Event: Expo East 2021

Don't miss out on this opportunity to have your logo the badge for every attendee to see!

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• Sponsor logo featured on every Natural Products Expo East show badge.
• 1 logo inclusion, and full color imprint.

Details:

• Quantity of badges is based off anticipated attendance; approximately 30,000.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11 months from the event.
  • Last date to contract: Friday, August 27, 2021.
• Exclusive sponsorship opportunity.

Sponsor Level Inclusions: 

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 4 Product Showcases to display products.
• 4 Priority points 
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

 

*Based on date contracted 

**Non-exhibiting sponsors will not receive digital sponsorship inclusions 

Own the throne! Promote your products or simply inform everyone who you are in a place where everyone will eventually be.

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Sponsor-branded 12″ x 12″ graphics placed on the inside of all stall doors and above urinals in one of the 3 areas selected throughout the PCC.
  • Option to design up to 2 alternating graphics .
  • Option to design simple die cut graphics. Example include: diamonds or circles.

Details

• Exclusive in 1 of the 3 areas available to contract: $9,500.
  • Trade show Floor Halls A-E Bathrooms: SOLD
  • Grand Hall, Bridge & Level 200 Concourse Bathrooms: SOLD
  • Broad Street Lobby & Education Bathrooms: SOLD
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, August 13, 2021.
  • Die cut shapes subject to approval.
• Recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, August 6, 2021.
• Exclusive sponsorship opportunity per level.

Sponsor Level Inclusions: 

• Highlighted as a Silver Sponsor, listed in all marketing pieces including: Onsite Signage, Digital Attendee Brochure*, Website, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 2 Product Showcases to display products.
• 2 Priority points 
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Silver Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted
**Non-exhibiting sponsors will not receive digital sponsorship inclusions

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Get the digital audience's attention whether you are in your booth at the Pennsylvania Convention Center or manning your virtual booth from home with this recurring advertising opportunity.

• 60-second video or animated ad featured during each of the coffee breaks within the pre-show virtual and hybrid streamed education sessions during Natural Products Expo East.
  • Full screen video advertisement played before and after the virtual sessions leading up to Expo East on September 1, 8, and 15 and then before and after the Onsite Livestreamed Keynotes September 22-24.
• Video, multi-image or animated advertisement features audio capabilities.

Details:

• Last date to contract: Friday, August 13.
• Company to provide artwork. Show management will determine order of videos. All artwork is subject to approval by New Hope Standards.
  • Artwork Deadline: Friday, August 20.
• Non-exclusive marketing opportunity.

At the Pennsylvania Convention Center, the entrance to the Supplements Pavilion provides a dramatic opportunity to brand 2 large columns. This opportunity to make a first impression on attendees is not to be missed to increase your brand exposure, drive everyone to your booth and make a statement!

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• 2 Sponsor-branded column wraps located at the entrance to the Supplements Pavilion, above the Broad Street Lobby. Broad Street is one of two main entrances/lobbies for Natural Products Expo East.
  • Opportunity to design separate graphics for each column.
• Graphics to wrap full diameter of columns and reach from the Level 200 floor to the Level 300 ceiling.
  • Please note fire strobes are located on columns and will need to be left clear. Locations will be denoted on graphics template.

Details:

• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, August 20, 2021.
• Recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, August 13, 2021.
• Exclusive sponsorship opportunity.

Sponsor Level Inclusions: 

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 4 Product Showcases to display products.
• 4 Priority points 
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

 *Based on date contracted 

**Non-exhibiting sponsors will not receive digital sponsorship inclusions 

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Have your product shipped directly to the targeted audience of your choice! Get your product into the hands of retailers or press who can enjoy sampling from the comfort of their own home BEFORE THE SHOW! After loving your product, they will be encouraged to visit your booth onsite or reach out to you directly on the virtual platform and take your business to the next level!

Marketing Opportunity Inclusions:

• Opportunity to have your product sent to and sampled by 100 top Natural Products Expo East members of the press.
  • Top 100 includes traditional media outlets and influencers hand selected by the Natural Products Expo Team.
• In order to guide press through the contactless sampling experience, press will receive their curated sample box with the following branded aids:
  • Product guide created by New Hope Network that will include your company name, company logo, company social media information, product name, product description and contact information.
  • Opportunity for company to provide a single digital marketing piece to be shared digitally with box recipients via a QR code.
• Recipients will be provided a hashtag by New Hope Network and encouraged to post about their unboxing experience and tag the brands that they discovered through this program.
• Press recipients will be encouraged to give product feedback and visit your Expo East Virtual Booth to engage further with your brand.
  • Product feedback to be shared with brands.
• Brand will receive a list of the press companies that received the Contactless Sampling: Press Box.

Details:

• This opportunity is priced for one item/sku.
• Price depends on required method of shipping, size and weight of product:
  • Shelf-stable (products that can be stored and shipped without temperature control)
    • Shipped weight up to 9 oz. or max measurements of 8″ x 6″ x 3″: $2,750
    • Shipped weight up to 12 oz. or max measurements of 12″ x 8″ x 4″: $3,250
    • Shipped weight >12 oz. or larger than 12″ x 8″ x 4″: $4,250
  • Frozen (products that require frozen storage and shipping)
    • Any weight or size: $5,500
  • Refrigerated (products that require refrigerated storage and shipping)
    • Any weight or size: $5,500
• 120 total items will be required to fulfill this program.
  • A 20% product overage is required by distribution partner.
• Products must arrive to fulfillment warehouse in Illinois between August 16 – August 20 to be eligible for these sampling programs.
• Custom boxes or multiple product packs will not be accepted by distribution partner.
• Recognition begins once contract is received.
  • Last date to contract: August 13, 2021
• Non-exclusive marketing opportunity.

Ready to sample your product to Expo East Press? Start by filling out this quick survey about your product!

Interested in also sampling to retailers? Click here!

Have your product shipped directly to the targeted audience of your choice! Get your product into the hands of retailers or press who can enjoy sampling from the comfort of their own home BEFORE THE SHOW! After loving your product, they will be encouraged to visit your booth onsite or reach out to you directly on the virtual platform and take your business to the next level!

Marketing Opportunity Inclusions:

• Opportunity to have your product sent to and sampled by 100 top Natural Products Expo East retailers specifically interested in your product category.
  • Top buyers are hand selected by the Natural Products Expo Team.
  • These buyers are able to select their product categories of interest, ensuring your product is going to the most effective recipients.
  • Product categories include:
    • Frozen & refrigerated – sent to the top 100 retailers interested in this category.
    • Shelf-stable food and beverage – sent to the top 100 retailers interested in this category.
    • Health & beauty/ lifestyle/ other – sent to the top 100 retailers interested in this category.
• In order to guide the retailers through the contactless sampling experience, retailers will receive their curated sample box with the following branded aids:
  • Product guide created by New Hope Network that will include your company name, company logo, product name, product description and contact information.
  • Opportunity for company to provide a digital sell sheet, max size of 8.5”x11” double-sided, for show management to print and include in box.
• Retailer recipients will be encouraged to give product feedback and visit your Expo East Virtual Booth to engage further with your brand.
  • Product feedback to be shared with brands.
• Brand will receive a list of the retail companies that received the Contactless Sampling: Retailer Box.

Details:

• This opportunity is priced for one item/sku.
• Price depends on required method of shipping, size and weight of product:
  • Shelf-stable (products that can be stored and shipped without temperature control)
    • Shipped weight up to 9 oz. or max measurements of 8″ x 6″ x 3″: $2,750
    • Shipped weight up to 12 oz. or max measurements of 12″ x 8″ x 4″: $3,250
    • Shipped weight >12 oz. or larger than 12″ x 8″ x 4″: $4,250
  • Frozen (products that require frozen storage and shipping)
    • Any weight or size: $5,500
  • Refrigerated (products that require refrigerated storage and shipping)
    • Any weight or size: $5,500
• 120 total items will be required to fulfill this program.
  • A 20% product overage is required by distribution partner.
• Products must arrive to fulfillment warehouse in Illinois between August 16 – August 20 to be eligible for these sampling programs.
• Custom boxes or multiple product packs will not be accepted by distribution partner.
• Recognition begins once contract is received.
  • Last date to contract: August 13, 2021
• Non-exclusive marketing opportunity.

