Event: Brand Licensing – EU 2025

This distinctive space will feature four top-tier exhibitors representing the brand and lifestyle section of BLE’s show floor. The bar will highlight the diverse range of licensing categories within this sector of the expo hall. The bar will be a hotspot for networking, meetings and socialising throughout the show. Hosting our annual Opening Night Party, open to all visitors to attend and celebrate our community.

Pre-Show:

• Logo and/or company name to be included in all feature-related communications throughout the event marketing campaign
• Promoted as a ‘must see’ in our top things to do at the show
• Highlighted on the floorplan and included in the show daily magazines

During Show:

• Build and installation included. The sponsor will be able to design all walls to specifications and must supply by a set deadline
• Sponsor to supply products to display in shelving section of the display unit
• Display located in high traffic area. Location is also used for BLE’s Opening Night Party on Tuesday from 5-7pm.
• Included in official show photography

Extend your brand beyond your stand and sponsor our Character and Entertainment Bar. This is a unique opportunity that allows you to get creative with how you want to showcase your brand and shape what the bar looks like. Think outside of the box and work with our event team on how you could make the bar an interactive experience, a place to get people excited about your brand and make them leave wanting more. This bar is accessible to all on the showfloor and will become a central feature that attendees and exhibitors use daily.

Pre-Show:

• Naming rights to the Cafe/Bar
• Logo and destination name to be included in all feature-related communications throughout the event marketing campaign
• Promoted as a ‘must see’ in our top things to do at the show
• Highlighted on the floorplan and included in the show daily magazines
• A decided contact within the event team to help with the overall design of the bar

During Show:

• Basic build and installation included. The sponsor will be able to design all walls to specifications and must supply by a set deadline
• All print, installation, and build are included in the sponsorship fee based on initial sturcture agreed
• Included in official show photography
• One of the main locations of the Brand Licensing Europe official show floor drinks
• Optional – sponsor to provide a leaflet/tent card/flyer/magazine to be distributed in the cafe or bar
• Optional – to display branded products, e.g. furniture, homewares, mannequins, gift bags, etc.​ Must be approved by Event Team
• BLE retains the rights to have other sponsorship within the location which will be communicated with sponsor prior to the show

Reach registered attendees with a dedicated message ahead of the event! From a promotion of your booth to a dedicated meeting invitation, make sure your brand is front of mind as they come through the show doors.

Deliverables: ​

Your choice of a one-time scheduled Brand Licensing Europe email sent to all pre-registered general attendees to promote your company. ​

Details:​

• Sponsor must provide HTML file OR all imagery, text and URLs for inclusion at least 2 weeks before the send ​
• Email will be uploaded to the email sender tool and shared for approval; only 1 set of edits authorized
• Sponsor can work with the marketing team to reach entire registrant list​
• Email metrics will be provided one week post email send ​

​Standard send: 4+ weeks before the show: £1,500 ​

Premium slot: Less that 4 weeks before the show: £2,500 ​

Post-show follow-up email: £1,000 ​

Reach our most in-demand audience – retailers - with a dedicated message ahead of the event! From a promotion of your booth to a dedicated meeting invitation, make sure your brand is front of mind as they come through the show doors.

Deliverables: ​

Your choice of a one-time scheduled Brand Licensing Europe email sent to our retail database to promote your company.

Details:​

• Sponsor must provide HTML file OR all imagery, text and URLs for inclusion at least 2 weeks before the send ​
• Email will be upload to the email sender tool and shared for approval; only 1 set of edits authorized
• Sponsor can work with the marketing team to reach entire registrant list​
• Email metrics will be provided one week post email send ​
• Standard send: 4+ weeks before the show

Do you require a space on the off the show floor to host confidential meetings? The ExCeL meeting rooms offer you a space away from the show floor, with natural daylight to host clients and talk them through what's next! These rooms can be adapted to your specific needs, including the use of TV screens, special seating and catering.

