is promoted before the show on our website, meeting platform, and LinkedIn
• An event lead will guide you through the AV process and answer any questions you may have. They will share promotional assets with you to help with engagement for the session as well

During Show:

• A 15 minute set up time with our AV team and event lead
• Access to full AV in the theatre including; multiple screens, confidence monitor, speakers, wireless microphones, lectern, and chair setup
• Seat drops of promotional items are acceptable during your session. These must be pre-approved by the event team and they will help to hand them out on the day

Slots Available:

Tuesday September 24^th
11:30 am-12:00 pm
2:30 pm-3:00 pm
3:15 pm-3:45 pm
Wednesday, September 25th
2:00 pm – 2:30 pm

Thinking about hosting a drinks reception on your stand? Option to have this private or public. If it's open to the public, let us promote it by publishing details in our official show daily magazine and event agenda. Not only broadening the reach of your brand, but also increasing the visibility of you drinks reception.

During Show:

• (Optional) Logo and sponsor name to be shown in the event Show Daily’s
• (Optional) Drinks reception details and sponsor logo to be included in marketing and event agenda during show

Imagine your brand showcased in all its glory on our magnificent & exclusive entrance archway. This carefully crafted structure will serve as the grand gateway to the Expo, drawing in crowds and setting the tone for what lies ahead. By securing this prominent sponsorship, you will have the chance to captivate and engage with thousands of industry professionals, decision-makers, and potential partners. This high visibility will elevate your brand recognition and leave a memorable impact on the minds of those who attend.

• The sponsor can design the graphics for the entrance units
• Graphics must include one Licensing Expo logo to required sizing at the top of the banner. Design template to be provided
• Price includes production, installation and removal

Locations:

• Entrance to Hall B – AVAILABLE 
• Entrance to Hall C – AVAILABLE 

• The sponsor can design the graphics for the entrance units
• Graphics must include one Licensing Expo logo to required sizing at the top of the banner. Design template to be provided
• Price includes production, installation and removal

Location:

• Entrance to Hall D – AVAILABLE 

This seamless digital screen encapsulates the West entrance doors to the ExCeL, creating a high impact and unique way to showcase your brand. This sponsorship is highly visible and gives you the opportunity to get creative with the content you chose to promote.

During Show:

• Sponsor to provide artwork to specifications and deadline
• Must include ‘Welcome to Brand Licensing Europe’ & BLE logo
• Dimensions (W x H): 11m x 4m
• Content Ratio: 27:9
• Enquire for more information about screen configuration
• Acceptable file type submission: MP4, max filesize 180mb

Like a trail leading to your booth, eye-catching custom designed floor stickers guide attendees through the busy aisles of the expo hall!

During Show:

• Digital artwork provided by sponsor; Licensing Expo will produce stickers and place them in an agreed location
• Decals are 36″W x 36″H

Guide attendees to your stand and grab their attention through the use of floor stickers. These custom designed floor tiles can help create a trail to your stand bettering your visibility.

Pre-Show:

• Sponsor to provide artwork and work with the event team on the best placement.

During Show:

• Floor tiles will be produced by Brand Licensing Europe and placed in the agreed location

Spotlight your brand by sponsoring a hall entrance. This opportunity allows you to get creative and showcase the best of your brand. Catch the eye of visitors and exhibitors alike as they enter the show floor, admiring your brand on the way in.

During Show:

• Exclusive opportunity for sponsor to take over a full entrance of S3, leading visitors into the expo hall
• Package includes: Totem, x2 rear panel, x2 side panel
• Full artwork specification to be provided once sponsorship is confirmed
• Pricing includes production and installation

Spotlight your brand by sponsoring a hall entrance. This opportunity allows you to get creative and showcase the best of your brand. Catch the eye of visitors and exhibitors alike as they enter the show floor, admiring your brand on the way in.

During Show:

• Exclusive opportunity for sponsor to take over a full entrance of S5, leading visitors into the expo hall
• Package includes: Totem, totem banner, rear panel, x2 side panel
• Full artwork specification to be provided once sponsorship is confirmed
• Pricing includes production and installation

Spotlight your brand by sponsoring a hall entrance. This opportunity allows you to get creative and showcase the best of your brand. Catch the eye of visitors and exhibitors alike as they enter the showfloor, admiring your brand on the way in.

During Show:

• Exclusive opportunity for sponsor to take over a full entrance leading visitors into the expo hall
• Package includes: Totem, totem banner, rear panel, x2 side panels
• Full artwork specification to be provided once sponsorship is confirmed
• Pricing includes production and installation

Locations:

• S1 Entrance – SOLD
• S2 Entrance
• S4 Entrance

• Flat banner
• Up to 2.5m wide
• Max 50kg weight

Hanging banners offer brands an opportunity to be more visible and get creative with how they can be located on the show floor. Use space above your stand to increase your brand visibility.