Ready to sample your product to Expo East Retailers? Start by filling out this quick survey about your product!

Interested in also sampling to the press? Click here!

This Sponsorship is all about direct contact with attendees before they hit the show floor! If you have a small sample, this opportunity is perfect to maximize your sampling potential. Don't miss one of these coveted lobby locations.

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• 3′ x 3′ Space provided in a high traffic, lobby location to hand out samples.
  • Space denoted by a 3′ x 3′ floor graphic featuring Sponsor logo and booth number.
• Space for up to 2 representatives to sample in designated distribution area.
  • All samples must be stored in a wearable fashion. Examples include backpack, apron or tray.
  • Storage and restocking labor not included.

Details:

• Distribution area locations available:
  • Hall B Lobby:
  • Hall E Lobby: SOLD
• PCC lobby sampling hours:
  • Thursday, September 23 from 9:00am – 6:00pm.
  • Friday, September 24 from 9:00am – 6:00pm.
  • Saturday, September 25 from 9:00am – 4:00pm.
• Sampling is intended for small, low weight products.
  • Must be under 3 oz. and cannot be refrigerated or frozen.
  • Product or storage container cannot be placed on ground.
• No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, August 20, 2021.
• Non-exclusive sponsorship opportunity.

Sponsor Level Inclusions: 

• Highlighted as a Silver Sponsor, listed in all marketing pieces including: Onsite Signage, Digital Attendee Brochure*, Website, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 2 Product Showcases to display products.
• 2 Priority points 
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Silver Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted
**Non-exhibiting sponsors will not receive digital sponsorship inclusions 

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Welcome attendees to the show with your eye catching graphics on the Pennsylvania Convention Center! This is a great way to grab attendee’s attention, promote your brand and remind them of your booth location. Create and send us your artwork files, and we will take care of the rest.

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• 38 Sponsor-branded 24″W x 36″H door graphics on the 3-street level, main entrances of the Pennsylvania Convention Center.
  • 19 sets of doors, with option to design up to 2 alternating graphics.
  • All door graphics placed facing inwards, towards the lobby.
  • 3-Entrances include:
    • 24 Doors on the Broad Street Entrance – Leads directly into the Broad Street Lobby. 1 of 2 main Registration locations, NPEE Education Hub, Hemp Pavilion, VIP rooms (Press Room, Hosted Buyers Room etc.) and access up to the main Tradeshow Floor.
    • 8 Doors on the Arch Street Entrance – Funnels directly into the Broad Street Lobby from the South and captures a large number of attendees via the Natural Products Expo East host hotels on the West side of the PCC.
    • 6 Doors on the Hall F Entrance – Located directly across from Reading Terminal, is a main thorough fare from the NPEE host hotels on the East side of the PCC, direct access to the Hot Products Pavilion and the escalators up to the main Tradeshow Floor.

Details:

• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, August 6, 2021.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, August 13, 2021.
• Exclusive sponsorship opportunity.

Sponsor Level Inclusions: 

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 4 Product Showcases to display products.
• 4 Priority points 
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

 *Based on date contracted 

**Non-exhibiting sponsors will not receive digital sponsorship inclusions 

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Join New Hope Network by underwriting a coveted keynote session during Natural Products Expo East that kick off our two main days of programming! Get the opportunity to personally address the audience by introducing the Keynote Speaker, bringing your voice and expertise to the forefront. As the Sponsor you will receive substantial exposure to both the in-person and virtual audience, logo exposure tied to the session, lead data and more!

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Prominent Sponsor exposure through all promotions of the Keynote session including pre-show marketing, on-site materials/event signage, Natural Products Expo East website, Show Directory Map* and advertisements*.
• Onstage recognition and brief speaking opportunity to introduce the Keynote session.
  • Opportunity limited to (1) 3-minute speaking opportunity per Keynote session selected.
• Substantial sponsor exposure during the Keynote session to both the NPEE on-site audience and the full virtual audience.
  • Each Keynote session will be one of the very finite show features livestreamed to the full NPEE Virtual audience for additional marketing and exposure to the virtual extension.
• (1) VIP reserved table for Sponsor to view Keynote session.
  • • New Hope Network to help facilitate attendees to join your table if desired.
• Keynote attendee scan data for both on-site attendees and virtual attendees provided to Sponsor for post-show lead follow up.
• NEW in 2021, Keynote Virtual Inclusions
  • Keynote sessions will be recorded and available on-demand in the Natural Products Expo East Virtual platform post the event week for onsite and virtual badge holders.
  • Company logo listed on the Natural Products Expo East Virtual agenda.
  • Virtual Keynote session attendee data provided to Company for post-show lead follow up.

Details:

• (2) Keynote sessions available:
  • SOLD: Keynote: The State of Natural & Organic
    • Thursday, September 23, 2021 from 8:30 – 10:00am, Level 400, Terrace Ballroom
  • Keynote: Shawn Achor
    • Friday, September 24, 2021 from 9:00 – 10:15am, Level 400, Terrace Ballroom
• Sponsor recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, August 27, 2021.
• Exclusive sponsorship opportunity per Keynote session selected.

Sponsor Level Inclusions:

• Highlighted as a Silver Sponsor, listed in all marketing pieces including: Onsite Signage, Digital Attendee Brochure*, Website, Show Directory Map*, and Advertisements*.
• • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 2 Product Showcases to display products.
• 2 Priority points
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Silver Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

 *Based on date contracted
**Non-exhibiting sponsors will not receive digital sponsorship inclusions

† Keynote sessions are currently scheduled to take place at Natural Products Expo East. In the event of a show cancellation, Keynote sessions will still be deployed digitally to the Natural Products audience in an equally impactful way

Is your company filled with a wealth of knowledge and a thought leader in the industry? If yes, then an Exhibitor Presented Seminar (EPS) is the perfect place for your company to share on a topic of your choice. Help the Natural Products community learn more and grow with this opportunity!

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Pre-Show†
  • Exhibitor Presented Seminar title, description, speaker information and Sponsor logo listed on the Natural Products Expo East online schedule.
  • Exhibitor Presented Seminar title and Sponsor logo printed in the Attendee Brochure*, Show Directory Map* and in Natural Food Merchandiser* (September edition.)
  • Seminar to be marketed as free to attend for all NPEE badge holders.
• On-Site†
  • Room rental and standard room set provided.
    • Theater style seating.
    • Stage with 1 podium and up to 5 chairs for speakers.
  • Standard A/V set provided.
    • 1 Podium microphone and up to 5 handheld or 5 lavaliere microphones available.
    • LCD projector and projection screen.
  • 6’ Outreach table to feature Sponsor’s product or literature during the seminar. Extra product may be placed underneath table and restocked by Sponsor representatives.
  • Sponsor logo, seminar time and title featured on 1M sign at room entrance.
  • Lead retrieval scanner and operator provided at room entrance to capture attendee data.
• Post-Show†
  • Seminar attendee scan data provided to Sponsor for post-show lead follow up.
• NEW in 2021, EPS Virtual Inclusions
  • Exhibitor Presented Seminars will be recorded and available on-demand in the Natural Products Expo East Virtual platform during the event week for onsite and virtual badge holders.
  • Opportunity to provide seminar slide deck for virtual attendees to download.
    • Company logo featured in EPS video package.
  • Exhibitor Presented Seminar title, description, speaker information and Company logo listed on the Natural Products Expo West Virtual agenda.
  • Virtual EPS attendee data provided to Company for post-show lead follow up.

Details:

• Exhibitor Presented Seminars will be located in the Pennsylvania Convention Center on Thursday, September 23 or Friday, September 24, 2021.
• Seminar to be comprised entirely of Sponsor content.
  • Sponsor is responsible for securing speakers and speaker deliverables.
  • All claims and content are subject to approval by New Hope Standards.
• Disclaimer included with promotion of seminar indicating that the content is Sponsored and may not reflect the views of New Hope Network.
• Online recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, August 27, 2021.
• Non-exclusive sponsorship opportunity.

