Event: Expo West 2021

Get the digital audience's attention with this video advertising opportunity, played throughout all 4-days of education at Natural Products Expo West Virtual.

• 60-second video or animated ad featured during each of the coffee breaks within the virtual/streamed education sessions during Natural Products Expo West.
  • Full screen video advertisement played throughout the 4-days of programing, with at least 2 coffee breaks per day.
• Video, multi-image GIF or animated advertisement features audio capabilities.

Details:

• Last date to contract: Friday, April 30.
• Company to provide artwork. Show management will determine order of videos. All artwork is subject to approval by New Hope Standards.
  • Artwork Deadline: Friday, April 30.
• Non-exclusive marketing opportunity.

Have your product shipped directly to the press! In a time when sampling has all but halted, this is a great opportunity to get your product into the hands of your target audience where they can enjoy from the comfort and safety of their own home. After loving your product, they will be encouraged to reach out to you directly and take your business to the next level!

Marketing Opportunity Inclusions:

• Opportunity to have your product sent to and sampled by 100 top Natural Products Expo West members of the press.
  • Top 100 includes traditional media outlets and influencers hand selected by the Natural Products Expo Team.
• In order to guide press through the contactless sampling experience, press will receive their curated sample box with the following branded aids:
  • Product guide created by New Hope Network that will include your company name, company logo, company social media information, product name, product description and contact information.
  • Opportunity for company to provide a single digital marketing piece to be shared digitally with box recipients via a QR code.
• Recipients will be provided a hashtag by New Hope Network and encouraged to post about their unboxing experience and tag the brands that they discovered through this program.
• Press recipients will be encouraged to give product feedback and visit your Expo West Virtual Booth to engage further with your brand.
  • Product feedback to be shared with brands.
• Brand will receive a list of the press companies that received the Contactless Sampling: Press Box.

Details:

• This opportunity is priced for one item/sku.
• Price depends on required method of shipping, size and weight of product:
  • Shelf-stable (products that can be stored and shipped without temperature control)
    • Shipped weight up to 9 oz. or max measurements of 8″ x 6″ x 3″: $2,750
    • Shipped weight up to 12 oz. or max measurements of 12″ x 8″ x 4″: $3,250
    • Shipped weight >12 oz. or larger than 12″ x 8″ x 4″: $4,250
  • Frozen (products that require frozen storage and shipping)
    • Any weight or size: $5,500
  • Refrigerated (products that require refrigerated storage and shipping)
    • Any weight or size: $5,500
• 120 total items will be required to fulfill this program.
  • A 20% product overage is required by distribution partner.
• Products must arrive to fulfillment warehouse in Illinois between April 19 – April 23 to be eligible for these sampling programs.
• Custom boxes or multiple product packs will not be accepted by distribution partner.
• Recognition begins once contract is received.
  • Last date to contract: April 16, 2021
• Non-exclusive marketing opportunity.

CLICK HERE TO GET STARTED!

Interested in also sampling to retailers? Click here!

Have your product shipped directly to retailers! In a time when sampling has all but halted, this is a great opportunity to get your product into the hands of your target audience where they can enjoy from the comfort and safety of their own home. After loving your product, they will be encouraged to reach out to you directly and take your business to the next level!

Marketing Opportunity Inclusions:

• Opportunity to have your product sent to and sampled by 100 top Natural Products Expo West retailers specifically interested in your product category.
  • Top buyers are hand selected by the Natural Products Expo Team.
  • These buyers are able to select their product categories of interest, ensuring your product is going to the most effective recipients.
  • Product categories include:
    • Frozen & refrigerated – sent to the top 100 retailers interested in this category.
    • Shelf-stable food and beverage – sent to the top 100 retailers interested in this category.
    • Health & beauty/ lifestyle/ other – sent to the top 100 retailers interested in this category.
• In order to guide the retailers through the contactless sampling experience, retailers will receive their curated sample box with the following branded aids:
  • Product guide created by New Hope Network that will include your company name, company logo, product name, product description and contact information.
  • Opportunity for company to provide a digital sell sheet, max size of 8.5″x11″, for show management to print and include in the box.
• Retailer recipients will be encouraged to give product feedback and visit your Expo West Virtual Booth to engage further with your brand.
  • Product feedback to be shared with brands.
• Brand will receive a list of the retail companies that received the Contactless Sampling: Retailer Box.