• Framed banner rigging
• Up to 4m wide
• Static load of up to 100kg
• Banner supplied by client

Hanging banners offer brands an opportunity to be more visible and get creative with how they can be located on the show floor. Use space above your stand to increase your brand visibility.

• Lightweight-shaped banner (cube or circle)
• Up to 2.5m wide
• Static load of 60kg
• Banner supplied by client

Hanging banners offer brands an opportunity to be more visible and get creative with how they can be located on the show floor. Use space above your stand to increase your brand visibility.

• Flat banner
• Between 2.501m – 6m wide
• Max weight: 50kg

Welcome attendees to the show with your eye catching graphics located in the main lobby of Licensing Expo.

Digital artwork provided by sponsor; Licensing Expo will produce banners and install them in contracted location

During Show:

• Your custom artwork displayed in Bayside Foyer:
  • B1 – single-sided banner, 20′ w x 4′ h
    • $8,900
  • B2 – double-sided banner, 20′ w x 4′ h
    • $9,350
  • B3 – double-sided banner, 20′ w x 4′ h
    • $9,350
  • B4 – double-sided banner, 20′ w x 4′ h
    • $9,350
  • B5 – single-sided banner, 16′ w x 8′ h
    • $9.350
  • B7 – single-sided banner, 16′ w x 8′ h
    • $9,350
  • B8 – double-sided banner, 20′ w x 4′ h
    • $9,350
  • B9 – double-sided banner, 20′ w x 4′ h
    • $9,350
  • B10 – single-sided banner, 20′ w x 4′ h
    • $8,900
  • B11 – double-sided banner, 20′ w x 4′ h
    • $9,500
  • B12 – double-sided banner, 20′ w x 4′ h
    • $9,500
  • B13 – double-sided banner, 20′ w x 4′ h
    • $9,800
  • B14 – double-sided banner, 20′ w x 4′ h
    • $9,525
  • B17 – double-sided banner, 20′ w x 4′ h
    • $9,525
  • B18 – double-sided banner, 20′ w x 4′ h
    • $9,525
  • B19 – double-sided banner, 20′ w x 4′ h
    • $9,525
  • B21 – single-sided banner, 16′ w x 8′ h
    • $9350
  • B22 – single-sided banner, 16′ w x 8′ h
    • $9,350

Create a wow moment for visitors and showcase your brand on a big screen. Showcase up coming content, new product launches or help lead attendees to your stand. The creative possibilities with this screen are endless!

During Show:

• A high-impact exclusive opportunity for a sponsor to take over the welcome screen inside the West entrance to capture visitors’ attention as soon as they arrive
• Sponsor to provide content to specifications and deadline. Must include one BLE house advert
• Dimensions (W x H): 12.3m x 2.9m
• Resolution (W x H): 4608 x 1080 px
• Content Ratio: 39:9
• Acceptable file type submission: MP4, max filesize 180mb

Do you require a space on the off the show floor to host confidential meetings? The ExCeL meeting rooms offer you a space away from the show floor, with natural daylight to host clients and talk them through what's next! These rooms can be adapted to your specific needs, including the use of TV screens, special seating and catering.

Do you require a space on the off the show floor to host confidential meetings? The ExCeL meeting rooms offer you a space away from the show floor, with natural daylight to host clients and talk them through what's next! These rooms can be adapted to your specific needs, including the use of TV screens, special seating and catering.

Do you require a space on the off the show floor to host confidential meetings? The ExCeL meeting rooms offer you a space away from the show floor, with natural daylight to host clients and talk them through what's next! These rooms can be adapted to your specific needs, including the use of TV screens, special seating and catering.

Do you require a space on the off the show floor to host confidential meetings? The ExCeL meeting rooms offer you a space away from the show floor, with natural daylight to host clients and talk them through what's next! These rooms can be adapted to your specific needs, including the use of TV screens, special seating and catering.

License Global Magazine has been delivering high-quality, exclusive content to the licensing industry for over 25 years. Meet your brand awareness goals and reach a highly engaged, global audience with impactful advertising.

Choose from a variety of ad sizes:

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The Opening Night Party is a prime opportunity to make a lasting impression among industry leaders, influencers, and potential partners. By sponsoring the Daylight bar columns, you'll gain prominent brand visibility, generate buzz, and demonstrate your commitment to providing exceptional experiences.

During Show:

• Prime location – columns on either side of the bar where attendees will place drink orders and mingle all night
• Production and installation included

The Opening Night Party is a prime opportunity to make a lasting impression among industry leaders, influencers, and potential partners. By sponsoring the Daylight bar top, you'll gain prominent brand visibility, generate buzz, and demonstrate your commitment to providing exceptional experiences.

During Show:

• Prime location – Branding directly onto the only bar where attendees will place drink orders and mingle all night
• Production and installation included

Incorporate your brand into the highly anticipated Opening Night Party! With previous acts including The Sugarhill Gang & Ja Rule, this party is the must-attend event of the week with up to 1,400 industry peers. Your brand will be featured pre-event in all party-related promos and in-person throughout the party venue.

