Event: SupplySide West 2018

This concrete wall is located right in the middle of the expo hall - brand your company with a highly visible banner in this busy location!

Sponsorship Deliverables:

This 60′ long area is designed for 10′ high, single-sided hanging banners. Sponsors can purchase a single, 10’w x 10’h banner or a double, 20’w x 10’h banner. Combine any of the banner locations, 1-6, to customize the banner position and size that is right for you!

• Each hanging banner is 10’w x 10’h and single-sided
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6

Sponsorship: 10’w x 10’h: $8,000

Sponsorship: 20’w x 10’h: $14,000

Help attendees navigate the show floor while receiving countless branding impressions! This exclusive opportunity is only available to one company – secure your sponsorship today!

Sponsorship Deliverables:

• Will include the aisle number (along with SupplySide West and Title Sponsor logos) on one half and your custom artwork on the other
• You can create up to two original designs that promote your company and drive traffic to your booth.
• Sponsor Artwork Dimensions: 6’ W x 4’ H (double-sided)
• Total Aisle Sign Dimensions: 6’ W x 8’ H (double-sided)

These ‘grab and go’ wipes with your four-color ad will be distributed in a bin with your custom graphic, located in the Main Entrance. Keep attendees germ-free with this unique sponsorship opportunity!

Sponsorship Deliverables:

• Antibacterial Wipes with your custom four-color artwork will be distributed in the Main Entrance
• Sponsor has a choice of package color and creates unique artwork for package design
• Quantity: 3,000

An attendee’s main source for activities and places in and around the expo hall.

Sponsorship Deliverables:

• SupplySide West 2018 Attendee Guidebook
  • Distributed on-site at the show
  • Details activities and places in and around the conference area
  • Includes an At-A-Glance Agenda and a map of the conference center
• Ad Sizes Available:
  • Full Page
  • 1/2 Page
• Ad Reservation: September 26, 2018
• Material Deadline: October 1, 2018

*Sponsorship Pricing varies, please Contact Sales for more information

All attendees will visit Registration to pick up their badge or sign up for the show upon their arrival onsite. As the sponsor of Attendee Registration, your logo and message will be in front of your current and potential customers in this high-traffic area of the event!

Sponsorship Deliverables:

Pre-Show

• Company recognition in confirmation email sent to all pre-registered attendees
• Company recognition within Attendee Guidebook that is distributed on-site detailing Registration Location & Hours

On-Site

• Company logo on signage at entrance into main attendee registration area
• Meter boards in the main attendee registration area with company recognition
• Company logo on banner above entire attendee registration area
• Sponsor ad on screens of badge pick-up computer monitors used by all pre-registered attendees (over 90% of SupplySide West participants pre-register)

Everyone who attends SupplySide West will be wearing a badge – you have the opportunity to brand the back of all badges and tickets with your custom artwork.

Sponsorship Deliverables:

• Brand the back of all badges and tickets with your custom 4-color artwork
• Artwork Size: 3″w x 4″h

What single item does everybody use or see? The official badge lanyard! Make a statement and get your company logo around the neck of all show participants!

Sponsorship Deliverables:

• Lanyards are printed end-to-end with your two-color logo, distributed at Materials Pick-Up in Registration

Offer SupplySide West attendees the convenience of checking their bags prior to walking around the expo hall! This service is complimentary to all show participants and they will have you to thank!

Sponsorship Deliverables:

• Sponsor logo on Baggage Check structure located in Bayside Hall B, near Registration
• Baggage Check will be open on Thursday 11/8, 9am – 6pm and Friday 11/9, 9am – 5:30pm
• Mandalay Bay Bellmen will staff Baggage Check
• Sponsor logo on rip tickets given to those attendees who check their bags
• Baggage Check hours and location will be called out on Travel and Why Attend pages of SupplySide West website, in Attendee Guidebook and in Show Guide with sponsor logo recognition

Brand your company in the Bayside Foyer, a high traffic area where everyone must walk through to arrive at the Expo Hall. 

Sponsorship Deliverables:

• This banner is 15’ W x 10’ H and double-sided
  • B1 – SOLD

• These banners are 20’ W x 4’ H and double-sided
  • B2 – SOLD
  • B3 – SOLD
  • B4 – SOLD
  • B5 – SOLD
  • B6 – SOLD
  • B7 – SOLD
  • B8 – SOLD
  • B9 – SOLD

Sponsorship: B1 at $15,000

Sponsorship: B2-B9 at $11,000 each

Be at the forefront of everyone's mind as they walk through the Bayside Foyer to arrive at the Expo Hall.

Sponsorship Deliverables:

• Each banner is 10’ W x 10’ H and single-sided
  • A1
  • A2
  • A3
  • A4
  • A5
  • A6
  • A7
  • A8
  • A9
  • A10
  • A11

Looking for meeting space? Boardrooms are the highest tier of room rental, with the nicest interior and presentation for private meetings.

Boardrooms are the highest tier of room rental, with the nicest interior and presentation for private meetings. These rooms come fully equipped with state-of-the-art furniture and are only available to a few companies.

Sponsorship Deliverables:

Mandalay Bay Boardrooms

• Conference style, accommodates 12-16 people, located in the North Convention Center meeting space
  • Magellan Boardroom
    • Nov 6th SOLD
    • Nov 7th SOLD
    • Nov 8th SOLD
    • Nov 9th SOLD
  • Captain’s Boardroom
    • Nov 6th
    • Nov 7th
    • Nov 8th SOLD
    • Nov 9th SOLD

Delano Boardrooms

• Conference style, accommodates 12 people, located on the 3rd and 4th floors of the Delano Hotel
  • Sienna Boardroom
    • Nov 6th
    • Nov 7th
    • Nov 8th SOLD
    • Nov 9th SOLD
  • Crimson Boardroom
    • Nov 6th
    • Nov 7th
    • Nov 8th
    • Nov 9th

Sponsorship: $5,000 per day / $8,000 for 2 days

Extend your valuable exhibit space out into the aisle! Get creative and stop buyers in their tracks.

Sponsorship Deliverables:

• Custom 8’w x 4’h full color carpet sticker with graphic message
• Extends into the aisle in front of your booth
• You provide the design and we take care of the rest

Sponsor a Breakfast or Lunch Brief at SupplySide West to showcase scientific insights around a featured ingredient of your focus. These briefs offer a setting for you to buy a breakfast or lunch for up to 40 industry executives interested in learning more about your products and services.

Breakfast Briefs

9 – 10am

• Thursday, November 8th
  • 3 out of 4 available 
• Friday, November 9th
  • 4 out of 4 available 

Lunch Briefs

Noon – 1pm

• Thursday, November 8th
  • 2 out of 4 available 
• Friday, November 9th
  • 4 out of 4 available

Sponsorship Deliverables:

Pre-Show

• Sponsor acknowledgement on Agenda-at-a-Glance, featured on SupplySide West website, , Show Guide and Mobile App
• Sponsor acknowledgement with Brief description on Education page of SupplySide West website and Mobile App
• Sponsor acknowledgement within online Registration where visitors can sign up for event; Registration is limited to 40 visitors
• Sponsor acknowledgement in promotional emails about Briefs to pre-registered visitors and potential visitors
• Sponsor will receive list of pre-registered Brief participants pre-show
• Sponsor can provide a list of competitors pre-show and show management will monitor registrants to ensure these companies are not in attendance
• Sponsor to complete a lead qualification form indicating the type of visitors they would like to invite and SupplySide West will reach out to this audience inviting them to register for the event

On-Site

• Sponsored session will feature one to two expert speakers identified and invited by the sponsor; suggestions include a researcher providing insights into the latest ingredient science and/or a formulator on the application considerations
• Hour-long session will consist of 30-40 minute presentation by the two sponsored speakers, followed by a moderated discussion led by an Informa Representative
• Sponsor is responsible for providing speakers
• Meeting room will include basic A/V package: podium with microphone, clip-on microphone, LCD projector and projector screen (Sponsor to provide laptop computer)
• Breakfast or Lunch will be provided for up to 40 participants
• Signage including company logo outside of meeting room
• Sponsor may distribute marketing materials at Brief

Post- Show

• Sponsor will receive electronic list of Brief participants with contact information

Sales Deadline: September 7, 2018

Keep attendees charged up and connected while driving traffic to your booth and branding your company! This unique sponsorship allows up to eight (8) attendees at a time to continue doing business while securely charging their devices.

Sponsorship Deliverables:

• Charging Station to be placed within your booth (corner or islands recommended), or near your booth in a major intersection if space does not permit inside booth
• Charging Station details:
  • Eight (8) secure integrated lockers
    • User chooses vacant locker, plugs phone into charger, closes locker and enters 4 digit combination twice, and later retrieves device by selecting their locker and entering their unique code
  • Supports charging for 98% of smartphones in the US market
  • Lockers can fit standard tablets including older iPads
  • Each station is 130 lbs, 65″h x 17.5″w x 11.75″d
• Sponsor to provide the following:
  • Custom Branding on 19” LCD Display Screen: Videos (mp4) or images (png) of any size with aspect ration of 16:9
  • Custom Branded Wrap: a vinyl wrap around the front frame (dimensions: 32″ x 53″)
• Charging Station location receives a call-out on expo hall floor plan with sponsor logo recognition
• Sponsor covered in attendee attraction email one month before the show

Increase your presence at SupplySide West with a conference room off the show floor.

Sponsorship Deliverables:

• Conference rooms of different sizes are available in Mandalay Bay meeting space and Delano meeting space
• Rooms come equipped with skirted literature table, wastebasket, table outside room entrance and ample space for room-set of your choice
• Food & Beverage and Audio Visual are available – orders and payment are the responsibility of the customer
• Rooms are available for rental by the day (Tuesday, November 6th – Friday, November 9th)

Sponsorship: Starting at $3,000 per day

Receive countless impressions with one of these high-traffic opportunities.

Sponsorship Deliverables:

• Each banner is 20’ W x 4’ H and double-sided
  • C1 – SOLD
  • C2 – SOLD

Own the largest advertising graphic on display at SupplySide West. The location is along the highly trafficked convention center walkway. This year is the first time SupplySide West has been able to offer this opportunity - don't miss out!