Do you require a space on the off the show floor to host confidential meetings? The ExCeL meeting rooms offer you a space away from the show floor, with natural daylight to host clients and talk them through what's next! These rooms can be adapted to your specific needs, including the use of TV screens, special seating and catering.

Thinking about hosting a drinks reception on your stand? Option to have this private or public. If it's open to the public, let us promote it by publishing details in our official show daily magazine and event agenda. Not only broadening the reach of your brand, but also increasing the visibility of you drinks reception.

During Show:

• (Optional) Logo and sponsor name to be shown in the event Show Daily’s
• (Optional) Drinks reception details and sponsor logo to be included in marketing and event agenda during show

This seamless digital screen encapsulates the West entrance doors to the ExCeL, creating a high impact and unique way to showcase your brand. This sponsorship is highly visible and gives you the opportunity to get creative with the content you chose to promote.

During Show:

• Sponsor to provide artwork to specifications and deadline
• Must include ‘Welcome to Brand Licensing Europe’ & BLE logo
• Dimensions (W x H): 11m x 4m
• Content Ratio: 27:9
• Enquire for more information about screen configuration
• Acceptable file type submission: MP4, max filesize 180mb

Guide attendees to your stand and grab their attention through the use of floor stickers. These custom designed floor tiles can help create a trail to your stand bettering your visibility.

Pre-Show:

• Sponsor to provide artwork and work with the event team on the best placement.

During Show:

• Floor tiles will be produced by Brand Licensing Europe and placed in the agreed location

Secure an exclusive spot for your brand to stand out on our event floorplans for unbeatable brand visibility, ensuring your logo is seen by every visitor and exhibitor before, during, and after the event. This is a can't-miss opportunity to make a lasting impression that sets you apart from the competition!

Pre-Show:

• Banner ad included on the online version of the floorplan –visible on website, online meeting platform and all pre-show communications. Exclusive to one sponsor who can provide up to three banner advert designs which will rotate on the floorplan. The adverts can each be design to 1456×180. Banners are responsive and can link to a booth on the floorplan which is highlights and zooms into when clicked. All banners can only link to one location on the floorplan

During Show:

• Logo included on Three (3) ‘You Are Here’ boards – one on each entrance into the hall and two located around the expo hall used for attendees to locate and direct themselves around the expo hall
• Logo included on Aisle Posts signs – scattered across the expo hall used for attendees to locate and direct themselves around the expo hall
• Logo included on the License Global Show Daily Magazine Floorplan given out at to all visitors and exhibitors
• Logo included on License Global Pocket Floorplan Guide given to all visitors and exhibitors

Spotlight your brand by sponsoring a hall entrance. This opportunity allows you to get creative and showcase the best of your brand. Catch the eye of visitors and exhibitors alike as they enter the show floor, admiring your brand on the way in.

During Show:

• Exclusive opportunity for sponsor to take over a full entrance of S3, leading visitors into the expo hall
• Package includes: Totem, x2 rear panel, x2 side panel
• Full artwork specification to be provided once sponsorship is confirmed
• Pricing includes production and installation

Spotlight your brand by sponsoring a hall entrance. This opportunity allows you to get creative and showcase the best of your brand. Catch the eye of visitors and exhibitors alike as they enter the show floor, admiring your brand on the way in.

During Show:

• Exclusive opportunity for sponsor to take over a full entrance of S5, leading visitors into the expo hall
• Package includes: Totem, totem banner, rear panel, x2 side panel
• Full artwork specification to be provided once sponsorship is confirmed
• Pricing includes production and installation

Spotlight your brand by sponsoring a hall entrance. This opportunity allows you to get creative and showcase the best of your brand. Catch the eye of visitors and exhibitors alike as they enter the showfloor, admiring your brand on the way in.

During Show:

• Exclusive opportunity for sponsor to take over a full entrance leading visitors into the expo hall
• Package includes: Totem, totem banner, rear panel, x2 side panels
• Full artwork specification to be provided once sponsorship is confirmed
• Pricing includes production and installation

Locations:

• S1 Entrance
• S2 Entrance
• S4 Entrance

• Flat banner
• Up to 2.5m wide
• Max 50kg weight

Hanging banners offer brands an opportunity to be more visible and get creative with how they can be located on the show floor. Use space above your stand to increase your brand visibility.