Sponsor Level Inclusions: 

• Highlighted as a Silver Sponsor, listed in all marketing pieces including: Onsite Signage, Digital Attendee Brochure*, Website, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 2 Product Showcases to display products.
• 2 Priority points 
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Silver Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

 *Based on date contracted
**Non-exhibiting sponsors will not receive digital sponsorship inclusions         

† Exhibitor Presented Seminars are currently scheduled to take place at Natural Products Expo East. In the event of a show cancellation, EPS’ will still be deployed digitally to the Natural Products audience in an equally impactful way

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The Expo East audience relies on this website leading into, during and following the events to get valuable show information. Advertising on the site provides a great way to engage a targeted group of retailers, build brand and product awareness and drive booth traffic as well as quality web traffic.

The Expo East audience relies on this website leading into, during and following the events to get valuable show information. Advertising on the site provides a great way to engage a targeted group of retailers, build brand and product awareness and drive booth traffic as well as quality web traffic.

• Ad units are sold in 5% Share of Voice, delivered July-December
• Approximately 200K impressions delivered per share
• Ad Sizes: 728×90 (x2), 320×50 (mobile), 300×250 (x3)

Standard Banner Ad: $2,750 (6-month share of voice package from July-December)

Floor Ad: $4,400 (4-month share of voice package from July-October)

View opportunity details.

Reach your target audience before, during, or after Natural Products Expo East by enhancing your exhibitor listing on the show website. Attendees use the exhibitor list to find companies they want to meet with and the products they want to see while at the show. It also provides a means for attendees to contact you before the show to set appointments or to ask questions. Be one of the "featured" exhibitor listings and see fantastic results!

Marketing Opportunity Inclusions:

• Special designation as a featured company on Natural Products Expo East digital exhibitor list pre, during, and post Natural Products Expo East.
• Identified as a featured company within the Virtual Booths page of the Natural Products Expo East virtual platform.
• In addition to a complimentary digital listing, featured listing receives:
  • Additional 1,000 character count in Exhibitor’s company profile.
  • Ability to upload company logo.
  • 3 Press releases.
  • “Featured” icon on the ExpoEast.com digital exhibitor list.
  • “Featured” icon on the ExpoEast.com digital floorplan.

Details:

• Featured Digital Listing – $500.
• Featured Digital Bundle (featured digital listing + featured digital product) – $900.
• All graphics, claims and content are subject to approval by New Hope Network Standards.
• Recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, September 17, 2021.
• Non-exclusive marketing opportunity.

Get your products noticed before, during and after the show! Attendees will use this tool to find all of the new products they want to check out on the show floor at Natural Products Expo East.

Marketing Opportunity Inclusions:

• Online recognition pre, during and post show within the Featured Digital Products page on www.ExpoEast.com.
• Online recognition pre, during and post show on the Featured Products page of the Natural Products Expo East virtual platform.
• Featured Product Page displays:
  • Product name and image
  • Product description
  • Product category type
  • Company name
  • Booth number
  • Web address
  • Suggested Retail Price
  • Direct link back to company’s virtual booth
• Traffic will be driven to the Natural Products Expo East Digital Product Showcases via the following vehicles:
  • Promoted in pre-show email
  • Promoted on Natural Products Expo social accounts leading up to the show
  • Promoted in post-show email to registered attendees
  • Rotating banner ad displayed on Natural Products Expo East website with direct link to all Digital Product Showcases pre-show

Details:

• Featured Digital Product – $500.
• Featured Digital Bundle (Featured digital listing + Featured digital product) – $900.
• Featured Digital Products must be approved by New Hope Network Standards.
• Promotions will advertise all Featured Digital Products and will directly link to the Featured Products page on the Natural Products Expo East website.

Floor graphics provide an eye-catching way to reach attendees like having footprints leading to your booth from the entrance of the hall. Create and send us your artwork files, and how you want us to drive traffic to your booth - we will take care of the rest!

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Sponsor-branded floor graphics:
  • Option to select (100) 12″ x 12″ floor graphics or (50) 24″x 24″ floor graphics.
  • Option to design up to 2 alternating graphics.
  • Option for simple die-cut shapes, for example circles and arrows.
• Sponsor approved route inside your pavilion directing attendees to your booth.
  • Floor graphics placed in aisles at 10-foot intervals leading to Sponsor booth.
  • Show management to recommend route based on historical traffic patterns.

Details:

• Floor Graphics locations available:
  • Organic Pavilion – Full Pavilion (~ Hall A): Available
  • Natural Specialty Foods Pavilion
    • Right Side of Pavilion (~ Hall B): Available
    • Left Side of Pavilion (~ Hall C): SOLD
  • Lifestyle Pavilion – Full Pavilion (~ Hall D): SOLD
  • Supplements Pavilion
    • Lower Side of Pavilion (~Hall E & Hall D): SOLD
    • Upper Side of Pavilion (~Hall E & Hall D): SOLD
  • Hot Products Pavilion – Full Pavilion (~Back of Hall E):
• Sponsor to provide floor graphic artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork Deadline: Friday, August 20, 2021.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11 months from the event.
  • Last date to contract: Friday, August 13, 2021.
• Non-exclusive sponsorship opportunity.

Sponsor Level Inclusions: 

• Highlighted as a Silver Sponsor, listed in all marketing pieces including: Onsite Signage, Digital Attendee Brochure*, Website, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 2 Product Showcases to display products.
• 2 Priority points 
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Silver Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

 *Based on date contracted
**Non-exhibiting sponsors will not receive digital sponsorship inclusions 

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What better way to generate brand awareness then having your company-branded food truck inside of the convention center in the Food Truck Park serving up tasty treats! Food trucks serve not only as a great advertising tool, but they also offer a more personalized and unique way to create a lasting connection with attendees to your brand.

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• 10’L x 30’W x 12’H space in “Food Truck Alley” on the tradeshow floor provided to park branded food truck or company vehicle.
  • Food Truck Alley is located directly next to the Hot Products Pavilion as well as the main rear aisle from Supplements and Lifestyle.
• Product sample distribution encouraged from this space.
• Electricity for truck, if required, included.

Details:

• Storage and restocking labor is not included.
• No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11 months from the event.
  • Last date to contract: Friday, September 10, 2021.
• Non-exclusive sponsorship opportunity.

Sponsor Level Inclusions: 

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 4 Product Showcases to display products.
• 4 Priority points 
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted 

**Non-exhibiting sponsors will not receive digital sponsorship inclusions 

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Welcome attendees to the show with your eye catching graphics in the Grand Hall, one of two main entrances at Natural Products Expo East! This is a great way to grab attendee's attention, promote your brand and send them to your booth location. Design the four pieces of artwork and we will take care of the rest!

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• (2) 8’x10′ Sponsor-branded lightboxes in the Grand Hall, one of two main entrances/lobby’s for Natural Products Expo East.
  • The Grand Hall is a heavily trafficked main area with several sampling stations, morning workouts and evening celebrations.
  • The lightboxes are back-lit, single-sided, fabric advertising.
  • Option for Sponsor to design 2 matching or 2 separate graphics for each lightbox.
• (2) Sponsor-branded escalator center runner graphics in the Grand Hall leading up to Ballrooms A and B.
  • Option to design 2 separate graphics for each escalator runner.

Details:

• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, August 13, 2021.
• Recognition begins once contract is received. For maximum exposure, contract 11 months from the event.
  • Last date to contract: Friday, August 6, 2021.
• Exclusive sponsorship opportunity.

Sponsor Level Inclusions: 

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 4 Product Showcases to display products.
• 4 Priority points 
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted 

**Non-exhibiting sponsors will not receive digital sponsorship inclusions 

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Do you have the latest and greatest natural hand sanitizer product on the market? Boost your exposure and show off your wonderful product to every Natural Products Expo East attendee by catching them throughout the Pennsylvania Convention Center lobbies when they're in need!

Sponsorship Opportunity Inclusions.