Details:

• This opportunity is priced for one item/sku.
• Price depends on required method of shipping, size and weight of product:
  • Shelf-stable (products that can be stored and shipped without temperature control)
    • Shipped weight up to 9 oz. or max measurements of 8″ x 6″ x 3″: $2,750
    • Shipped weight up to 12 oz. or max measurements of 12″ x 8″ x 4″: $3,250
    • Shipped weight >12 oz. or larger than 12″ x 8″ x 4″: $4,250
  • Frozen (products that require frozen storage and shipping)
    • Any weight or size: $5,500
  • Refrigerated (products that require refrigerated storage and shipping)
    • Any weight or size: $5,500
• 120 total items will be required to fulfill this program.
  • A 20% product overage is required by distribution partner.
• Products must arrive to fulfillment warehouse in Illinois between April 19 – April 23 to be eligible for these sampling programs.
• Custom boxes or multiple product packs will not be accepted by distribution partner.
• Recognition begins once contract is received.
  • Last date to contract: April 16, 2021
• Non-exclusive marketing opportunity.

Interested in also sampling to the press? Click here!

This year, when attendees can't visit us in Anaheim, we are delivering Anaheim to them! Align your brand with the magic of Natural Products Expo West with this fun and interactive box, full of nostalgic goodies, delivered to 50 lucky attendees. As a sponsor you will not only get to include one of your products inside the box, but also benefit from logo recognition anywhere and everywhere we talk about this great campaign to get our attendees excited for NPEW Virtual!

• Recognition as the Natural Products Expo West Virtual Experience Anaheim Box Exclusive Sponsor.
  • The NPEW Virtual Experience Anaheim Box is a box mailed to attendees, filled with one of your products and a collection of promotional items representing the experience we all miss back in Anaheim!
• Sponsor to be featured as the exclusive sponsor of the Experience Anaheim Box throughout an extensive marketing campaign.
  • Recipients of the box will be selected after a month long marketing campaign to the full Natural Products Expo West audience of over 100,000 qualified industry members.
    • 50 actively engaged NPEW Virtual registrants will be selected as a result of this campaign to receive the box.
  • The marketing campaign will extend beyond this initial push leading up to NPEW Virtual week to continue to tell the story of each item in the Experience Anaheim Box, always featuring the Sponsor logo.
• Opportunity to prominently feature one of your products within the Experience Anaheim Box.
  • Sponsor product featured right on top upon opening the box and Sponsor logo incorporated into the design of the outside of the box.
  • 9 additional promotional items, each representing a piece of the in-person experience included in the box. See items below.
• During NPEW Virtual week, the Sponsor will be mentioned multiple times by the MC with a call to action for the full audience to engage through the “gamification” of visiting the Sponsor’s Virtual Booth.
  • Opportunity to incorporate product placement into the MC’s shout outs.
  • Opportunity to provide additional incentives for attendees upon visiting the virtual booth.
• Recognition as a Natural Products Expo West Virtual Sponsor.
  • Highlighted as a Sponsor, listed in all marketing pieces including: Website, Advertisements and the Natural Products Expo West Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo West Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.
  • 4 Priority points added.
• The following 9 promotional items included in the box with a corresponding story.
  • Reusable bamboo utensils & straw: What would NPEW be without the innovative food and beverage!? We all love to sample tasty treats on the show floor, enjoy a meal with friends and colleagues, and do it all sustainably. This item signifies Expo’s love of food and planet.
  • Silicone pint glass: What’s better than a cold drink with peers while enjoying live music on the Grand Plaza? This is where we all meet up to imbibe and network with a delicious refreshment in hand. The silicone cup signifies just that – a fun vessel filled with whatever ails you and the celebration of community!
  • Cooling towel: The best part of waking up…. is Yoga on the Grand Plaza! Starting your day by breaking a sweat and prioritizing movement bright and early makes for a great day on the show floor, especially when it’s virtual. This cooling towel will be the perfect addition to any workout, including a California sun salutation.
  • Enamel pin: NPEW veterans love to flaunt how many year’s they have been coming to the show, a true symbol of their dedication and love of the natural products industry! For the first time, we are introducing an enamel pin to commemorate NPEW and all of the magic created when we come together.
  • Inflatable palm tree floating koozie: NPEW is not your normal business show, whether you’re on the show floor or out on the Grand Plaza, we know how to combine work and play. Attendees will be reminded of the fun-loving-side of NPEW while they work (or relax) with their favorite beverage floating right alongside of them.
  • Blue light blocking glasses: Natural Products Expo West is virtual this year, which means all of the same amazing content is available to attendees, but in the comfort of their own homes. With these glasses, attendees will be sure to protect their eyes while diving into all of the must-see content!
  • Rocketbook: Expo West’s content and education is all about staying up-to-date with the latest trends. This high-tech notebook will help attendees keep track of all the new information they learn and give them a taste of the latest technology in notetaking. Attendees will be able to take hand-written notes and then easily upload them to their favorite digital medium.
  • Wireless charging pad: We’ve all been there – we have hours left to on the tradeshow floor, but our phone is at 4%! Well that won’t be a problem for attendees this year with this wireless charging pad. Attendees will be able to charge their device while also getting their workspace ready for NPEW Virtual!
  • Beeswax wrap: Our attendees love the outdoors, which makes them passionate about sustainability and keeping the natural spaces they love clean and thriving. The beeswax wrap is perfect for our nature-loving audience. With this organic, reusable and fully sustainable alternative to plastic wrap, they’ll be ready to pack up their favorite snacks and travel the great outdoors, responsibly.