• Framed banner rigging
• Up to 4m wide
• Static load of up to 100kg
• Banner supplied by client

Hanging banners offer brands an opportunity to be more visible and get creative with how they can be located on the show floor. Use space above your stand to increase your brand visibility.

• Lightweight-shaped banner (cube or circle)
• Up to 2.5m wide
• Static load of 60kg
• Banner supplied by client

Hanging banners offer brands an opportunity to be more visible and get creative with how they can be located on the show floor. Use space above your stand to increase your brand visibility.

• Flat banner
• Between 2.501m – 6m wide
• Max weight: 50kg

Create a wow moment for visitors and showcase your brand on a big screen. Showcase up coming content, new product launches or help lead attendees to your stand. The creative possibilities with this screen are endless!

During Show:

• A high-impact exclusive opportunity for a sponsor to take over the welcome screen inside the West entrance to capture visitors’ attention as soon as they arrive
• Sponsor to provide content to specifications and deadline. Must include one BLE house advert
• Dimensions (W x H): 12.3m x 2.9m
• Resolution (W x H): 4608 x 1080 px
• Content Ratio: 39:9
• Acceptable file type submission: MP4, max filesize 180mb

Want to see all attendees wearing your brand across the three days of Brand Licensing Europe? Lanyards are the perfect high exposure sponsorship and also an exclusive opportunity. Your brand will be displayed on thousands of people, from the moment they arrive to the moment they leave the event.

During Show:

• Lanyards are handed out to all attendees on arrival each day of Brand Licensing Europe
• Resources to distribute the lanyards and lanyard trees to place them on is provided
• Included in official show photography during the event
• Production of lanyards is included in the sponsorship. Lanyards will be full-color print and will be produced on bamboo or durable paper material (tested by our team) so they are environmentally friendly
• Sponsor must provide designs by deadline set by show organizers

License Global Magazine has been delivering high-quality, exclusive content to the licensing industry for over 25 years. Meet your brand awareness goals and reach a highly engaged, global audience with impactful advertising.

Choose from a variety of ad sizes:

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Get you brand in front of every attendee and exhibitor each day of show! With this sponsorship, you’ll be able to highlight your company on our information/ask me persons via branded apparel.

Details:

• We will have a team of people wearing branded t-shirts distributing the Show Daily and License Global magazine, across the three main entrances into the expo halls
• T-shirts must be supplied by sponsor with a range of sizes for staff to wear.

With meetings at the heart of our event, the Matchmaking Lounge is a fundamental part of the show. Used by visitors and exhibitors alike across all three days of the show, it not only gets a lot of footfall but is also a key feature on the show floor. Sponsoring the Lounge is sure to give you great brand exposure, whilst aligning you with an epicenter of the show.

Pre-Show:

• Logo included on all emails that relate to the online meetings platform sent to visitors and exhibitors
• Logo included on online meeting platform login page, stacked below Brand Licensing Europe. Seen by all visitors and exhibitors when logging into the platform

During Show:

• Sponsor to be included in graphics (walls and check-in desk) within the Matchmaking Lounge. Brand Licensing Europe event team to design graphics with sponsor’s approval
• Production and installation included

With over 6500 confirmed meetings via our Online Meeting Platform in 2023, this is an unmissable opportunity. These search ads appear when users search and filter through the online matchmaking directory. When a visitor comes across your advert they will be taken to your profile and encouraged to book a meeting with you, giving you that extra brand exposure ahead of the show.

