Event: SupplySide West 2021

This concrete wall is located right in the middle of the expo hall - brand your company with a highly visible banner in this busy location!

Sponsorship Deliverables:

• This 60′ long area is designed for 10′ high, single-sided hanging banners. You can purchase a single, 10′ W x 10′ H banner or a double, 20′ W x 10′ H banner. Combine any of the banner locations to customize the banner position and size that is right for you!
• Each hanging banner is 10’ W x 10’ H and single-sided:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6

Sponsorship: 10′ W x 10′ H: $8,000

Sponsorship: 20′ W x 10′ H: $14,000

Help visitors navigate the show floor while receiving countless branding impressions! This exclusive opportunity is only available to one company – secure your sponsorship today!

Not Available – Subject to First Right of Renewal

Sponsorship Deliverables:

• Sponsor designed artwork on dedicated space hanging below each aisle sign
  • SupplySide West portion of aisle sign (top portion) will include the aisle number and the Title Sponsor logo
  • Sponsor can create one original design that promotes your company and drives traffic to your booth
  • We recommend including your company logo and booth number on your artwork
• Exact location of aisle signs highlighted in map below
• Total Aisle Sign Dimensions: 6’ W x 8’ H (double-sided)
• Sponsor Artwork Dimensions: 6’ W x 4’ H (double-sided)

This sponsorship is only available to exhibitors and does not include the Food ingredients North America and Modern Health aisles.

These ‘grab and go’ wipes with your four-color ad will be distributed in a bin with your custom graphics, located in one of the expo hall lobbies. Keep attendees germ-free with this unique sponsorship opportunity!

Sponsorship Deliverables:

• Full-pack antibacterial hand sanitizer wipes with your custom four-color label
  • Resealable packaging, includes 15 individual wipes at 70% ethyl alcohol content to kill 99% of germs. Meets FDA and CDC recommendations
• Sponsor creates custom artwork for decal on package design
• One distribution bin (for antibacterial wipes) with your custom artwork located in your choice of one of the lobbies:
  • Bayside C Lobby – Not Available – Subject to First Right of Renewal
  • Bayside F Lobby – Not Available – Subject to First Right of Renewal
• Custom artwork will be on all 5 panels of bin; each panel can be different graphics
• Quantity: 4,000
• Bins will be refilled throughout each expo hall day (2,000 per day)

Everyone who attends SupplySide West will be wearing a badge – you have the opportunity to brand the back of all badges with your custom artwork.

Sponsorship Deliverables:

• Brand the back of all badges with your custom 4-color artwork
• Badge Size: 4″ W x 12″ H
• Sponsor Artwork Size: 3″ W x 4″ H
  • High resolution at 300 dpi or higher
  • .jpg or .png file format preferred in addition to the vector file (.ai, .eps or .pdf)
• Pertinent show information will be included at the bottom of each back of badge

Offer attendees the convenience of checking their bags prior to walking around the expo hall! This service is complimentary to all show participants and they will have you to thank!

Sponsorship Deliverables:

Pre-Show

• Sponsor recognition within the schedule included on the SupplySide West website, Show Guide and mobile app
• Baggage Check hours and location will be called out on the FAQ and Resources page of the SupplySide West website with sponsor recognition
• Baggage Check will be promoted to pre-registered attendees in emails with other relevant show information
• Baggage Check will be promoted within the Show Guide, which is distributed at the show

On-Site

• Baggage Check will be open on Wednesday, October 27 from 7am-6pm and Thursday, October 28 from 7am-6pm
• Mandalay Bay bellmen will staff Baggage Check
• Sponsor logo on signage at Baggage Check entrance located in Lower Level, South Pacific E
• Sponsor logo on signage promoting Baggage Check in customer service area
• Sponsor logo on Baggage Check directional signage in high-traffic areas of the show
• Sponsor logo on rip tickets given to those attendees who check their bags
• Sponsor recognition in social media post on LinkedIn and Twitter promoting Baggage Check
• Sponsor recognition in push notification promoting Baggage Check in SupplySide West mobile app

Brand your company in the Bayside Foyer, a high-traffic area where everyone must walk through to arrive at the Expo Hall. 

Sponsorship Deliverables:

• Your custom artwork on a 15’ W x 10’ H double-sided banner located in the Bayside Foyer
  • B1 – SOLD
• Your custom artwork on a 20’ W x 4’ H double-sided banner located in the Bayside Foyer
  • B2 – SOLD
  • B3 – Not Available – Subject to First Right of Renewal
  • B4 – Not Available – Subject to First Right of Renewal
  • B5 – Not Available – Subject to First Right of Renewal
  • B6 – Not Available – Subject to First Right of Renewal
  • B7 – SOLD
  • B8 – Not Available – Subject to First Right of Renewal
  • B9 – SOLD

Sponsorship: B1 at $16,500

Sponsorship: B2-B9 at $12,500 each

Looking for meeting space? Boardrooms are the highest tier of room rental, with the nicest interior and presentation for private meetings.

Sponsorship Deliverables:

• Boardrooms are the highest tier of room rental, with the nicest interior and presentation for private meetings
• These rooms come fully equipped with state-of-the-art furniture and are only available to a few companies
  • Each boardroom comes with a built-in conference table and executive chairs
  • Furniture or room-sets are not adjustable

Mandalay Bay Boardrooms

• Conference style, accommodates 12-16 people, located in the North Convention Center meeting space
  • Captains Boardroom
    • Monday, October 25, 2021
    • Tuesday, October 26, 2021
    • Wednesday, October 27, 2021
    • Thursday, October 28, 2021
    • Friday, October 29, 2021
  • Magellan Boardroom
    • Sunday, October 24, 2021
    • Monday, October 25, 2021
    • Tuesday, October 26, 2021
    • Wednesday, October 27, 2021
    • Thursday, October 28, 2021
    • Friday, October 29, 2021
• Conference style, accommodates 18-20 people, located in the South Convention Center meeting space
  • Admirals Boardroom
    • Monday, October 25, 2021
    • Tuesday, October 26, 2021
    • Wednesday, October 27, 2021
    • Thursday, October 28, 2021
  • Outriggers Boardroom
    • Monday, October 25, 2021
    • Tuesday, October 26, 2021
    • Wednesday, October 27, 2021
    • Thursday, October 28, 2021
  • Voyager Boardroom
    • Monday, October 25, 2021
    • Tuesday, October 26, 2021
    • Wednesday, October 27, 2021
    • Thursday, October 28, 2021

Delano Boardroom

• Conference style, accommodates 12 people, located on the 3rd floor of the Delano Hotel
  • Sienna Boardroom
    • Monday, October 25, 2021
    • Tuesday, October 26, 2021
    • Wednesday, October 27, 2021
    • Thursday, October 28, 2021
    • Friday, October 29, 2021

Sponsorship: $8,000 per day / $14,000 for 2 days

This individual sponsorship does not include sponsor benefits.

Extend your valuable exhibit space out into the aisle! Get creative and stop buyers in their tracks.

Sponsorship Deliverables:

• Your custom artwork on an 8’ W x 4’ H full-color carpet sticker that extends into the aisle right in front of your booth

This individual sponsorship does not meet the minimal spend to receive sponsor benefits.

Sponsor a Breakfast or Lunch Brief to showcase scientific insights around a featured ingredient of your focus. These briefs offer a setting for you to buy a breakfast or lunch for up to 40 industry executives interested in learning more about your products and services.