Pre-Show:

• Sponsor logo to be included on all emails sent to visitors and exhibitors which relate to the Opening Night Party under ‘Gold Sponsor’. Approximately up to 3 emails are sent to a database of 40,000+ contacts, depending on the time of contracting
• Logo on all graphics posted on social
• Logo on the website as an Event Sponsor

During Show:

• 10 complimentary party tickets (a cost savings of $75/ticket) (guest list must be provided in advance to show management)
• VIP Cabana in premium location. Includes 4 bottles of champagne, plus complimentary party beer, wine and light food
• VIP fast-track queuing into the party
• 30-second video advert playing continuously on loop on main stage, cabana screens and on bar screens
• Logo included on digital and physical signage in Licensing Expo show halls to promote the party on day one of the event. Production and design included

Be the headline brand of the highly anticipated Opening Night Party! With previous acts including The Sugarhill Gang & Ja Rule, this party is the must-attend event of the week with up to 1,400 industry peers. Your brand will be featured pre-event in all party-related promos and in-person throughout the party venue, including on-stage alongside the VIP entertainment!

Pre-Show:

• Sponsor to be included in party name i.e. Licensing Expo’s Opening Night Party bought to you by..
• Sponsor included on up to 3x emails (depending on time of contracting) promoting the party. The email sent to database of 40,000+ contacts
• Sponsor to be included on party invitation sent out via email to all 12,000 Licensing Expo attendees and exhibitors
• Inclusion in the press release about the party talent announcement
• Logo on all graphics posted on social
• Logo on the website as an Event Sponsor

During Show:

• 20 complimentary party tickets (a cost savings of $75/ticket) (guest list must be provided in advance to show management)
• VIP Cabana in premium location. Includes 10 bottles of champagne, plus complimentary party beer, wine, and light food
• VIP fast-track queuing into the party
• 30-second video advert playing continuously on loop on the main stage, cabana screens, and on bar screens
• Opportunity for sponsor to have opening speech for the party
• Opportunity for sponsor to provide merchandise to be distributed to all attendees on arrival at the venue
• Logo included on digital and physical signage in Licensing Expo show halls to promote the party on day one of the event. Production and design included

Incorporate your brand into the highly anticipated Opening Night Party! With previous acts including The Sugarhill Gang & Ja Rule, this party is the must-attend event of the week with up to 1,400 industry peers. Your brand will be featured pre-event in all party-related promos and in-person throughout the party venue.

Pre-Show:

• Sponsor logo to be included on all emails sent to visitors and exhibitors which relate to the Opening Night Party under ‘Silver Sponsor’. Approximately up to 3 emails are sent to a database of 40,000+ contacts, depending on the time of contracting
• Logo on all graphics posted on social
• Logo on the website as an Event Sponsor

During Show:

• 5 complimentary party tickets (a cost savings of $75/ticket) (guest list must be provided in advance to show management)
• VIP reserved poolside couch seating in a premium location for up to 8 people
• VIP fast-track queuing into the party
• 15-second video advert playing continuously on loop on the main stage, cabana screens, and on bar screens

Elevate your brand with a captivating live performance! Picture this: a dynamic live performance that not only entertains but leaves a lasting brand impression on Licensing Expo attendees. Sponsor must provide talent.

Pre-Show:

• Performance timetable included in overall event schedule on the website, show daily magazine and seminar calendar
• Dedicated Event lead from Licensing Expo team to work with you on fulfilment and delivery of the performance

During Show:

• Location and timings will be according to the specification of the performance

Create a "wow" moment for all attendees before they reach the Licensing Expo entrance and ensure you have more touchpoints beyond your booth. Display a unique installation or product display that will make you the talk of the show, create a memorable 'selfie' moment or experiential opportunity to excite customers about your brand(s).

During Show:

• Product or installation location provided in high-traffic footfall area within the lobby. The lobby areas are the main access point to the show floors used by all exhibitors and visitors through Licensing Expo
• Sponsor must provide the display, shipping, and dismantling

Locations:

• D1a – 7.75’w x 10’d x 8’h
• D1 – 20’w x 10’d x 8’h
• D2 – 15’w x 10’d x 8’h
• D3 – 10’w x 10’d x 8’h
• D4 – 15’w x 10’d x 8’h
• D5 – 16.5′ w x 10’d x 8’h
• D6 [public area] – 7.75′ w x 2.9’d x 8’h
• D7 [public area] – 16.5’w x 10’d x 8’h
• D8 – 7.75’w x 10’d x 8’h
• D9 – 7.75’w x 10’d x 8’h

With over 8,000 confirmed meeting via our Online Meeting Platform in 2024, you won't want to miss this exclusive opportunity to showcase your brand in-person on the Matchmaking Lounge. The online meeting platform is our #1 most used tool used by attendees to search through all the brands available at the show, book in meetings, to view the floorplan and agenda. The Matchmaking Lounge is the go to place for pre-booked meetings or matchmaking enquiries.