Details:

• Sponsor to provide 55 singular products for Show Management to assemble along with the other promotional items and ship the boxes to 50 attendees.
• Show Management to select and produce 9 promotional items. Items described above subject to change due to Sponsor product and/or availability.
• Recognition begins once contract is received.
  • Last date to contract: March 26, 2021
• Exclusive sponsorship opportunity.

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Live music has always been an integral component of the Natural Products Expo West experience so we’ve planned to kick-off every day of the virtual event week with an energizing and engaging performance! As the exclusive sponsor of our live music throughout NPEW Virtual, your company will greet our attendees Monday through Thursday as the first sponsor they see, certainly the most memorable!

Sponsorship Inclusions: 

• Recognition as a Natural Products Expo West Virtual Sponsor.
  • Highlighted as a Sponsor, listed in all marketing pieces including: Website, Advertisements and the Natural Products Expo West Virtual Event platform during the event week.
  • Company logo featured on all virtual event sponsor appreciation advertising displayed within Natural Products Expo West Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.
  • 4 Priority points added.
• Sponsor logo included on all marketing/promotions of the NPEW Virtual live music including, but not limited to the NPEW virtual website, NPEW virtual platform and email and/or social media campaigns.
  • The musical performance kicking off all four days of the event will be marketed to the full NPEW virtual audience of over 100,000.
• New Hope Network to provide one full length song from The Greyboy Allstars to kick-off the programming Monday May 24^th through Thursday May 28^th.
  • Sponsor logo featured within the “wrapper” on the virtual platform for the full performance. 
• Sponsor to receive lead data from all registered attendees for all four music kickoffs. 
• Exclusive sponsorship opportunity. 

Details:

• Recognition begins once contract is received.
  • Last date to contract: May 7, 2021
• Exclusive sponsorship opportunity.

Advertise in the official publication of Natural Products Expo West and reach a wide audience of retail buyers!

Natural Foods Merchandiser is the official publication of Expo West and is distributed bi-monthly to over 15,000 qualified retail and trade decision makers, as well as over 50,000 digital subscribers! This is a great vehicle to communicate with key decision makers in the natural and conventional retail industry. 

• Full Page: $6,500

• Junior Page: $5,000

• ½ Page: $4,000

• 1/3 Page: $3,000

*Contact your sales rep for premium position pricing and custom rates

View opportunity details.

NewHope.com is at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message. The site provides exclusive coverage of Natural Products Expos, product galleries, retail insights, sponsored content, and industry updates.

NewHope.com is at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message. The site provides exclusive coverage of Natural Products Expos, product galleries, retail insights, sponsored content, and industry updates.