• Recognition as a Gold Sponsor.
• Recognition as the Official Natural Hand Sanitizer of Natural Products Expo East.
  • Promoted as such by Show Management via expoeast.com, the Show Directory Map, email, and social media.
  • The right to use “Official Natural Hand Sanitizer of Natural Products Expo East” in promotional and/or marketing materials.
• Up to (25) 1’x1’ locations provided throughout the Natural Product Expo East campus for sponsor to display Sponsor-branded dispensers with sponsor hand sanitizer product.
  • Prime locations reserved for Sponsor-branded dispensers including, but not limited to the Pennsylvania Convention Center Lobbies, the Grand Hall events space, and the Keynote Session room.
  • Due to the heightened need for the events industry to provide rigorous health and safety measures, Show Management, the Pennsylvania Convention Center and our partners reserve the right to use labeled conventional hand sanitizers throughout the Natural Products Expo East Campus at their discretion.
    • Quantities and types are subject to change at any time in accordance with corporate and local requirements at the time of the show.
    • The Sponsor-branded natural dispensers will be in addition to the required conventional amount stipulated.
  • Show Management to provide and install 1’x1’ mats required by the Pennsylvania Convention Center to protect floors.

Details:

• Sponsor to provide physical dispensers and hand sanitizer product for attendee use. Sponsor responsible for product replenishment throughout the 4-day trade show.
  • Dispenser branding subject to New Hope Network Standards approval.
• No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, August 20, 2021.
• Exclusive sponsorship opportunity.

Sponsor Level Inclusions:

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 4 Product Showcases to display products.
• 4 Priority points
• NEW 2021 Virtual Inclusions:
• Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
• Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
• Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
• All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted

**Non-exhibiting sponsors will not receive digital sponsorship inclusions

The Harvest Festival has quickly become one of the highlights of Natural Products Expo East! Associate your brand with this exciting event that features an array of food, festivities and organic fun! The event showcases a delicious variety of organic food and drink companies and is free to attend for anyone with a Natural Products Expo East badge. Be the company that greats attendees at the door and sponsor the Harvest Festival!

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Sponsor logo will appear with all promotions of the Harvest Festival.
  •  Marketing pieces include: on-site signage, Natural Products Expo East website, Attendee Brochure*, Show Directory Map* and advertisements*.
• Premium Harvest Festival tabletop located at the event entrance.
  • 10’x10′ space with (2) 6′ tables provided for sampling products, literature, and/or marketing materials.
  • Participation listed on the Harvest Festival online exhibitor list and on-site signage.
  • Electricity, labor for product delivery and dry storage included.
• Sponsor logo featured on Harvest Festival entrance banner.
  • New Hope Network Show Management to design and produce banner.
• Cocktail napkins featuring 1-color Sponsor logo and booth number used for Harvest Festival food and beverage offering.

Details:

• The Harvest Festival is scheduled to occur in Ballroom B above the Grand Hall on Wednesday, September 23, 2020 from 2:00 – 6:00pm.
  • Exact time of day subject to change.
• Refrigerated/frozen storage and material handling fees/drayage are not included.
• No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11 months from the event.
  • Last date to contract: Friday, August 13, 2021.
• Exclusive sponsorship opportunity.

Sponsor Level Inclusions: 

• Highlighted as a Silver Sponsor, listed in all marketing pieces including: Onsite Signage, Digital Attendee Brochure*, Website, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 2 Product Showcases to display products.
• 2 Priority points 
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Silver Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted 
**Non-exhibiting sponsors will not receive digital sponsorship inclusions  

As part of Natural Products Expo East, the Harvest Festival features an array of food, festivities and organic fun! The event showcases organic companies and a delicious variety of organic food and beverages. The Festival is free to attend and provides a lively outdoor atmosphere with live music and dancing.

Marketing Opportunity Inclusions:

• Tabletop space provided to exhibit your products during the Harvest Festival, co-located at Natural Products Expo East.
• Participation in Harvest Festival listed on website and on-site event signage.
• Standard furniture provided: (1) 6′ counter height top table and wastebasket.
• 1 company ID header provided at tabletop.

Details:

• $1,145 – for Natural Products Expo East 2021 exhibitors and non-profit organizations.
• $1,395 – for non-exhibiting companies
  • Includes 2 Exhibit Hall passes for Natural Products Expo East Wednesday, September 22 – Saturday, September 25, 2021.
• Harvest Festival duration: 4 hours.
  • Set-up time provided for Harvest Festival exhibitors prior to event.
• Harvest Festival location: Pennsylvania Convention Center, Ballroom B.
• Electricity is not included.
• Display area is limited to the tabletop only.
• Non-exclusive marketing opportunity.
• Floorplan and more Harvest Festival details linked here.

Welcome Hosted Buyers to Natural Products Expo East by inserting a product sample or literature piece (brochure, invitation, or flyer) into the exclusive Hosted Buyer show bags. The buyers will pick up their bags first thing when they arrive at the show so take advantage of the opportunity to wow them!

Marketing Opportunity Inclusions:

• Bags distributed check-in at the Hosted Buyer Lounge.
  • 250 bags to be filled and given to Hosted Buyers.
• Send 1 insert of a sample and/or piece of literature (brochure, invitation or flyer) to be inserted into each Hosted Buyer’s official Natural Products Expo East show bag.
  • Do you have a perishable item or want to sample to the Key Buyers attending virtually? See the Contactless Sampling: Retailer Box

Details:

• Limited to 1 insert per bag: marketing materials attached to product samples are subject to Show Management approval.
  • Product must be stable in a non-temperature controlled storage.
  • All products and content are subject to approval by New Hope Network Standards.
• Last date to contract: Friday, August 13, 2021.
• Last date for shipments to arrive in Philadelphia: Friday, August 20, 2021.
• Non-exclusive marketing opportunity.

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Join the top-industry buyers at Natural Products Expo East for networking welcome event at the PCC! As the sponsor, you and your colleagues will have the perfect opportunity to network all night with the 250+ Expo East Hosted Buyers. It's a rare opportunity the night before the show opens to invite these VIPs to your booth and talk partnerships!

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor.
• Opportunity for up to 4 company representatives to attend the Hosted Buyer Welcome Events and network with Hosted Buyers.
  • Located in the Pennsylvania Convention Center.
  • 250+ VIP Natural Products Buyers invited to event.
  • Option to distribute literature or promotional items. Items subject to Show Management approval.
• Sponsor logo will appear with all promotions of the Natural Products Expo East Hosted Buyers Welcome Event.
• Sponsor logo featured on table tents throughout Hosted Buyers Event.
• Event branded pint glass distributed to all attendees featuring sponsor logo.

Details:

• The Hosted Buyers Welcome Event is scheduled to occur Wednesday, September 22.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11 months from event.
  • Last date to contract: Friday, August 27, 2021.
• Exclusive sponsorship opportunity.

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Showcase your product in the Natural Products Expo East VIP attendee’s hotel rooms! Hotel room distribution is a convenient and effective way to reach your prospects. This is the opportunity to get your product in attendee and exhibitor rooms on either Wednesday, Thursday, or Friday evening.

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• 1 Hotel room “drop” in Natural Products Expo East VIP attendee and exhibitors’ rooms staying at the 3 “NPEE Host Hotels”.
  • 1 Hotel drop can consist of either 1 product or several products bundled together into a single “drop.” All items shipped need to be pre-assembled and identical.
• 3 NPEE Host Hotels include The Loews Philadelphia, The Notary Hotel, & The Philadelphia Marriott Downtown.

Details:

• Distribution available by day: Wednesday, September 22, Thursday, September 23 or Friday, September 24, 2021.
• Hotel drop product categories sold exclusively per Sponsor, per night.
• Shelf stable items only, not suitable for refrigerated or frozen products.
• Hotel Drop must be considered a single “drop.”
  • Bundled items (i.e. product samples and/or literature) must be pre-assembled before shipment.
    • Items must be assembled into a single unit i.e. small gift bag, box, or basket and is subject to Show Management approval.
    • Bags resembling the Natural Products Expo East Show Bag will not be approved, including, but not limited to tote bags, grocery totes and large bags.
    • Show Management and/or hotel are not responsible for assembly of bundled items.
  • Hotel drop must be less than 32 oz (2 lbs.)
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11 months from the event.
  • Last date to contract: Friday, September 3, 2021.
• Non-exclusive sponsorship opportunity.