Breakfast Briefs: 9-10am

• Wednesday, October 27
• Thursday, October 28

Lunch Briefs: Noon-1pm

• Wednesday, October 27
• Thursday, October 28

Sponsorship Deliverables:

Pre-Show

• Sponsor recognition within the schedule included on the SupplySide West website, Show Guide and mobile app
• Sponsor recognition within online registration where visitors can sign up for the session; registration is limited to 40 visitors
• Sponsor recognition in dedicated email about Brief session to targeted audience
  • Sponsor will receive a demographics check list to select business types from our database to target in marketing efforts to visitors
  • Sponsor may provide a list of competitors that Show Management will monitor against registrants to ensure these companies are not in attendance
• Sponsor will receive a list of pre-registered Brief participants

On-Site

• Breakfast or Lunch will be provided for up to 40 participants
• Hour-long session will consist of a 30-40-minute presentation by sponsoring speaker(s), followed by a Q&A
• Sponsor is responsible for providing the speakers and moderator
• Sponsored session may feature one to two expert speakers identified and invited by the sponsor; suggestions include a researcher providing insights into the latest ingredient science and/or a formulator on the application considerations
• Meeting room will include basic A/V package: podium with microphone, clip-on microphone, LCD projector and projector screen
• Mobile badge scanner utilized to capture contact information of participants attending your session
• Sponsor logo recognition included on on-site signage outside of the session room
• Sponsor may distribute marketing materials at sponsored session

Post-Show

• Sponsor to receive list of Brief participants with complete contact information, excluding those who have opted out of Informa’s privacy policy

Increase your presence at SupplySide West and Food ingredients North America with a conference room off the show floor.

Sponsorship Deliverables:

• Conference rooms of different sizes are available in Mandalay Bay meeting space (North Convention Center, Lower Level and South Convention Center, Level 3) and Delano meeting space (3rd Floor)
• Food & Beverage and Audio Visual are available – orders and payment are the responsibility of the customer
• Rooms are available for rental by the day (Monday, October 25 – Thursday, October 28)

Sponsorship: $5,000 per day / $9,000 for 2 days

This individual sponsorship does not include sponsor benefits.

Receive countless impressions with one of these high-traffic opportunities.

Sponsorship Deliverables:

• Your custom artwork on a 20’ W x 4’ H double-sided banner located above the walkway to the Convention Center
• Location:
  • C1 – SOLD
  • C2 – SOLD

Brand your company on these highly visible columns as attendees walk from the resort to the expo hall!

Sponsorship Deliverables:

• Your custom artwork on four columns facing attendees as they walk from the resort to the Convention Center
• Artwork Details:
  • Column 1: 30-1/2” W x 71-5/16” H
  • Column 2: 37-3/4” W x 163-31/32” H
  • Column 3: 37-3/4” W x 167-15/16” H
  • Column 4: 37-3/4” W x 167-15/16” H

Be part of the largest advertising graphic opportunity on display at SupplySide West and Food ingredients North America. The location is along the highly trafficked convention center walkway. This year is the first time SupplySide West has been able to offer this opportunity - don't miss out!

Not Available – Subject to First Right of Renewal

Sponsorship Deliverables:

• Your custom artwork on a 29’ W x 19 ’H single-sided wall cling located just past Border Grill in the Convention Center Walkway

A custom booth reception is your opportunity to network with present and future clients in the convenience of your booth during show hours. Your party will be promoted and coordinated by SupplySide Show Management and served by Mandalay Bay attendants. You can enjoy your choice of food and beverage with clients while discussing new business.

Sponsorship Deliverables:

• Custom reception at your booth for 1.5 hours on the date/time of your choice during expo hall hours
• Your choice of the following:
  • 50 bottles of wine (25 Cabernet, 25 Chardonnay)
  • 50 bottles of champagne
  • Keg of domestic beer with 12 bottles of Cabernet and 12 bottles of Chardonnay
• Your choice of the following:
  • Assorted cheese & cracker platters
  • Assorted vegetable crudités
  • Custom sheet cake with your company logo
• Attendant(s) at the booth to serve food & beverage for duration of the party
• Custom napkins with your 1 or 2-color company logo
• Digital signage promoting the party in a high-traffic area of the show, including all booth reception sponsors
• Call-out with sponsor logo recognition, party date/time and booth location on the printed expo hall map within the Show Guide, distributed on-site
• Sponsor recognition in social media post on LinkedIn and Twitter promoting all sponsored booth receptions
• Sponsor recognition in push notification promoting all sponsored booth receptions in SupplySide West mobile app
• A photographer will visit your booth during the reception to capture photos of the event

Sponsorship: Choice of beverage with custom sheet cake: $13,000

Sponsorship: Choice of beverage with cheese & crackers or vegetable crudités: $17,000

The SupplySide West website provides an ideal display platform to communicate with product manufacturers about the most innovative ingredients and formulation solutions.

Sponsorship Deliverables:

• Rotating advertisements in all show site banner positions:
  • One Leaderboard Banner (720×90)
    • Positioned at the top and bottom of the SupplySide West 2021 show website
    • Ad hyperlinks to preferred URL
  • Three Rectangle Banners (300×250)
    • Positioned throughout the SupplySide West 2021 show website
    • Ad hyperlinks to preferred URL
  • Duration: July 1, 2021 – October 31, 2021

This individual sponsorship does not include sponsor benefits.

This year we will have digital badges, instead of printed badges and everyone who attends SupplySide West & Food ingredients North America will have one. This exclusive opportunity allows you to brand all digital badges with your custom artwork. Secure your sponsorship today!

Sponsorship Deliverables:

• Sponsor’s choice of your custom artwork or company logo on all visitor and exhibitor digital badges
• Attendee details and unique QR code are included on each digital badge  
• Digital badge size:
  • 375pt x 98pt (apple), 1032 pt x 336pt (google)
• Sponsor artwork size:
  • 225pt x 98pt (apple), 610pt x 336pt (google)

Promote your company with custom-designed artwork on this digital advertising sign! There are 20 spots available with this sponsorship and they will go fast, reserve your spot today!

Sponsorship Deliverables:

• Your custom artwork displayed on two digital kiosks
  • Sponsor can create one original design to be displayed on both kiosks
• Digital kiosks will rotate ad images at regular intervals
  • Rotating ads will include other sponsor ads
• Digital kiosks will be located in the Bayside Foyer
•  Digital kiosk artwork specs:
  • 1920px H x 1080px W, vertical
  • 16:9 ratio
  • .jpg

This individual sponsorship does not meet the minimal spend to receive sponsor benefits.

Do you have a product sample or company branded item that you want distributed to visitors outside of just your booth? The Distribution Bin sponsorship is your solution!

Sponsorship Deliverables:

• Two distribution bins with your custom artwork located in your choice of one of the lobbies:
  • Bayside C Lobby – Not Available – Subject to First Right of Renewal
  • Bayside F Lobby – Not Available – Subject to First Right of Renewal
• Custom artwork will be on all 5 panels of bin; each panel can be different graphics
• Sponsor to provide 6,000 items to be evenly distributed between two bins
  • If the product is food or beverage, it must be single-serve and approved sample size
  • Item must be pre-approved by Show Management
• Bins will be refilled throughout the show day(s) until product supply runs out
• One representative from each sponsoring company may distribute product at one of the two locations from 9am-Noon on both expo hall days

Sponsorship: $6,000 per lobby; $10,000 for both lobbies

Sponsor the sounds of SupplySide West and Food ingredients North America! A professional DJ will entertain attendees to liven up the show and put a little more pep in everyone's step.

Sponsorship Deliverables:

• A professional DJ will entertain attendees and liven up the show
• Dates/Times:
  • October 27 | 9am – 6pm
  • October 28 | 9am – 5:30pm
• DJ will be located in a high-traffic area of the show
• Sponsor recognition included on the DJ booth counter
• Next to the DJ booth is a 10’ W x 8’ H fabric banner with custom sponsor artwork
• DJ location will receive a call-out with sponsor logo recognition on the printed expo hall map distributed on-site
• Sponsor recognition in social media post on LinkedIn and Twitter promoting the DJ

Sponsorship Deliverables:

• 65 reserved highboy tables (42” H x 36” D) placed along all major cross aisles
• Each table will be draped with a custom tablecloth, provided by sponsor
• Tablecloth design must be approved by Show Management
• Additional cleaning measures may be applied to this sponsorship pending Health & Safety protocols

The Education Lounge serves as a gathering place for visitors participating in SupplySide's content program. Offer these visitors a place to rest their feet in between education sessions by sponsoring the Education Lounge!