• Ad Sizes: 970×250, 640×480, 468×60, 320×50, 300×250

• Welcome Ad: $2750 per Share of Voice (4 SOV/month)

• Standard Banner Ad: $1750 per Share of Voice (5 SOV/month)

• Floor Ad: $2750 per Share of Voice (4 SOV/month)

View opportunity details.

Your sponsored posts on the @NatProdExpo Instagram account will build brand awareness, drive virtual booth traffic and share your unique story with our community. Amplify your message to our captive audience of decision makers, investors and influencers that make up our healthy lifestyle community.

Marketing Opportunity Inclusions in the Standard Campaign: $1,500

• 1 static post on the @NatProdExpo Instagram feed, with up to 3 images.
• 2 Instagram Stories; posted for 24 hours each on the @NatProdExpo Stories feed.
• Available throughout April and the first week of May, 2021.

Marketing Opportunity Inclusions in the Upgraded Campaign: $3,500

• 1 Static post to be posted the two weeks leading up to Natural Products Expo West.
  • Up to 3 images or videos and copy with hashtags and brand handles.
• 1 Story posted May 23-27 during the week of NPEW.
  • 1 Image or video posted with Swipe Up redirection for 24 hours on the @NatProdExpo Stories feed
• 1 Static post to be posted the week following NPEW.
  • Up to 3 images or videos and copy with hashtags and brand handles.

Details:

• Last date to contract for April posts: Friday, March 26.
• Last date to contract for May posts: Friday, April 23.
• Company to provide artwork and copy. Show management will determine scheduling of posts within contracted timeframe. All artwork is subject to approval by New Hope Standards.
  • Artwork Deadline for April posts: Friday, April 2.
  • Artwork Deadline for May posts: Friday, April 30.
• Non-exclusive marketing opportunity.

Interested in more paid social media? Find year-round details here.

Interested in a thought leadership opportunity that leverages New Hope Network’s print, digital and event portfolio? Premier Content Partnerships are collaborative, education sessions that combine a New Hope Network co-branded content marketing campaign with a Natural Products Expo live virtual event. These opportunities leverage New Hope insights and expertise for the event, including curating the speakers and developing session content in partnership with New Hope experts. Complementary co-branded content is created in collaboration with our content experts to develop a year-round presence around the themes of the educational program. The program’s digital and print content will reinforce our partner’s thought leadership around designated themes brought to life through the virtual event experience. The Premier Content Partnership also includes a robust marketing effort that drives engagement with content and attendance to the virtual event. Show-related marketing promotions include a two-touch email campaign, social media marketing support, and marketing through our print and digital publications.

Sponsorship Opportunity Inclusions:

• Recognition as a Natural Products Expo West Virtual Sponsor.
• Pre-Event
  • New Hope Network content team to design a custom multi-touch digital content program and a Natural Products Expo West virtual hosted education session.
    • Digital content programs include digital and/or print assets such as co-branded eGuides, interactive infographics, webinars, custom websites, videos, email marketing campaigns, and printed inserts in Natural Foods Merchandiser.
      • Specific assets are determined in collaboration with partner.
    • 90-minute virtual hosted education session to be co-branded and created collaboratively by Sponsor and New Hope Network content team.
      • Sponsor and New Hope Network to choose presenters, design programming, and create content collaboratively in virtual format on Natural Products Expo West virtual platform.
        • Presenters must be approved by New Hope Network content team to preserve the integrity of the session marketed as free-to-attend to all NPEW virtual badge holders.
      • Hosted education session title, description, speaker information, and Sponsor logo listed on the Natural Products Expo West online schedule.
      • Hosted education Session title and Sponsor logo printed in Natural Food Merchandiser (May edition.)*