Pre-Show:

• Includes banner image, logo, title text (50 characters), description text (120 characters), and a call-to-action button with internal portal link capability
• Sponsor to provide graphic to specification
• Size: 700px x 352px
• Type: Responsive image

Search categories include:

• Characters / Animation
• TV / Film / Video / Streaming
• Video Games / eSports / Mobile Apps
• Corporate Brands
• Fashion Brands / Private Label
• Collegiate / Universities
• Food & Beverage / FMCG
• Heritage / Charity / Non-profit
• Sports
• Automotive
• Celebrity / Influencer
• Publishing
• Music
• Art, Design & Images
• Travel & Leisure
• Toys / Games / Board Games
• Service Provider

With over 6500 confirmed meetings via our Online Meeting Platform in 2023, this is an unmissable opportunity. Using a banner on the platform showcases your brand to thousands of attendees and exhibitors, who return to the site multiple times to organize their Brand Licensing Europe diaries.

Pre-Show:

• Includes one banner image, logo, title text, description text, and a call-to-action button with internal portal link capability
• Sponsor to provide graphics to specification
• Size (desktop): 1200px x 150px
• Size (mobile): 377px x 260px
• Type: Image
• Please provide one image for mobile and one for desktop formatting

Expand your brand awareness and be the exclusive brand aligned with the Brand Licensing Europe registration form and email confirmation which goes out to ALL attendees. Following that, your logo will be visible on the registration counters. This is a high visibility and creative sponsorship, allowing your brand the the first to be seen.

Pre-Show:

• Logo included on registration platform used by every visitor to Brand Licensing Europe
• Logo included on every registration confirmation email sent to visitors for Brand Licensing Europe
• Option to brand the entire registration confirmation email (HTML to be provided by the sponsor)
• Logo on the website as an official event sponsor
• Cost includes production, and sponsor to provide graphics

During Show:

• Logo to be included in the graphics of the registration counters

Display your brand in one of the highest traffic areas of the ExCeL! Positioned in the main entrance to the venue, attendees and exhibitors alike will see your brand on their way in.

During Show:

• Package includes 8 single-sided door graphics
• Sponsor to provide artwork to specifications and deadline

Middle Doors:

• Dimensions (W x H): 683mm x 1000mm
• Acceptable file type submission: JPG or PNG

Left & Right Doors:

• Dimensions (W x H): 877mm x 1000mm
• Acceptable file type submission: JPG or PNG

Exclusive opportunity

These double-sided screens placed in the Boulevard are highly visible to visitors, whether they are walking past or grabbing a bite to eat. This digital sponsorship is a surefire way to get your brand noticed.

During Show:

• Visible on 16 double sides screens located in the central boulevard. No sound included
• Sponsorship packages include one 10-second advert on rotation with other sponsors & in-house adverts. Maximum of 12 adverts on rotation
• Sponsor to provide artwork to specifications and deadline
• Dimensions: 0.72m x 1.3m
• Resolution: 1,080 x 1,920px
• Content Ratio: 9:16

Align your brand with all things retail by sponsoring our Retail Lounge. A space for all retailers to relax and take meetings away from the busy show floor. As one of our main features on the show floor your brand is sure to be noticed as part of this VIP space.

Pre-Show:

• Included in the naming of the Retail Lounge. For example ‘The Retail Lounge powered by …’
• Logo to be included in all marketing materials directly relating to the Retail Lounge
• As a feature on the show floor, the Retail Lounge will be included in promotions and press releases relating to retail

During Show:

• Logo included in the graphics of the lounge (walls and check-in desk) which is open to all retail attendees
• Optional – provide a leaflet/tent card/flyer/magazine to be distributed in the lounge
• Optional – display branded products, e.g furniture, homewares, mannequins, gift bags etc.
• Optional – provide a giveaway that can be handed out to retailers in the lounge
• Included in official show photography

Our show bags are one of the first things to go at Brand Licensing Europe, there's nothing visitors like more than the opportunity to take licensed product home. Not only is this a high impact sponsorship opportunity, but also a long lasting one with continued brand awareness as the bags are taken home post event.