Sponsorship Deliverables:

Pre-Show

• Sponsor recognition of the Education Lounge in education program email sent to pre-registered visitors

On-Site

• Education Lounge will be open October 26-28, 2021 from 8am-5pm each day
• Education Lounge will receive a call-out with sponsor logo recognition on the printed expo hall map within the Show Guide
• Education Lounge will receive a call-out with sponsor logo recognition on the map included in the education program material
• Sponsor logo on Education Lounge signage located in North Convention Center, Lower Level where all SupplySide Education takes place
• Two (2) meter boards with sponsor’s custom artwork placed in the Education Lounge
• Coffee and tea will be provided in the Education Lounge
  • All beverages in Education Lounge will be promoted as “Brought to you by (your company)”
  • 1 or 2-color company logo on napkins at beverage stations
• Sponsor can provide literature or promotional items to be distributed in Education Lounge
  • SupplySide encourages underwriters to distribute literature digitally, both as a means of sustainability efforts and reducing health & safety risks
• Sponsor recognition in social media post on LinkedIn and Twitter promoting the Education Lounge

Promote your company, products and services to registered visitors while they’re already planning their show schedule!

Sponsorship Deliverables:

• Your choice of one-time scheduled SupplySide West email to pre-registered visitors to promote your company
  • Scheduled emails will contain other relevant show information to help visitors prepare for the show
  • Email deployment limited to three (3) sponsors. Sponsor message will either be exclusive company description in the email or one of three descriptions (dependent on sale of 2nd and 3rd messages available per email)
• Company promotion will include:
  • Up to 75-word description from sponsor to promote your company / products / services
  • Headline of message
  • Booth number
  • Sponsor logo
  • Hyperlink to “Learn More” which takes visitors to sponsor’s company page of SupplySide Network 365 or company website
• Email Schedule:
  • 9/8/2021
  • 9/15/2021
  • 9/22/2021
  • 9/29/2021
  • 10/6/2021
  • 10/13/2021
  • 10/20/2021

Sponsorship: 9/8 – 9/22 Emails: $3,000

Sponsorship: 9/29 – 10/20 Emails: $4,000

This individual sponsorship does not meet the minimal spend to receive sponsor benefits.

All visitors will walk through the expo hall lobbies. Brand your company in some of the most high traffic locations of the show!

Sponsorship Deliverables:

• Your custom artwork on a back-lit horizontal panel within one of the expo hall lobbies. Each panel is 77-1/2″ W x 35-3/8″ H and is single-sided
• Charging stations are included on tops of panels for visitors to power up their devices
• Location:
  • Bayside C Lobby
    • P1
    • P2
    • P3
    • P4
  • Bayside F Lobby
    • P5
    • P6
    • P7
    • P8

Sent to 32,000 individuals, your brand is sure to get great recognition leading up to the show. Spark visitor interest long before they arrive at your booth!

Sponsorship Deliverables: 

• SupplySide West 2021 Expo Preview: 
  • Mailed to 32,000 individuals 12 weeks before the show 
  • Includes a complete exhibitor list 
  • Details education and content activities during the conference 
  • Includes an Agenda At-A-Glance 
• Ad Sizes Available: 
  • Full Page 
  • 1/2 Page 
• Ad Reservation: 7/7/21
• Material Deadline: 7/8/21

This individual sponsorship does not include sponsor benefits. Sponsorship pricing varies, please Contact Sales for more information.

Visitors are always looking to meet with new exhibitors when attending a trade show. With the Featured New Exhibitor Spotlight program, you can stand out and create a strong presence at the show and drive traffic to your booth.

Sponsorship Deliverables:

• A section in the Show Guide will highlight all Featured New Exhibitor Spotlight participating companies including sponsor logos and booth numbers
• Booth locations of participating companies will receive a call-out on expo hall map within the Show Guide
• Participating companies will be highlighted as a featured new exhibitor within the exhibitor listing in the Show Guide and the mobile app
• A 4’ W x 2’ H floor sticker will be placed in front of your booth indicating your participation in the Featured New Exhibitor Spotlight program
• PLUS – receive a mobile app enhanced floorplan listing ($500 value)

This individual sponsorship does not meet the minimal spend to receive sponsor benefits.

Help visitors navigate Food ingredients North America while receiving countless branding impressions! This exclusive opportunity is only available to one company – secure your sponsorship today!

Not Available – Subject to First Right of Renewal

Sponsorship Deliverables

• Sponsor designed artwork on dedicated space hanging below each aisle sign
  • Food ingredients North America portion of aisle sign (top portion) will include the aisle number
  • Sponsor can create one original design that promotes your company and drives traffic to your booth
  • We recommend including your company logo and booth number on your artwork
• Exact location of aisle signs highlighted in map below
• Total Aisle Sign Dimensions: 6’ W x 8’ H (double-sided)
• Sponsor Artwork Dimensions: 6’ W x 4’ H (double-sided)

This sponsorship is only available to exhibitors and does not include aisles outside of Food ingredients North America.

These banners suspended from the expo hall ceiling offer a large branding opportunity for one company within the aisle of Food ingredients North America. Receive countless impressions as visitors walk Food ingredients North America!

Not Available – Subject to First Right of Renewal

Sponsorship Deliverables:

• Your custom artwork on (8) 5′ W x 8′ H double-sided hanging banners located in the main cross aisle of Food ingredients North America
• Each banner is positioned perpendicular from the other for maximum exposure
• Sponsor can create one original design that promotes your company drives traffic to your booth
• Exact location of hanging banners highlighted in map below

This sponsorship is only available to exhibitors and does not include main cross aisle banners outside of Food ingredients North America.

All visitors who indicate this is their first time to the show during registration will be invited to attend this exclusive event, where they can meet with various members of the SupplySide West management team, Industry Rockstars and other first-time visitors. Plus, those registered will get the lowdown on making the most of their SupplySide West experience. As the sponsor, you will have the opportunity to meet and greet with new customers before they even enter the show floor in an intimate and unique setting!

Date/Time: Tuesday, October 26, 2021 from 5-7pm

Location: Border Grill at Mandalay Bay

Sponsorship Deliverables:

Pre-Show

• First-Time Visitor Reception will be an item available for purchase within online registration. Sponsor text recognition included
  • Attendance limited to first-time visitors only 
• Sponsor recognition within the schedule included on SupplySide West website, Show Guide and mobile app 
• Sponsor recognition in email promotion to first-time pre-registered visitors promoting the First-Time Visitor Reception  

On-Site

• First-Time Visitor Reception will take place the evening before the expo hall opens
• The reception will include a hosted bar & hors d’oeuvres inside the event space
• A representative from sponsoring company has an opportunity to welcome visitors to the reception
• SupplySide Show Management will be scanning digital badges of visitors at check-in
• Sponsor logo on signage promoting the reception within and outside of event space
• Custom napkins with your 1 or 2-color company logo used at reception
• Sponsor can distribute literature or promotional item on designated tables within the event space
  • Item must be pre-approved by Show Management
  • SupplySide encourages sponsor to distribute literature digitally, both as a means of sustainability efforts and reducing health & safety risks
• Sponsor recognition in social media post on LinkedIn and Twitter promoting the First-Time Visitor Reception

Post-Show

• Sponsor will receive photos from the First-Time Visitor Reception
• Sponsor will receive complete contact information of visitors at event, excluding those who have opted out of Informa’s privacy policy

Stay connected to the Food & Beverage industry with unique marketing opportunities across digital media.

Searching for more ways to stay connected to the food & beverage industry? Check out advertising options from Food & Beverage Insider. Food & Beverage Insider leads CPG brands from ideation through manufacturing, supporting the development of clean label, natural and healthy food and beverage products. Food & Beverage Insider provides in-depth data and analysis of the markets and is the source for the latest on ingredients, formulation, supply chain and regulatory issues affecting product innovation. As an official content provider for SupplySide and Food ingredients North America, Food & Beverage Insider connects ingredient suppliers with CPG food & beverage executives.

Explore opportunities in:

• Digital Advertising
• Custom Content Marketing

*Opportunity pricing varies, please contact Sales for more information 

Like a trail of breadcrumbs, eye-catching floor stickers guide visitors to your booth from the entrance of the expo hall!