Sponsor Level Inclusions:

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 4 Product Showcases to display products.
• 4 Priority points
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted

**Non-exhibiting sponsors will not receive digital sponsorship inclusions

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Do you want to increase booth traffic and distinguish your branding from competitors? Lightboxes will do just that by sharing your message in a BIG way!

Sponsorship Opportunity Inclusions:

• Recognition as a Silver Sponsor or marketing opportunity.
• Back-lit, Sponsor-provided artwork located in a high-traffic area of the Philadelphia Convention Center.
  • Single-sided, 8′ H x 10′ W or 35″W x 77″H space to utilize.
• Electricity included.

Details:

• 8’H x 10’W Lightbox: $6,500 (Silver Sponsor)
  • Hall B lobby: SOLD
  • Level 200 Bridge, west side: SOLD
  • Level 200 Bridge, east side: SOLD
  • Hall E entrance, north side: SOLD
  • Hall E entrance, south side: SOLD
• 35″W x 77″H Lightbox: $4,000 (Marketing Opportunity)
  • Hall A entrance, east side: SOLD
  • Hall A entrance, west side: SOLD
  • Hall B entrance, east side: SOLD
  • Hall B entrance, west side:
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, August 20, 2021.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11 months from the event.
  • Last day to contract: Friday, August 13, 2021.
• Non-exclusive sponsorship/marketing opportunity.

Sponsor Level Inclusions:

• Highlighted as a Silver Sponsor, listed in all marketing pieces including: Onsite Signage, Digital Attendee Brochure*, Website, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 2 Product Showcases to display products.
• 2 Priority points
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Silver Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted
**Non-exhibiting sponsors will not receive digital sponsorship inclusions

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After over a year apart, we’re excited to move into a new era of “smart” events with Natural Products Expo East (NPEE) at the forefront! This large-scale smart event will feature three weeks of virtual content leading up to the show, a truly hybrid experience for onsite and virtual attendees September 22-25 and then a plethora of OnDemand content to support the Natural Products Industry available post-show. As the NPEE Virtual Platform & Mobile App Sponsor your company will be featured throughout the smart event experience for all attendee types! From robust opportunities to tell your story on the virtual platform, to branding and priority in the mobile app, this NEW opportunity is not to be missed!

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• Recognition as the Natural Products Expo East Virtual Platform & Mobile App Sponsor.
  • Sponsor logo will appear with all promotions of the virtual platform & mobile app including, but not limited to; on-site signage, Natural Products Expo East website, email, Show Directory Map* and advertisements*.
• Sponsor featured throughout the three-week pre-show NPEE virtual extension; a series of content and booth driving sessions in the NPEE virtual platform leading up to the show.
  • Sponsor logo featured on the home page of the NPEE virtual platform and mobile app (Swapcard).
    • Exposure would begin as early as August 16 when the mobile app goes live!
  • Sponsor created banner ad featured on the home page of the NPEE virtual platform and mobile app.
    • Opportunity to create call-to-action linking to virtual booth.
  • 60-second Coffee Break Ad played first in all coffee break rotations.
    • Includes at minimum, virtual content sessions on September 1, 8, and 16 leading up to the show.
  • Sponsor showcased at the top of the Exhibitor List within the virtual platform, with Platform Sponsor denoted and linking to Sponsor’s Virtual Booth.
  • 1 Dedicated social media post on @NatProdExpo created by Show Management with Sponsor’s approval.
  • Verbal recognition from various program emcees.
• Sponsor featured throughout the week of the show, September 22-25; a truly hybrid experience with retailers, press, investors, exhibitors, etc. attending either in-person, virtually or both!
  • Sponsor logo featured onsite at NPEE highlighting the mobile app to navigate onsite and smart event features of the virtual platform.
  • Sponsor logo featured on the home page of the NPEE virtual platform and mobile app (Swapcard).
  • Sponsor created banner ad featured on the home page of the NPEE virtual platform and mobile app.
  • 60-second Coffee Break Ad played first in all coffee break rotations.
    • Includes at minimum, during all livestreamed onsite sessions (currently scheduled for Pitch-slam, State of the Industry, and Keynote speaker.)
  • Sponsor showcased at the top of the Exhibitor List within the virtual platform, with Platform Sponsor denoted and linking to Sponsor’s Virtual Booth.
  • Verbal recognition from various program emcees.
• Site analytics provided post-show.
  • Detailed report showcasing Sponsor’s reach and engagement provided post show.
  • Lead data provided from attendees who click sponsor banner’s call to action.

Details:

• Sponsor to provide artwork. Show Management to implement. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, August 20, 2021.
• Sponsorship recognition begins once contract is received.
  • Last date to contract: Friday, August 13, 2021.
• Exclusive sponsorship.

Sponsor Level Inclusions:

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*.
• Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
• Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 4 Product Showcases to display products.
• 4 Priority points
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

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Natural Foods Merchandiser the official publication of Expo East and is distributed bi-monthly to 15,000 qualified retail and trade decision makers, over 50,000 digital subscribers, and in the hotel rooms of Expo East attendees. This is a great vehicle to use to communicate with key decision makers in the natural and conventional industry as well as drive booth traffic during the show.

Natural Foods Merchandiser the official publication of Expo East and is distributed bi-monthly to 15,000 qualified retail and trade decision makers, over 50,000 digital subscribers, and in the hotel rooms of Expo East attendees. This is a great vehicle to use to communicate with key decision makers in the natural and conventional industry as well as drive booth traffic during the show. 

• Full Page: $6,500
• Junior Page: $5,000
• ½ Page: $4,000
• 1/3 Page: $3,000

*Contact your sales rep for premium position pricing and custom rates

Last Day to Contract: Friday, July 16, 2021

View full opportunity details here.

Being the sponsor of these events at Natural Products Expo East and West is a great way to create targeted contacts with the most innovative young and growing brands in the Natural Products Industry. You will also have the perfect opportunity to establish your company as a strategic service provider for brands who are looking for your services.

Inclusions with this sponsorship opportunity:

• Recognition as a Gold Sponsor.
• Recognized as the Natural Products Business School + Pitch Slam Semi-Finals Title Sponsor at Natural Products Expo West and Expo East.
• Prominent Sponsor exposure through all promotions of the event including pre-show marketing, on-site materials/event signage and on the Natural Products Expo West and Expo East websites.
• Onstage recognition and brief speaking opportunity to introduce the Pitch Slam Semi-Finals or Finals at both Natural Products Expo West and Expo East.
  • Opportunity limited to 1 speaking opportunity per pitch slam event, based on a first come, first served basis
• (2) Natural Products Business School + Super Pass badge upgrades for existing Exhibit Hall Pass holders that grant admission to Natural Products Business School and additional sessions at both Natural Products Expo West and Expo East.
• Event attendee scan data sent for lead lists and follow up.

Details:

• The Natural Products Business School & Pitch Slam Semi-finals are scheduled to occur on Tuesday, March 3, 2020 from 7:30am – 6:00pm.
  • Exact time of day subject to change.
• The Pitch Slam Finals are scheduled to occur on Wednesday, March 4, 2020 from 5:00 – 6:30pm.
  • Exact time of day subject to change.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11 months from the event.
  • Last date to contract: Friday, January 29, 2021.
• Non-exclusive sponsorship opportunity.

Sponsor Level Inclusions:

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 4 Product Showcases to display products.
• 4 Priority points
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted

**Non-exhibiting sponsors will not receive digital sponsorship inclusions

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Utilize an entire showcase unit to display your products and grab the attention of attendees in a prime location. Showcases are located in the lobby where attendees will stop before they shop the show floor.

Marketing Opportunity Inclusions:

• Entire, free standing showcase unit located in a prominent area of the Pennsylvania Convention Center. New Product Lines will be located in “The Bridge” which connects The Grand Hall and Hall A/B lobby.
  • Showcase display unit can be used for the promotion of company brand, product line(s), marketing information, etc.
• 3 shelves to hold products, decoration or other promotional items representing Exhibitor.
• Unit features 3 pieces of fully custom exhibitor-branded artwork; the header, back and side panel of the showcase.