Sponsorship Deliverables:

• Graphic wall cling is 29’ W x 19’ H and single-sided

A custom booth reception is your opportunity to network with present and future clients in the convenience of your booth during show hours. Your party will be promoted and coordinated by SupplySide West and served by Mandalay Bay attendants. You can enjoy your choice of food and beverage with clients while discussing new business.

Sponsorship Deliverables:

• Custom Reception at your booth for 1.5 hours on the date/time of your choice during show floor hours
• Your choice of the following:
  • 50 bottles of wine (25 Cabernet, 25 Chardonnay)
  • 50 bottles of champagne
  • Keg of beer with 12 bottles of Cabernet and 12 bottles of Chardonnay
• Your choice of the following:
  • Assorted cheese & cracker platters
  • Assorted vegetable crudités
  • Custom sheet cake with your company logo
• Attendant(s) at the booth to serve food & beverage for duration of the party
• Custom napkins with your 1 or 2-color company logo
• Signage promoting the party in a high-traffic area of the show
• Call-out on SupplySide West floor map located in Show Guide with party details, time and booth location
• A photographer will visit your booth during the reception to capture photos of the event

Sponsorship: Choice of beverage with custom sheet cake: $13,000

Sponsorship: Choice of beverage with cheese/crackers or vegetable crudités: $15,500

Do you have a product sample or company branded item that you want distributed to attendees outside of just your booth? The Distribution Bin sponsorship is your solution!

The SupplySide West 2018 floor plan features four entrances into the expo hall –  each sponsor will receive one bin at each entrance, giving your company and product exposure at all four entrances! This exclusive sponsorship is only available to two companies – reserve your spot today!

Sponsorship Deliverables:

• Show Management or Sponsor can design distribution bin graphic panel
  • If Show Management to design, the graphic panel will include your company logo and booth number
  • If Sponsor to design, sponsor to submit artwork  for bin the graphic panel
• Sponsor to provide 5,000 items to be evenly distributed between 4 bins
  • If the product is food or beverage, it must be single-serve and approved sample size
  • Item must be pre-approved by Show Management
• Bins will be refilled throughout the show day(s) until product supply runs out
• One representative from each sponsoring company may distribute product at 1 of the 4 locations from 9am-Noon both expo hall days

Sponsor the sounds of SupplySide West! A professional DJ will entertain attendees to liven up the show and put a little more pep in everyone's step.

Sponsorship Deliverables:

• A professional DJ will entertain attendees and liven up the show
• Dates/Times:
  • November 8th from 9am – 5:30pm
  • November 9th from 9am – 5pm
• DJ will be located in the Bayside Foyer, the main corridor that attendees use to enter and exit the expo hall
• Behind the DJ booth is a 10’ W x 10’ H wall banner with custom sponsor artwork
• Sponsor can provide a giveaway to be distributed at DJ booth driving traffic to their booth
• DJ location will receive a call-out on the expo hall floor plan with sponsor recognition

Promote your company with custom designed artwork on this free-standing sign!

Sponsorship Deliverables:

• Custom designed artwork on this 3’w x 8’h free-standing sign
• This double-sided meter board ad can include different artwork on the front and back
• Meter board ad placed in a high-traffic area of the show

The Education Lounge serves as a gathering place for attendees participating in Education. Offer these attendees a place to rest their feet in between education sessions by sponsoring the Education Lounge!

Sponsorship Deliverables:

Pre-Show

• Sponsor acknowledgement on Education page of SupplySide West website

On-Site

• Sponsor logo on Education Lounge signage, located in a meeting room in the North Convention Center where all SupplySide Education takes place
• Education Lounge will be open November 7-9, 2018 from 8am – 5pm each day
• Education Lounge will be promoted on the SupplySide West website, in the Attendee Guidebook and Show Guide with sponsor logo recognition
• Education Lounge will receive a call-out on floor map in the printed Show Guide with sponsor recognition
• Graphics within Education Lounge with sponsor logo recognition
• Meter boards with sponsor’s custom artwork placed in the Education Lounge
• Coffee and tea will be provided in the Education Lounge
• All beverages in Education Lounge will be promoted as “Brought to you by (your company)”
• 1 or 2-color company logo on napkins at beverage stations
• Sponsor can provide literature or promotional items to be distributed in Education Lounge

Promote your company, products and services to registered attendees while they’re already planning their show schedule!

Sponsorship Deliverables:

• Your choice of one-time scheduled SupplySide West email to pre-registered attendees to promote your company
  • Scheduled emails will contain other relevant show information to help attendees prepare for the show
  • Sponsor message will either be the exclusive company description in the email or one of three descriptions (dependent on sale of 2nd and 3rd messages available per email)
• Company promotion will include:
  • Up to 75 word description from sponsor to promote your company / products / services
  • Headline of message
  • Booth Number
  • Sponsor logo
  • Hyperlink to “Learn More” which takes attendee to sponsor’s exhibitor listing on SupplySide West website or company website

Email Schedule:

• 9/19 – 3 available
• 9/26 – 1 available
• 10/3 –  SOLD OUT
• 10/10 – 3 available
• 10/17 – SOLD OUT
• 10/24 – SOLD OUT
• 10/31 – SOLD OUT

Sponsorship: 9/19 – 10/3 Emails: $2,500

Sponsorship: 10/10 – 10/31 Emails: $4,000

The Good Food Future Starts With The Supply Chain. Highlight Your Ingredient Excellence With Esca Bona At SupplySide.

[New For 2018] Esca Bona at SupplySide West

A pavilion on the SupplySide West 2018 show floor dedicated to the doers, go-getters and innovators leading our supply chain.

What is Esca Bona?

Esca Bona means “good food” in Latin, and we created the Esca Bona at SupplySide platform to engage and serve companies working to create a good food system that is regenerative, nourishing and accessible to all. We believe good food is grown, raised, caught and harvested under humane, fair, sustainable and even restorative practices. Good food is gently or minimally processed and contributes to the health of the people who consume it, as well as to the environmental, economic and social health of the communities in which it is produced.

Our vision for Esca Bona at SupplySide is to champion and build a road map for efforts that are:

• Regenerative, delivering continual improvements to the food supply chain from an environmental, economic and societal perspective;
• Nourishing, promoting health-supportive practices and ingredients that nurture and revitalize human health, and strengthen human connections to food, planet and one another; and
• Accessible, making it possible for all people everywhere to eat healthy food and benefit from the fruits of a good food system.

We are here to showcase and support the companies that are on the road toward building this regenerative, nourishing and accessible food system, while inspiring and showing others how to join us on this journey.

Sponsorship Deliverables:

• Sponsor recognition on dedicated Esca Bona At SupplySide landing page of SupplySide West website
• Sponsor recognition in promotional emails to pre-registered attendees
• Full page ad in Attendee Guidebook promoting all Esca Bona At SupplySide sponsors
• Sponsor logo recognition on signage within the Esca Bona At SupplySide Pavilion
• Sponsor receives (2) complimentary badges for company personnel
• Reserved meeting space within the Esca Bona At SupplySide Pavilion
  • Meeting space includes:
    • Seating with stools
    • Tabletop with sponsor logo on table cling
• Sponsor recognition in posts on all SupplySide West social media streams on the Informa networks (minimum twice a month leading up to the show, managed by the SupplySide Marketing Team)
• Sponsor recognition through cross-promotion at Esca Bona Austin event

Sponsorship: $2,500*

*Sponsorship dollars are applied to SupplySide priority points

The Good Food Future Starts With The Supply Chain. Highlight Your Ingredient Excellence With Esca Bona At SupplySide.

[New For 2018] Esca Bona at SupplySide West

A pavilion on the SupplySide West 2018 show floor dedicated to the doers, go-getters and innovators leading our supply chain.

What is Esca Bona?

Esca Bona means “good food” in Latin, and we created the Esca Bona at SupplySide platform to engage and serve companies working to create a good food system that is regenerative, nourishing and accessible to all. We believe good food is grown, raised, caught and harvested under humane, fair, sustainable and even restorative practices. Good food is gently or minimally processed and contributes to the health of the people who consume it, as well as to the environmental, economic and social health of the communities in which it is produced.

Our vision for Esca Bona at SupplySide is to champion and build a road map for efforts that are:

• Regenerative, delivering continual improvements to the food supply chain from an environmental, economic and societal perspective;
• Nourishing, promoting health-supportive practices and ingredients that nurture and revitalize human health, and strengthen human connections to food, planet and one another; and
• Accessible, making it possible for all people everywhere to eat healthy food and benefit from the fruits of a good food system.

We are here to showcase and support the companies that are on the road toward building this regenerative, nourishing and accessible food system, while inspiring and showing others how to join us on this journey.

Sponsorship Deliverables:

• Sponsor recognition as a Founding Champion of Esca Bona At SupplySide 2018
• Special badge recognition as a Founding Champion of Esca Bona At SupplySide 2018
• Sponsor recognition on dedicated Esca Bona At SupplySide landing page of SupplySide West website
• Sponsor recognition in promotional emails to pre-registered attendees
• Full page ad in Attendee Guidebook promoting all Esca Bona At SupplySide sponsors
• Sponsor logo recognition on signage within Esca Bona At SupplySide Pavilion
• Sponsor receives (4) complimentary badges for company personnel
• Reserved meeting space within the Esca Bona At SupplySide Pavilion
  • Meeting space includes:
    • Seating with stools
    • Kiosk with sponsor logo on side panel
    • Electrical drop
  • Ingredient Story Showcase slot at the Esca Bona At SupplySide theater
    • Ingredient Story Showcase features two 30-minute blocks on both expo hall days at the Esca Bona At SupplySide theater dedicated to Ingredient Story Showcase
      • Highlight your ingredient/product in a quick 3-5-minute*, interactive presentation at the Esca Bona At SupplySide theater
        • *3-5-minute presentation as final schedule allows
      • Sponsor can provide up to 3 slides for presentation
      • Sponsor recognition on signage at Esca Bona At SupplySide theater promoting Ingredient Story Showcase
      • Sponsor is encouraged to tweet on-site prior to their Ingredient Story Showcase presentation using the identified SupplySide West 2018 hashtag; SupplySide will retweet Ingredient Story Showcase postings
      • Mobile app alert promoting Ingredient Story Showcase
      • Ingredient Story Showcase agenda/schedule included in the digital Esca Bona At SupplySide Show Guide with sponsor recognition
    • Sponsor recognition in posts on all SupplySide West social media streams on the Informa networks (minimum twice a month leading up to the show, managed by the SupplySide Marketing Team)
    • 1-page sponsor participation in the Stories of Excellence within the digital Esca Bona At SupplySide Show Guide, dedicated to the sponsor’s brand story
      • Advertorial page may be submitted by sponsor, or will be developed in a Q&A format by Informa’s Content Marketing Team
    • Sponsor recognition through cross-promotion at Esca Bona Austin event

Sponsorship: $5,000*

*Sponsorship dollars are applied to SupplySide priority points

The Good Food Future Starts With The Supply Chain. Highlight Your Ingredient Excellence With Esca Bona At SupplySide.