Sponsorship Deliverables:

• Your custom artwork on 1’ W x 2’ H footprints guiding visitors to your booth. Create up to four (4) original designs
• Quantity: 40

Sponsorship: $8,500 for 40; $1,500 for each additional 10 footprints

Speaking at business meetings can leave your mouth dry and your lips chapped! Visitors will be thankful for these handy lip balms, which are imprinted with your logo and distributed in a bin in the expo hall lobby with your custom graphic.

Sponsorship Deliverables:

• Sponsor to supply 6,000 lip balms to be evenly distributed in Lobby C and Lobby F
  • Lip balm must be pre-approved by Show Management
• Two distribution bins (for lip balms) with your custom artwork located in both lobbies
• Custom artwork will be on all 5 panels of bin; each panel can be different graphics
  • Exact location of distribution bins highlighted in map below
• Bins will be refilled throughout the show day(s) until product supply runs out

Sponsorship: $8,000 per lobby, $10,000 for both lobbies

Receive countless impressions in the expo hall lobbies! Everyone passes through these areas when they enter and exit the show floor.

Sponsorship Deliverables:

• Your custom artwork on an 8’ W x 12’ H double-sided banner located in one of the expo hall lobbies
• Location:
  • Bayside C Lobby
    • L1
    • L2
    • L3
    • L4
    • L5
  • Bayside F Lobby
    • L6
    • L7
    • L8
    • L9
    • L10

Make a big splash and welcome visitors to the show with your eye-catching column wrap in one of the expo hall lobbies. The location and size of these graphics are a great way to grab visitor's attention, promote your brand and remind them of your booth location.

Sponsorship Deliverables:

• Your custom artwork on a four-sided column wrap in one of the expo hall lobbies
• Location:
  • Bayside C Lobby
    • Position 3
      • Each panel is 86 3/8″ W x 120″ H and is single-sided
      • Includes access panels for an electrical panel and a fire extinguisher
      • Sponsorship: $14,000
  • Bayside F Lobby
    • Position 1
      • Front and back panels are 86 3/8″ W x 120″ H and are single-sided
      • Side panels are 58 1/2″ W x 120″ H and single-sided
      • Sponsorship: $11,000
    • Position 2
      • Each panel is 58 1/2″ W x 120″ H and is single-sided
      • Sponsorship: $10,000

These hanging banners suspended from the expo hall ceiling offer large branding opportunities for two companies across the main cross aisle of the show floor. Receive countless impressions as visitors walk the expo hall floor!

Sponsorship Deliverables:

• Your custom artwork on (10) 5′ W x 8′ H double-sided banners located in the main cross aisle of the show floor
  • Cross Aisle A – Not Available – Subject to First Right of Renewal
  • Cross Aisle B – Not Available – Subject to First Right of Renewal
• Each banner is positioned perpendicular from the other for maximum exposure
• Sponsor can create one original design that promotes your company drives traffic to your booth
• Exact location of hanging banners highlighted in map below

This sponsorship is only available to exhibitors and does not include the Food ingredients North America cross aisle.

Brand your company with your logo on the floorplan of the official SupplySide West mobile app.

Sponsorship Deliverables:

• Your company logo will be displayed in your booth space on the interactive floor plan of the mobile app
  • When clicked, the user will be taken to your exhibitor listing (SupplySide Network 365 company page)
    • Exhibitor Listing includes header image or video, banner advertisement, contact information and company description, ingredients and services, documents, team members and more
• Available on all iOS, Android and Web Mobile versions

This individual sponsorship does not meet the minimal spend to receive sponsor benefits.

Reach a targeted audience of health & nutrition professionals with unique marketing opportunities across digital media.

Looking for more ways to reach a targeted audience of health & nutrition professionals? Check out advertising options from Natural Products Insider. Natural Products Insider leads CPG brands from ideation through manufacturing, supporting the development of innovative, healthy and compliant products in the dietary supplement, functional food and beverage, and sports nutrition industries. Natural Products Insider helps companies understand the supply, formulation, science and regulatory considerations affecting the healthy and better-for-you CPG market. As an official content provider for SupplySide, Natural Products Insider connects ingredient buyers and suppliers with executives across the health and nutrition marketplace.

Explore opportunities in:

• Digital Advertising
• Custom Content Marketing

*Opportunity pricing varies, please contact Sales for more information 

Get your products noticed in these highly visible showcases! Each company receives an individual display case for product and literature display. These will be located in a high-traffic area of the show.

Sponsorship Deliverables:

Pre-Show

• New Products Zone will be a show feature within the schedule of the SupplySide West website — participating companies will receive sponsor recognition
• New Products Zone will be promoted in email promotion with other relevant show information
• Sponsor logo recognition included in a half page ad within the Show Guide promoting the New Products Zone

On-Site

• Sponsor receives individual display case to display new ingredient/product – approximately 12” W x 12” D x 16” H of cubic space to use
  • Sponsor to display only one (1) ingredient/product per display case
• Each company’s display case will include a product information card that contains your company logo, product name, description and booth number
• Sponsor recognition in push notification in SupplySide West mobile app promoting the New Products Zone
• Sponsor recognition in social media post on LinkedIn and Twitter promoting the New Products Zone
• New Products Zone will be a feature within the schedule in the mobile app
• New Products Zone location will receive a call-out on the printed expo hall map distributed on-site

Virtual

• “2021 Product Launch” will be a filter at the top of the Ingredients & Services page of SupplySide Network 365
• Your featured ingredient/service will be included in the 2021 Product Launch filter through the end of the year, including all participating sponsors
  • Ingredient/service redirects to your detailed product page, which also links to your company page within SupplySide Network 365
    • Detailed product page includes product name, image, information, filters and more
• New product launches will be called out in the SupplySide Network 365 weekly e-newsletters, sent to all registered members

New products or new ingredients introduced less than twelve months prior to the show qualify to be included in the New Products Zone.

Sponsor is responsible for bringing ingredient/product with them to show-site and placing product in display case between the hours of 1-5pm on Tuesday, October 26, 2021, located near the exhibitor services center in the expo hall.

This individual sponsorship does not meet the minimal spend to receive sponsor benefits.

Stand out among competitors as the leader in your category at SupplySide West and Food ingredients North America! With the continuous growth of the show, it is important that you not just have a presence, but demonstrate your dominance in front of potential customers who are trying to find you. The Official Sponsor program will showcase your company as the front-runner in your service, solution or ingredient, with pre-show exposure, onsite branding and ongoing post-event recognition.

Sponsorship Deliverables

Pre-Show

• Recognition as the Official (Category) Sponsor along with company logo on SupplySide West website  
• Landing page on SupplySide West website highlighting all Official Category Sponsors with company logo, description and booth number 
• Recognition as the Official (Category) Sponsor in the Expo Preview 
• Email campaign to SupplySide West pre-registered attendees highlighting all Official Category Sponsors
• Sponsor promotional ad on Natural Products Insider and Food & Beverage Insider websites during the month leading up to the show  

On-Site

• Ad highlighting all Official Category Sponsors in the Show Guide, which is distributed on-site 
• Recognition as the Official (Category) Sponsor in SupplySide West mobile app 
• Push notification promoting all Official Category Sponsors in SupplySide West mobile app 
• Sponsor recognition in social media post on LinkedIn and Twitter promoting all Official Category Sponsors  
• Prominent signage in a high traffic area with company logo, booth number and recognition as the Official (Category) Sponsor  
• 8’ W x 4’ H booth extender in front of your booth with recognition as the Official (Category) Sponsor 
• PLUS – Mobile App Enhanced Floorplan Listing

Post-Show

• A Marketing & Sponsorship Report will be provided with data relating to Official Category Sponsorship exposure at SupplySide West 

Keep visitors charged up and connected while driving traffic to your booth and branding your company! This exclusive sponsorship allows visitors to continue doing business while securely charging their devices, keeping your brand top of mind.