Pre-Show:

• Logo included on all emails that relate to the online meeting platform sent to 1200+ visitors and exhibitors
• Logo included on online meeting platform login page, stacked below Licensing Expo. Seen by all visitors and exhibitors when logging in
• Includes the Dashboard Carousel Adverts which is a static banner ad on the homepage of the online meeting platform. Leaving an immediate impression as it rotates across up to (5) IPs/brands

During Show:

• Sponsor to be included in graphics (walls & check-in desk) within Matchmaking Lounge. Licensing Expo team to design graphics with sponsors approval. Production and installation also included

With meetings at the heart of our event, the Matchmaking Lounge is a fundamental part of the show. Used by visitors and exhibitors alike across all three days of the show, it not only gets a lot of footfall but is also a key feature on the show floor. Sponsoring the Lounge is sure to give you great brand exposure, whilst aligning you with an epicenter of the show.

Pre-Show:

• Logo included on all emails that relate to the online meetings platform sent to visitors and exhibitors
• Logo included on online meeting platform login page, stacked below Brand Licensing Europe. Seen by all visitors and exhibitors when logging into the platform

During Show:

• Sponsor to be included in graphics (walls and check-in desk) within the Matchmaking Lounge. Brand Licensing Europe event team to design graphics with sponsor’s approval
• Production and installation included

With over 6,800 confirmed meeting via our Online Meeting Platform in 2023, you won't want to miss this opportunity. Showcase your brand to thousands of attendees and exhibitors from around the globe by purchasing an interactive Carousel Image Dashboard with a link to your company’s home page. The static banner ad will leave an immediate impression as it rotates across up to 5 sponsored brands on the home page.

Pre-Show:

• Includes banner image, logo, title text (50 characters), description text (120 characters) and a call-to-action button with internal portal link capability. Sponsor to provide graphic to specification

• Specs: 790px (Max.) x 440px (Max.)

Post-Show:

• Data report provided with impressions and clicks of all compliant data

With over 6500 confirmed meetings via our Online Meeting Platform in 2023, this is an unmissable opportunity. Using an interactive carousel image on the platform showcases your brand to thousands of attendees and exhibitors, who return to the site multiple times to organise their Brand Licensing Europe diaries.

Pre-Show:

• Includes banner image, logo, title text (50 characters), description text (120 characters) and a call-to-action button with internal portal link capability
• Sponsor to provide graphic to specification
• Size: 790px (Max.) x 440px (Max.)
• Type: Image and Text

Sponsor to provide:

• Title text – max 50 characters
• Description text – max 120 characters
• Call to action text
• Sponsorship image

With our online meeting platform being a hive of activity pre-show displaying your brand here is a must. The Logo Grid offers a fun way to display your brand and link out to your exhibitor profile. Leave them wanting more and give them an excuse to talk to you at Brand Licensing Europe 2024!

Pre-Show:

• Includes logo and a call-to-action button with internal portal link capability
• Sponsor to provide graphic to specification
• Located on the meetings platform dashboard/home page
• Size: 250px x 165px
• Type: PNG Image

With over 6500 confirmed meetings via our Online Meeting Platform in 2023, this is an unmissable opportunity. These search ads appear when users search and filter through the online matchmaking directory. When a visitor comes across your advert they will be taken to your profile and encouraged to book a meeting with you, giving you that extra brand exposure ahead of the show.

Pre-Show:

• Includes banner image, logo, title text (50 characters), description text (120 characters), and a call-to-action button with internal portal link capability
• Sponsor to provide graphic to specification
• Size: 700px x 352px
• Type: Responsive image

Search categories include:

• Characters / Animation
• TV / Film / Video / Streaming
• Video Games / eSports / Mobile Apps
• Corporate Brands
• Fashion Brands / Private Label
• Collegiate / Universities
• Food & Beverage / FMCG
• Heritage / Charity / Non-profit
• Sports
• Automotive
• Celebrity / Influencer
• Publishing
• Music
• Art, Design & Images
• Travel & Leisure
• Toys / Games / Board Games
• Service Provider

With over 8,000 confirmed meeting via our Online Meeting Platform in 2024 deliver your message and display your brand in a high-impact format with an In-Search Ad. These ads appear when users search and filter through the online matchmaking directory, a high traffic location. When a visitor clicks on your ad, they will be directed to your exhibitor profile, encouraging them to schedule a meeting and providing your brand exposure. Search categories include: • Characters / Animation • TV / Film / Video / Streaming • Video Games / eSports / Mobile Apps • Corporate Brands • Fashion Brands / Private Label • Collegiate / Universities • Food & Beverage / FMCG • Heritage / Charity / Non-profit • Sports • Automotive • Celebrity / Influencer • Publishing • Music • Art, Design & Images • Travel & Leisure • Toys / Games / Board Games • Service Provider

Pre-Show:

• Sponsor to provide graphic to specification
• Specs: 700px x 352px; Responsive image
• All adverts will be visible across the “Find People”, “Brand Directory” and Exhibitor List” pages

Post-Show:

• Data report provided with impressions and clicks of all compliant data

With over 6500 confirmed meetings via our Online Meeting Platform in 2023, this is an unmissable opportunity. Using a banner on the platform showcases your brand to thousands of attendees and exhibitors, who return to the site multiple times to organize their Brand Licensing Europe diaries.