Details:

• Special access hours for set-up and adjustments.
• Exhibitor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, August 20, 2021.
• Recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, August 13, 2021
• Non-exclusive marketing opportunity.

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NewHope.com is at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message. The site provides exclusive coverage of Natural Products Expos, product galleries, retail insights, sponsored content, and industry updates.

NewHope.com is at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message. The site provides exclusive coverage of Natural Products Expos, product galleries, retail insights, sponsored content, and industry updates.

Ad Sizes: 970×250, 640×480, 468×60, 320×50, 300×250

Welcome Ad: $2,750 per Share of Voice (limited inventory)

Standard Banner Ad: $1,750 per Share of Voice (5 SOV/month)

Floor Ad: $2,750 per Share of Voice (limited inventory)

View Opportunity Details.

Leverage the natural products community in a way that only Natural Products Expos can! Your sponsored post on the @NatProdExpo Instagram account will build brand awareness, drive booth traffic and share your unique story with our community. Amplify your message to our captive audience of decision makers, investors and influencers that make up the healthy lifestyle community of Expo. Available during the two weeks leading up to, and week after Expo East, you’ll receive one post before the show, one story during the show, and one post after the show.

Standard Expo East Campaign: $1,500

• 1 static post on the @NatProdExpo Instagram feed, with up to 3 images.
  • Opportunity to include copy with hashtags and brand handles.
• 2 Instagram Stories; posted for 24 hours each on the @NatProdExpo Stories feed.
  • Images or video posted with “Swipe Up” redirection for 24 hours on the @NatProdExpo Stories feed.

Upgraded Expo East Campaign: $3,500

• 1 static post on the @NatProdExpo Instagram feed during the two weeks leading up to Expo East 2021, with up to 3 images or videos and copy with hashtags & brand handles.
• 1 Instagram Story, posted during the week of Expo East 2021 (September 20-25). 
  • Images or video posted with “Swipe Up” redirection for 24 hours on the @NatProdExpo Stories feed.
• 1 static post during the week following Expo East 2021, with up to 3 images or videos and copy with hashtags & brand handles.

Details:

• Standard Expo East Campaign:
  • Posts go live: August 1-30
  • SOLD OUT: September 1 – 10
• Upgraded Expo East Campaign:
  • SOLD OUT: Posts go live: September 13 – October 1
• Company to provide artwork and copy. Show management will determine scheduling of posts within contracted timeframe. All artwork is subject to approval by New Hope Standards.
  • August Standard Artwork due Friday, August 30
  • September Standard artwork due Friday, August 27
  • September Upgraded artwork due Friday, September 3
• Non-exclusive marketing opportunity.

Interested in a thought leadership opportunity that leverages New Hope Network’s print, digital and event portfolio? Premier Content Partnerships are collaborative, education sessions that combine a New Hope Network co-branded content marketing campaign with an on-site Natural Products Expo education event, or a live virtual event. These opportunities leverage New Hope insights and expertise for the event, including curating the speakers and developing session content in partnership with New Hope experts. Complementary co-branded content is created in collaboration with our content experts to develop a year-round presence around the themes of the educational program. The program’s digital and print content will reinforce our partner’s thought leadership around designated themes brought to life through the on-site event experience. The Premier Content Partnership also includes a robust marketing effort that drives engagement with content and attendance to the live in-person or digital event. Show-related marketing promotions include a two-touch email campaign, social media marketing support, and marketing through our print and digital publications.

• Recognition as a Gold Sponsor.
• Pre-Event
  • New Hope Network content team to design a custom multi-touch digital content program and a Natural Products Expo East (NPEE) hosted education session.
    • Digital content programs include digital and/or print assets such as co-branded eGuides, interactive infographics, webinars, custom websites, videos, email marketing campaigns, and printed inserts in Natural Foods Merchandiser.
      • Specific assets are determined in collaboration with partner.
    • 90-minute hosted education session to be co-branded and created collaboratively by Sponsor and New Hope Network content team.
      • Sponsor and New Hope Network to choose presenters, design programming, and create content collaboratively either in hybrid format on-site at NPEE or virtually on NPEE virtual platform†.
        • Presenters must be approved by New Hope Network content team to preserve the integrity of the session marketed as free-to-attend to all NPEE on-site and virtual badge holders.
      • Hosted education session title, description, speaker information, and Sponsor logo listed on the NPEE online schedule.
      • Hosted education Session title and Sponsor logo printed in the Show Directory Map* and in Natural Food Merchandiser* (September edition.)
• Expo East Event Week
  • On-site 90-minute hybrid hosted education session or virtual hosted education session to be moderated by New Hope Network; panel curated collaboratively and may include New Hope Network content and data experts.
    • Hybrid Delivery:
      • Room rental and standard room set provided.
        • Theater style seating.
        • Stage with 1 podium and up to 5 chairs for speakers.
      • Standard A/V set provided.
        • 1 podium microphone and up to 5 handheld or 5 lavaliere microphones available.
        • LCD projector and projection screen.
      • 6’ outreach table to feature Sponsor’s products or literature during the session. Extra product may be placed beneath table and restocked by sponsor representatives.
        • Products must be approved by New Hope Network Standards prior to event.
      • Sponsor logo, session time and title featured on session slides and 1M sign at room entrance.
      • Lead retrieval scanner and operator provided at room entrance to capture attendee data.
      • NEW virtual inclusions for 2021 hybrid delivery:
        • Hosted education session will be recorded and available on-demand in the NPEE Virtual platform during the event week for onsite and virtual badge holders.
          • Opportunity to provide seminar slide deck for virtual attendees to download.
          • Company logo featured in HES video package.
        • Hosted educations session title, description, speaker information and Company logo listed on the NPEE Virtual agenda.
    • Virtual Delivery:†
      • Hosted education session produced virtually by New Hope Network production team and featured on NPEE virtual platform to all virtual attendees.
        • Please note new virtual inclusions for 2021 hybrid delivery will be carried over for fully virtual delivery.
      • Custom welcome box including company samples and/or promotional items sent to a targeted group of 50 VIP virtual attendees to bring an element of the on-site experience to attendees.
• Post Event
  • Hosted education session attendee lead data provided to Sponsor for post-show lead follow up.
    • To include onsite and virtual attendees.
  • Recording of Sponsor’s hosted education session provided and available on-demand in the NPEE virtual platform.
  • New Hope Network content team to design a custom digital content program that could include post-show assets such as interactive infographics, videos and email marketing campaigns.
    • Specific assets are determined in collaboration with partner.

Details:

• Custom Digital Content Program to be determined pre-contracting.
• Hosted education session hybrid delivery location: Pennsylvania Convention Center.
  • Exact time of day and location subject to change.
  • Please note in the event that NPEE moves to a fully virtual event the hosted education session will move to the NPEE virtual platform.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11-months from the event.
  • Last date to contract: Friday, August 6, 2021.
• Exclusive sponsorship opportunity.

Sponsor Level Inclusions:

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*. 
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show. 
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials. 
• Featured Digital Listing and 1 Featured Digital Product.** 
• 4 Product Showcases to display products. 
• 4 Priority points added. 
• NEW 2021 Virtual Inclusions: 
  • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week. 
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual. 
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory. 
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory. 

†Natural Products Expo East is currently a hybrid event encompassing both in-person and virtual elements. If NPEE must move to a fully virtual event due to COVID19, hosted education sessions will still be deployed digitally to the Natural Products audience in an equally impactful way.

*Based on date contracted.

**Non-exhibiting sponsors will not receive digital sponsorship inclusions 

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A great resource to hold private meetings or create a lounge for your clients.

Marketing Opportunity Inclusions:

• Room provided for meeting space.
• Promotion of Sponsor at the entrance to the room. (1) 22″ x 28″ sign with Company name provided by show.
• Standard furniture included. Standard tables and chairs, keys (if applicable) and waste basket.
• Opportunity to add-on food and beverage.

Details:

• Room cannot be used for exhibit space, functions or seminars.
• Location of private meeting room is based on availability throughout the Natural Products Expo East show campus.