Sponsorship Deliverables:

• Portable chargers with your custom artwork available on display for visitors in high-traffic areas of the show
  • (5) charging bays (which hold the portable chargers) will be displayed on tabletops in the Bayside Foyer, Bayside C Lobby and Bayside F Lobby
  • Each charging bay includes (8) portable chargers
• Sponsor logo recognition included on tablecloths at each charging station
• SupplySide team will staff and monitor the charging stations
• Sponsor can provide literature or promotional items to be distributed at each charging station
  • SupplySide encourages underwriters to distribute literature digitally, both as a means of sustainability efforts and reducing health & safety risks
• Charging station locations will receive a call-out with sponsor logo recognition on the printed expo hall map within the Show Guide, distributed on-site

Everyone needs something to write notes on! Leave a lasting impression throughout the show by sponsoring recycled notepads and pens that are handed out in a high-traffic area of the show.

Sponsorship Deliverables:

• Your one-color design will be imprinted on recycled notepads
  • Notepad size: 3 1/4″ W x 5 1/4″ H
  • Sponsor’s imprint area: 2 1/4” W x 2” H and screen printed (black only)
• Sponsor’s choice of notepad color: Natural/Green, Natural/Blue, Natural/Black
• Notepads include 50 sheets of recycled lined paper
  • Each page will contain a recycled symbol
• Notepads include a matching recycled paper pen and elastic band to keep pad secure
• Notepads will be distributed in distribution bin with your custom artwork in a high traffic area of the show
  • Custom artwork will be on all 5 panels of bin; each panel can be different graphics
  • Bin will be refilled throughout the show day(s) until notepads run out

Reach visitors before the show by including your advertisement in registration confirmation emails that are sent to all registered attendees. This exclusive opportunity is only available to one company – secure your sponsorship today!

Not Available – Subject to First Right of Renewal

Sponsorship Deliverables:

• Exclusive sponsor advertisement appears at the top of registration confirmation emails sent to attendees (visitors and exhibitors)
  • Email is sent at the time of registration and the week before the event
• When sponsor ad is clicked, user is taken to a landing page of sponsor’s choice
  • Sponsor to provide their own tracking link in the URL or embedded pixel for external tracking
• Please submit artwork that is 600 pixels W x 150 pixels H; accepted file formats: .png (preferred) and .jpg accepted

NEW this year - badges are going digital! Prior to the show you will receive an email and/or SMS message with your unique digital show badge to access the event. Don't have a smartphone or need help with your digital badge? No worries. Our onsite Registration counters will be available for digital badge assistance. Don't miss the opportunity to be the exclusive sponsor of the Registration area!

Not Available – Subject to First Right of Renewal

Sponsorship Deliverables:

Pre-Show

• Sponsor recognition within the schedule included on the SupplySide West website, Show Guide and mobile app
• Sponsor recognition in confirmation email sent to all pre-registered visitors

On-Site

• Sponsor logo recognition within the Show Guide detailing registration location & hours
• Sponsor logo recognition on entrance banner outside of registration area
• Sponsor logo on signage in registration area
• Three (3) double-sided meter board ads in registration area with your custom artwork

When visitors complete their show registration, they will see your downloadable sponsor material.

Sponsorship Deliverables:

• Your PDF or video file, sponsor logo, and booth number will be prominently displayed on the online Registration Final Confirmation Page
  • Visitors will see your downloadable material here
  • Video file must be a link, hosted on a public channel such as YouTube or Vimeo. MP4 video files are not accepted
• Only available to four companies

This individual sponsorship does not meet the minimal spend to receive sponsor benefits.

More than 90% of SupplySide West and Food ingredients North America visitors will pre-register for the show. Guide them through the online registration process with your custom advertisement from start to finish.

Not Available – Subject to First Right of Renewal

Sponsorship Deliverables:

• Exclusive sponsor advertisement appears at the top of each page in the online registration process
• When sponsor ad is clicked, user is taken to a landing page of sponsor’s choice
  • Sponsor to provide their own tracking link in the URL or embedded pixel for external tracking
• Please submit artwork that is 728 pixels W x 90 pixels H; accepted file formats: .png (preferred) and .jpg accepted

Own the throne! Promote your products and company in a location with guaranteed visitor traffic!

Restroom STALL Advertising – SOLD

Sponsorship Deliverables:

• 12″x 12″ square graphics with your custom artwork placed on the stall doors and above urinals of the restrooms
• 8 different restroom locations inclusive of both men’s and women’s restrooms

Sponsorship: $17,000

Restroom MIRROR Advertising

Sponsorship Deliverables:

• Rectangle graphics with your custom artwork placed across the tops of mirrors in the restrooms
• 8 different restroom locations inclusive of both men’s and women’s restrooms

Sponsorship: $11,000

These eye-catching, revolving structures offer you three graphic opportunities to brand your company and promote your message. This popular sponsorship will sell out quickly, so reserve your spot today!

Sponsorship Deliverables:

• Your custom artwork on a rotating kiosk located in a high-traffic area of the show
• Rotating kiosk includes three back-lit graphic panels. Each panel is 36 5/16” W x 55 5/16” H and is single-sided
• Location:
  • K1 – Not Available – Subject to First Right of Renewal
  • K2 – Not Available – Subject to First Right of Renewal
  • K3 – Not Available – Subject to First Right of Renewal
  • K4 – Not Available – Subject to First Right of Renewal
  • K5 – Not Available – Subject to First Right of Renewal
  • K6 – Not Available – Subject to First Right of Renewal
  • K7
  • K8

Meet with your clients conveniently on the show floor, without ever leaving the expo hall.

Sponsorship Deliverables:

• Two (2) starbase tables, 40″ round x 30″ H
• Six (6) padded chairs
• One (1) black skirted table
• Locking door
• Carpet 
• Company logo on sign next to door  
• Two-day room rental (October 27 & 28) 
• One (1) wastebasket  
• Porter service included
• One (1) promo code for four (4) Visitor Expo Only passes
  • Promo codes will be provided after June 2021

This individual sponsorship does not include sponsor benefits.

Sponsorship Deliverables:

• Show Guide
  • Logo on Front Cover
  • Back Cover Full-Page Ad
  • Logo and booth number on every spread
• Expo Hall Map (removable piece glued into Show Guide)
  • Logo on Front Cover
  • Booth call-out on floor plan inside map

Tell your story. Discuss innovation. Share intelligence. Promote your product. These 20-minute sessions located in the Supplier Presentation Theater give you an opportunity to speak to visitors about your science, products and marketing findings. Located on the show floor, these presentations are free for all SupplySide West & Food ingredients North America participants to attend. Book your spot today!

Sponsorship Deliverables:

Pre-Show

• Supplier Presentation Theater will be promoted within the Events & Show Features in the Expo Preview
• Supplier Presentation Theater will be promoted within the schedule of the SupplySide West website — participating companies will receive sponsor recognition
• Supplier presentation schedule details will be promoted to pre-registered visitors in a dedicated email
• Supplier Presentation Theater will be promoted in email promotion with other relevant show information
• Sponsor will be provided with an information kit that contains helpful information to prepare for the presentation, along with helpful tools to promote and market your presentation to drive attendance

On-Site

• Speaking opportunity in a presentation format at one of the Supplier Presentation Theaters, located on the show floor
  • Seating capacity for 40 people within each Supplier Presentation Theater
• Theaters will include basic A/V package: podium with microphone, clip-on microphone, LCD projector and projector screen
• Mobile badge scanner utilized to capture contact information of participants attending your presentation
• Sponsor recognition and presentation details included on on-site signage for the Supplier Presentation Theater
• Supplier presentation title and sponsor logo included within a digital brochure dedicated to the Supplier Presentation Theater
• Sponsor recognition in social media post on LinkedIn and Twitter promoting the Supplier Presentation Theater
• Presentation details will be promoted within the SupplySide West mobile app
  • Sponsor can provide supporting literature to include with presentation details in the mobile app
• Full page ad in Show Guide promoting all Supplier Presentation Theater sponsors, distributed on-site

Post-Show

• Sponsor to receive list of presentation participants with complete contact information, excluding those who have opted out of Informa’s privacy policy

ADD-ON: Virtual Component ($2,000 per 20-minute session)