During Show:

• Bags handed out to all visitors and exhibitors on arrival each day of Brand Licensing Europe
• Resource to distribute the bags and bag trees to place them on are provided
• Included in official show photography during the event
• Bags must be produced and delivered by the sponsor. Sponsor must consider Informa’s sustainability criteria during production and approved by the Brand Licensing Europe team
• Optional – the bags can include leaflets/flyers/merchandise in the bags. Note these must be pre-filled before arrival

Show Dailies provide our attendees at Licensing Expo and Brand License Europe with live coverage of the happenings at these events. Get your brand directly into the hands of attendees.

Choose from a variety of ad sizes:

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Do you require a space on the off the show floor to host confidential meetings? The ExCeL meeting rooms offer you a space away from the show floor, with natural daylight to host clients and talk them through what's next! These rooms can be adapted to your specific needs, including the use of TV screens, special seating and catering.

Do you require a space on the off the show floor to host confidential meetings? The ExCeL meeting rooms offer you a space away from the show floor, with natural daylight to host clients and talk them through what's next! These rooms can be adapted to your specific needs, including the use of TV screens, special seating and catering.

Looking to reach the brand licensing community in a fun and engaging way? Leverage the show’s official social channels to do just that! Your sponsored post on the @BrandLicensingEurope Instagram and Linkedin account will help spotlight your brand before, during and after the show for maximum exposure.

Deliverables:

• (1) post in the 3 weeks leading up to the show, with up to 3 images or video on the @BrandLicensingEuropeInstagram and Linkedin feeds (included in 1 post). Opportunity to include copy with hashtags and brand handles
• (1) post during the event dates on the @BrandLicensingEurope Instagram and Linkedin feeds. Opportunity to include copy with hashtags and brand handles
• (1) post in the three weeks after the event on the @BrandLicensingEurope Instagram and Linkedin feeds. Opportunity to include copy with hashtags and brand handles

Details:

• All artwork and copy due due 2 weeks before the campaign due to start – all must be supplied together
• Exact post dates to be agreed between show management team and sponsor
• Company to provide artwork and copy. Show management will determine scheduling of posts within contracted timeframe. – All artwork is subject to approval by Licensing Expo standards
• Limited to 1 per company. Non-exclusive marketing opportunity.

Hosting an event on your booth? New product launch you’d like to amplify on the official Brand Licensing Europe channels? Let us know! Reach the brand licensing community in a way only Licensing Expo can! Your sponsored post on the @BrandLicensingEurope Instagram and Linkedin account will help spotlight your brand when it matters most.

Deliverables:

• (1) reel posted on @BrandLicensingEurope Instagram and Linkedin feed featuring your company’s booth and branding
• Reel filmed on-site at company’s booth
• Scheduled time will be pre-determined by company and Brand Licesning Europe Marketing Manager
• Company’s social handle and booth number included in post

Details:

• Limited to one per company, two slots per day
• Social post will be made live during show
• Based on timing constraints, brand will not have the opportunity to provide or proof content. Maximum reel length: 30 seconds
• Non-exclusive marketing opportunity
• Last date to contract: Two weeks before the event

Upgrade opportunity (+£150): pre-show teaser post to promote moment at the event. Sponsor to provide graphic, social post copy and handle (max 50 words).

Our License Global theatre is a hub for all things trend spotting, information sharing and creative idea development. Is your brand working on something new and exciting, have a new product launching or want to spark a conversation about something important to you? Then sponsoring a session in the theatre is the perfect way to get your message heard by attendees. With access to great AV there are multiple ways to elevate your session, creating a real wow moment.

Pre-Show:

• Work with the event team to select a 30-minute slot
• Supply the session title, speaker names, and descriptions that will be included in the main stage agenda and printed event guide by the deadline provided by the Event team. The agenda is promoted before the show on our website, meeting platform, and LinkedIn
• An event lead will guide you through the AV process and answer any questions you may have. They will share promotional assets with you to help with engagement for the session as well

During Show:

• A 15 minute set up time with our AV team and event lead
• Access to full AV in the theatre including; multiple screens, confidence monitor, speakers, wireless microphones, lectern, and chair setup
• Seat drops of promotional items are acceptable during your session. These must be pre-approved by the event team and they will help to hand them out on the day

Post-Show:

• The option to request to see top-line data of how many people attended the session and the attendee badge type. Detailed scan data can be purchased at an additional cost
• The option to receive any professional photos taken during the session

Make sure your brand is one of the first ones visitors see walking into Brand Licensing Europe. This exclusive opportunity gives your brand centre stage each day as visitors enter and leave the venue, making you the first and last thing they see.