[New For 2018] Esca Bona at SupplySide West

A pavilion on the SupplySide West 2018 show floor dedicated to the doers, go-getters and innovators leading our supply chain.

What is Esca Bona?

Esca Bona means “good food” in Latin, and we created the Esca Bona at SupplySide platform to engage and serve companies working to create a good food system that is regenerative, nourishing and accessible to all. We believe good food is grown, raised, caught and harvested under humane, fair, sustainable and even restorative practices. Good food is gently or minimally processed and contributes to the health of the people who consume it, as well as to the environmental, economic and social health of the communities in which it is produced.

Our vision for Esca Bona at SupplySide is to champion and build a road map for efforts that are:

• Regenerative, delivering continual improvements to the food supply chain from an environmental, economic and societal perspective;
• Nourishing, promoting health-supportive practices and ingredients that nurture and revitalize human health, and strengthen human connections to food, planet and one another; and
• Accessible, making it possible for all people everywhere to eat healthy food and benefit from the fruits of a good food system.

We are here to showcase and support the companies that are on the road toward building this regenerative, nourishing and accessible food system, while inspiring and showing others how to join us on this journey.

Sponsorship Deliverables:

• Sponsor recognition as a Founding Champion of Esca Bona At SupplySide 2018
• Special badge recognition as a Founding Champion of Esca Bona At SupplySide 2018
• Sponsor recognition on dedicated Esca Bona At SupplySide landing page of SupplySide West website
• Sponsor recognition in promotional emails to pre-registered attendees
• Full page ad in Attendee Guidebook promoting all Esca Bona At SupplySide sponsors
• Sponsor logo recognition on signage within the Esca Bona At SupplySide Pavilion
• Sponsor receives (4) complimentary badges for company personnel
• Reserved meeting space within the Esca Bona At SupplySide Pavilion
  • Meeting space includes:
    • Seating with stools
    • Kiosk with sponsor logo on side panel
    • Electrical drop
• Co-Sponsor of the Esca Bona At SupplySide Welcome Reception
  • Breakfast reception within the pavilion, after the expo hall opens on Thursday, November 8
  • Sponsor logo on reception signage
  • Sponsor logo on napkins
  • Sponsor recognition when detailing Welcome Reception on Esca Bona At SupplySide page of SupplySide West website
  • Recognition as Welcome Reception Sponsor on agenda included in digital Esca Bona At SupplySide Show Guide
• Two (2) Ingredient Story Showcase slots at the Esca Bona At SupplySide theater
  • Ingredient Story Showcase features two 30-minute blocks on both expo hall days at the Esca Bona At SupplySide theater dedicated to Ingredient Story Showcase
    • Highlight your ingredient/product in a quick 3-5-minute*, interactive presentation at the Esca Bona At SupplySide theater
      • *3-5-minute presentation as final schedule allows
    • Sponsor can provide up to 3 slides for presentation
    • Sponsor recognition on signage at Esca Bona At SupplySide theater promoting Ingredient Story Showcase
    • Sponsor is encouraged to tweet on-site prior to their Ingredient Story Showcase presentation using the identified SupplySide West 2018 hashtag; SupplySide will retweet Ingredient Story Showcase postings
    • Mobile app alert promoting Ingredient Story Showcase
    • Ingredient Story Showcase agenda/schedule included in the digital Esca Bona At SupplySide Show Guide with sponsor recognition
• Sponsor recognition in posts on all SupplySide West social media streams on the Informa networks (minimum twice a month leading up to the show, managed by the SupplySide Marketing Team)
• Sponsored podcast via the Healthy INSIDER podcast channel, hosted by a member of the Informa Content Marketing Team
• 2-page sponsor participation in the Stories of Excellence within the digital Esca Bona At SupplySide Show Guide
  • One page dedicated to the sponsor’s brand story
    • Advertorial page may be submitted by sponsor, or will be developed in a Q&A format by Informa’s Content Marketing Team
  • One-page summary of sponsored podcast with bio of company representative
• 10-minute speaking slot in the Esca Bona At SupplySide Pavilion
  • Sponsor can present up to 5 slides outlining commitment to the “good food” movement, including highlights of company’s supply chain initiatives and point of differentiation
• Sponsor recognition through cross-promotion at Esca Bona Austin event

Sponsorship: $20,000

*Sponsorship dollars are applied to SupplySide priority points

Place your message into the hands of SupplySide West attendees, literally! Capture the attention of attendees as they make their way to and from SupplySide Education and the SupplySide West tradeshow floor.

Escalator handrail advertising will offer enough viewing time to make a strong brand connection. Encourage booth traffic by including your booth number on the handrails!

Sponsorship Deliverables:

• Your custom color artwork on two (2) escalators (4 handrails) leading attendees to and from SupplySide Education and the expo hall
• Each escalator handrail is approximately 100′ feet long
• Artwork Dimensions: 5.5″ inches wide x up to 6′ feet long
  • This design area will repeat continuously for the entire length of the escalator handrail

Tell your story. Discuss innovation. Share intelligence. Promote your product. These 20-minute sessions located in the Exhibitor Presentation Theater give you an opportunity to speak to attendees about your science, products and marketing findings. Located on the show floor, these presentations are free for all SupplySide West participants to attend. Book your spot today

Sponsorship Deliverables:

• Seminar location provided in an Exhibitor Presentation Theater, located on the show floor
• Seating capacity for 50 people
• Basic A/V package to include podium with microphone, clip-on microphone, LCD projector, and projector screen (Sponsor to provide laptop computer)
• Mobile badge scanner provided to capture contact information of industry executives attending your seminar – leads will be sent to the sponsor post-show
• Sponsor will be provided with a kit that contains helpful information to prepare for the presentation, along with helpful tools to promote and market your session to drive attendance
• Presentation details will be promoted on SupplySide West website and within mobile app
• Exhibitor presentation title and sponsor logo included within brochure distributed on-site, dedicated to Exhibitor Presentation Theater
• SupplySide West Exhibitor Presentations will be promoted to pre-registered attendees in emails with other relevant show information
• Full page ad in Attendee Guidebook promoting all Exhibitor Presentation Theater sponsors (signed contract no later than September 28, 2018 to be included in Attendee Guidebook)
• Sponsor recognition and presentation details included on on-site signage for the Exhibitor Presentation Theater

Booth 1081

Presentation Schedule

DAY 1: November 8

Expo Hall Hours: 10am – 5:30pm

• 11 – 11:20am SOLD
• 11:30 – 11:50am SOLD
• Noon – 12:20pm SOLD
• 12:30 – 12:50pm SOLD
• 1 – 1:20pm SOLD
• 1:30 – 1:50pm SOLD
• 2 – 2:20pm SOLD
• 2:30 – 2:50pm SOLD
• 3 – 3:20pm SOLD
• 3:30 – 3:50pm SOLD
• 4 – 4:20pm SOLD
• 4:30 – 4:50pm SOLD
• 5 – 5:20pm

DAY 2: November 9

Expo Hall Hours: 10am – 5pm

• 11 – 11:20am SOLD
• 11:30 – 11:50am SOLD
• Noon – 12:20pm SOLD
• 12:30 – 12:50pm SOLD
• 1 – 1:20pm SOLD
• 1:30 – 1:50pm SOLD
• 2 – 2:20pm SOLD
• 2:30 – 2:50pm SOLD
• 3 – 3:20pm
• 3:30 – 3:50pm
• 4 – 4:20pm
• 4:30 – 4:50pm

Booth 1381

Presentation Schedule

DAY 1: November 8

Expo Hall Hours: 10am – 5:30pm

• 11 – 11:20am SOLD
• 11:30 – 11:50am SOLD
• Noon – 12:20pm SOLD
• 12:30 – 12:50pm SOLD
• 1 – 1:20pm SOLD
• 1:30 – 1:50pm SOLD
• 2 – 2:20pm SOLD
• 2:30 – 2:50pm SOLD
• 3 – 3:20pm SOLD
• 3:30 – 3:50pm SOLD
• 4 – 4:20pm SOLD
• 4:30 – 4:50pm SOLD
• 5 – 5:20pm

DAY 2: November 9

Expo Hall Hours: 10am – 5pm

• 11 – 11:20am
• 11:30 – 11:50am SOLD
• Noon – 12:20pm SOLD
• 12:30 – 12:50pm SOLD
• 1 – 1:20pm SOLD
• 1:30 – 1:50pm SOLD
• 2 – 2:20pm SOLD
• 2:30 – 2:50pm SOLD
• 3 – 3:20pm
• 3:30 – 3:50pm
• 4 – 4:20pm
• 4:30 – 4:50pm

Sponsorship: $5,000 for 20-minute presentation

Sponsorship: $7,000 for 50-minute presentation or two 20-minute presentations*

*Includes Sponsor Benefits

Receive countless impressions at the Expo Hall Entrance! Everyone passes through this area when they enter and leave the show floor, making it one of the highest traffic areas at SupplySide West.

Sponsorship Deliverables:

• 8’ w x 12’ h double-sided hanging banners (4 Color Artwork)
• 11 available:
  • A1
  • A2
  • A3 – SOLD
  • A4 – SOLD
  • B1 – SOLD
  • B2 – SOLD
  • B3
  • C1
  • C2
  • C3 – SOLD
  • C4

Get into the hands of 25,000 individuals through the Expo Preview.