• Sponsor will receive an .mp4 video file of your recorded presentation and will be added to SupplySide Network 365 content within 2 weeks after the show
• Your recorded presentation will be promoted to the SupplySide audience during a recap week on SupplySide Network 365 after the event

Supplier Presentation Theater Schedule

DAY 1: Wednesday, October 27, 2021 — Expo Hall Hours: 10am – 5:30pm

Theater A – Booth #3077

• 11:00 – 11:20am – Not Available – Subject to First Right of Renewal
• 11:35 – 11:55am – Not Available – Subject to First Right of Renewal
• 12:10 – 12:30pm – Not Available – Subject to First Right of Renewal
• 12:45 – 1:05pm – Not Available – Subject to First Right of Renewal
• 1:20 – 1:40pm – Not Available – Subject to First Right of Renewal
• 1:55 – 2:15pm – Not Available – Subject to First Right of Renewal
• 2:30 – 2:50pm – Not Available – Subject to First Right of Renewal
• 3:05 – 3:25pm – Not Available – Subject to First Right of Renewal
• 3:40 – 4:00pm – Not Available – Subject to First Right of Renewal
• 4:15 – 4:35pm – Not Available – Subject to First Right of Renewal
• 4:50 – 5:10pm – Not Available – Subject to First Right of Renewal

Theater B – Booth #3677

• 11:00 – 11:20am – Not Available – Subject to First Right of Renewal
• 11:35 – 11:55am – Not Available – Subject to First Right of Renewal
• 12:10 – 12:30pm – Not Available – Subject to First Right of Renewal
• 12:45 – 1:05pm – Not Available – Subject to First Right of Renewal
• 1:20 – 1:40pm – Not Available – Subject to First Right of Renewal
• 1:55 – 2:15pm – Not Available – Subject to First Right of Renewal
• 2:30 – 2:50pm – Not Available – Subject to First Right of Renewal
• 3:05 – 3:25pm – Not Available – Subject to First Right of Renewal
• 3:40 – 4:00pm – Not Available – Subject to First Right of Renewal
• 4:15 – 4:35pm – Not Available – Subject to First Right of Renewal
• 4:50 – 5:10pm – Not Available – Subject to First Right of Renewal

DAY 2: Thursday, October 28, 2021 — Expo Hall Hours: 10am – 5pm

Theater A – Booth #3077

• 11:00 – 11:20am – Not Available – Subject to First Right of Renewal
• 11:35 – 11:55am – Not Available – Subject to First Right of Renewal
• 12:10 – 12:30pm
• 12:45 – 1:05pm – Not Available – Subject to First Right of Renewal
• 1:20 – 1:40pm – Not Available – Subject to First Right of Renewal
• 1:55 – 2:15pm – Not Available – Subject to First Right of Renewal
• 2:30 – 2:50pm
• 3:05 – 3:25pm
• 3:40 – 4:00pm
• 4:15 – 4:35pm

Theater B – Booth #3677

• 11:00 – 11:20am – Not Available – Subject to First Right of Renewal
• 11:35 – 11:55am – Not Available – Subject to First Right of Renewal
• 12:10 – 12:30pm – Not Available – Subject to First Right of Renewal
• 12:45 – 1:05pm – Not Available – Subject to First Right of Renewal
• 1:20 – 1:40pm – Not Available – Subject to First Right of Renewal
• 1:55 – 2:15pm
• 2:30 – 2:50pm
• 3:05 – 3:25pm
• 3:40 – 4:00pm
• 4:15 – 4:35pm

This individual sponsorship does not meet the minimal spend to receive sponsor benefits.

If you’re not already a member, SupplySide Network 365 is the official online community, networking, and content hub of SupplySide. This year’s SupplySide West & Food ingredients North America event will feature a SupplySide Network 365-branded lounge located on the show floor. This lounge will be promoted as a place to utilize the SupplySide Network 365 platform to find suppliers and service providers, but also to network with colleagues, take a break from a long day on the tradeshow floor, or to charge mobile devices.

Sponsorship Deliverables:

• SupplySide 365 Lounge is located in the expo hall, Booth #7053 and will be open during expo hall hours
• Designated space within the SupplySide 365 Lounge reserved for the SupplySide Studio
• SupplySide 365 Lounge will include two digital kiosks dedicated to the SupplySide Network 365 product/ingredient directory
• SupplySide 365 Lounge will include charging units to allow visitors to power up their devices
• Sponsor logo recognition on SupplySide 365 Lounge hanging banner
• Sponsor logo recognition on tent cards placed on tabletops throughout the SupplySide 365 Lounge
• One (1) double-sided meter board ad with sponsor’s custom artwork placed in SupplySide 365 Lounge
• One (1) distribution bin with your custom artwork to distribute a product sample or company branded item
  • Custom artwork will be on all 5 panels of bin; each panel can be different graphics
  • If the product is food or beverage, it must be single-serve and approved sample size
  • Item must be pre-approved by Show Management
  • SupplySide encourages sponsor to distribute literature digitally, both as a means of sustainability efforts and reducing health & safety risks
• SupplySide 365 Lounge will receive a call-out with sponsor logo recognition on the printed expo hall map within the Show Guide

The SupplySide Garden serves as a gathering place to meet with colleagues or get some down time to check emails and recharge devices. Offer SupplySide West & Food ingredients North America attendees a place to rest their feet and power-up by sponsoring the SupplySide Garden!

Sponsorship Deliverables:

Pre-Show

• SupplySide Garden will be a show feature within the schedule of the SupplySide West website, including sponsor recognition
• SupplySide Garden will be promoted in email promotion with other relevant show information, including sponsor recognition
• Sponsor logo recognition included in the Show Guide promoting the SupplySide Garden

On-Site

• Display shelf in the SupplySide Garden for sponsor to showcase products/ingredients and/or promotional items
  • Items must be pre-approved by Show Management
• Sponsor logo recognition on SupplySide Garden hanging banner
• Sponsor logo recognition on carpet cut-out at the entrance of the SupplySide Garden
• Your custom artwork on a 9′ W x 12′ H double-sided banner hanging above the SupplySide Garden
• Sponsor logo recognition on tent cards placed on tabletops throughout the SupplySide Garden
• Sponsor recognition in push notification in SupplySide West mobile app promoting the SupplySide Garden
• Sponsor recognition in social media post on LinkedIn and Twitter promoting the SupplySide Garden
• SupplySide Garden will be a feature within the schedule in the mobile app
• SupplySide Garden location will receive a call-out with sponsor logo recognition on the printed expo hall map distributed on-site

Stream live on the SupplySide West Facebook page and SupplySide Network 365 from on-site at SupplySide West & Food ingredients North America! This is your opportunity to connect with our 11K+ followers at the show and at home with the unique energy of your brand! We’ll provide the set, professional audio and visual and the audience – you provide the branding, messaging and fun! For up to 15 minutes, the stage is yours to tell your story. This exclusive sponsorship is only available to six companies, so reserve your spot today!

Date/Time: Wednesday, October 27, 2021 between 11am-2pm 

Sponsorship Deliverables: 

Pre-Show

• Sponsor to provide talking points for interviewer by October 15, 2021 
  • Topic and a brief overview for the Facebook LIVE!
  • Any questions you would like to have asked during the Facebook LIVE! We are looking for approximately 4 – 5 questions
  • Company Facebook social media handle
• Sponsor to provide full name and title for their speaker by October 15, 2021 (included in lower 1/3 of video footage, no banner or signage necessary)

On-Site

• Up to a 15-minute Facebook Live video shot on-site at SupplySide West in the SupplySide Studio (Podcast Booth), located in the Expo Hall, Booth #7043
• Facebook Live video format will be light Q&A similar to a morning talk show 
• Sponsor to provide one (1) company representative for video filming 
• Sponsor to arrive 20 minutes prior to scheduled time 
• Sponsor can provide product sample to be on tabletop display during video 
• Video will stream on SupplySide West Facebook page and SupplySide Network 365 during the interview (and be available on-demand post-interview)
• 1 Tweet during the show with a mention of sponsor and their booth number
• 1 LinkedIn mention with video within 24 hours after the interview

Post-Show

• 1 post-show Facebook boost (post) to your target Geo/demo specs
• Video will be provided to you the week after the show for your own marketing purposes 

Sponsorship Best Practices:

• Tell your story. Is there a special ingredient, sourcing practice, product claim or attribute that makes you unique? How about an interesting tale about starting your company and the entrepreneurial process? What’s something you can claim that your competitors cannot? Is there a new product launch or something in development that you’d like to announce or tease out? 
• Talk about exciting events taking place at your booth or around the show. Avoid being pitchy. 
• Bring product samples and anything to display your branding. 
• Bring your marketing/social colleague to the interview and have them ready to share and respond to comments live. 