Pre-Show:

• Includes one banner image, logo, title text, description text, and a call-to-action button with internal portal link capability
• Sponsor to provide graphics to specification
• Size (desktop): 1200px x 150px
• Size (mobile): 377px x 260px
• Type: Image
• Please provide one image for mobile and one for desktop formatting

With over 8,000 confirmed meeting via our Online Meeting Platform in 2024, you won't want to miss this opportunity. Showcase your brand to thousands of attendees and exhibitors from around the globe by purchasing this exclusive interactive static banner ad with a link to your company’s home page. The static banner ad will leave an immediate impression as the first thing seen upon logging in on the home dashboard.

Pre-Show:

• Includes banner image, logo, title text, description text and a call-to-action button with internal portal link capability. Sponsor to provide graphics to specification
• Banner will always appear below dashboard tasks and recommendations.
• Specs – desktop
  • 1200px x 150px
• Specs – mobile
  • 377px x 260px

Post-Show:

• Data report provided with impressions and clicks of all compliant data

With over 8,000 confirmed meeting via our Online Meeting Platform in 2024, you won't want to miss this opportunity. Showcase your brand to thousands of attendees and exhibitors from around the globe by purchasing this logo grid advert with a link to your company’s home page. The ad will leave an immediate impression as the first thing seen upon logging in on the home dashboard.

Pre-Show:

• Includes logo and a call-to-action button with internal portal link capability. Sponsor to provide graphic to specification
• Specs: 250px x 165px; PNG image

Post-Show:

• Data report provided with impressions and clicks of all compliant data

Display your brand in one of the highest traffic areas of the ExCeL! Positioned in the main entrance to the venue, attendees and exhibitors alike will see your brand on their way in.

During Show:

• Package includes 8 single-sided door graphics
• Sponsor to provide artwork to specifications and deadline

Middle Doors:

• Dimensions (W x H): 683mm x 1000mm
• Acceptable file type submission: JPG or PNG

Left & Right Doors:

• Dimensions (W x H): 877mm x 1000mm
• Acceptable file type submission: JPG or PNG

Exclusive opportunity

These double-sided screens placed in the Boulevard are highly visible to visitors, whether they are walking past or grabbing a bite to eat. This digital sponsorship is a surefire way to get your brand noticed.

During Show:

• Sponsorship packages include one 10-second advert on rotation with other sponsors & in-house adverts. Maximum of 16 adverts
• Sponsor to provide artwork to specifications and deadline
• Dimensions: 0.72m x 1.3m
• Resolution: 1,080 x 1,920px
• Content Ratio: 9:16

Amplify your brand visibility from the very first point of attendee's journey with Licensing Expo through to the in-person show. Before the show starts, be the exclusive brand aligned with Licensing Expo on the online registration form and email confirmation which goes out to ALL visitors. At the show, extend your brand recognition on to every visitor show badge and take over the full graphics of the Licensing Expo registration desks, reaching all attendees and exhibitors as they pick up their badge and walk past your brand each day!

Pre Show:

• Logo included on registration platform used by every visitor to Licensing Expo. Click through link on logo to sponsors website included.
• Logo included on every registration confirmation email sent to visitors for Licensing Expo
• Logo on the website as an official event sponsor

During Show:

• Full graphics over backwall and kickback counters of the registration desk. Cost includes production, sponsor must provide graphics
• Logo graphic included on all visitor and exhibitor badges which are worn throughout the show by 12,000+ attendees. Badges can be branded on both the front & the back. Cost includes production, sponsor must provide graphics

Make sure your brand is the first one visitors' see as part of their Licensing Expo experience. This high-impact, exclusive sponsorship guarantees visibility in front of every single attendee as we welcome them to the event each day!

During Show:

• Full graphics over back wall and kickback counters of the registration desk. Cost includes production, sponsor must provide graphics
• Optional – sponsor to provide t-shirts for the registration team to wear
• Optional – sponsor to provide a small item of merchandise distributed to visitors and exhibitors on arrival. Must be approved by event team and consider sustainability

Want to be seen by Retailers? Last year Licensing Expo recorded the highest quality attendance to date, with 60% of visitors being C-suite or Director level executives alongside a record-high retail attendance. Over 1,150 retailers attended including buyers from Walmart, Forever21, PacSun, Tilly’s, Toys ‘R’ Us, Ross, Rue 21, Hot Topic, Inditex, Dollar General, Bershka, Burger King, Hallmark, Macy’s, Amazon, Kohl’s, Target, Fanatics, TJX Companies Inc., Home Depot, Lush, Coach, Primark, and Pottery Barn. The Retail Lounge is an exclusive retail only space for them to host meetings, take breaks, catch up on work and get info on the show. Get in front of retailers looking for new partners to bring their brands into consumer product ranges in a way which will extend and enhance brand loyalty.