• Expo West Virtual Event Week
  • 90-minute virtual hosted education session to be moderated by New Hope Network; panel curated collaboratively and may include New Hope Network content and data experts.
    • Virtual Delivery:
      • Hosted education session produced virtually by New Hope Network production team and featured on Natural Products Expo West virtual platform to all virtual attendees.
      • Custom welcome box including company samples and/or promotional items sent to a targeted group of 50 VIP virtual attendees to bring an element of the on-site experience to attendees.
        • Products must be approved by New Hope Network Standards prior to event.
    • NEW virtual inclusions for 2021:
      • Hosted education session will be recorded and available on-demand in the Natural Products Expo West Virtual platform during the event week for all virtual badge holders.
        • Opportunity to provide seminar slide deck for virtual attendees to download.
        • Company logo featured in HES video package during session.
        • Hosted educations session title, description, speaker information and Company logo listed on the Natural Products Expo West Virtual agenda.
• Post Event
  • Hosted education session attendee lead data provided to Sponsor for post-show lead follow up.
  • Recording of Sponsor’s hosted education session provided and available on-demand in the Natural Products Expo West virtual platform.
  • New Hope Network content team to design a custom digital content program that could include post-show assets such as interactive infographics, videos and email marketing campaigns.
  • Specific assets are determined in collaboration with partner.

Details:

• Custom Digital Content Program to be determined pre-contracting.
• Hosted education session delivered virtually on NPEW virtual platform.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, April 2, 2021.
• Exclusive sponsorship opportunity.

*Based on date contracted.

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Get up on stage and tell us why you're awesome!

Stream live on the Natural Products Expo Facebook page during Expo West Virtual Week! This is your opportunity to connect with our 55K+ followers at home with the unique energy of your brand! For 5- 10 minutes, the stage is yours to tell your story.

Program Includes:

• 5-10 minute Facebook Live video, streamed live during Expo West Virtual Week
• Hosted by NaturallySavvy.com’s Andrea Donsky
• Gallery of all Soapbox Series videos featured on NewHope.com post-event
• Includes $250 boosted post after the event to your target geo/demo specs (due to Facebook regulations, hemp/CBD content cannot be boosted, and will be promoted on Twitter instead)
• Last date to contract: Friday, April 16

Meet your Host: Andrea Donsky

Andrea Donsky, B. COMM, is an author, registered holistic nutritionist (RHN), editor-in-chief of NaturallySavvy.com, co-founder of The Healthy Shopper Inc. and Naturally Savvy Media.

Find out more here: https://solutions.newhope.com/soapbox-series-facebook-live/

View all of the Expo West 2019 Soapbox Series Videos

Join New Hope Network by underwriting a coveted keynote session during Natural Products Expo West Virtual! Each keynote will kick off that day’s programming and focus on an important theme in the Natural Products space. As the Sponsor, you will select the keynote that aligns most with your mission and join leaders in our industry to bring thought leadership and insights surrounding this theme to the entire NPEW Virtual audience. Get the opportunity to personally address the audience by introducing the Keynote Speaker, bringing your voice and expertise to the forefront in a professionally produced virtual event. Your company is sure to shine with logo exposure throughout the session, the overall show, gamification inclusions, and more!

Sponsorship Opportunity Inclusions:

• Recognition as a Natural Products Expo West Virtual Sponsor.
  • Highlighted as a Sponsor, listed in all marketing pieces including: Website, Advertisements and the Natural Products Expo West Virtual Event platform during the event week.
  • Company logo featured on all virtual event sponsor appreciation advertising displayed within Natural Products Expo West Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.
  • 4 Priority points added.
• Pre-Event
  • Opportunity to underwrite a keynote virtual session during the Natural Products Expo West Virtual experience that is aligned with Sponsor’s values, mission and/or goals.
    • Keynote sessions to kick-off NPEW Virtual each day.
      • Each keynote session represents an important theme in the in the Natural Products industry.
      • New Hope Network will contract a prominent speaker or speakers for each theme.
  • Sponsor logo included on all marketing/promotions of each keynote session including, but not limited to the NPEW virtual website, NPEW virtual platform and email and/or social media campaigns.
    • Keynote session to be marketed to the full NPEW virtual audience of over 100,000.
• Expo West Virtual Event Week
  • Opportunity for Sponsor representative to join the emcee to kick off keynote virtual session with a brief discussion and discuss Sponsor’s involvement/thought leadership around theme.
    • New Hope, Sponsor and any Program Partners to collaboratively structure kickoff discussion so it aligns with overall content/theme presented at keynote virtual session.
    • New Hope to provide direction and overview of technical details for Sponsor to prepare prior to kickoff discussion.
    • Discussion limited to under ~ 3 minutes total in length.
  • 60-minute keynote virtual session to be filmed and produced by New Hope Network’s video production team to ensure a high-quality video experience.
  • Sponsor logo featured in keynote virtual session video package.
  • Verbal Sponsor recognition from emcee during keynote virtual session.
  • Opportunity to have Sponsor representatives engage in the chat with attendees of the keynote virtual session during the live instance.
  • Included in event wide virtual gamification driving attendees to different attributes of the virtual experience including but not limited to: keynote sessions, Sponsor virtual booths featuring products, services, meetings and more.
    • Virtual keynote sponsorship featured in gamification for all virtual attendees.
    • Sponsor is encouraged to offer a show special to incentivize attendees to interact with your brand in virtual booth.
      • Sponsor to fulfill deliverables on show special directly with attendees.
    • Attendees earn points for completing specific tasks that incentivize them to explore the virtual platform.
      • Show Management to award overall gamification prize winners.
  • Keynote virtual sessions will be available live and available on-demand in the NPEW Virtual platform during the entirety of the event week.
• Post Event
  • Keynote virtual session attendee lead data provided to Sponsor for post-show lead follow up.
  • Sponsor to receive virtual event slide deck (if available) and recording.