Prohibited Claims:

• Product information being disseminated at any SupplySide event must meet the following standards:  
• Disease claims are prohibited for dietary supplements. 
• Promotion of a product to treat, prevent, mitigate or cure any disease or condition, including but not limited to diabetes, cancer, flu, cold, heart disease, Alzheimer’s disease is not permitted for dietary supplements. 
• Claims based on traditional use must clearly communicate that the sole basis for the claim is its history of use for a particular purpose. 
• Claims must be appropriate for dietary supplements and do not advertise the product as a “drug” under the FDCA.
• Claims that are a high priority for FDA include (but are not limited to): weight loss, body building, sexual enhancement and products for children. For more information about claims that can be made for conventional foods and dietary supplements, visit fda.gov. 
• For more information about SupplySide Compliance Standards, click here. 

SupplySide Live! Schedule – Wednesday, October 27, 2021

11-11:30am – Not Available – Subject to First Right of Renewal

11:30am-12pm

12-12:30pm – Not Available – Subject to First Right of Renewal

12:30-1pm – Not Available – Subject to First Right of Renewal

1-1:30pm – Not Available – Subject to First Right of Renewal

1:30-2pm – Not Available – Subject to First Right of Renewal

This individual sponsorship does not meet the minimal spend to receive sponsor benefits.

This podcast series gives exemplary companies the opportunity to share what goes on behind the scenes—from digging into exciting SupplySide initiatives and launches to getting an insider’s look at leading-edge science and sustainability efforts. Natural Products Insider’s content marketing team will conduct interviews with key thought leaders, taking a journalistic look at what’s to come at SupplySide—and what it means for the future of healthy supply chains.

Program Details: Podcast

• SupplySide content marketing team will host a recorded audio conversation with your brand, exploring a relevant topic of choice
• Episode length: 15-20 minutes
• Planning session with SupplySide Stories podcast host ahead of recording date
• Podcast with description, logo recognition and speaker headshot on dedicated landing page. Landing page included on the Supply Stories program page
• Ad in one Natural Products Insider e-newsletter and social media promotion via a combination of Twitter and LinkedIn
• Link to SupplySide Network 365 listing on podcast landing page
• Featured links on homepage of naturalproductsinsider.com linking to podcast
• 1 dedicated email to relevant audience members
• Performance marketing report provided at the end of the program will also include page views and podcast plays

Program Details: Q&A Videos

• SupplySide content marketing team will host a recorded video conversation with your brand, exploring a relevant topic of choice
• Episode length: 5-7 minutes
• Planning session with SupplySide Stories content marketing team ahead of recording date
• Video with description, logo recognition and speaker headshot on dedicated landing page. Landing page included on the SupplySide Stories program page
• Ad in one Natural Products Insider e-newsletter and social media promotion via a combination of Twitter and LinkedIn
• Link to SupplySide Network 365 listing on video landing page
• Featured links on homepage of Natural Products Insider linking to video
• Upload to SupplySide YouTube on dedicated playlist
• Inclusion in a monthly email promoting new Stories content
• Performance marketing report provided at the end of the program will also include page and video views

SupplySide Stories Podcast: $3,000

SupplySide Stories Q&A Videos: $4,000

This individual sponsorship does not include sponsor benefits.

testing this opportunity

This is for testing purpose.

The What’s Hot at SupplySide West & Food ingredients North America 2021 are timed to gather and share information on critical events, education highlights and must-attend networking opportunities that attendees need to know in the final weeks going into the event.

Sponsorship Deliverables: 

• Full page Q&A spotlight with company logo
• We provide uniform questions to all participating companies
• Company logo on landing page
• Full page digital ad inside issue with hyperlink to your preferred website
• Logo recognition within two emails
• Sent to pre-registered attendees
• Guaranteed Impressions: 100,000
• Materials Due: August 27, 2021

Limited to 40 participating companies.

This individual sponsorship does not include sponsor benefits.

Provide SupplySide West & Food ingredients North America participants with the convenience of wireless internet throughout the show floor and meeting rooms.

Sponsorship Deliverables:

Pre-Show

• Sponsor recognition in final confirmation email sent to pre-registered visitors the week before the show
  • Includes Wi-Fi login instructions and hyperlink to a landing page of sponsor’s choice (recommend company website or SupplySide 365 company page)

On-Site

• Free Wi-Fi for show visitors throughout the expo hall & education area
• Wi-Fi login password can be determined by sponsor to brand company name
• Once user has entered password, they will be taken to a landing page of sponsor’s choice – sponsor to provide URL
• Sponsor logo included on signage in Registration, Bayside Foyer, Convention Center Walkway, Expo Hall and Education and Info Counter areas promoting Free Wi-Fi with login instructions
• Sponsor logo with Wi-Fi login instructions in Show Guide distributed to all visitors
• Sponsor literature can be distributed at the Info Counter located in the Bayside Foyer
  • Item must be pre-approved by Show Management
  • SupplySide encourages sponsor to distribute literature digitally, both as a means of sustainability efforts and reducing health & safety risks
• Sponsor logo, hyperlink to landing page of sponsor’s choice and Wi-Fi login instructions included in email sent to visitors the morning the show floor opens. Email will include other relevant show information
• Sponsor recognition in social media post on LinkedIn and Twitter promoting Wi-Fi
• Sponsor recognition in push notification in SupplySide West mobile app promoting Wi-Fi

The human microbiome hosts trillions of microbes and hundreds of bacterial species, it’s unique to each individual, and its composition can fluctuate regularly due to diet, stress and more. The bulk of bacterial microorganisms reside in the gut, making it a hot spot to further impact immune and brain health, weight, mental wellness and more. As science continues to unveil a range of ingredients with potential to impact the microbiome, industry is charged with developing innovative products and further educating consumers about the space.

This session will cover:

• Emerging microbiome science and whole-body health (digestion, immunity, heart, brain, skin, etc.).
• Researched “-biotic” ingredients and formulation synergies that may help modulate gut microbiota.
• Related market data, challenges and opportunities, including consumer perceptions and behaviors.
• Recent trends in microbiome-related product launches and areas with promising white space.

Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites
• Underwriter recognition within Schedule, included on SupplySide West website, Expo Preview, Show Guide and Mobile App
• Underwriter recognition featured on Education promotional ad within Expo Preview

On-Site

• Workshop will take place on: Tuesday, October 26 | 9-11:30am*
  • *This date/time is subject to change. Any changes will not negate the agreement.
• Underwriter recognition in education program materials distributed to visitors
  • Underwriter to provide company logo, website URL and email address to be included
• Underwriter logo to appear on signage in Workshop room
• Underwriter logo to appear on digital signage with full show schedule in a high traffic area of the show
• Underwriter can provide literature or promotional items to be distributed to visitors at Workshop in the back of the room; underwriter is responsible for bringing literature/promotional items to Workshop and the set-up/tear-down of items
  • SupplySide encourages underwriters to distribute literature digitally, both as a means of sustainability efforts and reducing health & safety risks
• Verbal recognition of underwriters at beginning of session
• Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Underwriter to receive complete contact information for Workshop registrants, excluding those who have opted out of Informa’s privacy policy