Pre-Show:

• Included in naming of the lounge i.e. The Retail Lounge, powered by..

• Logo to be included on any marketing emails related to The Retail lounge

• The Retail Lounge will be included on all feature communications, retail press releases, listed in the show dailies and in official show photography

During Show:

• Logo included in graphics (walls and check-in desk) of the lounge which accommodates retail attendees and selected VIPs. All design and production provided
• Opportunity to provide a leaflet/tent card / flyer / magazine to be distributed in the lounge
• Opportunity to display branded products, e.g. furniture, homewares, mannequins, gift bags, etc.​
• Opportunity to provide a giveaway that we can hand out to retailers on arrival

Align your brand with all things retail by sponsoring our Retail Lounge. A space for all retailers to relax and take meetings away from the busy show floor. As one of our main features on the show floor your brand is sure to be noticed as part of this VIP space.

Pre-Show:

• Included in the naming of the Retail Lounge. For example ‘The Retail Lounge powered by …’
• Logo to be included in all marketing materials directly relating to the Retail Lounge
• As a feature on the show floor, the Retail Lounge will be included in promotions and press releases relating to retail

During Show:

• Logo included in the graphics of the lounge (walls and check-in desk) which is open to all retail attendees
• Optional – provide a leaflet/tent card/flyer/magazine to be distributed in the lounge
• Optional – display branded products, e.g furniture, homewares, mannequins, gift bags etc.
• Optional – provide a giveaway that can be handed out to retailers in the lounge
• Included in official show photography

An all new ‘Service Provider Zone’ at Licensing Expo, designed specifically for companies who offer expert consultancy, advice, services or data insights to brand licensing professionals*.​ ​ Grouped together in one fixed location, it's the perfect solution for service providers wanting all the benefits of exhibiting, without needing to build a booth.​ ​ This is only available to companies who have not exhibited before.​ *Typically, in the fields of: Legal/Financial/HR; Technology & Software; Creative & Branding Agencies; Marketing/PR/Events; Market Research, Intelligence & Data; Other Services

Pre-Show:

• Listed and promoted as an official exhibitor of Licensing Expo​
  Listed in all specific ‘Service Provider Zone’ event promotions​
• Unrestricted access to Online Meetings Platform pre and during the show including personalized concierge service​
• Unrestricted access to lead retrieval software ​

During Show:

• One (1) table and four (4) chairs to host meetings​
• One (1) double-sided meter board signage 38″ x 84“. Artwork to be designed and submitted to Licensing Expo team by the exhibitor​
• One (1) standard power outlet​
• Grey carpet​

An all new ‘Service Provider Zone’ at Licensing Expo, designed specifically for companies who offer expert consultancy, advice, services or data insights to brand licensing professionals*.​ ​ Grouped together in one fixed location, it's the perfect solution for service providers wanting all the benefits of exhibiting, without needing to build a booth.​ ​ This is only available to companies who have not exhibited before.​ *Typically, in the fields of: Legal/Financial/HR; Technology & Software; Creative & Branding Agencies; Marketing/PR/Events; Market Research, Intelligence & Data; Other Services

Pre-Show:

• Listed and promoted as an official exhibitor of Licensing Expo​
  Listed in all specific ‘Service Provider Zone’ event promotions​
• Unrestricted access to Online Meetings Platform pre and during the show including personalized concierge service​
• Unrestricted access to lead retrieval software ​

During Show:

• One (1) table and four (4) chairs to host meetings​
• One (1) double-sided meter board signage 38″ x 84“. Artwork to be designed and submitted to Licensing Expo team by the exhibitor​
• One (1) standard power outlet​
• Grey carpet​
• Host a 30-minute session in the License Global Theater
  • Session will be promoted as part of official Licensing Expo programming​
  • Content & speakers to be provided by exhibitor, and session must be approved by Licensing Expo team
• ​Session filmed, edited, and promoted post-show​
  • Broadcast within 6 weeks of the show​
  • Video hosted on licenseglobal.com and sent to exhibitor directly​
  • Video promoted through:​
    • 500-word advertorial written by License Global editors and hosted on licenseglobal.com​
    • Link to advertorial in daily newsletter for one week​
    • Native advertisement on licenseglobal.com​
    • 1 social post on License Global accounts​
    • 1 x promo email to relevant License Global and Licensing Expo database (html or plain text copy to be supplied by exhibitor. Dates to be confirmed with organizers)

Our visitors love to take licensed goodies home, and our show bags are the first to go! Make sure your brand is on the arm of every attendee at this year's show. This sponsorship also offers long lasting brand awareness after the event with continued use of the bag.