Sponsorship Deliverables:

• SupplySide West 2018 Expo Preview:
  • Mailed to 25,000 individuals 10 weeks before the show
  • Includes a complete Exhibitor List
  •  Details education and content activities during the conference
  •  Includes an Agenda At-A-Glance
• Ad Sizes Available:
  • Full Page
  •  1/2 Page
  •  1/3 Page
  •  1/4 Page
  •  Template Ad (1/4 Page)
• Ad Reservation: July 17, 2018
• Material Deadline: July 23, 2018

*Sponsorship Pricing varies, please Contact Sales for more information

After three very successful years, SupplySide West is bringing back the First-Time Attendee Reception where we welcome new show attendees the evening before the expo hall opens!

Date/Time: Wednesday, November 7 from 5 – 7pm

Location: RX Boiler Room

Sponsorship Deliverables:

All attendees who indicate this is their first time to the show during Registration will be invited to attend this exclusive event, where they can meet with various members of the SupplySide West management team, Industry Rockstars and other first-time attendees, plus get the lowdown on making the most of their SupplySide West experience. As the sponsor, you will have the opportunity to meet and greet with new customers before they even enter the show floor in an intimate and unique setting!

Pre-Show

• First-Time Attendee Reception will be an item available for purchase within online Registration
  • Attendance limited to 200 first-time attendees only 
• Sponsor recognition on Agenda-at-a-Glance, included on show website, Attendee Guidebook, Show Guide and mobile app
• Sponsor recognition on First-Tine Attendee Reception event page of SupplySide website and mobile app
• Sponsor recognition in dedicated emails to first-time pre-registered attendees
• Emails will be sent to those who have not signed up for the event encouraging them to register, as well as those who have, with details about what to expect once they arrive on-site

On-Site

• Attendees will conveniently be able to pick up their badges when checking in to the reception
• Sponsor recognition on Industry Rockstar handout given to attendees, which includes photos and information about industry leaders at the event
• Sponsor can distribute literature or promotional items at check-in
• SupplySide Management will be scanning badges of attendees at check-in
• Signage within and outside of event with sponsor logo
• Sponsor logos on napkins used at reception
• A representative from sponsoring company has an opportunity to welcome attendees to reception on venue stage
• Event will include a hosted bar & hors d’oeuvres
• Live Music and/or a DJ will be included for entertainment

Post-Show

• Sponsor receives complete contact information of attendees at event

Like a trail of breadcrumbs, eye-catching floor stickers guide attendees to your booth from the entrance of the expo hall.

Sponsorship Deliverables:

• Create up to four (4) original, 1’w x 2’h designs
• Quantity: 40

Sponsorship: $8,000 for 40; $1,500 for each additional 10 stickers

As attendees enter into the Expo Hall, they will first walk through a “Grand Entrance,” complete with a red carpet and six (6) sponsorship graphic opportunities. Attendees will see your custom artwork each time they walk through the Entrance pathway or are standing outside of it when entering or exiting the expo hall. These will sell fast – don’t miss your opportunity!

Sponsorship Deliverables:

• Each graphic panel is 77 1/2″ W x 119″ H and double-sided
  • A – SOLD
  • B – SOLD
  • C – SOLD
  • D – SOLD
  • E – SOLD
  • F –

The Headshot Lounge offers attendees the opportunity to have professional portraits taken by photographers free of charge while they are at SupplySide West! As the sponsor of this popular area, attendees will have you to thank for being able to walk away from the show with a new headshot for their professional use! Brand your company with one of the best traffic drivers that a trade show has to offer!

Sponsorship Deliverables:

Pre-Show

• Ad in printed Attendee Guidebook that is distributed on-site promoting Headshot Lounge with sponsor logo
• Headshot Lounge with sponsor recognition will be included in emails to pre-registered attendees containing events taking place at the show
• Headshot Lounge and sponsor logo will be promoted on SupplySide West website as a show feature

On-Site

• The Lounge will be branded as the “(Your Company Name) Headshot Lounge”
• Graphics within lounge with sponsor logo
• Call-out in floor plan included in Show Guide with lounge location and sponsor logo
• Two (2) 3’ x 8’ meter boards in lounge with sponsor graphics
• Headshot Lounge promoted as a show feature within mobile app

Post-Show

• Sponsor to receive leads captured of those who had a headshot taken

Lounge includes:

• Lounge will be located in the Bayside Foyer and open during expo hall hours
• 65″ parabolic umbrella for lighting
• A crew of three professionals: a photographer, a stylist and a digital tech
• Instant digital delivery of headshot images
• Custom lead capture of attendees who have their photograph taken
• One (1) photo backdrop
• Social sharing kiosk with a touch-screen monitor
• Monitor within lounge that shows headshot photos live as they are taken

This sponsorship puts your company in front of every person booking a room within the SupplySide West hotel block! Catch the attention of SupplySide West attendees while they're making arrangements for the show and get your message in front of the attendees from the moment they check into their hotel rooms!

Sponsorship Deliverables:

Pre-Show

• Prominent company logo recognition on Travel page of show website
• Prominent sponsor recognition on hotel confirmation emails sent to attendees after booking their room
• Company logo in emails to past show attendees and exhibitors encouraging them to re-book their hotel rooms
• Custom sponsor ad on sidebar of online hotel reservation pages

On-Site

• Your four-color custom artwork will be printed on the front of hotel keycards for all participants staying at Mandalay Bay
  • Nearly 3,800 keycards distributed to more than 1,500 guests staying at this hotel

Reach a specific audience staying at SupplySide West’s host hotels with a customized room drop.

Sponsorship Deliverables:

Since participants make their hotel reservations during the online registration process, we have the knowledge of who is staying where, plus all of their demographics! Are you interested in connecting with attendees from a certain geographic area, or with specific job titles? Does your company want to reach not just attendees, but also certain types of exhibitors? Do you want to target attendees in a specific primary industry or with a specific primary business type? Good news – we have all of this information AND we know where they are staying! Simply tell us your targeted audience, provide the appropriate number of items, indicate where in the room you would like the item placed and select a date for the delivery. We will take care of the rest!

Wednesday, November 7 – SOLD

Sponsorship: Pricing is dependent on number of rooms receiving the delivery

Your 20-second video message will play in rotation on these large NEC 46” Ultra Thin Bezel wall displays during SupplySide West.

Sponsorship Deliverables:

• Right or Left Screen Size: 10.1′ W x 5.7′ H
• Center Screen Size: 13.5′ W x 7.6′ H
• 20-second video (no audio)
• Each screen is only available to three companies

Option 1:

• Right or left screen
• Non-exclusive; will include other Mandalay Bay group messaging

Sponsorship: $10,000

Option 2:

• Center screen
• Non-exclusive; will include other Mandalay Bay group messaging

Sponsorship: $13,000

Option 3:

• Right or left screen
• EXCLUSIVE to SupplySide West sponsor messaging

Sponsorship: $15,000

Option 4:

• Center screen
• EXCLUSIVE to SupplySide West sponsor messaging

Sponsorship: $20,000

This exclusive, high-profile opportunity is only available to three companies – secure your sponsorship today!

Light up your message and put it in front of attendees just steps away from the Expo Hall Main Entrance!

Sponsorship Deliverables:

• 9.5′ w x 8’h back-lit structure
• Each back-lit panel is approximately 3’w x 8’h and is single-sided
  • 1
  • 2
  • 3

Speaking at business meetings can leave your mouth dry and your lips chapped! Attendees will be thankful for these handy lip balms, which are imprinted with your logo and distributed in a bin in registration with your custom graphic.

Sponsorship Deliverables:

• Lip balms with your one-color logo will be distributed in the registration area
• Quantity: 4,000

Get your information out to all attendees, by having your literature distributed near the busy registration area.

Sponsorship Deliverables:

• Distribute your company information, materials, literature, catalogs, etc. in the SupplySide West Literature Distribution Bin, located near the busy registration area and expo entrance
• QTY: 3,000

Receive countless impressions as attendees walk the expo hall floor!

Sponsorship Deliverables:

These double-sided hanging banners suspended from the expo hall ceiling offer large branding opportunities for two companies across the main cross aisle of the show floor. Each banner is positioned at a 90 degree angle from the other for maximum exposure. Sponsors can create up to two (2) original designs and can choose from two printing options:

• 5’ x 8’ rectangle, double-sided, printed on vinyl material
• Custom die-cut shape of sponsor’s choice, no larger than 5’ x 8’ double-sided, printed on foam-core material

 

2 Locations Available:

• Cross Aisle A : SOLD
• Cross Aisle B: SOLD

Brand your company at one of the most high traffic locations of the show! All attendees will walk through the Main Entrance, which has 4 individual entrances into the expo hall.

Sponsorship Deliverables:

• 5 prime sponsorship opportunities are available with these backlit horizontal panels which frame the entrance of the expo hall
• Each graphic panel is 116-3/4″w x 45″h (approx. 9-3/4’w x 3-3/4’h) and single-sided
  • P1 SOLD
  • P2
  • P3 SOLD
  • P4
  • P5 SOLD

Make sure your company name, booth number and information is at the fingertips of all attendees through dynamic, measurable and easily editable ads on the SupplySide West App.

Sponsorship Deliverables:

Secondary Opening Splash Ads

• With this premium sponsorship, a full-screen advertisement is presented to the user each time the app is opened or refreshed (after 5 minutes of non-activity)
• Sponsorship: 1 of 4 available at $6,500 each

Rotating Banner Ads

• These rotating ads which appear at the bottom of the Main Menu screen allow you to promote your brand or product. Once clicked, the user is redirected to your full exhibitor listing
• Sponsorship: 3 available at $6,500 each

Connect with a large audience of users, whether they are on an iPhone, iPad, Android, Android Tablet, or on other mobile devices.