Virtual

• Workshop will take place in-person and will livestream to SupplySide Network 365
• Underwriter logo to appear in livestream virtual environment on SupplySide Network 365
• The session will be listed within the agenda on SupplySide Network 365
• The session details page will highlight all participating underwriters including company name, logo, and link to your SupplySide Network 365 existing company page
• Underwriter may provide literature in PDF format (one file, any desired length) to be available for download during and after the session
• Underwriter recognition in all marketing promotions to relevant audience members including email, promotional ads placed on health and nutrition websites and social media promotion via Twitter and LinkedIn
• Underwriter will receive the list of those who registered and attended the session
  • All pre-registered leads that have given consent for 3rd party share per Informa data privacy policies will be sent within 24 hours of live session
    • Sponsorship program must be paid in full before lead delivery will begin
• The session will be available on-demand for 60 days within SupplySide Network 365
  • All leads that have given consent for 3rd party share per Informa data privacy policies over the 60-day program will be provided on a weekly basis, along with a program marketing report provided at the end of the program

Plant-based eating is nothing new, but with each passing year, it moves more into the mainstream. Increased attention to personal health, coupled with growing concerns over the planet and animal well-being, have pushed plant-based out of niche territory and into the spotlight. From dairy alternatives to meat analogues and more, plant-based can be found everywhere from McDonald’s to “Shark Tank.” Smart brands can use winning strategies to continue to delight consumers.

This session will cover:

• Consumer attitudes toward plant-based eating, including flexitarian, as non-vegetarian/vegan consumers turn to plant-based offerings.
• Novel formats and ingredients in the plant-based space, from dairy and meat analogues to snacks, bakery and more.
• The future of plant-based and where the market will go from here, including clean meat opportunities.

Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites
• Underwriter recognition within Schedule, included on SupplySide West website, Expo Preview, Show Guide and Mobile App
• Underwriter recognition featured on Education promotional ad within Expo Preview

On-Site

• Workshop will take place on: Tuesday, October 26 | 1-3pm*
  • *This date/time is subject to change. Any changes will not negate the agreement
• Underwriter recognition in education program materials distributed to visitors
  • Underwriter to provide company logo, website URL and email address to be included
• Underwriter logo to appear on signage in Workshop room
• Underwriter logo to appear on digital signage with full show schedule in a high traffic area of the show
• Underwriter can provide literature or promotional items to be distributed to visitors at Workshop in the back of the room; underwriter is responsible for bringing literature/promotional items to Workshop and the set-up/tear-down of items
  • SupplySide encourages underwriters to distribute literature digitally, both as a means of sustainability efforts and reducing health & safety risks
• Verbal recognition of underwriters at beginning of session
• Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Underwriter to receive complete contact information for Workshop registrants, excluding those who have opted out of Informa’s privacy policy

Virtual

• Workshop will take place in-person and will livestream to SupplySide Network 365
• Underwriter logo to appear in livestream virtual environment on SupplySide Network 365
• The session will be listed within the agenda on SupplySide Network 365
• The session details page will highlight all participating underwriters including company name, logo, and link to your SupplySide Network 365 existing company page
• Underwriter may provide literature in PDF format (one file, any desired length) to be available for download during and after the session
• Underwriter recognition in all marketing promotions to relevant audience members including email, promotional ads placed on health and nutrition websites and social media promotion via Twitter and LinkedIn
• Underwriter will receive the list of those who registered and attended the session
  • All pre-registered leads that have given consent for 3rd party share per Informa data privacy policies will be sent within 24 hours of live session
    • Sponsorship program must be paid in full before lead delivery will begin
• The session will be available on-demand for 60 days within SupplySide Network 365
  • All leads that have given consent for 3rd party share per Informa data privacy policies over the 60-day program will be provided on a weekly basis, along with a program marketing report provided at the end of the program

A market on the upswing before COVID-19 has been propelled to new heights amid fresh consumer attention to the category and a rejuvenated focus on immune health. Natural products customers are now seeking regular maintenance of their immune system, bucking the previous seasonality of the category. Brands have responded with an influx of products targeting immunity, many combining with other ingredients aimed at gut health, sports performance, healthy aging and mental function.

This session will cover:

• The swift rise of pre-, pro- and postbiotics for immune system support.
• New understanding of vitamin D’s role in immune system strength, and the controversies associated with studying vitamin D in the context of COVID-19.
• Supply chain issues among some of the most popular immune health ingredients.
• Functional foods and beverages, as well as new delivery formats targeting immune health.

Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites
• Underwriter recognition within Schedule, included on SupplySide West website, Expo Preview, Show Guide and Mobile App
• Underwriter recognition featured on Education promotional ad within Expo Preview

On-Site

• Workshop will take place on: Thursday, October 28 | 9-10:30am*
  • *This date/time is subject to change. Any changes will not negate the agreement
• Underwriter recognition in education program materials distributed to visitors
  • Underwriter to provide company logo, website URL and email address to be included
• Underwriter logo to appear on signage in Workshop room
• Underwriter logo to appear on digital signage with full show schedule in a high traffic area of the show
• Underwriter can provide literature or promotional items to be distributed to visitors at Workshop in the back of the room; underwriter is responsible for bringing literature/promotional items to Workshop and the set-up/tear-down of items
  • SupplySide encourages underwriters to distribute literature digitally, both as a means of sustainability efforts and reducing health & safety risks
• Verbal recognition of underwriters at beginning of session
• Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Underwriter to receive complete contact information for Workshop registrants, excluding those who have opted out of Informa’s privacy policy

Virtual

• Workshop will take place in-person and will livestream to SupplySide Network 365
• Underwriter logo to appear in livestream virtual environment on SupplySide Network 365
• The session will be listed within the agenda on SupplySide Network 365
• The session details page will highlight all participating underwriters including company name, logo, and link to your SupplySide Network 365 existing company page
• Underwriter may provide literature in PDF format (one file, any desired length) to be available for download during and after the session
• Underwriter recognition in all marketing promotions to relevant audience members including email, promotional ads placed on health and nutrition websites and social media promotion via Twitter and LinkedIn
• Underwriter will receive the list of those who registered and attended the session
  • All pre-registered leads that have given consent for 3rd party share per Informa data privacy policies will be sent within 24 hours of live session
    • Sponsorship program must be paid in full before lead delivery will begin
• The session will be available on-demand for 60 days within SupplySide Network 365
  • All leads that have given consent for 3rd party share per Informa data privacy policies over the 60-day program will be provided on a weekly basis, along with a program marketing report provided at the end of the program

Help attendees get a balanced start to their day by sponsoring morning yoga classes, available each day before the expo hall opens.

Not Available – Subject to First Right of Renewal

Date/Time: October 27 & 28 from 7:30 – 8:30am

Location: South Convention Center, Level 3, Palm Foyer

Sponsorship Deliverables:

Pre-Show

• Yoga will be promoted within the Events & Show Features in the Expo Preview
• Yoga will be promoted within the schedule included on the SupplySide West website, Expo Preview, Show Guide and mobile app, including sponsor recognition
• Dedicated webpage for visitors to register for yoga – pre-registration will be monitored by Show Management with regular attendance updates as requested by sponsor
• One (1) dedicated email sent pre-show to registered visitors and exhibitors promoting yoga with the registration link
• Yoga will be promoted to pre-registered attendees in additional promotional emails with other relevant show information

On-Site

• Yoga will take place both mornings of the expo hall prior to the show floor opening, allowing up to 100 registrants per day
• A trained yoga instructor will lead attendees through an hour-long yoga class
  • Mats will be provided by the yoga instructor
  • Water will be available within the yoga space
• Sponsor recognition in push notification in SupplySide West mobile app promoting Yoga
• Sponsor recognition in social media post on LinkedIn and Twitter promoting Yoga
• Directional signage and a check-in sign with sponsor logo recognition
• Two (2) single-sided meter boards within the yoga space – sponsor to design artwork
• Each yoga participant will receive:
  • Yoga bag with one-color sponsor logo
  • 17 oz. double wall stainless steel thermal water bottle with sponsor logo

Post-Show

• Marketing metrics for yoga will be provided post show
• Sponsor will receive electronic list of Yoga participants with complete contact information, excluding those who have opted out of Informa’s privacy policy