Get your products noticed in these highly visible showcases. New products, new labeling or new ingredients introduced less than twelve months prior to the show qualify. Products that have never been displayed at the show can also be displayed. Showcases are located in "The Bridge" between the Grand Hall and Hall A and Hall B lobbies.

Marketing Opportunity Inclusions:

• Showcase display in a prominent area of the Pennsylvania Convention Center, locations vary.
  • Product Showcase display can be used for promotion of company, product line(s), marketing information, etc.
  • 1 Product Showcase allows for 1/2 shelf of real estate within the chosen category’s Product Showcase shelving unit.

Details:

• Product Showcase Categories and Dimensions:
  • Bulk & Food Service
    • 30″H X 18″W X 11″D
  • Business Solutions
    • 18″H X 18″W X 11″D
  • Frozen/Refrigerated
    • 18″H X 18″W X 11″D
  • Grocery
    • 18″H X 18″W X 11″D
  • Herbs/Medicinal
    • 18″H X 18″W X 11″D
  • Hot Products
    • 18″H X 18″W X 11″D
  • Kosher
    • 18″H X 18″W X 11″D
  • Lifestyle
    • 18″H X 18″W X 11″D
  • Organic (certified)
    • 18″H X 18″W X 11″D
  • Specialty Diet
    • 18″H X 18″W X 11″D
  • Vitamin/Supplements
    • 18″H X 18″W X 11″D
• Non-exclusive marketing opportunity.

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Tradeshows can be hard on the body - what better way to thank attendees for walking the floor by being a part of the Relaxation Lounge. Interact with Natural Products Expo East attendees by providing a free massage and some nourishing information on your great brand!

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• Sponsor logo will appear with all promotions of the Relaxation Lounge.
  • The Relaxation Lounge is located in the Lifestyle Pavilion on the Expo East trade show floor.
  • The Lounge is open for free attendee massages Thursday, September 23 – Saturday, September 2, 2021.
• Massage stations and massage therapists provided by Show Management to provide free massages for attendees during trade show floor hours.
  • Opportunity to provide branded apparel for massage therapists.
• 6′ table provided for literature and/or product inside 10’x10′ sponsor outreach area.
  • Storage/deliveries are not available for this sponsorship so please note excess product is limited to fit underneath a 6’ table.
• Opportunity to staff the Relaxation Lounge with up to (2) company representatives.
• Carpet provided within the full space to increase the comfort of attendees enjoying the space.

Details:

• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, September 3, 2021.
• Storage and restocking labor is not included.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11 months from event.
  • Last date to contract: Friday, August 27, 2021.
• Exclusive sponsorship opportunity.

Sponsor Level Inclusions: 

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*.
• Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
• Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 4 Product Showcases to display products.
• 4 Priority points 
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

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Enhance your exhibiting experience by cross-promoting your products or services in a satellite location - the Grand Hall! Whether your clients are mingling in this lobby space, networking during a daytime music event, or just passing through, they will enjoy sampling your products.

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• 10’W x 10’D x 12’H space to distribute product samples in:
  • The Grand Hall, one of two main Natural Products Expo East entrances.
    • Spaces include (1) 6′ table, 2 chairs, 1 wastebasket.
• Electricity and labor for product delivery and storage included.
  • Refrigerated storage and material handling fees/drayage are not included.

Details:

• Brand presence must be in place during all sampling station hours:
  • Wednesday, September 23 from Noon – 6:00pm (brand presence complete for Harvest Festival)
  • Thursday, September 24 from 9:00am – 6:00pm
  • Friday, September 25 from 9:00am – 6:00pm
  • Saturday, September 26 from 9:00am – 4:00pm
• Frozen product not permitted due to storage restrictions within the Grand Hall.
• No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Can use a pop-up tent.
  • Custom build sampling stations must be approved by show management for set up and weight restrictions.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11 months from the event.
  • Last date to contract: Friday, September 10, 2021.
• Non-exclusive sponsorship opportunity.

Sponsor Level Inclusions:

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 4 Product Showcases to display products.
• 4 Priority points
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted

**Non-exhibiting sponsors will not receive digital sponsorship inclusions

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Capture a targeted audience by inserting a product sample or literature piece (brochure, invitation, or flyer) into the official Natural Products Expo East show bag. Your sample-sized product or literature will greet attendees as they arrive for a productive 3-days on the trade show floor!

Marketing Opportunity Inclusions:

• One 2 oz. sample size or one piece of literature (brochure, invitation or flyer) to be inserted into each official Natural Products Expo East show bag.
  • Option to combine a product sample and literature as one insert, upon Show Management approval.
• Show bags containing inserts distributed at registration locations throughout Natural Products Expo East campus.

Details:

• Quantity of bags is 10,000.
• Product must be stable in a non-temperature controlled storage space.
• Product or literature must be approved by New Hope Network standards team.
• Last date to contract: Friday, August 13, 2021.
• Last date for shipments to arrive in Philadelphia: Friday, August 20, 2021.
• Non-exclusive marketing opportunity.

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Just imagine a sea of bags that all feature your company's name and custom artwork! Sponsoring this opportunity means your branding travels everywhere at Natural Products Expo East - in the Philadelphia Convention Center, hotels, restaurants and more- both during and after the show.

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• 10,000 Premium bags with sponsor artwork featured on the front and back panels of the bag.
• (1) 2 oz. sample size or one piece of literature (brochure, invitation or flyer) to be inserted into each show bag.
• Bags distributed at Natural Products Expo East registration and badge pick-up locations in the Broad Street Lobby and Ballroom A.
• Bags made from recycled plastic bottles.

Details:

• Sponsor graphics featured on the front and back panels of the Show Bag.
  • Side panels are reserved for Natural Products Expo East Show branding.
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline with pre-production sample: Friday, April 16, 2021
  • Artwork deadline with digital proof: Friday, May 7, 2021.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11 months from the event.
  • Last date to contract: Monday, May 3, 2021.
• Exclusive sponsorship opportunity.

Sponsor Level Inclusions:

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 4 Product Showcases to display products.
• 4 Priority points
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted

**Non-exhibiting sponsors will not receive digital sponsorship inclusions

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Daily newsletter deployed to exhibitors and attendee subscribers the morning of each show day throughout Expo. Content contains daily show news, exhibitor information, and product and category trends along with general industry information.

Daily newsletter deployed to exhibitors and attendee subscribers the morning of each show day throughout Expo. Content contains daily show news, exhibitor information, and product and category trends along with general industry information. This opportunity is for exhibiting companies only.

580×80 or 180×150 Banner Ads: $2,420

View opportunity details. 

Advertise in the Natural Products Expo East Show Directory Map and get into the hands of every single attendee. The Show Directory Map is seen by everyone and is kept for reference year round.

Marketing Opportunity Inclusions:

• Onsite distribution of Natural Products Expo East Show Directory Map at registration locations, information kiosks, and other show service centers.
• Quarter page color ad 5-1/4″ x 2-5/8″.
• Half page color ad: 5-1/4″ x 5-1/4″.

Details:

• Quantity of Show Directory Maps is approximately 16,000.
• Quarter Page Show Map Advertisement: $2,500 (full color).
• Half Page Show Map Advertisement: $4,500 (full color).
• Quantity of maps: 12,000. Location of show directory map advertising is not guaranteed. Placement subject to show management’s discretion.
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Wednesday, August 4, 2021.
• Last date to contract: Friday, July 30, 2021.
• Non-exclusive marketing opportunity.

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Be the official sponsor of the Show Directory Map. Attendees use the Show Directory Map to navigate the busy Expo show floors and find the products, companies, and services they're looking for.

Sponsorship Opportunity Inclusions:

• Recognition as Gold Sponsor.
• Sponsor featured in full page color ad placed within front cover: 5.5″w x 11.75″h.
• Sponsor logo featured on information desk campus maps as the “Official Sponsor of the Show Directory.”
• Sponsor logo featured inside every Show Directory as the “Official Sponsor of the Show Directory.”
• Natural Products Expo East Show Directory are distributed at registration, information kiosks, and other show service centers.

Details:

• Quantity of Show Directories is approximately 12,000.
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, August 6, 2021.
• Last date to contract: Friday, July 30, 2021.
• Exclusive sponsorship opportunity.