During Show:

• Bags handed out to all visitors and exhibitors on arrival each day of Licensing Expo. Resource to distribute the bags and bag trees to place them on are provided
• Included in official show photography during the event
• Bags must be produced and provided by sponsor. Sponsor must consider Informa’s sustainability criteria during production
• Optional – the bags can include leaflets/flyers/merchandise in the bags. Note these must be pre-filled before arrival

Our show bags are one of the first things to go at Brand Licensing Europe, there's nothing visitors like more than the opportunity to take licensed product home. Not only is this a high impact sponsorship opportunity, but also a long lasting one with continued brand awareness as the bags are taken home post event.

During Show:

• Bags handed out to all visitors and exhibitors on arrival each day of Brand Licensing Europe
• Resource to distribute the bags and bag trees to place them on are provided
• Included in official show photography during the event
• Bags must be produced and delivered by the sponsor. Sponsor must consider Informa’s sustainability criteria during production and approved by the Brand Licensing Europe team
• Optional – the bags can include leaflets/flyers/merchandise in the bags. Note these must be pre-filled before arrival

Show Dailies provide our attendees at Licensing Expo and Brand License Europe with live coverage of the happenings at these events. Get your brand directly into the hands of attendees.

Choose from a variety of ad sizes:

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Position yourself and your brand as a thought leader to our License Global Theater, the main stage and home to all keynote and sessions throughout the show. Open to all attendees with seating for up to 500 people, the Theater delivers inspirational sessions across all three days, covering a variety of topics.

Pre-Show:

• Select a 30-minute time slot, depending on remaining availability
• The session title, description, and speakers will be included in the main stage agenda. The agenda is promoted on our event website, online meetings platform, and across our marketing campaigns throughout the run-up to the show
• An event lead as your main point of contact to help with any pre-event questions, gather promotional assets and session details

During Show:

• 15-minute set-up time directly before a technical run-through
• Fully equipped AV team and all necessary speaking equipment are provided for the main stage. However, if you require any specialist equipment for the presentation this must be purchased directly with the AV team
• Seat drops of promotional items are acceptable during the specific session only. These need to be pre-approved by the Event team and must consider sustainability

NOTE – Licensing Expo cannot guarantee any total audience numbers for the session.

Reach a highly engaged, segmented audience and get your message directly into the inbox of decision-makers that matter to your business.

Inclusions:

• Work closely with our expert fulfillment team to create a custom email campaign designed to reach your target audience
• Get your messaging in front of the right people with a customized audience segment from our qualified, engaged database
• Receive customized performance reporting following your campaign send

Fulfillment Details:

Client will collaborate closely with our fulfillment team and provide the following:

• All email creative materials including graphics, links, logos, and brand guidelines
• Client to provide subject line
• Timely review of email drafts and any feedback

Link your brand as a thought leader to our License Global Theater, the main stage and home to all keynote and seminars throughout the show. Open to all attendees with seating for up to 500 people, the Theater delivers inspirational sessions across all three days, covering a variety of topics such as; forward thinking leadership, trend spotting, educational, sustainability and DE&I content.

Pre-Show:

• Included in naming of Theater i.e. “License Global Theater, powered by…”
• Logo to be included on the agenda page of the website and on the agenda page of the online meeting platform with a link directly through to sponsors online profile page to encourage visitors to book meetings
• Logo to be included on emails to 12,000 attendees promoting the agenda
• Included in all press releases relating to content announcement and keynote and other sessions announced across marketing campaign

During Show:

• Logo and name to be on the main screens “Today’s presentations are powered by..” on loop between session breaks, alongside other event team slides
• Option for sponsor to provide one video which can also play on loop with event team slides during session breaks
• Optional – sponsor to provide one giveaway for one seat drop per day. Must be approved in advance and consider sustainability
• Logo on any main stage physical signage promoted as ‘powered by…’

Attracting over 700 attendees across the three days of Brand Licensing Europe our theatre is a hub for information and trend sharing. As a central place available to attendees and exhibitors alike sponsoring the theatre is sure to get them engaged and thinking about your brand, whilst listening to content at the forefront of the licensing industry.

Pre-Show:

• Included in the naming of the theatre. For example ‘License Global Theatre, brought to you by…’
• Logo to be included on the agenda page of the website and on the meetings platform agenda page which will link out to the sponsors online profile
• Logo to be included on emails to attendees promoting the agenda
• Included in all press releases relating to theatre content

During Show:

• Logo and sponsor name to be shown on the main screens in the theatre “Today’s presentations are powered by…” on loop alongside other event content
• Option for sponsor to provide video content to display in the theatre
• Optional seat drop with giveaways provided by the sponsor. Event team to handout in the theatre
• Logo printed on physical stage signage to promote the sponsor
• Included in official show photography

Make sure your brand is one of the first ones visitors see walking into Brand Licensing Europe. This exclusive opportunity gives your brand centre stage each day as visitors enter and leave the venue, making you the first and last thing they see.