Sponsorship Deliverables:

• Display your company logo in exhibitor listing
• Company name will be flagged in exhibitor listing
• Include up to four (4) pieces of content (video files, PDF brochures, case studies, etc) – content may be refreshed at any time
  • Content can include up to 4 PDF/DOC files OR
  • 3 PDF/DOC files plus 1 video file
• Available on all iOS, Android and Web Mobile versions

Interested in increasing your exposure and generating more leads? Drive more traffic to your online profile and connect with more attendees by becoming a featured company on the exhibitor list.

Sponsorship Deliverables:

Pop-to-the-Top Category Listing

• This sponsorship allows exhibitors to target an audience interested in a particular product category
  • A targeted feature exhibitor placement will be viewable at the top of the segmented list based on the user’s filter criteria
• Categories:
  • Vitamins
  • Minerals
  • Specialty Ingredients
  • Processing/Related Components
  • Food
  • Herbs/Botanicals
  • Service
  • Providers/Consultants
  • Contract Manufacturing
  • Manufacturing Equipment
  • Packaging Materials
  • Lab Instruments/Approaches
  • Lab Analyses/Test
  • Supply Chain Management

Sponsorship: 3 Available per Category at $2,000 each

Pop-to-the-Top Alpha Listing

• This exclusive sponsorship enables exhibitors to reach the entire audience! A featured exhibitor placement will be viewable at the top of the alphabetical exhibitor list.
  • Be the first company name an attendee sees when they click on Exhibitor Search!

Sponsorship: 1 Available at $6,000*

*Includes Sponsor Benefits

Attendees are always looking to meet with new exhibitors when attending a trade show. With the New Exhibitor Spotlight Program, you can stand out among other first-time companies, create a strong presence at the show and drive traffic to your booth.

Sponsorship Deliverables:

• A section in the Attendee Guidebook, which is distributed onsite, that will highlight all New Exhibitor Spotlight Program companies and booth numbers
• A 4’w x 2’h floor sticker will be placed in front of your booth indicating your participation in the New Exhibitor Spotlight Program
• All new exhibitors will be included in a brochure distributed on-site
  • Brochure will include company name and booth number
  • Those companies who purchase the New Exhibitor Spotlight Program will receive an enhanced listing, which includes company contact information and company description from Buyers Guide
• PLUS – receive an enhanced mobile app listing ($1,000 value)

Get your products noticed in these highly visible showcases! Each company receives an individual display case for product and literature display. These will be located in the high-traffic main entrance to the expo hall.

Sponsorship Deliverables:

Pre-Show

• New Products Zone will be a feature on the SupplySide West website under “Attendee Attractions” – participating companies will receive their logo on this landing page
• An ad within the Attendee Guidebook and Show Guide promoting New Products Zone
• Participating companies will be listed in the pre-show What’s Hot Digital Issue
  • Companies are encouraged to send a press release outlining the new release for consideration in the products section of What’s Hot Digital Issue

On-Site

• Sponsor receives individual display case to display new ingredient/product – approximately 12” W x 12” D x 16” H of cubic space to use
• Each company’s display case will include a product information card that contains your company logo, product name, description and booth number
• A printed brochure will be distributed near the display cases, detailing each company’s product name, description, logo and booth number
• New Products Zone will be a feature on the SupplySide West mobile app
• New Products Zone location will receive a call-out on the SupplySide West floor plan within the Show Guide

New products or new ingredients introduced less than twelve months prior to the show qualify to be included in the New Products Zone.

Sponsor is responsible for bringing ingredient/product with them to show-site and placing product in display case between the hours of 1-5pm on Wednesday, November 7th, located in the main entrance of the expo hall.

Everyone needs something to write notes on! Leave a lasting impression throughout the show by sponsoring notepads that are handed out in the busy registration area.

Sponsorship Deliverables:

• Your  two-color design will be imprinted on white 5 ½” x 8 ½” notepads (50 sheets per pad) and distributed at Materials Pick-Up in Registration
• Quantity: 4,000

Stand out among competitors as the leader in your category at SupplySide West! With the continuous growth of the show, it is important that you not just have a presence, but demonstrate your dominance in front of potential customers who are trying to find you. The Official Sponsor Program will showcase your company as the frontrunner in your service, solution or ingredient, with pre-show exposure, onsite branding and ongoing post-event recognition.

Sponsorship Deliverables:

Pre-Show

• Official Sponsor recognition along with company logo on SupplySide West website
• Landing page on SupplySide West website highlighting Official Sponsors with company logo, bio and description
• Email campaign to pre-registered attendees highlighting Official Sponsor

On-Site

• Sponsor recognition in SupplySide West mobile app
• Banner in high traffic area with sponsor logo, booth # and recognition as Official (Category) Sponsor
• 4’ x 8’ booth extender floor sticker in front of your booth promoting your Official Sponsorship
• Official Sponsor recognition on SupplySide West Welcome banner framing the entrance to the Expo Hall

Sponsorship: $25,000

Official Category Sponsor – Enhanced 

Enhanced Sponsorship Deliverables:

• Includes everything in $25,000 program, PLUS:
• Ad in “What’s Hot” Digital Issue with recognition as Official (Category) Sponsor
• Ingredient Launchpad spot on SupplySide Central stage
• Dedicated email to pre-registered attendees promoting your Official Sponsorship
• Ad in show issue of INSIDER with recognition as Official (Category) Sponsor
• 1-hour Reception at your booth with 1 keg of domestic beer, 10 bottles of House Chardonnay & 10 bottles of House Cabernet

Sponsorship: $45,000

One of the most commonly requested items at a trade show is a pen! Receive company branding while attendees are using your pen to take notes at the show and continued post-show exposure when they take it home with them after the event!

Sponsorship Deliverables:

• Pens with your two-color logo will be distributed at Materials Pick-Up in Registration
• Quantity: 4,000

Reach Attendees before the Show!

Sponsorship Deliverables:

• One (1) exclusive opportunity available
• Sponsor advertisement appears on Registration confirmation emails sent to registered attendees
• When clicked, user is taken to landing page of sponsor’s choice
• Email is sent at time of registration, as well as the Friday before the event

When attendees complete their SupplySide West registration, they will see your downloadable sponsor material.

Sponsorship Deliverables:

• Your PDF or video file, sponsor logo, and booth number will be prominently displayed on the online Registration Final Confirmation Page
  • Attendees will see your downloadable material here
• You will have constant, real-time access to view the leads of those attendees who have downloaded your materials
• Only available to four companies

More than 90% of SupplySide West attendees will pre-register for the show. Guide them through the online Registration process with your custom advertising spots from start to finish.

Sponsorship Deliverables:

• The Registration site is designed to be responsive. Therefore, each ad design should be created in 3 different size formats to allow for the different viewing options
• Sponsor to provide each ad artwork in the following specs:
  • Large Screen/Desktop: Up to 300px wide
  • Medium Screen/Tablet: Up to 1000px wide
  • Small Screen/Phone: Up to 620px wide

Sponsorship: $15,000 for all 3 ads

Own the throne! Promote your products and company in a location with guaranteed attendee traffic!

Sponsorship Deliverables:

• 12″x 12″ square graphics with your custom artwork placed on the stall doors and above urinals of the restrooms
• 6 different restroom locations inclusive of both men’s and women’s restrooms

These eye-catching, revolving structures offer you three graphic opportunities to brand your company and promote your message. This popular sponsorship will sell out quickly, so reserve your spot today!

Sponsorship Deliverables:

• 3 graphic panels on Rotating Kiosk, sponsor to design artwork
• Each panel is 46 7/16″W x 67″H and backlit
• There are 8 available Rotating Ad Kiosks:
  • Kiosk 1 – SOLD
  • Kiosk 2 – SOLD
  • Kiosk 3 – SOLD
  • Kiosk 4 – SOLD
  • Kiosk 5 – SOLD
  • Kiosk 6 – SOLD
  • Kiosk 7 – SOLD
  • Kiosk 8
  • Kiosk 9

Meet with your clients conveniently on the show floor, without ever leaving the expo hall.

Sponsorship Deliverables:

• 3M x 4M meeting space with black PVC walls
• One – 36” round table
• 6 chairs
• 6’ draped materials table
• Locking door
• Carpet
• Company logo on sign next to door
• Two-day room rental (Nov. 8 & 9)

Show dominance on the show floor with a custom meeting room, where you can take your clients to a custom-built, enhanced and branded room without ever having to leave the expo hall.

Sponsorship Deliverables:

• Rooms are equipped with carpet and upgraded furniture in a large 5M x 5M space (approximately 16’ x 16’)
• Client to provide custom graphics for back five (5) 1-M panels
• Company logo on two (2) 3’ x 3’ stickers on exterior of room
• Room includes floral / greenery
• 10amp electrical drop for client’s power needs
• Two-day room rental (Nov. 8 & 9)

This special edition digital magazine for SupplySide West attendees includes select product launch press releases, innovative solutions announcements, a highlight of educational sessions, networking opportunities and a sponsored section of must-see exhibitors.

Sponsorship Deliverables:

• Full page Q&A spotlight with company logo
• We provide uniform questions to all participating companies
• Full page digital ad
• Links to desired landing page from URL that is provided
• Logo recognition within two emails
• Sent to pre-registered attendees
• Logo recognition on Digital Magazine landing page
• Guaranteed Impressions: 100,000
• Q&A Due: October 2, 2018
• Materials Due: October 2, 2018

 

Position your company alongside industry innovators by sponsoring the SupplySide CPG Editor’s Choice Awards.

In the past few years the Natural Products INSIDER team has had tremendous success highlighting the products that are coming to market, driven by the innovative ingredients highlighted at SupplySide West. In considering hundreds of products, they narrowed the field based on the unique positioning and ability to serve consumers with truly cutting-edge products.

In 2018, the 7th Annual SupplySide CPG Editor’s Choice Awards will continue to recognize innovative finished product launches from CPG companies in a variety of categories such as; Bars, Brain Health, Digestive Health, Functional Food/Beverages, Heart Health, Personal Care, Probiotics, Sports Nutrition, Weight Management and more. One winner in each category will be selected during the SupplySide CPG Editor’s Choice Awards Presentations, November 8 & 9 at Mandalay Bay in Las Vegas.