Details:

• Keynote Theme Available Sessions:
  • Climate Justice, Climate Change Action: SOLD
    • Scheduled to occur: Monday, May 24, 2021 from 10:00 – 11:00am MT
  • State of Natural & Organic: SOLD
    • Scheduled to occur: Tuesday, May 25, 2021 from 10:00 – 11:00am MT
  • Justice, Equity, Diversity & Inclusion
    • Scheduled to occur: Wednesday, May 26, 2021 from 10:00 – 11:00am MT
  • The Changing Consumer: SOLD
    • Scheduled to occur: Thursday, May 27, 2021 from 10:00 – 11:00am MT
• Conference Manager creates all content and chooses all presenter(s).
• Online recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, May 7, 2021.
• Exclusive sponsorship opportunity per theme.

*Based on date contracted.

Are you the leader in your category? Or better yet, should you be? By underwriting a category specific session, you will be joining experts in our industry to bring proprietary data and leading insights to a targeted retail audience specifically looking for product discovery. Get the opportunity to personally address the audience by introducing the speakers, bringing your voice and expertise to the forefront of this category in a professionally produced virtual event. Your company will be synonymous with your category after the logo exposure throughout the session, a dedicated email to the full New Hope Network retail audience and even a custom designed content piece highlighting the importance of your category in today’s world.

Marketing Opportunity Inclusions:

Pre-Event

• Opportunity to underwrite a Retailer Data & Insights category session during the Natural Products Expo West Virtual experience that is aligned with Company’s products and/or services.
  • Virtual session categories based on the hottest trends in the Natural Products industry. Examples could include but not limited to: Frozen, Snacks, Supplements, Dairy etc.
  • New Hope Network Data & Insights experts and possible guests to present content for virtual session.
• Company logo included on all marketing/promotions of the Retail Data & Insights category virtual session including, but not limited to the NPEW virtual website, NPEW virtual platform and email and/or social media campaigns.
  • • Retail Data & Insights category virtual sessions to be targeted to the NPEW retail audience of over 35,000.

Expo West Virtual Event Week

• Opportunity for Company representative to join the emcee to kick off virtual session with a brief discussion and discuss Company’s involvement/thought leadership around category.
  • New Hope and Company to collaboratively structure kickoff discussion so it aligns with overall content/category presented at virtual session.
  • New Hope to provide direction and overview of technical details for Company to prepare prior to kickoff discussion.
  • Discussion limited to under ~ 3 minutes total in length.
• 30-minute virtual session to be filmed and produced by New Hope Network’s video production team to ensure a high-quality video experience.
  • The last 15-minutes of the session will be time to explore the virtual booth’s of the brands presented in the session.
• Company logo featured in virtual session video package.
• Verbal Company recognition from emcee during Retail Data & Insights category virtual session.
• Opportunity to have company representatives engage in the chat with attendees of the virtual session during the live instance.
• Retailer Data & Insights category virtual sessions will be available live and available on-demand in the NPEW Virtual platform during the entirety of the event week.