During Show:

• 11 double-sided banners included, located along the custom house walkway. Plus, one digital screen at the back (close to the pyramid entrance, as the first screen is BLE branded only)
• Sponsor to provide artwork and digital content to specifications and deadline
• Production and installation included in the price

Transverse Banners:

• Dimensions (W x H): 5250mm x 1706mm
• Acceptable file type submission: JPG or PNG
• Graphic quality should be no lower than 75dpi at full-size

Walkway Screen:

• Dimensions (W x H): 4m x 1.5m
• Resolution (W x H): 1024 x 384 px
• Content Ratio: 8:3
• Acceptable file type submission: MP4, max filesize 180mb.

Make sure your brand is one of the first ones visitors see walking into Brand Licensing Europe. This exclusive opportunity gives your brand centre stage each day as visitors enter and leave the venue, making you one of the first and last things they see.

During Show:

• 11 double-sided banners included in bundle. Located along the custom house walkway, in immediate view as visitors arrive at the venue
• Sponsor to provide artwork to specifications and deadline
• Dimensions (W xH): 5250mm x 1706mm
• Acceptable file type submission: JPG or PNG
• Graphic should be no lower than 75dpi at full-size
• Production and installation are included in the price

Get attendees thinking about your brand before they even enter the venue. Handrail banners are a brilliant way to grab attention, showcase your brand and point visitors in the direction of your stand.

Pre-Show:

• Sponsor to provide artwork to specifications and deadline

During Show:

• One handrail banner is included
• Located along the custom house walkway, in immediate view as visitors arrive at the venue
• Production and installation are included in pricing
• Dimensions (Wx H): 3700mm x 1100mm
• Acceptable file type submission: JPG or PNG

Locations:

• HR – 1
• HR – 2
• HR – 3
• HR – 4
• HR – 5
• HR – 6
• HR – 7
• HR – 8
• HR – 9
• HR – 10
• HR – 11
• HR – 12
• HR – 13
• HR – 14

Create a wow moment for visitors and showcase your brand on a big screen. Showcase upcoming content, new product launches or help lead attendees to your stand. The creative possibilities with this screen are endless!

During Show:

• A high-impact exclusive opportunity for a sponsor to take over the screen hanging above the West Costa
• Sponsor to provide content to specifications and deadline. Must include one BLE house advert
• Dimensions (W x H): 12.3m x 2.9m
• Resolution (W x H): 1345 x 756 px
• Content Ratio: 39:9
• Acceptable file type submission: MP4, max filesize 180mb

Want a high impact digital sponsorship? The West Podium Screen & Boulevard Hanging Screen captures the attention of visitors walking to and from the venue, and those using the outside space for a break. With the option to include sound in your video footage, this screen is a great way to promote your brand.

During Show:

• Digital advert opportunity for one 30-second advertising slot offering additional brand visibility
• The video will be played on loop with other sponsored and in-house adverts on the West Podium external screen and Boulevard hanging screen
• Sponsor to provide digital content by deadline
• There is a maximum of 20 slots available and social media posts will be operated on a first come first serve basis
• The only screen option which includes sound with the video

West Podium Screen:

Dimensions (W x H): 5.5m x 3m

Resolution (W x H): 1920 x 1080 px

Acceptable file type submission: MP4, max file size 180mb

Hanging Screen:

Dimensions (W x H): 5.3m x 3m

Resolution (W x H): 896 x 504px

Acceptable file type submission: MP4, max file size 180mb