Sponsorship Deliverables:

Pre-Show

• Sponsor acknowledgement on Agenda-at-a-Glance, featured on SupplySide West website,  Show Guide and Mobile App
• Sponsor acknowledgement with CPG Editor’s Choice Awards description on SupplySide West website and mobile app
• Sponsor acknowledgement on CPG Editor’s Choice Awards page on Natural Products INSIDER website
• Sponsor acknowledgement in promotional emails about CPG Editor’s Choice Awards to pre-registered and potential attendees
• Sponsor logo included on slide shows promoting the finalists in all categories will run across the Natural Products INSIDER website

On-Site

• Sponsor company representative may give a brief introduction on the day of their sponsored Awards Presentation and describe how their company aligns with Awards category
• Company logo recognition in SupplySide Central brochure distributed onsite detailing events taking place on the Stage
• Sponsor logo will appear on large screen at SupplySide Central Stage during awards event
• Editor’s Choice Awards will receive a call-out on the Expo Hall Floor Plan with sponsor logo in printed Show Guide, distributed to all show participants
• Sponsor recognition on Product Display Case located nearby the SupplySide Central Stage in the Editor’s Choice Awards Lounge
• Sponsor logo will appear with official CPG Editor’s Choice Awards logo as “Presented By” (your logo)
• Sponsor recognition in Editor’s Choice Lounge

Post-Show

• A video overview of announcements and winners will run on Natural Products INSIDER website with a 10-second pre-roll acknowledgement of sponsor
• Sponsor logo included on slide shows of Awards winners that will run across the Natural Products INSIDER website

Categories Available for Nomination:

Supplement Categories

• Antioxidant Supplement
• Brain Health Supplement
• Digestive Health Supplement
• Healthy Aging
• Heart Health Supplement
• Joint Health Supplement
• Multivitamin
• Omega-3s
• Personal Care
• Personalized Nutrition
• Probiotics
• Specialty Supplement
• Sports Nutrition Supplement
• Weight Management Supplement
• Women’s Health

Food & Beverage Categories

• Allergen Free
• Animal Nutrition
• Bars
• Breakfast Food
• Children’s Products
• Condiments, Dressings & Marinades
• Coffee/Tea
• Confectionary
• Energy Boosters
• Functional Food/Beverage
• Organic Beverages
• Plant-Based Food/Beverage
• Snacks, Salty
• Snacks, Sweet
• Sports Nutrition Food/Beverage

Awards Schedule:

Location: SupplySide Central, Expo Hall, Booth #1036

11/8: Supplements Awards Presentation

11/9: Food/Beverage Awards Presentation

Supplements Sponsorship: $20,000

Food/Beverage Sponsorship: $20,000

In surveying attendees, we learned that the number one thing they are looking for at the show is to learn about innovative ingredients. Returning for the fourth year to SupplySide West, the SupplySide Launchpad offers exhibitors an opportunity to discuss their ingredient launches to all attendees, right on the expo hall floor! Taking place on the SupplySide Central stage, up to twenty companies can highlight their product in a quick 5-minute, interactive presentation. Not only will you receive the on-site exposure, but an ad within the pre-show What’s Hot at SupplySide West digital magazine will highlight these innovative ingredients. Secure your spot today!

Sponsorship Deliverables:

Pre-Show

• Sponsor recognition on SupplySide Central landing page promoting SupplySide Launchpad
• Sponsor recognition in Attendee Guidebook
• Pre-show email to registered attendees promoting SupplySide Launchpad and directing attendees to website to learn more
• Sponsor recognition in ad within the “What’s Hot” at SupplySide West digital magazine promoting SupplySide Launchpad

On-Site

• 1-hour block on both expo hall days on SupplySide Central stage dedicated to SupplySide Launchpad
• Sponsor recognition on signage at SupplySide Central stage promoting SupplySide Launchpad
• Sponsor logo displayed on screen during presentation
• Sponsor is encouraged to tweet on-site prior to their Launchpad presentation using the identified SupplySide West 2018 hashtag; SupplySide will retweet SupplySide Launchpad postings
• Mobile app alert promoting SupplySide Launchpad
• SupplySide Central brochure distributed to attendees will include SupplySide Launchpad schedule with sponsor recognition
• Printed agendas distributed to audience as they enter SupplySide Central area will outline schedule with sponsor logo, new ingredient description and company booth number

Presentation Schedule

DAY 1 (November 8th):

• Noon – 12:05pm SOLD
• 12:05 – 12:10pm SOLD
• 12:10 – 12:15pm SOLD
• 12:15 – 12:20pm SOLD
• 12:20 – 12:25pm SOLD
• 12:25 – 12:30pm SOLD
• 12:30 – 12:35pm SOLD
• 12:35 – 12:40pm SOLD
• 12:40 – 12:45pm SOLD
• 12:45 – 12:50pm SOLD

DAY 2 (November 9th):

• Noon – 12:05pm SOLD
• 12:05 – 12:10pm SOLD
• 12:10 – 12:15pm SOLD
• 12:15 – 12:20pm
• 12:20 – 12:25pm
• 12:25 – 12:30pm
• 12:30 – 12:35pm
• 12:35 – 12:40pm
• 12:40 – 12:45pm
• 12:45 – 12:50pm

Make your impression on the SupplySide attendees in a whole new way! The SupplySide Lounge is a great place where thousands of attendees can come to relax and recharge for a bit before heading back to explore the show floor.

Sponsorship Deliverables:

• Sponsor logo on SupplySide Lounge signage, located in the Expo Hall, Booth #2079
• SupplySide Lounge will be open during Expo Hall hours
• SupplySide Lounge will receive a call-out on floor map in the printed Show Guide with sponsor recognition
• Graphics within SupplySide Lounge with sponsor logo recognition
• (1) Meter board with sponsor’s custom artwork placed in the SupplySide Lounge
• (1) Distribution bin for sponsor to distribute a product sample or company branded item
  • Show Management or Sponsor can design distribution bin graphic panel
  • Sponsor is responsible for keeping distribution bin stocked / refilled throughout the show day(s) until product supply runs out
  • If the product is food or beverage, it must be single-serve and appropriate sample size
  • Item must be pre-approved by Show Management

Returning for the third year with a larger presence, SupplySide West is bringing back the Tasting Bar, a free-to-attend attraction that enables attendees to see, touch and sample the latest functional foods and beverages. If your company has a retail-ready or prototype functional food or beverage, participate in this great feature on the show floor! All you have to do is provide the finished product – we will handle the preparation of your product into sample sizes and distribution to attendees.

Sponsorship Deliverables:

• Tasting Bar will be open for sampling during show hours on Thursday, 11/8 & Friday 11/9, located on the show floor
• One section will be dedicated to food samples and one section will be dedicated to beverage samples
• Sponsor to provide a total of 1,000 – 2oz. food/beverage samples
• Your food/beverage will be on display with a product information card that contains your company logo, product name, product description and booth number – attendees can read about and taste your sample, and then visit your booth to learn more
• Informa will provide all food-prep items and temp staffing for preparation and distribution
• Brochures containing product descriptions with company logo and booth number will be available at Tasting Bar
• Ad in Attendee Guidebook promoting Tasting Bar attraction will include all participating company logos
• Tasting Bar section on SupplySide West website will detail all participating companies and products
• Pre-show emails to registered and potential attendees will promote Tasting Bar

*Tasting Bar product must first be submitted for approval by show management: http://virgoevents.polldaddy.com/s/tasting-bar-submission-form-2

Help keep the SupplySide West expo hall clean while branding your company where nearly every attendee will visit! All 50 trash cans scattered across the entire show floor will have your logo!

Sponsorship Deliverables:

• 2’ x 2’ adhesive with your custom graphic will be placed on each trash can cover
• Graphic will remain on trash can for the duration of the 2-day event
• A call-out on the floor plan included in the printed Show Guide noting your company as the trash can sponsor

 

Returning for the fourth year, the VIP Lounge is a dedicated area for 300+ of SupplySide West’s leading professionals to have meetings, get business done or take a quick coffee and snack break. The VIP Lounge will offer all-day coffee, plus soda, water and snacks each day. As the sponsor of the Lounge, VIP attendees will have you to thank for the much needed pick-me up.

Who will be in the VIP Lounge?

• 300 of our top finished product manufacturers in Corporate Management, Research & Development, Product Development, Purchasing & Marketing Executives
• Companies such as: Herbalife, Beachbody, Pharmavite, RB, Chattem, Dole Fresh Vegetable, Frito Lay, GNC, Shaklee, The Clorox Company, Whole Foods Market, and more…

Sponsorship Deliverables:

Pre-Show

• Email invitations to attend are being sent to our VIP list and will say that VIP Lounge is sponsored by your company
• Once a VIP confirms they will attend, they will get an email shortly before the show reminding them of all the VIP services, and sponsor(s) will also be named in this email

On-Site

• VIP Lounge, Booth #4323 will be open on Thursday 11/8, 9am – 5:30pm and Friday 11/9, 9am – 5pm
• Sponsor(s) logo(s) on VIP Lounge structure signage
• All Food & Beverage in VIP Lounge will be promoted as “Brought to you by (our sponsor(s))”
• 1 or 2-color company logo on napkins at Food & Beverage stations
• Company logo on hot and cold cups for beverages
• Opportunity for custom branding within VIP Lounge to promote your message
• VIP Lounge will receive a call-out on floor map in the printed Show Guide with sponsor(s) recognition
• Sponsor(s) can provide literature or promotional items that will be distributed in VIP Lounge
• Bags with sponsor(s) logo(s) will be distributed to all VIPs upon entering lounge
  • Sponsor(s) may contribute an insert in the bag or branded finished product such as pen, lip balm, highlighter, etc.
• Vitality Kits will be offered to all VIPs upon entering lounge
• Sponsor(s) logo(s) on VIP Lounge admission tickets given to attendees with their badge
• Social media wall within VIP Lounge promoting your social media channels

Trade shows, particularly those in Las Vegas, have a way of wearing people down. Sore feet, late nights, tired voices, upset stomachs…you get the picture. At SupplySide West, the official SupplySide Vitality Kit will be distributed to attendees from a custom Vitality Kit station located in a high traffic area. This kit will provide helpful products that contain the industry’s finest ingredients and showcase the applications in which they can be used. These will include dietary supplements, topical/personal care products, liquids and more…