Post Event

• Co-branded custom 2-page downloadable PDF underwritten by Company.
  • Digital PDF content piece featuring Company logo highlighting key takeaways from virtual session.
    • Downloadable and hosted on newhope.com.
    • Marketed to NPEW retail audience and attendees of the virtual session post show.
    • Available to Company to re-leverage and utilize in an evergreen application.
  • (1) Dedicated post-show underwritten email targeting all the NPEW retail audience featuring Company logo for PDF Download.
  • Retailer Data & Insights category virtual session attendee lead data provided to Company for post-show lead follow up.
• Company to receive virtual event slide deck and recording.

Details:

• Retail Discovery Available Category Sessions:
  • Monday, May 24, 2021
    • Dairy/Alt Dairy 1:00–1:45pm MDT
    • Meat/Alt Meat 1:45–2:30pm MDT – SOLD
  • Tuesday, May 25, 2021
    • Supplements 1:00–1:45pm MDT
    • Personal Care 1:45–2:30pm MDT
  • Wednesday, May 26, 2021
    • Snacks 1:00–1:45pm MDT
    • Pantry Staples 1:45–2:30pm MDT
  • Thursday, May 27, 2021
    • Frozen 1:00–1:45pm MDT
    • Beverage 1:45–2:30pm MDT
• Conference Manager creates all content and chooses all presenter(s).
• Online recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, May 7, 2021.
• Exclusive marketing opportunity per category.

Is your company filled with a wealth of knowledge and a thought leader in the industry? If yes, then a Virtual Exhibitor Presented Seminar (EPS) is the perfect place for your company to share exciting new information and in-depth analysis on the topic of your choice in a 60-minute seminar. Help the Natural Products community learn more and grow with this opportunity!

Marketing Opportunity Inclusions:

• Recognition as a Natural Products Expo West Virtual Sponsor
  • Highlighted as a Sponsor, listed in all marketing pieces including: Website, Advertisements and the Natural Products Expo West Virtual Event platform during the event week.
  • Company logo featured on all virtual event sponsor appreciation advertising displayed within Natural Products Expo West Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.
  • 4 Priority points added.
• Production
  • Exhibitor Presented Seminar to be filmed and produced by New Hope Network’s video production team to ensure a high-quality video experience.
    • New Hope Network to provide virtual space and technical resources to film multiple company representatives and speakers from the comfort of their own space.
      • Opportunity for company to invite up to 5 speakers.
    • New Hope Network’s video production team to capture and edit final session.
      • Check out samples of past, high-quality pieces produced by this team! 
    • Upon company approval, New Hope Network to post final EPS video on the NPEW Virtual platform.
  • Video recording of Exhibitor’s seminar provided back to company to re-leverage and use in an evergreen application.
• Marketing & Logo Exposure
  • Exhibitor Presented Seminar title, description, speaker information, and Company logo listed on the Natural Products Expo West Virtual online schedule and NPEW Virtual platform agenda.
  • Seminar to be marketed as free to attend to all NPEW Virtual attendees.
    • In addition to traditional NPEW Virtual program marketing, Show Management to advertise EPS’ to attendees using the following methods:
      • Digital advertising on ExpoWest.com/virtual and Newhope.com.
      • Retargeting advertising across various webpages, strategically targeting registrants of NPEW Virtual.
      • Print advertising in the NPEW Natural Food Merchandiser edition (May edition.)*
• Company logo featured in EPS video package.
• Exhibitor Presented Seminars will be available live during your designated time slot and available on-demand in the NPEW Virtual platform during the entirety of the event week.
  • Opportunity to provide seminar slide deck for virtual attendees to download.
  • Opportunity to have company representatives engaging in the chat with attendees of the EPS during the live instance the session. 
• Leads
  • Virtual EPS attendee data provided to Company for post-show lead follow up.

Details:

• Seminar to be comprised entirely of exhibitor content.
  • Exhibitor is responsible for securing speakers and speaker deliverables to be available during a designated day to be filmed by Show Management.
  • All claims and content are subject to approval by New Hope Standards.
• Disclaimer included with promotion of seminar indicating that the content is provided by the exhibitor and may not reflect the views of New Hope Network.
• Online recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, April 16, 2021.
• Non-exclusive marketing opportunity.

*Based on date contracted.