During Show:

• 11 double-sided banners included, located along the custom house walkway. Plus, one digital screen at the back (close to the pyramid entrance, as the first screen is BLE branded only)
• Sponsor to provide artwork and digital content to specifications and deadline
• Production and installation included in the price

Transverse Banners:

• Dimensions (W x H): 5250mm x 1706mm
• Acceptable file type submission: JPG or PNG
• Graphic quality should be no lower than 75dpi at full-size

Walkway Screen:

• Dimensions (W x H): 4m x 1.5m
• Resolution (W x H): 1024 x 384 px
• Content Ratio: 8:3
• Acceptable file type submission: MP4, max filesize 180mb.

Make sure your brand is one of the first ones visitors see walking into Brand Licensing Europe. This exclusive opportunity gives your brand centre stage each day as visitors enter and leave the venue, making you one of the first and last things they see.

During Show:

• 11 double-sided banners included in bundle. Located along the custom house walkway, in immediate view as visitors arrive at the venue
• Sponsor to provide artwork to specifications and deadline
• Dimensions (W xH): 5250mm x 1706mm
• Acceptable file type submission: JPG or PNG
• Graphic should be no lower than 75dpi at full-size
• Production and installation are included in the price

Tell your story with the help of our License Global content experts. Develop content assets that resonate with your target audience – giving you a specialized product that offers long-term marketing value.

Inclusions:

• Work closely with our expert content team to create custom content designed to bring your brand’s story to life
• Enhance your story by showcasing a video alongside your advertorial
• Promoted across License Global social media & newsletters
• Highlighted on LicenseGlobal.com
• **Optional** Add on a native ad to really make an impact across License Global

Fulfillment Details:

Client will collaborate closely with our fulfillment team and provide the following:

• All relative logos, graphics, brand guidelines, and any requested content inclusions
• Participation in all content intake forms, client discovery calls, and any other requested collaborations
• Timely review of content drafts and any feedback

Get attendees thinking about your brand before they even enter the venue. Handrail banners are a brilliant way to grab attention, showcase your brand and point visitors in the direction of your stand.

Pre-Show:

• Sponsor to provide artwork to specifications and deadline

During Show:

• One handrail banner is included
• Located along the custom house walkway, in immediate view as visitors arrive at the venue
• Production and installation are included in pricing
• Dimensions (Wx H): 3700mm x 1100mm
• Acceptable file type submission: JPG or PNG

Locations:

• HR – 1
• HR – 2
• HR – 3
• HR – 4
• HR – 5
• HR – 6
• HR – 7
• HR – 8
• HR – 9
• HR – 10
• HR – 11
• HR – 12
• HR – 13
• HR – 14

Create a wow moment for visitors and showcase your brand on a big screen. Showcase upcoming content, new product launches or help lead attendees to your stand. The creative possibilities with this screen are endless!

During Show:

• A high-impact exclusive opportunity for a sponsor to take over the screen hanging above the West Costa
• Sponsor to provide content to specifications and deadline. Must include one BLE house advert
• Dimensions (W x H): 12.3m x 2.9m
• Resolution (W x H): 1345 x 756 px
• Content Ratio: 39:9
• Acceptable file type submission: MP4, max filesize 180mb

Want a high impact digital sponsorship? The West Podium Screen & Boulevard Hanging Screen captures the attention of visitors walking to and from the venue, and those using the outside space for a break. With the option to include sound in your video footage, this screen is a great way to promote your brand.

During Show:

• Digital advert opportunity for one 30-second advertising slot offering additional brand visibility
• The video will be played on loop with other sponsored and in-house adverts on the West Podium external screen and Boulevard hanging screen
• Sponsor to provide digital content by deadline
• There is a maximum of 20 slots available and social media posts will be operated on a first come first serve basis

West Podium Screen:

• Dimensions (W x H): 5.5m x 3m
• Resolution (W x H): 1920 x 1080 px
• Acceptable file type submission: MP4, max file size 180mb

Hanging Screen:

• Dimensions (W x H): 5.3m x 3m
• Resolution (W x H): 896 x 504px
• Acceptable file type submission: MP4, max file size 180mb

Display your brand in one of the most high-traffic locations of the show! Placed in the hallway windows leading from the Mandalay Bay Hotel to the Convention Center, these clings stand out in the light shining in from the pool and will be seen by every attendee, exhibitor, and passerby as they walk to and from the Expo, restaurants and hotel.

During Show:

• Digital artwork provided by sponsor; Licensing Expo will produce graphics
• (5) windows included per bank

Availability:

• WC2
• WC3
• WC4
• WC5
• WC6
• WC7
• WC8
• WC9