Sponsorship Deliverables:

• Sponsor ingredient/material included in vitality related product, formulated, manufactured and tested by Herbally Yours
• Finished products will be contained in a SupplySide Vitality Kit, which will include the following:
  • Sponsor logo on exterior kit case
  • Pamphlet describing products and sponsoring company ingredient/material, booth number and contact information
• 3,500 Vitality Kits to be distributed to SupplySide West attendees
  • Majority of kits distributed at a custom designed kiosk
    • Sponsor company logos will be displayed on kiosk
    • Vitality Kits will be handed out by a hired attendant
  • A portion of vitality kits will be available for distribution at sponsors’ booths
    • Sponsor must distribute full unopened kit.
    • Additional individual product can be ordered with Herbally Yours to distribute at the show.
  • A portion of vitality kits will be offered to all VIPs as they check in at the VIP Lounge
• 2’ x 4’ custom designed “Vitality Kit Sponsor” floor sticker will be placed in front of sponsor booths indicating their participation
• Vitality Kit Kiosk and sponsoring company booth locations will receive a call-out on official floor plan in Expo Show Guide

PLUS:

• Sponsor logo in print ad in Nov/Dec INSIDER promoting the 6th annual kit
• Sponsor recognition in What’s Hot digital magazine article about vitality kit and products
• Template press release to go out to each sponsor for their promotion efforts

Provide SupplySide West participants with the convenience of wireless internet throughout the show floor and meeting rooms.

Sponsorship Deliverables:

Pre-Show

• Sponsor acknowledgement in final confirmation email sent to pre-registered participants the week before the show with Wi-Fi Login instructions and hyperlink to sponsor landing page of choice

On-Site

• Free Wi-Fi for show participants throughout the expo hall & education area
• Wi-Fi login password can be determined by sponsor to brand company name
• Once user has entered password, they will be taken to a landing page of sponsor’s choice – sponsor to provide URL ; Note: page must be reactive so it automatically resizes for all mobile devices, phones, tablets, etc.
• Sponsor logo included on signage in Registration, Bayside Foyer, Convention Center Walkway, Expo Hall and Education Area promoting Free Wi-Fi with login instructions
• Sponsor logo included on Wi-Fi instruction cards given to all attendees when they pick up their badge
• Sponsor logo with Wi-Fi login instructions in Show Guide distributed to all attendees
• Information Desk located in Main Entrance will be heavily branded with Wi-Fi details
• Sponsor logo will be displayed in large graphics with Wi-Fi login instructions
• Sponsor literature can be distributed at this location

The Food Safety Modernization Act (FSMA), which became law in 2011, increased the regulatory requirements that food, beverage and supplement manufacturers must follow to ensure food safety. By July 2017, the law was applicable to most food and beverage makers and FDA began actively enforcing rules and inspecting facilities based on varying implementation timelines. In this session attendees will learn how FSMA affects their business, suppliers, co-manufacturers and importers; compliance challenges and strategies; and best practices for preparing and passing a FSMA audit. Industry experts will discuss:

• Overview of FSMA timelines and rules along with current data on FDA’s enforcement efforts and findings.
• The importance of supply chain transparency and best practices for developing a supplier qualification program to ensure a successful FSMA audit.
• The current state of food safety and whether FSMA is indeed making the food supply safer, as well as analysis of legal actions currently playing out in the industry.

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website, Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Thursday, November 8 from 2 – 4pm
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
• Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

 

What defines the difference between a supplement, a food, and a drug? To consumers, it may not matter which type of pill they swallow so long as they feel better about their health. But regulators like to have bold lines to differentiate different health products. How do we capitalize on this combination opportunity?

• Actionable steps suppliers and manufacturers can take to partner in the development, formulation, and delivery of efficacious supplement ingredients across product categories.
• Case study: Can cannabis really succeed as a food, drug, supplement and street medicine?
• What are the challenges in developing and marketing medical foods?

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website, Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Friday, November 9 from 2 – 4pm
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

Companies are constantly looking for ways to improve their business operations, investing in new technologies, seeking unique offerings and ultimately aiming to have a market value proposition that can’t be beat. But the secret to success often lies in ensuring you are positioned to respond quickly to opportunities with a team that is committed to excellence and the company’s mission and values. Join these market experts to get the latest insights on steps that can incrementally increase your bottom line, employee satisfaction and market position.

• How to implement results-based, ethical leadership principles to create a culture of accountability.
• How to ensure your workforce and leadership team are broadly inclusive
• What are the benefits of a corporate vision statement and how can your workforce reflect your values?

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website,  Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Thursday, November 8 from 9 – 11am
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

Over the last five years, demand for cannabidiol (CBD) and related whole-plant hemp extracts has grown exponentially. Colorado-based Hemp Business Journal estimates the total CBD industry—including both hemp and marijuana-derived sources—grew to $360 million in U.S. sales in 2017, reflecting a 37 percent growth rate. Despite the surging demand for hemp-derived products, the CBD industry continues to face myriad challenges. In this three-hour workshop, leading hemp executives and attorneys will review the current landscape for CBD and strategies to mature as an industry and overcome hurdles to growth.

Industry experts will discuss and debate:

• Raising capital and transacting business with financial institutions
• Evolution of product formulations and how to reach new distribution channels
• Implications of Hemp Industry Association’s lawsuit against DEA over its marijuana extract rule;
• Regulatory considerations including the Hemp Farming Act of 2018, GW Pharma, state initiatives and DSHEA

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website,  Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Wednesday, November 7 from 1:30 – 4:30pm
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

Americans are more likely to report feeling the effects of stress this year’s survey than they did last year, according to the American Psychology Association’s 2017 report, “Stress in America: The State of the Nation.” This exerts a major toll on productivity, affecting mental clarity and performance, while exacerbating sleeplessness and anxiety levels. Explore the whitespace opportunity around mental clarity and positive mood, while investigating ingredients that can help consumers cope with stress and improve their cognitive function.

• The global sleep and aids market, exploring key purchase differentiators across regions for sleep aids and highlighting where the United States fits in a global context;
• Stress, its consequences, and possible interventions for relief, specifically focusing on botanicals that aid in stress management along with possible dosing strategies; and
• Clinical evidence of efficacy for probiotics as an intervention in mood ailments.

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website,  Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Friday, November 9 from 2 – 4pm
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

The extensive range of requirements for testing—of ingredients and finished products—places a great burden on manufacturers to invest in their own laboratory facilities, or to select an appropriate contracted partner. Many companies do both, using internal resources for day-to-day operations and outsourcing higher cost tests or seeking independent validation of results. Understanding the steps involved in selecting the right laboratory partner to meet your needs, and managing that partnership over the long term, can lead to greater peace of mind and, ultimately, ensure you’re delivering the highest quality products to consumers.

• Top considerations and questions for a contract laboratory partner
• Ensuring your laboratory is compliant with all regulations—and that you’re covered
• Determining the type of testing that can be accommodated in-house and what is best served by an outside partner.

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website,  Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Wednesday, November 7 from 1:30 – 4:30pm
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

Increased consumer awareness of the long-term benefits of proper nutrition in overall health, as well as how it relates to specific health conditions, is driving new product development in the global market for functional food and beverages predicted to reach US$255 billion by 2024. As the market continues to lean toward clean label, product formulators must be mindful that some ingredients are not a 1:1 replacement and reformulation can affect product traits such as mouthfeel, shelf life, taste and functionality. Brands either launching a new product or expanding a portfolio also must keep in mind consumers are looking for products that include efficacious levels of functional ingredients that can combat various diseases progression and provide promising health benefits.  Industry experts will discuss:

• Factors driving clean label food and beverage reformulation, as well as a look at recent launches and marker trajectory.
• Ingredient selection, costs and supply chain considerations when reformulating a product.
• How functional ingredients interact in the formulation process and solutions to challenges that might arise during production.

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website, Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Saturday, November 10 from 8:30 – 11:30am
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room Continental Breakfast
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

As marketers know, it’s critical to identify the right target audience and then develop the messaging that will resonate. While a product may have broad appeal across age ranges, tailoring the verbiage, channel and takeaways to different demographics can incrementally improve market acceptance. Join our panel of market experts as they break down what consumers are looking for, behavioral drivers and optimal ways to build long-term loyal relationships.

• Discover what Boomers to Gen Zers want from the natural marketplace
• Examine best practices for generation-specific marketing
• How brands can establish relationships with consumers and nurture them across generations

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website,  Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Saturday, November 10 from 8:30 – 11:30am
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room Continental Breakfast
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

While the proverbial “fountain of youth” has yet to be discovered, natural products have stepped in to help people age healthfully. Discover how the aging population feels toward natural solutions in addition to their willingness to use them to address their health concerns; learn how popular ingredients can aid healthy aging; and walk away with tools, tips and tricks on how to effectively market to healthy aging consumers with compliant messaging.

• Use demographic data to determine if your product/brand would be successful in the healthy aging market.
• Explore popular ingredients in health aging including collagen, K2 and curcumin.
• Learn how to effectively market to healthy aging consumers with compelling, compliant messaging.

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website, Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Wednesday, November 7 from 9am – Noon
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

Athletes and active consumers are concerned about body composition and constantly strive to build more lean muscle mass. Many of these consumers try paleo, keto and other diets to help achieve their #BodyGoals, and an endless barrage of supplements offer more choice than most can handle. In this session, attendees will learn about:

• Popular and emerging weight-loss programs and the ingredients involved in related lean/fit products
• Global trends and innovations in weight management
• How to reach the large, untapped demographic of “fit” consumers.

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website, Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Wednesday, November 7 from 9am – Noon
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

Today’s ingredient supply chain is facing global challenges, as buyers and consumers seek more transparency and sustainability initiatives are moving forward at a rapid pace. While in the past, companies may have kept their suppliers close to their chest, open communication has become not just good practice but a way to stay ahead of the trends and in compliance with regulators. As we look to address challenges around quality, traceability and safety, technology is offering new solutions.

• How are safety, quality and traceability issues dramatically changing expectations in the supply chain?
• What role can blockchain play in helping address concerns?
• How are companies utilizing innovative technologies to improve the quality and safety of the products they bring to market?