Sponsor Level Inclusions: 

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 4 Product Showcases to display products.
• 4 Priority points 
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted 

**Non-exhibiting sponsors will not receive digital sponsorship inclusions 

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Weekly newsletter deployed to exhibitors and attendee subscribers in the weeks leading up to and after Expo. Content contains show news, exhibitor information, and product and category trends along with general industry information.

Weekly newsletter deployed to exhibitors and attendee subscribers in the weeks leading up to and after Expo. Content contains show news, exhibitor information, and product and category trends along with general industry information. This opportunity is for exhibiting companies only.

580×80 or 180×150 Banner Ads: $2,420

View opportunity details. 

Stream live on the Natural Products Expo Facebook page on-site at Expo East! This is your opportunity to connect with our 56K+ followers at the show and at home with the unique energy of your brand! We’ll provide the set, professional audio and visual, and the audience — you provide the branding, message and fun! For 5-10 minutes, the stage is yours to tell your story.

Stream live on the Natural Products Expo Facebook page on-site at Expo East! This is your opportunity to connect with our 56,000+ followers at the show and at home with the unique energy of your brand! We’ll provide the set, professional audio and visual, and the audience — you provide the branding, message and fun! For 5-10 minutes, the stage is yours to tell your story.

View opportunity details. 

Example here

Make a big impact with these show stopping stair and escalator clings in the Broad Street Lobby, one of two main entrances at Natural Products Expo East! This is a great way to grab attendee's attention, promote your brand and send them to your booth location. Design this several story artwork and we will take care of the rest!

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• Sponsor-branded stair riser graphics on 1 staircase in the Broad Street Lobby, one of two main entrances/lobby’s for Natural Products Expo East.
  • Staircases are located on the north side OR south side of the lobby, which will be the primary thoroughfare for attendees to the tradeshow floor and is located next to registration/badge pick-up, the Hemp Pavilion, and education.
• 1 Sponsor-branded escalator runner graphic in the Broad Street Lobby leading up to the tradeshow floor, specifically the Supplements and Hot Products pavilions.

Details:

• South staircase & escalator runner: SOLD
• North staircase & escalator runner: SOLD
• Sponsor to provide artwork. Show Management to produce graphics. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, August 13, 2021.
• Recognition begins once contract is received. For maximum exposure, contract 11 months from the event.
  • Last date to contract: Friday, August 6, 2021.
• Non-exclusive sponsorship opportunity.

Sponsor Level Inclusions:

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Attendee Brochure*, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 4 Product Showcases to display products.
• 4 Priority points
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted

**Non-exhibiting sponsors will not receive digital sponsorship inclusions

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Help attendees begin their day energized by sponsoring the Friday Morning Workout before the show floor opens! This intimate sponsorship allows you to connect with attendees in an exciting activation while creating a sampling space for participants to enjoy your brand.

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• Sponsor logo will appear with all promotions of the Friday Morning Yoga session.
  • Marketing pieces include: on-site signage, Natural Products Expo East website, Show Directory Map* and advertisements*.
• New Hope Network to organize Morning Yoga session:
  • Hire instructor.
  • Provide sponsor branded yoga mats.
• Opportunity to build out attendee experience during the Friday Morning Workout. Examples include:
  • Sponsor product sampling.
  • Sponsor-branded workout equipment or relevant promotional item.
  • Pop-up tents, retractable banners and other branding ideas.
  • Interactive displays.
  • Option for Show Management to provide:
    • 6′ table for literature and promotional products.
    • Electricity, labor for product delivery and dry storage.
• Hybrid Experience inclusions:
  • Live Stream the yoga session for virtual attendees to experience from home or onsite attendees to practice from their hotel room.

Details:

• Friday Morning Workout is scheduled to occur in the Grand Hall on Friday, September 24, 2021 from 7:30 – 9:00am.
  • Exact location, instructor, capacity, and time of day subject to change.
• Show management to provide instructor, and any other required equipment.
• Sponsor sampling and branding plan subject to New Hope Network Show Management approval.
  • No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Refrigerated/frozen storage and material handling fees/drayage are not included.
• Sponsor to provide stage banner artwork. Show Management to produce banners. All artwork is subject to approval by New Hope Standards.
  • Artwork deadline: Friday, August 27, 2021.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11 months from the event.
  • Last date to contract: Friday, August 20, 2021.
• Exclusive sponsorship opportunity.

Sponsor Level Inclusions: 

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 4 Product Showcases to display products.
• 4 Priority points 
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted 

**Non-exhibiting sponsors will not receive digital sponsorship inclusions 

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Expo East is excited to be moving to Philly - and what better way to see our new city than a morning Fun Run with your colleagues! Have your company's name associated with our inaugural Fun Run, designed to give participants an interactive way to tour Downtown Philadelphia.

Sponsorship Opportunity Inclusions:

• Recognition as a Gold Sponsor.
• Sponsor logo will appear with all promotions of the Philly Fun Run.
  • Marketing pieces include: on-site signage, Natural Products Expo East website, Show Directory Map* and advertisements*.
  • The Philly Fun Run will include a unique email campaign leading up to the show to solicit registrations pre-show.
• The Philly Fun Run will take participants on an exciting tour of Philadelphia, starting at the Philadelphia Convention Center, passing and allowing for photo opportunities at attractions like Love Park, Logan Square, Barnes Foundation and up Benjamin Franklin Parkway to the iconic Philadelphia Museum of Art, aka the Rocky Steps & Statue!
• New Hope Network to organize the Fun Run including:
  • Designing the 5k route and selecting the historic benchmarks along the way.
  • The necessary permitting and vendor contracting to host the run in downtown Philadelphia.
  • Personnel to lead the run and share fun facts throughout the route.
  • Design and production of the commemorative t-shirt.
• Opportunity to build out attendee experience during the Thursday Morning Fun Run. Examples include:
  • Opportunity to prominently feature your company logo on the commemorative Expo East 2021 Philly Fun Run t-shirt.
    • T-Shirt to be given to the first 120 people to register for the run.
  • Sponsor product sampling, as participants gather to start the run and as they return.
  • Pop-up tents, retractable banners and other branding ideas at the start/finish of the race.
  • Option for Show Management to provide:
    • 6′ table for sampling and promotional products.

Details:

• Thursday Fun Run is scheduled to begin at the Pennsylvania Convention Center on Thursday, September 23, 2021 at 7:30am and will conclude at 9:00am.
  • Exact location, capacity, and time of day subject to change.
• Sponsor sampling and branding plan subject to New Hope Network Show Management approval and the city of Philadelphia.
  • No distributing of bags or lanyards is permitted within your contracted sponsorship space. For more information, please reference the Code of Conduct.
• Refrigerated/frozen storage and material handling fees/drayage are not included.
• Sponsorship recognition begins once contract is received. For maximum exposure, contract 11 months from the event.
  • Last date to contract: Friday, August 13, 2021.
• Exclusive sponsorship opportunity.

Sponsor Level Inclusions: 

• Highlighted as Gold sponsor, 25% larger logo than Silver, and listed after Platinum sponsor in all marketing pieces including: Onsite Signage, Website, Show Directory Map*, and Advertisements*.
  • Company logo with link to company website on the Natural Products Expo East website for up to 10* months pre-show and post-show.
  • Advertisement examples include: Sponsor appreciation ad in the Natural Foods Merchandiser magazine (circulation of approximately 15,000 print and 50,000 digital) September/October issue.*
• The right to use Natural Products Expo East Sponsor in your promotional materials.
• Featured Digital Listing and 1 Featured Digital Product.**
• 4 Product Showcases to display products.
• 4 Priority points 
• NEW 2021 Virtual Inclusions:
  • Highlighted as a Gold Sponsor, listed on the Natural Products Expo East Virtual Event platform during the event week.
  • Company logo featured on all digital event sponsor appreciation advertising displayed within Natural Products Expo East Virtual.
  • Company listed as a Sponsor in Natural Products Expo Virtual booth directory.
  • All company representatives listed as Sponsors in Natural Products Expo Virtual attendee directory.

*Based on date contracted 

**Non-exhibiting sponsors will not receive digital sponsorship inclusions