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website,  Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Wednesday, November 7 from 1:30 – 4:30pm
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

Beverages make up the lion’s share of the functional food and beverage market, and there is no shortage of innovation. Once dominated by sports drinks, today’s range of functional beverages include everything from enhanced waters, juices, cold-brew coffee, RTD teas, etc. with an increased emphasis on the inclusion of shorter ingredient lists, with simple and recognizable names. Key to market success is understanding ingredient selection and formulation considerations; understanding how products will be packaged, sold and merchandised; targeting the right consumers; and building brand trust.

• Go-to-market strategies including identifying the right target market and navigating macro trends.
• Key considerations for functional beverage formulation including trending ingredients, supply chain concerns and permissible claims.
• Challenges and solutions pertaining to certain types of functional beverages, as well as new and novel formulation processes and packaging options.

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website,  Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Wednesday, November 7 from 1:30 – 4:30pm
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

Contract manufacturers are utilized widely in the dietary supplement industry for their expertise and manufacturing capabilities and capacity, among other reasons. Though these manufacturing partners offer a great resource to brand owners, product integrity and compliance with FDA’s manufacturing regulations ultimately fall to the brand owner, tasking brand owners with the role of managing quality every step of the way during the contract manufacturing process. This session will review:

• Regulatory responsibilities of a contract manufacturing partnership;
• A thorough review of quality systems needed by brand owners to ensure product integrity and partnership success; and
• The purpose and process of creating a quality agreement with a manufacturing partner.

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website, Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Saturday, November 10 from 8:30 – 11:30am
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

Probiotics have dominated media attention and consumer awareness in recent years. However, as mechanisms of action become better understood, prebiotic fibers and resistant starches are emerging as key players in areas such as digestive health, immune support and mood. Prebiotics play in important role in the human gut microbiome, supporting a holistic approach to wellness by shifting microbial and metabolic signatures. Fructooligosaccharides (FOS), galactooligosaccharides (GOS), xylooligosaccharides (XOS) and isomaltooligosaccharides (IMOS) have different chemical compositions, impacts and dosage requirements—all of which affects their suitability for synbiotic formulations.

• Discover the differences between various types of prebiotics and how they alter the microbiome to benefit health.
• Gain insight into the category’s growth potential, areas of opportunity and strategies for success.
• Examine regulatory considerations surrounding prebiotic fiber that impact labeling and claims.

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website,  Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Friday, November 9 from 2 – 4pm
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

Social media is on the verge of becoming a marketing necessity in today’s device-driven world and, at the very least, is a valuable tool to reach consumers with information about products and promotions. Though the opportunity is great, so are the challenges. Companies wishing to take part in social media marketing are tasked with allocating influencers and understanding the nuances of the various platforms, including who key audiences are and how to effectively communicate information while adhering FTC regulations. This session will review:

• Social media marketing regulations, including disclosure requirements and recent FTC enforcement actions;
• A look at the influencer community, and how to allocate and partner with influencers; and
• Marketing considerations such as effective messaging and audience engagement.

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website, Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Thursday, November 8 from 2 – 4pm
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

Muscles may be the Instagram-able stars of an athlete’s body, but they are nothing without the brain’s input. The brain and central nervous system manage focus, attention, memory, fatigue and muscle movement. This session will provide an in-depth look at:

• Ingredients for enhancing cognitive health and performance, including neuromuscular function.
• The latest research and innovations with caffeine, which manages fatigue/energy.
• Using nutrition to maintain and protect the brain from the stress of exercise and competition.

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website,  Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Saturday, November 10 from 8:30 – 11:30am
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room Continental Breakfast
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

The recovery period is when nutrients and energy are replenished and muscles get bigger, but inflammation, soreness and immunosuppression can challenge the body and delay readiness for the next activity. This session will outline:

• The science of protein, amino acids, creatine and other dietary supplements for muscle recovery.
• Anti-inflammatory and antioxidant ingredients for post-exercise joint soreness.
• Optimizing metabolic recovery, including energy replenishment.

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website, Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Thursday, November 8 from 2 – 4pm
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

Personalized nutrition continues to evolve at a rapid pace as advances in science and technology are matched by increasing consumer interest. Tapping into this burgeoning market is no easy feat; brands are charged with acquiring large amounts of data and utilizing it by leveraging technologies such as algorithms and artificial intelligence to provide actionable insight and effective solutions. This session will discuss:

• The challenges and legal considerations of acquiring and utilizing data such as data sharing and privacy;
• Role of artificial intelligence, machine learning and other technologies to drive solutions; and
• The current market landscape and innovation.

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website,  Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Wednesday, November 7 from 9am – Noon
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

Session description to come

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website,  Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Saturday, November 10 from 8:30 – 11:30am
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room Continental Breakfast
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

Session description to come

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website,  Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Wednesday, November 7 from 9am – Noon
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

From California to New York, the dietary supplement industry must remain vigilant to keep apprised of developments at state legislatures and the offices of state attorneys general. Bills introduced in 2016 and 2017 in the Northeast threatened to impose undue burdens on supplement marketers and manufacturers. Meanwhile, Proposition 65 in California continues to create headaches for conventional food and dietary supplement companies, exposing them to litigation. Legislators and Prop 65 are not the only state-specific threats to the industry, as demonstrated by the controversial herbal supplements probe in 2015 spearheaded by New York Attorney General Eric Schneiderman. Industry experts will discuss:

• How the supplement industry fought back against legislation introduced in Massachusetts and New York;
• Current state of Prop 65 litigation and ramifications for conventional food and dietary supplement industries; and
• Update on state attorneys general investigations, lawsuits and priorities.

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website, Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Friday, November 9 from 9 – 11am
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

Dietary supplement cGMPs have been in place since 2007, with full compliance required in 2010. FDA’s Food Safety Modernization Act (FSMA) was signed into law in January 2011, with a gradual multi-year rollout of provisions. The shifting requirements had widespread implications across industry—some of which are still being quantified. Effective communication and relationship between supply chain, testing labs and manufacturers has been a pain point, but conversations involving all players are helping create a sweet spot for smoother compliance with regulatory enforcement.

• Review challenges and best practices for meeting cGMPs and FSMA requirements.
• Address compliance with current and future regulations regarding quality and product safety.
• Build effective communication and relationship among supply chain, testing labs and manufacturers.

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website, Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Friday, November 9 from 9 – 11am
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

The sports nutrition market is unquestionably changing, as new active consumers look to sports-focused products to stay strong and fit, and as new generations bring new ideas on what products should be and how they should be sold. The global marketplace for sports ingredients has both opened doors to a wider range of formulation, but it has also presented various regulatory and legal challenges. Looking at the near future of sports nutrition, this workshop will:

• Explore how to keep up with the younger generation of sports nutrition consumers, bringing Millennial attitudes and demands to the sector.
• Survey the changing sports nutrition retailing landscape, including the effect of online retailers such as Amazon.
• Highlight current legal and regulatory challenges facing sports nutrition companies and providing insights on how lawsuits, legislation and enforcement may shape the next couple of years.

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website, Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Wednesday, November 7 from 1:30 – 4:30pm
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

Biotechnology is a broad term encompassing multiple types of technology and solutions, all of which pose challenges in communication and require thoughtful assessment regarding their use in finished goods. This session will demystify the supply chain and decentralize intelligence, offering an overview on the taxonomy of biotechnology and key steps brands can take to vett suppliers and communicate their brand promise to consumers.

• Review the taxonomy of biotechnology and define problems that the market is looking to solve
• What are the questions to ask in ingredient sourcing—and how to interpret the answers
• Insights into regulatory compliance and effective consumer communication.

Underwriter Sponsorship Deliverables:

Pre-Show

• Underwriter mentioned in write-ups on appropriate Health & Nutrition brand websites, including Natural Products INSIDER
• Underwriter recognition and hyperlink to company website to appear on INSIDER and SupplySide West website
• Underwriter recognition in Show Agenda, included on SupplySide West website,  Attendee Guidebook, Show Guide and Mobile App

On-Site

•   Workshop will take place on Wednesday, November 7 from 9am – Noon
•   Underwriter logo on Workbook distributed to attendees – underwriter to provide 75-word bio and complete contact information to be included
•   Underwriter logo to appear on signage in Workshop room
•   Underwriter can provide literature or promotional items to be distributed at Workshop in the back of the room
•   Verbal recognition of underwriters at beginning of session
•   Underwriter receives two (2) complimentary passes for company representatives to attend the Workshop

Post-Show

• Post event email distributed to all Workshop participants
• Underwriter may submit up to 40 pages of scientific literature (abstracts, white papers, etc) to be included in post-event email
• Underwriter to receive complete contact information for each attendee participating in the Workshop

Help attendees get a balanced start to their day by sponsoring morning yoga classes, available each day before the opening of the SupplySide West Expo Hall.

Date: November 8 & 9
Time: 7:30 – 8:30am

Sponsorship Deliverables:

Pre-Show

• Yoga will be promoted as an official agenda item and attraction of SupplySide West
• Sponsorship recognition on dedicated landing page on SupplySide West website with yoga registration link
  • Dedicated registration page where attendees can register to attend – pre-registration will be monitored by Informa with regular attendance updates to sponsor
• One (1) pre-event dedicated email will be sent to all pre-registered attendees & exhibitors promoting yoga with registration link
• Additional promotional emails to pre-registered participants with helpful information about attending the show will also promote yoga with registration link
• Yoga will be promoted within Attendee Guidebook which is distributed at the show

On-Site

• Yoga will take place both mornings of the expo hall (November 8 & 9), prior to the expo hall opening, from 7:30 – 8:30am
• A trained yoga instructor will lead attendees through an hour-long yoga class
• Mats will be provided by the yoga instructor
• Water will be available within yoga room
• Directional signage and a check-in sign at the room with sponsor logo
• Two single-sided meter boards within the yoga room – sponsor can design graphics for each meter board
• Each yoga participant will receive:
  • Yoga bag with one-color sponsor logo
  • 17 oz double wall stainless steel thermal water bottle with sponsor logo

Post-Show

• Marketing metrics will be provided post show